SONY BRAVIA 3 vs TCL C7L

Bravia 3 does not hide the fact that it belongs to the group of televisions that are rather modest in terms of brightness. Our measurements showed around 370 nits, which is a value balancing on the borderline where one can still speak of any HDR effect. For some, this is an acceptable level; for others, it is rather typical for SDR materials, where spectacular highlights or vivid contrasts are not expected. The impression is that this is not a television for those focused on the highest image quality in demanding film content. However, this does not mean that we won't find any advantages here. Compared to its predecessor, the X75WL, Bravia 3 has gained an additional PFS filter, functioning similarly to solutions known from QLED technology. Thanks to this, the DCI-P3 color gamut has been significantly expanded and reaches over 91 percent, which in practice provides more saturated colors and a more pleasant image texture. As a result, even everyday content looks a bit livelier, and movies and series can surprise with their colorful presentations, despite the limitations in brightness itself.

TCL C7L is undoubtedly an extremely bright television. In synthetic tests on static images, it can achieve peak brightness levels of around 2800 nits. This is an absolutely phenomenal result, considering the price range it falls into. Unfortunately, the tests with real film scenes are not as spectacular as the measurements of white squares. The brightness in actual HDR shots drops to around 1200 nits in the C7L model. This is still a very good result, as the vast majority of contemporary films are mastered at such a value. However, when small, pinpoint elements appear on the screen, the brightness of those details drastically drops – even to about 400 nits – which diminishes the HDR effect somewhat. The television does this intentionally to maintain a better level of black and prevent a huge glare of light. This is somewhat explainable, but it also shows that Mini LED technology is not completely uncompromising in this regard. As for the HDR effect itself – alongside brightness, colors are obviously key here. And these, thanks to the use of new, "super" quantum dots, are simply outstanding and among the best on the market. The television can achieve around 90% coverage of the ultra-wide color gamut BT.2020 and 99% of the DCI-P3 gamut, easily matching the best RGB MINI-LED screens. Best of all, the C7L can maintain such high color saturation regardless of the scene being displayed, which is often problematic in competing RGB Mini-LED televisions.

We primarily tested the Sony Bravia 3 in movie mode, which immediately proved to be the best choice among the factory settings. The picture is not perfect, but compared to the eco mode that the TV suggests right out of the box, the difference is significant and for the better. In movie mode, one can notice a certain problem—the image seems too warm, which results from a lack of blue in the white balance. Despite this, in SDR content, the final effect can still be considered quite decent and satisfying for everyday viewing. Much more serious errors occur in HDR materials. The Color Checker analysis showed significant deviations, and poor brightness management combined with limited color gamut coverage further exposes the shortcomings of the image in this mode. All of this makes HDR on the Bravia 3 look unconvincing and can spoil the impression left by the quite decent SDR content settings. Fortunately, this is not a situation without a solution. Various errors can be somewhat mitigated, and some can even be completely corrected through professional calibration. Therefore, we decided to check how the TV would perform after such adjustments.

When it comes to colors straight out of the box, a new feature in TCL televisions – including the C7L model – is the presence of a new picture mode called Filmmaker Mode. This is significant news, as such a mode was previously unavailable from this manufacturer. By design, as the name itself suggests, the image in this setting is intended to be presented with the full intent of the film's creator. After our tests, we can confirm that it is undoubtedly the best built-in mode on this television if you care about faithful color reproduction straight out of the box. However, we definitely wouldn't say that it is perfect. Like most devices on the market, this C7L also had its factory flaws. The white balance in Filmmaker Mode strayed into a slightly greenish-yellow hue, mainly due to an excess of green component and a noticeable lack of blue color. Of course, for the average viewer, this may not be a drastic flaw, but if you care about perfect whites, natural skin tones, and fully unlocking the potential of these new "super" quantum dots, this television is in need of professional calibration.

The calibration allowed us to extract significantly more from ChooseTV 3 than we could have expected at the beginning. First and foremost, we managed to address the shortage of blue color, which previously caused a noticeable warming of the image. After a slight adjustment in white balance, most of the errors in Color Checker measurements for SDR content practically disappeared. The shades of white gained a natural quality, and brightness management in gamma stabilized to a level that is nearly perfect, not exceeding the threshold of human eye perception. Therefore, it can be confidently said that in SDR content, after a few tweaks in settings, ChooseTV 3 performs really excellently. HDR content, however, fares much worse, although it is still definitely better than before calibration. The white balance has been corrected, but the limitations of the IPS panel are insurmountable. The lack of local dimming means that even the smallest elements can be overexposed, which immediately stands out. Color-wise, the effect has also improved, although it is far from ideal—many errors still exceed the threshold of four or even five delta E units, meaning they remain visible to the human eye. It was already clear before that ChooseTV 3 is not a television designed to amaze with HDR quality. Nonetheless, it is gratifying that in SDR content, after calibration, the image can look really great, and in this category, the television pleasantly surprised us.

After conducting a professional calibration, we managed to significantly improve the situation in the factory Filmmaker Mode. Following our adjustments, the errors in the ColorChecker test and across the entire wide color gamut dropped below the threshold of human perception – that is, below a value of 3, which is indeed a very good result. The TCL C7L definitely benefits from such an intervention in terms of color fidelity, and it's hard to dispute that. However, the management of brightness in HDR content post-calibration looks a bit worse. As I described earlier – even though we set up this model properly, when we turn on actual film scenes on the TV, it manages its brightness in a rather peculiar way. It often brightens certain elements on the screen contrary to the creator's intent, which is clearly visible in the EOTF graphs measured in specific films. Despite this defect – or rather a specific characteristic of this television – one cannot take away from it that after calibration, the C7L was able to reproduce the colors completely accurately.

