SONY BRAVIA 3 vs TCL C7L

Bravia 3 does not hide the fact that it belongs to the group of televisions that are rather modest in terms of brightness. Our measurements showed around 370 nits, which is a value balancing on the borderline where one can still speak of any HDR effect. For some, this is an acceptable level; for others, it is rather typical for SDR materials, where spectacular highlights or vivid contrasts are not expected. The impression is that this is not a television for those focused on the highest image quality in demanding film content. However, this does not mean that we won't find any advantages here. Compared to its predecessor, the X75WL, Bravia 3 has gained an additional PFS filter, functioning similarly to solutions known from QLED technology. Thanks to this, the DCI-P3 color gamut has been significantly expanded and reaches over 91 percent, which in practice provides more saturated colors and a more pleasant image texture. As a result, even everyday content looks a bit livelier, and movies and series can surprise with their colorful presentations, despite the limitations in brightness itself.

TCL C7L is undoubtedly an extremely bright television. In synthetic tests on static images, it can achieve peak brightness levels of around 2800 nits. This is an absolutely phenomenal result, considering the price range it falls into. Unfortunately, the tests with real film scenes are not as spectacular as the measurements of white squares. The brightness in actual HDR shots drops to around 1200 nits in the C7L model. This is still a very good result, as the vast majority of contemporary films are mastered at such a value. However, when small, pinpoint elements appear on the screen, the brightness of those details drastically drops – even to about 400 nits – which diminishes the HDR effect somewhat. The television does this intentionally to maintain a better level of black and prevent a huge glare of light. This is somewhat explainable, but it also shows that Mini LED technology is not completely uncompromising in this regard. As for the HDR effect itself – alongside brightness, colors are obviously key here. And these, thanks to the use of new, "super" quantum dots, are simply outstanding and among the best on the market. The television can achieve around 90% coverage of the ultra-wide color gamut BT.2020 and 99% of the DCI-P3 gamut, easily matching the best RGB MINI-LED screens. Best of all, the C7L can maintain such high color saturation regardless of the scene being displayed, which is often problematic in competing RGB Mini-LED televisions.

We primarily tested the Sony Bravia 3 in movie mode, which immediately proved to be the best choice among the factory settings. The picture is not perfect, but compared to the eco mode that the TV suggests right out of the box, the difference is significant and for the better. In movie mode, one can notice a certain problem—the image seems too warm, which results from a lack of blue in the white balance. Despite this, in SDR content, the final effect can still be considered quite decent and satisfying for everyday viewing. Much more serious errors occur in HDR materials. The Color Checker analysis showed significant deviations, and poor brightness management combined with limited color gamut coverage further exposes the shortcomings of the image in this mode. All of this makes HDR on the Bravia 3 look unconvincing and can spoil the impression left by the quite decent SDR content settings. Fortunately, this is not a situation without a solution. Various errors can be somewhat mitigated, and some can even be completely corrected through professional calibration. Therefore, we decided to check how the TV would perform after such adjustments.

When it comes to colors straight out of the box, what's new in TCL TVs, including the C7L model, is the addition of a picture mode called Filmmaker Mode. That's significant because until now that mode wasn't available from this manufacturer at all. In theory, as the name suggests, the image in this setting is meant to represent the filmmaker's full intent. From our tests we can confirm that it's without a doubt the best built-in mode on this TV if you care about faithful color reproduction right out of the box. However, we wouldn't say it's perfect. Like most devices on the market, this C7L also had some factory issues. The white balance in Filmmaker Mode tended toward a slightly greenish-yellow tint, caused mainly by an excess of the green channel and a noticeable lack of blue. For the average viewer this won't be a drastic flaw, but if you care about perfect whites, natural skin tones, and getting the full potential out of the structure of these new "super" quantum dots, the TV really begs for professional calibration.

The calibration allowed us to extract significantly more from ChooseTV 3 than we could have expected at the beginning. First and foremost, we managed to address the shortage of blue color, which previously caused a noticeable warming of the image. After a slight adjustment in white balance, most of the errors in Color Checker measurements for SDR content practically disappeared. The shades of white gained a natural quality, and brightness management in gamma stabilized to a level that is nearly perfect, not exceeding the threshold of human eye perception. Therefore, it can be confidently said that in SDR content, after a few tweaks in settings, ChooseTV 3 performs really excellently. HDR content, however, fares much worse, although it is still definitely better than before calibration. The white balance has been corrected, but the limitations of the IPS panel are insurmountable. The lack of local dimming means that even the smallest elements can be overexposed, which immediately stands out. Color-wise, the effect has also improved, although it is far from ideal—many errors still exceed the threshold of four or even five delta E units, meaning they remain visible to the human eye. It was already clear before that ChooseTV 3 is not a television designed to amaze with HDR quality. Nonetheless, it is gratifying that in SDR content, after calibration, the image can look really great, and in this category, the television pleasantly surprised us.

