Sony BRAVIA 5 (XR5) vs Philips OLED910

Looking at similar results in terms of black levels and contrast, we expected the same stable performance as last year's model when it comes to HDR content. Unfortunately – and this must be said plainly – there has been a regression here that is hard to overlook. The paradox is that the peak brightness of the Bravia 5 can be impressive: in our synthetic tests, the television reached around 1000 nits in HDR. Sounds great, right? The problem is that this power does not always translate effectively to all movie scenes. When small, pinpoint elements appear on the screen, something that was usually refined with surgical precision in the case of Sony clearly falters this time. The algorithms try to maintain deep blacks around small objects, but the side effect is that details can be dimmed to the point of becoming barely visible. A case in point is the movie Sicario 2 – there, in some scenes, small light sources practically vanished as if someone had covered them with dark film.

Of course, not everything looks so dramatic. In simpler, brighter scenes, where the image is filled with a greater amount of light, the Bravia 5 shows that it can shine: literally and figuratively. At that point, the television achieves values in the range of 600–800 nits, which we observed in both synthetic tests and during movie screenings. The impression is truly positive; the brightness adds dynamism, and the colors appear vivid and fresh. However, there remains a certain dissonance. We feel a slight confusion because it is evident that something has gone the wrong way. Technological advancement – more zones, greater backlight power – has not been supported by the refined image management we usually associate with Sony. Fortunately, there are elements that have not been worsened and are instead at a very high level. We are talking about color reproduction. Thanks to the use of the PFS filter, the color gamut coverage is excellent – about 97% of DCI-P3 and 75% of BT.2020. These values allow for a truly wide color reproduction, giving films a natural and cinematic character.

OLED910 is simply an absurdly bright television for an OLED. All thanks to the new panel from LG Display, the Tandem RGB OLED, which Philips has dubbed its "META OLED." It is this panel that allows for over 2000 nits of brightness in films, which was previously completely unattainable in OLEDs. The way the television handles full-screen scenes drenched in bright light is also commendable. Usually, in OLEDs, brightness drops significantly, but here it remains at an excellent level - around 1400 nits. These are almost reference values, and combined with the great color gamut reproduction at 99% DCI P3 and 82% BT.2020, it gives us an HDR effect that can confidently be called one of the best in the world.

Sony Bravia 5 was of course tested in the best possible mode, which is the Cinema mode. Right out of the box, it offers the most natural colors, definitely better than anything provided by the "eco" or "dynamic" modes, which are more suitable for a store display than a living room. However, the Cinema mode itself does not guarantee that we can always expect cinematic image quality. In SDR content, we had practically no major complaints – the slightly warm white balance made the scenes take on a somewhat golden tone, but it was nothing that was glaringly obvious. However, the problem arose with HDR materials. Here, the color reproduction simply looked poor. The white balance was severely off – with an excess of blue and a noticeable lack of red. At times, it even resembled the store "super vivid image" mode, where everything is overexposed and artificially boosted.

This state of affairs made managing brightness seem too aggressive as well. The EOTF graph clearly showed that the television had issues with overexposing many scenes right out of the box. And while we know what Sony televisions are usually capable of, it was hard to remain indifferent here – which is why we quickly decided to go for calibration.

Unfortunately, when it comes to color reproduction right out of the box, the Filmmaker mode on the OLED910 performs poorly. The television overly emphasizes the color blue, and at times it almost looks like a store mode. It gives the impression that the manufacturer hasn't quite calibrated the device properly. The result is that colors look unnatural, and the overall effect resembles a somewhat exaggerated display from a market showcase. HDR content looks much better, where aside from a slight loss of detail in blacks, it's hard to find fault with anything. The problem is that in everyday viewing, it is the SDR materials that matter the most – and on the OLED910, they simply look bad and are far from what we would expect from a television of this class.

After calibration, the situation changed drastically. We managed to tune the white balance so that entire scenes began to look more natural, and the image gained coherence and elegance. In HDR, we finally got rid of that unwanted blooming effect that had previously ruined some shots. Suddenly, it turned out that the Bravia 5 can extract much more from films than the first contact "straight out of the box" suggested. Yes, if we take a look at the graphs and compare them with the reference patterns, we can see that the start of the EOTF curve slightly deviates from the reference line. However, this is not so much a calibration error as a natural limitation of Mini-LED technology, which cannot be bypassed. Sony, instead of clinging to perfect black, prefers to prioritize the visibility of details – and in practice, it’s hard to disagree with that. We prefer to see the texture of the material on the screen rather than a pitch-black blob that obliterates all nuances.

The calibration itself made a significant difference. After about an hour spent on adjustments, we felt that the picture resembled that from the best cinema halls – of course on a home scale, but with the same sense of quality and refinement. And in such moments, we remember why we love Sony televisions: because once we fine-tune them, they can reward us with an image that captivates for long hours.

Fortunately, it quickly turned out that it was not the panel that was responsible for the issues, but rather the way Philips had calibrated the OLED910 from the factory. After calibration, the television displayed its full potential, and only then could we see what the new panels produced by LG Display were truly capable of. We primarily corrected the white balance and brightness characteristics, which allowed us to tame the excessive blue and give the image a natural look. The final effect can be described as excellent. Errors on the Color Checker palette rarely exceeded a value of 3, which in practice means an image close to perfection and colors presented in accordance with the creators' intentions. In SDR content, the effect was remarkable, and in HDR, the improvement was even more noticeable – gradients became cleaner, and colors fuller and more believable. After calibration, the OLED910 transformed from a disappointing television into equipment that can easily be called reference-level in terms of color reproduction.

