Sony Bravia 7 (XR70) vs LG OLED C5

Since we know that the television performs well with contrast, let's check how it fares in terms of HDR effects. The luminance graph shows the very high capabilities of this model – 1500 nits is truly an impressive result. HDR effects are particularly striking in scenes where most of the screen is covered in light, as seen in the 1st, 3rd, and 5th test scenes. Minor shortcomings, typical of this technology, are still noticeable with very small light effects, such as in the scene from the movie "Sicario 2," where brightness drops to 500 nits. Although these are not stunning results, they can be considered decent. Additionally, it is worth praising the television for its high coverage of a wide color gamut – DCI-P3 at 96%, which allows for vibrant, saturated colors.

LG C5 finally does what we have been waiting for years in the C series – it exceeds 1000 nits of brightness! This is a significant change compared to previous models in the series and also very important – because this is exactly the level of luminance around which most HDR content is now created on streaming platforms. The image finally has the right “glow,” and details in bright areas look as they should even without the use of dynamic metadata. However, there are scenes where the C5, like most OLED televisions, has some issues. Especially when the screen needs to illuminate fully. In our test sequences, such as the bright scene from the movie The Meg, brightness clearly decreases. Don’t get us wrong, this result isn’t bad; it’s more of a reminder that OLED technology still has its limitations. They are getting smaller year by year, but still.

Now, what about the colors? They are very good. Although the C5 does not match the OLEDs with QD-OLED or Tandem RGB panels, the DCI-P3 coverage at 97% and 73% BT.2020 will satisfy even the most demanding viewers. The colors are saturated, natural, and very consistent in HDR materials.

The IMAX Enhanced mode on the Sony BRAVIA 7 television is definitely the best mode available on this model, although it is not without its flaws, as its name might suggest. The biggest issue is white balance – both in HD and 4K HDR content, there is a noticeable dominance of red color, which makes the image take on pinkish shades. This is particularly evident on the tested snow screen, where the pinkish hue becomes very noticeable. Errors in the Colour Checker test also confirm these deviations – although they are not catastrophic, there is a tendency to lean towards warmer tones. As for brightness characteristics, gamma remains at a decent level with a slight bump but without major issues. However, the biggest challenge is 4K materials. It is clear that the EOTF curve is significantly above the reference chart, which causes the image to become too bright.

LG C5, like other TVs we tested, was checked in the best possible factory mode – which remains Filmmaker Mode. And here we have good news: in SDR materials, LG once again did a solid job. The white balance and color reproduction straight out of the box are at a very high level. Most errors – both in balance and in the color test (Colour Checker) – did not exceed a ΔE value of 3, which is the threshold above which differences become visible to the naked eye. Such factory settings are something we would like to see in many more TVs!

However, the situation is different for HDR content, which is really what the C series was created for. Here the C5 performs weaker. The excessive presence of blue in the white balance causes the image to appear noticeably cooled – which affects, for instance, unnaturally pale skin tones and somewhat shifted tonality of the entire scene. Fortunately, LG provides very precise calibration tools, and we – as always – took advantage of them.

Sony BRAVIA XR70 offers a wide range of tools that allow for customizing the picture to personal preferences, which has enabled us to make significant adjustments to the settings. The white balance has been free of the issue of red hue dominance – snow no longer ends up with pink shades, which was previously noticeable. Although one can detect minor deviations at the end of the white balance chart concerning a drop in blue color, they are acceptable and hard to notice in everyday use. The Colour Checker test confirms that color reproduction errors are no longer as pronounced and rarely exceed a value of 2, which is a very good result. As for brightness, gamma, while not requiring significant improvement, has been slightly adjusted. However, the most notable change has been observed in the EOTF curve – the television no longer has issues with overly brightening the entire image in 4K content. However, upon closer analysis and enabling EOTF characteristics in films, certain limitations of the television arise due to the previously discussed dimming algorithm. Some small elements may be slightly more illuminated, but these errors are so minor that most users will not notice them. Overall, the calibration results are very, very positive.

We must honestly admit – in the case of the LG C5, it took really very little to achieve an almost perfect picture. After calibration, we managed to achieve compliance with reference screens at a level that impresses even compared to much more expensive models. The picture after our adjustment looks exactly as filmmakers and series creators would want it – without color distortions, with natural depth and subtle texture. LG has done a great job this year regarding factory settings and calibration potential. Hats off!

