Sony Bravia 7 (XR70) vs IFFALCON U85X

Since we know that the television performs well with contrast, let's check how it fares in terms of HDR effects. The luminance graph shows the very high capabilities of this model – 1500 nits is truly an impressive result. HDR effects are particularly striking in scenes where most of the screen is covered in light, as seen in the 1st, 3rd, and 5th test scenes. Minor shortcomings, typical of this technology, are still noticeable with very small light effects, such as in the scene from the movie "Sicario 2," where brightness drops to 500 nits. Although these are not stunning results, they can be considered decent. Additionally, it is worth praising the television for its high coverage of a wide color gamut – DCI-P3 at 96%, which allows for vibrant, saturated colors.

iFFALCON U85 handles HDR in a rather dual manner – on one hand, it can surprise with a solid peak brightness of around 650 nits, which places it well above average in this price segment. This is particularly evident in full-screen, bright scenes. Examples from movies like Life of Pi or the final test sequences from The Meg prove that the TV can maintain the strength and essence of the HDR effect when the entire panel has to "light up," delivering truly satisfying experiences. However, problems begin in high-contrast scenes, where smaller, bright details appear on the screen; the dimming algorithms prioritize deep blacks to such an extent that they can suppress the brightness of small highlights to just 100 nits, drastically reducing the dynamism of the image and depriving us of the true "punch" we expect from HDR standards. However, the question of colors remains a sweetener; thanks to the use of the PFS phosphor filter (marketed as QLED by the manufacturer), they look very good, achieving nearly 94% coverage of the DCI-P3 color palette, allowing for a rich and vibrant image in most content.

The IMAX Enhanced mode on the Sony BRAVIA 7 television is definitely the best mode available on this model, although it is not without its flaws, as its name might suggest. The biggest issue is white balance – both in HD and 4K HDR content, there is a noticeable dominance of red color, which makes the image take on pinkish shades. This is particularly evident on the tested snow screen, where the pinkish hue becomes very noticeable. Errors in the Colour Checker test also confirm these deviations – although they are not catastrophic, there is a tendency to lean towards warmer tones. As for brightness characteristics, gamma remains at a decent level with a slight bump but without major issues. However, the biggest challenge is 4K materials. It is clear that the EOTF curve is significantly above the reference chart, which causes the image to become too bright.

We tested the factory colors in the iFFALCON U85X model in “Film” mode, which is definitely the most reliable among all available settings, although it is still far from perfect. The main problem that stands out in both SDR and HDR content is improper white balance - an excess of blue and red components gives the image a slight purple tint, which undermines the naturalness of film scenes. However, an even greater challenge is the way the television manages its brightness. Analyzing the gamma curve for the SDR signal, we noticed significant instability: instead of sticking to the reference value of 2.4, the device oscillates around 2.2, only to suddenly experience an unnatural jump to around 3.0. In practice, this leads to confusing effects - large bright areas on the screen appear too dark, while smaller elements are unnecessarily brightened. A similar feature can be found in the EOTF curve, which makes the image unpredictable and loses its cinematic authenticity.

Sony BRAVIA XR70 offers a wide range of tools that allow for customizing the picture to personal preferences, which has enabled us to make significant adjustments to the settings. The white balance has been free of the issue of red hue dominance – snow no longer ends up with pink shades, which was previously noticeable. Although one can detect minor deviations at the end of the white balance chart concerning a drop in blue color, they are acceptable and hard to notice in everyday use. The Colour Checker test confirms that color reproduction errors are no longer as pronounced and rarely exceed a value of 2, which is a very good result. As for brightness, gamma, while not requiring significant improvement, has been slightly adjusted. However, the most notable change has been observed in the EOTF curve – the television no longer has issues with overly brightening the entire image in 4K content. However, upon closer analysis and enabling EOTF characteristics in films, certain limitations of the television arise due to the previously discussed dimming algorithm. Some small elements may be slightly more illuminated, but these errors are so minor that most users will not notice them. Overall, the calibration results are very, very positive.

After professional calibration of the movie mode, we must admit that the effect is more than satisfactory – the iFFALCON U85X undergoes a true transformation. Color errors in SDR content dropped to a level below 2, making them practically imperceptible to the human eye. We managed to set the white balance almost perfectly, and brightness management (gamma) became nearly exemplary. As a result, with standard quality materials, the television looks simply perfect, and it's hard to find any faults with it.

In the case of HDR signal, the situation has also improved significantly, although here the nature of the device is a bit more pronounced. Color errors have been reduced to around 3, which is an outstanding result in this price range. However, it is worth taking a look at the EOTF chart (available on the right side of the screen in the filters: 4K HDR, gamma / EOTF) to see what is not immediately visible regarding brightness management by the U85. Although the reference line looks decent, in actual film scenes, the television still interprets the signal "in its own way" due to very aggressive local dimming algorithms. Does this disqualify this model for watching HDR content? Absolutely not. It's simply a typical ailment of almost every Mini-LED that has to reconcile high brightness with an attempt to maintain deep black. One just has to be aware of these technical limitations, which are unavoidable in this segment.

