Sony Bravia 7 (XR70) vs Samsung Neo QLED QN85D / QNX1D

Since we know that the television performs well with contrast, let's check how it fares in terms of HDR effects. The luminance graph shows the very high capabilities of this model – 1500 nits is truly an impressive result. HDR effects are particularly striking in scenes where most of the screen is covered in light, as seen in the 1st, 3rd, and 5th test scenes. Minor shortcomings, typical of this technology, are still noticeable with very small light effects, such as in the scene from the movie "Sicario 2," where brightness drops to 500 nits. Although these are not stunning results, they can be considered decent. Additionally, it is worth praising the television for its high coverage of a wide color gamut – DCI-P3 at 96%, which allows for vibrant, saturated colors.

The HDR performance of the Samsung QN85D is a mixed bag. While it excels in synthetic luminance tests, reaching up to 1000 nits, and delivers impressive results in scenes with full-screen brightness – like in The Meg or the opening of Life of Pi – the limitations become apparent when smaller bright elements are introduced. In these cases, the brightness level noticeably dips, weakening the HDR effect and reducing its impact. When brightness hovers around 200-300 nits, the immersive “wow factor” of HDR tends to diminish, and visuals lose some of their intended brilliance.

That said, the QN85D still manages to deliver decent colour quality, covering 95% of the DCI-P3 colour space, which, while respectable, doesn’t set it apart from its top competitors. Colours appear accurate and vibrant, but the HDR experience could be more compelling if the brightness was consistently well-balanced across various content types.

The IMAX Enhanced mode on the Sony BRAVIA 7 television is definitely the best mode available on this model, although it is not without its flaws, as its name might suggest. The biggest issue is white balance – both in HD and 4K HDR content, there is a noticeable dominance of red color, which makes the image take on pinkish shades. This is particularly evident on the tested snow screen, where the pinkish hue becomes very noticeable. Errors in the Colour Checker test also confirm these deviations – although they are not catastrophic, there is a tendency to lean towards warmer tones. As for brightness characteristics, gamma remains at a decent level with a slight bump but without major issues. However, the biggest challenge is 4K materials. It is clear that the EOTF curve is significantly above the reference chart, which causes the image to become too bright.

The Samsung QN85D, when tested in Filmmaker Mode, falls short of expectations for film accuracy due to several notable issues in colour and brightness reproduction. In HD content, the white balance is skewed by an excess of red and blue, causing a pinkish tint across the image. This effect, confirmed by Colour Checker tests, impacts the realism of skin tones and other details, becoming particularly distracting in complex scenes.

For 4K HDR content, while the white balance intially appears accurate, there is a pronounced shift towards blue tones at the upper end of the spectrum. This deviation results in colours that lack natural appeal, subtly detracting from the viewing experience. The gamma, although close to the standard reference, slightly dips below the ideal 2.4 level, reducing shadow depth. Moreover, the EOTF curve for 4K content is noticeably elevated above the reference line, leading to excessive brightness in certain image areas. This undermines the cinematic look Filmmaker Mode aims to deliver, creating a visual experience that feels over-bright rather than authentically nuanced.

In summary, while Filmmaker Mode on the QN85D initially presents a cinematic effect, the inaccuracies in colour balance and brightness are too significant to achieve the true-to-source quality that the mode promises.

Sony BRAVIA XR70 offers a wide range of tools that allow for customizing the picture to personal preferences, which has enabled us to make significant adjustments to the settings. The white balance has been free of the issue of red hue dominance – snow no longer ends up with pink shades, which was previously noticeable. Although one can detect minor deviations at the end of the white balance chart concerning a drop in blue color, they are acceptable and hard to notice in everyday use. The Colour Checker test confirms that color reproduction errors are no longer as pronounced and rarely exceed a value of 2, which is a very good result. As for brightness, gamma, while not requiring significant improvement, has been slightly adjusted. However, the most notable change has been observed in the EOTF curve – the television no longer has issues with overly brightening the entire image in 4K content. However, upon closer analysis and enabling EOTF characteristics in films, certain limitations of the television arise due to the previously discussed dimming algorithm. Some small elements may be slightly more illuminated, but these errors are so minor that most users will not notice them. Overall, the calibration results are very, very positive.

After professional calibration of the Samsung QN85D’s Filmmaker Mode, there's a noticeable enhancement in HD/SDR content quality. The calibration eliminates major issues with white balance, and adjustments to the brightness characteristics result in a more natural and lifelike picture. Regular HD content, like television broadcasts and YouTube videos, now benefits from well-balanced colours, free from the distracting hues that previously impacted image quality.

However, challenges remain with 4K HDR content. Despite calibration, improvements in white balance for HDR are minor, and more cosmetic than transformative. The EOTF curve initially aligns with reference standards in test conditions, but the television struggles to maintain consistent brightness during film scenes. As a result, dark elements appear overly boosted in mixed scenes, creating excessive contrast. In fully dark scenes, the image often becomes too dim, obscuring finer details and diminishing the overall viewing experience. This inconsistency in brightness affects the depth and accuracy of HDR performance, especially in more challenging scenes.

