Sony Bravia 7 (XR70) vs LG QNED86A / QNED85A / QNED87A

Since we know that the television performs well with contrast, let's check how it fares in terms of HDR effects. The luminance graph shows the very high capabilities of this model – 1500 nits is truly an impressive result. HDR effects are particularly striking in scenes where most of the screen is covered in light, as seen in the 1st, 3rd, and 5th test scenes. Minor shortcomings, typical of this technology, are still noticeable with very small light effects, such as in the scene from the movie "Sicario 2," where brightness drops to 500 nits. Although these are not stunning results, they can be considered decent. Additionally, it is worth praising the television for its high coverage of a wide color gamut – DCI-P3 at 96%, which allows for vibrant, saturated colors.

Against the backdrop of contrast and black, the brightness of the QNED86A and the overall HDR effect performs much better. This is a television that can reach around 700 nits in the best conditions, so in terms of brightness alone, there is nothing to be ashamed of. As a result, scenes with strong lights, explosions, flashes, or bright parts of the landscape look clear and can make an impression. Interestingly, even in more challenging moments with small, contrasting elements on the screen, the television handles their backlighting well, and the details are quite visible. The problem resurfaces when there are a lot of dark tones. The lack of effective local dimming causes black to virtually disappear, and instead, we get a gray glow spreading across the entire screen. This kills the sense of depth and makes the image look flat, as if it lacks a cinematic quality. In bright animations or colorful family films, this won't be an issue because colors and bright light dominate there. But in horrors or productions set in darkness, these limitations are very palpable. As a consolation, it’s worth mentioning that the QNED86A is actually a QLED television with a PFS LED filter, which gives it very good coverage of wide color gamuts. Both the DCI-P3 palette and the wider BT.2020 perform really solid here. This ensures that colors in HDR films are saturated, vibrant, and have the right depth – even if the black itself disappoints, the colors can save the viewing experience and make the image look attractive.

The IMAX Enhanced mode on the Sony BRAVIA 7 television is definitely the best mode available on this model, although it is not without its flaws, as its name might suggest. The biggest issue is white balance – both in HD and 4K HDR content, there is a noticeable dominance of red color, which makes the image take on pinkish shades. This is particularly evident on the tested snow screen, where the pinkish hue becomes very noticeable. Errors in the Colour Checker test also confirm these deviations – although they are not catastrophic, there is a tendency to lean towards warmer tones. As for brightness characteristics, gamma remains at a decent level with a slight bump but without major issues. However, the biggest challenge is 4K materials. It is clear that the EOTF curve is significantly above the reference chart, which causes the image to become too bright.

We primarily tested the QNED86A in Filmmaker mode, which is designed to provide the most accurate picture. Unfortunately, right out of the box, there were quite a few shortcomings. The most noticeable issue was the poorly adjusted white balance – there was a lack of blue, causing the overall image to lean slightly yellow, and at times, even orange. An even bigger problem turned out to be the way the television manages brightness. Due to its technical limitations – namely, local dimming that only works along the edges of the screen – the QNED86A tends to over-brighten entire scenes. This is where the flattening effect we mentioned earlier comes from. Instead of distinct depth and contrast, we get something akin to "boosted brightness," which can strain the eye over time.

Sony BRAVIA XR70 offers a wide range of tools that allow for customizing the picture to personal preferences, which has enabled us to make significant adjustments to the settings. The white balance has been free of the issue of red hue dominance – snow no longer ends up with pink shades, which was previously noticeable. Although one can detect minor deviations at the end of the white balance chart concerning a drop in blue color, they are acceptable and hard to notice in everyday use. The Colour Checker test confirms that color reproduction errors are no longer as pronounced and rarely exceed a value of 2, which is a very good result. As for brightness, gamma, while not requiring significant improvement, has been slightly adjusted. However, the most notable change has been observed in the EOTF curve – the television no longer has issues with overly brightening the entire image in 4K content. However, upon closer analysis and enabling EOTF characteristics in films, certain limitations of the television arise due to the previously discussed dimming algorithm. Some small elements may be slightly more illuminated, but these errors are so minor that most users will not notice them. Overall, the calibration results are very, very positive.

What was saved in the QNED86A6A is undoubtedly the colors. After calibration, the white balance was set with great precision, resulting in deviations on the Colour Checker palette mostly not exceeding the threshold of visibility for the human eye. In other words – the colors finally looked natural, without strange yellow or orange tones that previously ruined the experience. Unfortunately, even the best calibration cannot bypass design limitations. The already mentioned very modest number of local dimming zones and their unfortunate placement made the analysis of the EOTF curve in films still show clear over-brightening of scenes. The image tended to flatten, lacking cinematic depth. Fortunately, this effect is not as noticeable in older productions or SDR content. There, calibration really does its job and allows taming the QNED in such a way that the image can be pleasing. However, the specifics of this design – especially the contrast issues – cannot be entirely overcome.