Bravia 5 carries within it the genes of Sony, which remain intact – and thank goodness for that, because we are talking about absolutely remarkable digital image processing. There is a reason that for years it has been believed that it is this brand of television that sets the standard for how a screen should handle lower-quality materials. If someone is still watching classic television, old movies, or YouTube in lower resolution, here they get equipment that can turn such content into a surprisingly pleasant experience. On board, we find several tools worth activating. The first of these is "digital noise reduction." Set to a medium level, it works almost flawlessly – smoothing tonal transitions that usually pose the biggest challenge with low-quality materials, while not introducing any artificial artifacts. Importantly, it also does not remove the filmic character, or the natural grain that is an intentional element in many productions. Another advantage of Bravia 5 is the upscaling capabilities of the XR processor. The image presented after scaling is soft yet sharp and clear. The contours of characters are well-defined, and backgrounds retain their structure without excessive artificial sharpening. It’s hard to find a better television for watching lower-quality content – Bravia 5 only confirms why Sony is regarded as the benchmark in this field.

The previously visible color artifacts can largely be eliminated thanks to a feature called "distortion reduction." Similar to the OLED820, it's best to set it to a medium level, as it then produces quite decent results – smoothing out unwanted tonal transitions while not taking away too many details from the image. Although there may be times when the effect is a bit too aggressive, it can generally be considered a useful feature for everyday viewing.

As for image scaling, the OLED910 performs really well. The test material with the model had a characteristic soft look typical of Philips – at times even too soft – but the sharpness slider can be adjusted at any moment to tailor the image to personal preferences. It's also worth noting that the TV has no issues with overscan, which still occurs in some competing models. It's a small detail, but it's pleasing because it means that all content, even the oldest, is displayed as it should be.

Bravia 5 has a 120 Hz panel, which in itself sounds like an invitation to watch sports, fast matches, or spectacular action movies. However, the real magic begins only when MotionFlow comes into play – Sony's proprietary smoothing technology. Thanks to it, we can adjust the character of the image to our own preferences. The “smoothness” slider allows us to transition from a cinematic vibe with a slight “jitter” of the film frame to an almost theatrical fluidity, where every ball in the game glides across the screen like on a string. The higher the value, the smoother and more fluid it is; the lower – the more cinematic and natural. In the options, we also find an additional setting that Sony has called “clearness.” This is nothing more than the BFI function (which stands for black frame insertion), which aims to improve motion clarity. It sounds great in theory, but in practice, you need to use it with great caution. Why? Because all higher settings cause brightness drops of up to half, and in some cases, there can also be contour doubling. Therefore, if we want to use it, we recommend the lowest possible level – “1” out of the available ten. This way, we gain a little better motion clarity without risking a loss of half the image brightness.

The OLED910 is a television with a refresh rate of 144 Hz. It's a bit disappointing that Philips didn't choose 165 Hz, because we know that the panel used in it is capable of that. On the other hand, such a bonus would mainly benefit PC gamers, as in everyday use, the most important refresh rate is 120 Hz, which is fully sufficient. Combined with the advantages of an OLED panel – lightning-fast pixel response time and no motion blur, the image is impeccably sharp and fast, even in dynamic action scenes. Kudos also goes to Philips' traditional motion smoother called "Motion Style." We can easily adjust it to our preferences: the "Smoothness" slider is for movies and allows you to choose between a more "frame-like," cinematic character and a smooth, theatrical image. Meanwhile, the "Blur Reduction" slider is for sports; it is worth setting it to the maximum value here to ensure that the image is clear and distinct during very fast shots.

In the Bravia 5, there is significant progress compared to the X90L model from two years ago. The television offers literally everything that its predecessor had, but this time the issues that could irritate gamers have been fixed. The problems with setting up variable refresh rate (VRR) have disappeared, and there are no longer any issues with configuring HDR content in HGiG mode. In short: we get a device that simply works as it should without any fuss. The Bravia 5 thus has everything one could expect from a modern gaming television – and it could be advertised with the slogan "ready for PS5" without exaggeration. This is a statement we couldn't make about the X90L model. Hats off, Sony!

It's just a shame that in such a relatively high-priced model, a complete set of four HDMI 2.1 ports is missing. In everyday use, this won't be a problem for most people, but if someone has a console, soundbar, and additional equipment connected via HDMI, at some point there will be a need to either choose or juggle cables.

The OLED910 is excellent for gaming. It supports 144 Hz, so if someone has a powerful PC, they can easily take advantage of that potential. On consoles, 120 Hz is the most important, and everything works perfectly here. There is VRR, an automatic game mode, and even Dolby Vision in games along with an HGiG mode, so we actually get a full package of gaming features. Philips also added a Game Bar, which is a quick menu that shows basic information and allows you to enable a few useful things. It may not look as modern as the competition, but it works and serves its purpose. The only downside is the number of HDMI 2.1 ports. There are only two, which can be somewhat disappointing for a TV in this class. If someone is connecting two consoles and something additional to eARC - like a soundbar (which doesn't make much sense in this model, but we'll discuss that in the sound section), they'll need to figure things out a bit more. Other than that, the OLED910 has everything we expect from a gaming TV.