Since we know that the television performs very well with high-quality materials, it is worth checking how it fares with lower-quality content. Here the television shows its potential, and the applied graphics processor works really well. On the test board with the light bulb, there are no visible issues with color transitions, and the smooth gradation function works very well – we recommend setting it to "Medium".

When it comes to digital processing, or so-called upscaling, the television sharpens the image quite a bit, which leads to slight aliasing, for example on branches in the background, but it does not remove desired details. Nonetheless, the overall appearance is truly attractive and may appeal to most users. However, if we prefer a softer, more plastic image, this effect can be reduced in the settings by adjusting the sharpening level to our personal preferences.

When assessing the fluidity of tonal transitions in low-resolution materials on the Samsung QN85D, it's important to consider the noise reduction feature, which significantly improves problematic tonal transitions. However, this feature also has its drawbacks – it removes film grain, a crucial element in many productions that adds authenticity, and it can also soften the image. While this may appeal to those who prefer a smoother image, film enthusiasts who favour the authentic look of films may want to use this feature sparingly.

In terms of image scaling, the television performs very well. The model's figure is presented correctly, without noticeable distortions, and the branches in the background do not suffer from excessive artificial sharpness, a common issue when scaling lower-resolution content. The high capabilities of the image processor are evident, as it effectively handles lower-quality materials, ensuring a high-quality final image.

The Sony BRAVIA 7 television with a 120 Hz panel will satisfy most users in terms of motion smoothness. Additionally, Sony offers the Motion Flow feature, which allows for the selection of three different picture settings, adjusting them to personal preferences: Smoothness – Film: This setting improves motion smoothness, giving the image a more cinematic or theatrical character. Smoothness – Camera: This setting provides even greater smoothness, useful when watching dynamic scenes such as sports broadcasts. Clarity: This setting focuses on minimizing noise and motion artifacts, resulting in a more stable and clear image.

The Samsung QN85D’s display boasts a 120 Hz refresh rate, which should satisfy both gamers and sports enthusiasts, providing a smooth and dynamic viewing experience. There are options for further improving fluidity, including a blur and judder reduction feature that allows precise adjustment of motion smoothness on a 10-point scale. Blur reduction enhances the sharpness of fast-moving objects, making action scenes clearer, while judder reduction smooths motion to eliminate the "stuttering" effect. Ghosting is generally well-controlled, although minor drawbacks may be noticeable in more demanding scenes, particularly when an object moves against a dark background. Additionally, the television features a BFI (Black Frame Insertion) option at a 60 Hz frequency, which can significantly enhance motion smoothness, although it comes with the potential downside of flicker, which may be bothersome for some viewers.

Sony Bravia 7 has significantly improved its capabilities for cooperation with consoles compared to previous models. The TV supports variable refresh rate (VRR), which eliminates screen tearing, and it is compatible with graphics cards, ensuring smooth display. The auto low latency mode (ALLM) effectively reduces input lag, which is crucial in fast-paced games. Dolby Vision with low latency additionally provides impressive HDR effects that look great during gameplay.

Sony Bravia 7 also offers a Game Bar feature that provides quick access to settings and allows monitoring of parameters during gameplay. An interesting option is the ability to enable a virtual crosshair on the screen, which can give a slight advantage in shooting games. However, compared to the Bravia 9 model, the HGIG feature in the Bravia 7 does not perform as well, which may be noticeable for more demanding gamers – especially since the HGIG mode is becoming more popular in the gaming world as the preferred method for reproducing HDR effects.

A downside is the lack of support for 1440p@120 Hz resolution, which could make gaming easier for users with less powerful graphics cards. Additionally, the Sony Bravia 7 is equipped with two HDMI 2.1 ports, one of which is often used to connect an audio system via eARC, limiting the number of available ports for connecting next-generation consoles.

The Samsung QN85D is an excellent choice for gamers, offering a wide range of features that elevate gameplay quality and make it even more immersive. With a 120 Hz refresh rate, the image remains incredibly smooth, crucial during fast-paced action scenes in games. The TV also boasts low input lag, making player responses to commands almost instantaneous, enhancing control over characters and events on screen. Additionally, the Samsung QN85D supports VRR (variable refresh rate) and ALLM (auto low latency mode) technologies, optimising image fluidity and reducing lag by automatically adjusting the TV to meet gamers' needs.

The Xbox app, which enables cloud gaming without requiring a console, is another significant advantage, offering a seamless gaming experience without the need for additional hardware – a feature that sets Samsung TVs apart. The Auto Motion Plus Game feature is another notable addition. This motion smoother simulates a higher frame rate, making 30 fps games appear smoother, akin to 45 fps, while games at 60 Hz are upgraded to a 90 Hz experience. Most importantly, this feature does not introduce significant lag, ensuring the comfort of gameplay remains intact. It allows gamers to enjoy a smoother image without compromising responsiveness.