Since we know that the television performs very well with high-quality materials, it is worth checking how it fares with lower-quality content. Here the television shows its potential, and the applied graphics processor works really well. On the test board with the light bulb, there are no visible issues with color transitions, and the smooth gradation function works very well – we recommend setting it to "Medium".

When it comes to digital processing, or so-called upscaling, the television sharpens the image quite a bit, which leads to slight aliasing, for example on branches in the background, but it does not remove desired details. Nonetheless, the overall appearance is truly attractive and may appeal to most users. However, if we prefer a softer, more plastic image, this effect can be reduced in the settings by adjusting the sharpening level to our personal preferences.

LG C5 handles lower-quality materials really well. One of the main issues older WOLEDs faced was posterization – unwanted "steps" in color transitions. The C5 uses a system feature to smooth these transitions, which works surprisingly effectively. The banding effect is almost completely eliminated, and the image gains consistency. Compared to last year's model, we feel that this feature works slightly weaker – but the good news is that it does not compromise the structure of the image. Film grain, textures, and details remain on the screen – nothing is smoothed out forcefully.

The C5 also does a great job of enhancing the quality of older recordings. Thanks to the α9 Gen6 processor (8th gen), "scaling to 4K" performs really solidly. The image is clear, the details are sharp, and the only minor drawback might be slightly visible jaggedness on some edges. However, there is no issue with overscan here – the image is not artificially cropped or shifted, which is a significant plus and still isn’t a given.

The Sony BRAVIA 7 television with a 120 Hz panel will satisfy most users in terms of motion smoothness. Additionally, Sony offers the Motion Flow feature, which allows for the selection of three different picture settings, adjusting them to personal preferences: Smoothness – Film: This setting improves motion smoothness, giving the image a more cinematic or theatrical character. Smoothness – Camera: This setting provides even greater smoothness, useful when watching dynamic scenes such as sports broadcasts. Clarity: This setting focuses on minimizing noise and motion artifacts, resulting in a more stable and clear image.

The LG C5 is equipped with a 144 Hz panel, and this, combined with the practically zero response time of the OLED pixels, makes it one of the best screens for watching dynamic content. It doesn't matter whether it's sports, fast-paced games, or just action – the image is as sharp as a razor.

And what about movies in 24 frames? LG thought of that too. The built-in "TruMotion" smoother allows you to adjust the image to your own preferences. The "de-judder" slider increases the smoothness in movies, while "de-blur" gently reduces blurring – although to be fair, it is almost imperceptible here anyway.

Sony Bravia 7 has significantly improved its capabilities for cooperation with consoles compared to previous models. The TV supports variable refresh rate (VRR), which eliminates screen tearing, and it is compatible with graphics cards, ensuring smooth display. The auto low latency mode (ALLM) effectively reduces input lag, which is crucial in fast-paced games. Dolby Vision with low latency additionally provides impressive HDR effects that look great during gameplay.

Sony Bravia 7 also offers a Game Bar feature that provides quick access to settings and allows monitoring of parameters during gameplay. An interesting option is the ability to enable a virtual crosshair on the screen, which can give a slight advantage in shooting games. However, compared to the Bravia 9 model, the HGIG feature in the Bravia 7 does not perform as well, which may be noticeable for more demanding gamers – especially since the HGIG mode is becoming more popular in the gaming world as the preferred method for reproducing HDR effects.

A downside is the lack of support for 1440p@120 Hz resolution, which could make gaming easier for users with less powerful graphics cards. Additionally, the Sony Bravia 7 is equipped with two HDMI 2.1 ports, one of which is often used to connect an audio system via eARC, limiting the number of available ports for connecting next-generation consoles.

LG C5 is a television designed with gamers in mind – and there’s not a hint of exaggeration in that. It's hard to find anything to criticize here. We have 144 Hz refresh rate, full support for VRR, ALLM, and up to four HDMI 2.1 ports with full bandwidth of 48 Gb/s. For those who have an Xbox, PS5, Nintendo, and a gaming PC all in one room – there are no limits, everything can be connected without any hassle.

The HDR configuration for gaming is also problem-free. The television properly supports the HGiG mode, which allows for an image consistent with the creators' intentions. For those interested, there’s also Dolby Vision in Gaming mode, though we still recommend HGiG as the most predictable and “pure” version of HDR for games.

The Game Bar is also included, which serves as the “command center” for the gamer. Everything that’s most important, from VRR settings, to picture modes, to frame rate information – is at our fingertips. The interface is simple and readable. It may look like something out of a space simulator, but it serves its purpose and just works; exactly as it should.

C5 is truly a complete package for every gamer.