Since we know that the television performs very well with high-quality materials, it is worth checking how it fares with lower-quality content. Here the television shows its potential, and the applied graphics processor works really well. On the test board with the light bulb, there are no visible issues with color transitions, and the smooth gradation function works very well – we recommend setting it to "Medium".

When it comes to digital processing, or so-called upscaling, the television sharpens the image quite a bit, which leads to slight aliasing, for example on branches in the background, but it does not remove desired details. Nonetheless, the overall appearance is truly attractive and may appeal to most users. However, if we prefer a softer, more plastic image, this effect can be reduced in the settings by adjusting the sharpening level to our personal preferences.

When it comes to scaling the image to 4K resolution, the iFFALCON U85X performs solidly. The device efficiently enhances low-quality signals, making even older materials look clean and clear on the 4K matrix. At extremely low resolutions, such as 480p, you can notice slightly jagged edges (especially on thin lines), but let's face it – this is a scenario you'll only encounter when watching very old footage, so it's not a real issue in everyday use.

However, the digital processing aimed at smoothing tonal transitions is significantly worse. Although the menu features a function called “Gradual Smoothing”, its effectiveness is at least debatable. In practice, it does not effectively reduce banding (color stepping), and worse, it can cause more harm than good. This filter can be too aggressive where it shouldn't be, artificially smoothing out details that should not be touched, such as the natural texture of the face or fine details of the skin's texture. Instead of improving quality, this feature can give the image an unnatural, “plastic” look, so it's best to use it with great caution or, better yet: leave it turned off.

The Sony BRAVIA 7 television with a 120 Hz panel will satisfy most users in terms of motion smoothness. Additionally, Sony offers the Motion Flow feature, which allows for the selection of three different picture settings, adjusting them to personal preferences: Smoothness – Film: This setting improves motion smoothness, giving the image a more cinematic or theatrical character. Smoothness – Camera: This setting provides even greater smoothness, useful when watching dynamic scenes such as sports broadcasts. Clarity: This setting focuses on minimizing noise and motion artifacts, resulting in a more stable and clear image.

In contrast to budget constructions, which in dynamic sports scenes may resemble a slideshow, the iFFALCON U85X is a heavyweight contender equipped with a panel featuring a native refresh rate of 144Hz. However, it is worth remembering that in the world of movies, series, or sports, we will mostly operate at 120Hz due to the specifics of image enhancement systems. Such a fast panel is excellent news for gamers and sports fans, as it opens the door to advanced motion settings that simply don't exist in cheaper 60-Hz models.

We manage everything from the "Motion Clarity" menu, where instead of using pre-set, often too aggressive modes, we definitely recommend a custom configuration based on two sliders. The most important of them, reduction of flicker, is responsible for smoothness in films – here, it's best to aim for a value around 4, which will maintain a natural, cinematic character of motion without falling into the artificial "soap opera effect." On the other hand, the first slider, reduction of blur, is the key to success in sports broadcasts. In this case, it's worth going all out and setting it to maximum, ensuring that the image during fast actions on the field remains sharp, and annoying trailing is eliminated.

Sony Bravia 7 has significantly improved its capabilities for cooperation with consoles compared to previous models. The TV supports variable refresh rate (VRR), which eliminates screen tearing, and it is compatible with graphics cards, ensuring smooth display. The auto low latency mode (ALLM) effectively reduces input lag, which is crucial in fast-paced games. Dolby Vision with low latency additionally provides impressive HDR effects that look great during gameplay.

Sony Bravia 7 also offers a Game Bar feature that provides quick access to settings and allows monitoring of parameters during gameplay. An interesting option is the ability to enable a virtual crosshair on the screen, which can give a slight advantage in shooting games. However, compared to the Bravia 9 model, the HGIG feature in the Bravia 7 does not perform as well, which may be noticeable for more demanding gamers – especially since the HGIG mode is becoming more popular in the gaming world as the preferred method for reproducing HDR effects.

A downside is the lack of support for 1440p@120 Hz resolution, which could make gaming easier for users with less powerful graphics cards. Additionally, the Sony Bravia 7 is equipped with two HDMI 2.1 ports, one of which is often used to connect an audio system via eARC, limiting the number of available ports for connecting next-generation consoles.

iFFALCON U85X is an exceptional device for gamers that has virtually everything you can expect from a modern screen for consoles or PCs. Here we find two fully-fledged HDMI 2.1 ports with full bandwidth of 48 Gbps, which opens the door to key technologies such as VRR and ALLM, ensuring smooth gameplay without tearing and with minimal latency. The TV handles high refresh rates at various resolutions without any problem, and a real curiosity is the mode that allows for up to 240Hz when dropping to Full HD quality. The entire system is managed by the Game Bar (a faithful copy from TCL), which allows for instant switching of picture modes, customization of the interface appearance, or even adding a virtual crosshair in the middle of the screen.