Bravia 3 brings something more to the Sony television family than just a common name. It stands out primarily for its ability to improve the quality of weaker materials thanks to the applied processor. Of course, we won't find the advanced XR chip known from more expensive models here, but it must be acknowledged that the image at a lower resolution looked surprisingly good. Scaling worked effectively, and most parts of the screen were free from the typical excessive jagged edges found in budget constructions.

The feature that enhances the fluidity of tonal transitions is also worth noting. In the high setting, it works really well, effectively masking the imperfections of gradation without significant loss of detail. It does happen that the algorithm overly smooths elements that should remain sharp – for example, faces – however, in overall terms, the effect is beneficial. The best results were achieved precisely at the highest setting, and this option could be recommended to those watching lower-quality content.

This point can be, in a sense, called the Achilles' heel of the C7L model. Unfortunately, this TV uses an older MediaTek chipset – the Pentonic 700 – which has never been known for exceptional digital image processing. This is clearly evident in the operation of the gradual smoothing feature, which is responsible for reducing jagged edges and removing digital noise. It simply works very poorly – after setting it to low, its effectiveness is practically nonexistent. The only small plus here is that the algorithm doesn't spoil anything additional in the image and doesn’t forcibly blur details. The upscaling, that is, scaling the image from lower resolutions to 4K, performs a bit better. It is simply adequate and doesn’t stand out in any particular way compared to the competition. However, it cannot be denied that the C7L would gain significantly in this aspect if the manufacturer decided to use the newer Pentonic 800 processor, which is now increasingly found in many competitive models.

The fluidity of motion has never been a strong point of TVs equipped with 60 Hz panels, and the Bravia 3 is no exception. Nevertheless, Sony has added something that might appeal to those who are more sensitive to the way images are displayed. We are talking about the proprietary Motion Flow motion smoother, which offers users a lot of adjustment options. Thanks to it, one can make the image smoother, even theatrical, or stick to a more cinematic style with the characteristic stuttering that many simply associate with the film atmosphere. These features work with content at lower frame rates, such as movies and series recorded at 24 or 30 frames per second, which are the materials we encounter on a daily basis. It is precisely in this area that the motion smoother proves to be one of the most important features in everyday use of the television, and here the Bravia 3 performs really well.

TCL C7L features a native 4K panel with a refresh rate of 144 Hz, which can even ramp up to 288 Hz at lower resolutions when using a PC. These are, of course, very high values and commendable on paper, but in everyday life, it's worth remembering that nearly all dynamic content you display on this television will still be running around a maximum of 120 Hz. To harness this dynamics, we find a motion smoothing system in the TV's menu called “Motion Clarity.” It offers several predefined modes, including a user mode, which we definitely recommend setting manually using our tried-and-true guides on our YouTube channel. There we have two key sliders at our disposal. The first one, “Blur Reduction,” is responsible for reducing blurring and improving sharpness in dynamic 60fps materials, such as sports broadcasts. The second slider, “Flicker Reduction,” allows for the addition of artificial frames in movies and series recorded at cinematic 24 or 30 frames per second. This, of course, completely eliminates the irritating stutter effect during camera movement shots.

Bravia 3 is not a device for e-sports enthusiasts or fans of late-night marathons with a controller in hand. The lack of 120 Hz refresh rate and HDMI 2.1 ports wraps up the topic before it can even develop. This is a TV for casual gamers who, after work, want to fire up FIFA or racing games, not for someone who measures every frame in a spreadsheet. Nevertheless, Sony has added a few nice extras so it’s not too barren. ALLM works as it should, automatically switching the TV to game mode (low latency). We even find a simple Game Bar here that is clear. However, the biggest curiosity is the PlayStation Portal app. With it, you can launch games from PS5 wirelessly and immediately see them on the TV screen. It sounds great, but it only takes a few minutes to feel significant delays. In our opinion, it’s more of a showcase of capabilities than something usable on a daily basis. If someone really wants to play, it’s better to connect the console with an HDMI cable right away and forget about wireless problems.

When it comes to gaming, the TCL C7L is simply an outstanding television for gamers. With the presence of two full-bandwidth HDMI 2.1 ports at 48 Gbps, we have access to all the key features that console owners and powerful PC users require. It offers a well-functioning ALLM mode with very low input lag and VRR frame synchronization that operates impressively from 48 up to 288 Hz. Importantly, unlike some competitors, TCL has ensured proper implementation of the console HDR10 HGIG profile and support for Dolby Vision in games. This is complemented by a well-designed gaming panel, the Game Bar, which even allows for customization of its appearance and theme to perfectly match the aesthetics of your console.

The only thing that can – and indeed must – be criticized here is the fact that the television offers only two full HDMI 2.1 ports, while the other two are older HDMI 2.0. This creates quite a significant logistical problem. Why? Because one of those fast ports also supports the eARC audio return channel. In practice, this means that if you connect a soundbar or home theater system to the television, you will only have one free HDMI 2.1 port left. If you have two consoles or a console and a powerful computer at home, unfortunately, you will have to give up something or constantly juggle the cables at the back of the unit while maintaining convenient audio system control.