Since we know that the television performs very well with high-quality materials, it is worth checking how it fares with lower-quality content. Here the television shows its potential, and the applied graphics processor works really well. On the test board with the light bulb, there are no visible issues with color transitions, and the smooth gradation function works very well – we recommend setting it to "Medium".

When it comes to digital processing, or so-called upscaling, the television sharpens the image quite a bit, which leads to slight aliasing, for example on branches in the background, but it does not remove desired details. Nonetheless, the overall appearance is truly attractive and may appeal to most users. However, if we prefer a softer, more plastic image, this effect can be reduced in the settings by adjusting the sharpening level to our personal preferences.

If someone is worried about possible "steps" when connecting colors, there is a simple way in the QNED86A. Just turn on the feature called Smooth Gradation and set it to medium level. Then the TV really smooths out all those unwanted transitions – especially in older productions – and does it in such a way that the film grain doesn't disappear, nor do strange artifacts appear. In other words, you can use it without worry.

The upscaling itself also turns out quite well. Of course, there are no miracles here – with lower quality sources, you can observe characteristic jaggedness. Fortunately, there is a sharpness slider in the menu, and if someone prefers a more "softer" image, it can be quickly adjusted to their taste.

The Sony BRAVIA 7 television with a 120 Hz panel will satisfy most users in terms of motion smoothness. Additionally, Sony offers the Motion Flow feature, which allows for the selection of three different picture settings, adjusting them to personal preferences: Smoothness – Film: This setting improves motion smoothness, giving the image a more cinematic or theatrical character. Smoothness – Camera: This setting provides even greater smoothness, useful when watching dynamic scenes such as sports broadcasts. Clarity: This setting focuses on minimizing noise and motion artifacts, resulting in a more stable and clear image.

The QNED86A is equipped with a 120 Hz refresh rate panel, so right from the start, it's safe to say that it's suitable for both sports and gaming. And indeed, this is true – the image looks smooth, and motion blur is not very noticeable. IPS panels have always had some issues with this, and you can sometimes notice slight blurring here as well, especially in very dynamic scenes, but it's not something that ruins watching a match or a fast-paced game. For movie and sports fans, LG has added the traditional TruMotion smoother. In the menu, we have two sliders – one for movies (De-Judder), the other for sports (De-Blur). The first adds missing frames and allows you to adjust the character of motion – from raw, cinematic to more fluid, "theatrical." The second enhances sharpness during dynamic actions, so it's worth turning it up a bit if you're watching a lot of sports.

Sony Bravia 7 has significantly improved its capabilities for cooperation with consoles compared to previous models. The TV supports variable refresh rate (VRR), which eliminates screen tearing, and it is compatible with graphics cards, ensuring smooth display. The auto low latency mode (ALLM) effectively reduces input lag, which is crucial in fast-paced games. Dolby Vision with low latency additionally provides impressive HDR effects that look great during gameplay.

Sony Bravia 7 also offers a Game Bar feature that provides quick access to settings and allows monitoring of parameters during gameplay. An interesting option is the ability to enable a virtual crosshair on the screen, which can give a slight advantage in shooting games. However, compared to the Bravia 9 model, the HGIG feature in the Bravia 7 does not perform as well, which may be noticeable for more demanding gamers – especially since the HGIG mode is becoming more popular in the gaming world as the preferred method for reproducing HDR effects.

A downside is the lack of support for 1440p@120 Hz resolution, which could make gaming easier for users with less powerful graphics cards. Additionally, the Sony Bravia 7 is equipped with two HDMI 2.1 ports, one of which is often used to connect an audio system via eARC, limiting the number of available ports for connecting next-generation consoles.

In terms of gaming, the LG QNED86A6A is a complete tool. It features four HDMI 2.1 ports with full bandwidth of 48 Gb/s, which means that whether you connect a PlayStation 5, Xbox Series X, or a powerful PC – everything will work at full 4K 120 Hz with support for all features. This is a big plus, as some competitors still have only two such ports, which can be problematic with a larger number of devices. It also has VRR, or variable refresh rate, which eliminates screen tearing, and ALLM, which automatically activates game mode when the console is turned on. There’s also Dolby Vision Gaming and a proper implementation of the HGiG format, so titles supporting these formats look more vivid and detailed. Added to all of this is the Game Optimizer – a kind of control center for the gamer. From this level, you can view image parameters in real-time, quickly change modes, activate additional features, or adjust image settings to your preferences. The LG QNED86A6A essentially has everything one can expect from a modern gaming television.