After a professional calibration we were able to greatly improve the out-of-the-box Filmmaker Mode. After our adjustments, errors in the ColorChecker test and across the wide color gamut fell below the threshold of human perception, that is below a value of 3, which is a very good result. The TCL C7L definitely benefits from this treatment in terms of color accuracy, and that's hard to argue with. A bit worse, however, is the issue of brightness management in HDR content after calibration. As I described earlier, even though we set this model up correctly, when you play real movie scenes on the TV it can manage its brightness in a rather peculiar way. It often brightens certain elements on the screen contrary to the creator's intent, which can be clearly seen on EOTF charts measured in particular films. Despite this flaw, or rather a specific quirk of this TV, you can't take away one thing: after calibration the C7L was able to reproduce colors accurately.

Bravia 3 brings something more to the Sony television family than just a common name. It stands out primarily for its ability to improve the quality of weaker materials thanks to the applied processor. Of course, we won't find the advanced XR chip known from more expensive models here, but it must be acknowledged that the image at a lower resolution looked surprisingly good. Scaling worked effectively, and most parts of the screen were free from the typical excessive jagged edges found in budget constructions.

The feature that enhances the fluidity of tonal transitions is also worth noting. In the high setting, it works really well, effectively masking the imperfections of gradation without significant loss of detail. It does happen that the algorithm overly smooths elements that should remain sharp – for example, faces – however, in overall terms, the effect is beneficial. The best results were achieved precisely at the highest setting, and this option could be recommended to those watching lower-quality content.

This point could, in a sense, be called the Achilles' heel of the C7L. Unfortunately, this TV uses an older MediaTek chipset, the Pentonic 700, which was never known for outstanding digital image processing. You can clearly see this in the operation of the gradual smoothing function, which is responsible for reducing jagged edges and removing digital noise. It simply performs very poorly; when set to low, its effectiveness is practically nonexistent. The only small plus is that the algorithm doesn't further degrade the image or forcefully blur details. Upscaling itself, meaning the scaling of lower-resolution content to 4K, performs a bit better. It's simply adequate and doesn't stand out compared with the competition. That said, there's no denying the C7L would gain a lot in this area if the manufacturer decided to use the newer Pentonic 800 processor, which is now appearing in an increasing number of competing models.

The fluidity of motion has never been a strong point of TVs equipped with 60 Hz panels, and the Bravia 3 is no exception. Nevertheless, Sony has added something that might appeal to those who are more sensitive to the way images are displayed. We are talking about the proprietary Motion Flow motion smoother, which offers users a lot of adjustment options. Thanks to it, one can make the image smoother, even theatrical, or stick to a more cinematic style with the characteristic stuttering that many simply associate with the film atmosphere. These features work with content at lower frame rates, such as movies and series recorded at 24 or 30 frames per second, which are the materials we encounter on a daily basis. It is precisely in this area that the motion smoother proves to be one of the most important features in everyday use of the television, and here the Bravia 3 performs really well.

The TCL C7L uses a native 4K panel with a 144 Hz refresh rate, which, at lower resolutions when using a PC, can even reach up to 288 Hz. Those are obviously very high numbers and look impressive on paper, but in everyday use it's worth remembering that almost all dynamic content you play on this TV will still run at around a maximum of 120 Hz. To tame that motion, the TV's menu includes a motion smoothing system called "Motion Clarity." It offers several predefined modes, including a user mode that we strongly recommend setting manually using our tried-and-true guides on our YouTube channel. There are two key sliders available there. The first, "Blur Reduction," reduces smearing and improves sharpness in dynamic 60-fps material, such as sports broadcasts. The second slider, "Flicker Reduction," lets you add artificial frames to movies and TV series shot at cinematic 24 or 30 fps. This, of course, allows you to completely eliminate the annoying image judder during camera motion.

Bravia 3 is not a device for e-sports enthusiasts or fans of late-night marathons with a controller in hand. The lack of 120 Hz refresh rate and HDMI 2.1 ports wraps up the topic before it can even develop. This is a TV for casual gamers who, after work, want to fire up FIFA or racing games, not for someone who measures every frame in a spreadsheet. Nevertheless, Sony has added a few nice extras so it’s not too barren. ALLM works as it should, automatically switching the TV to game mode (low latency). We even find a simple Game Bar here that is clear. However, the biggest curiosity is the PlayStation Portal app. With it, you can launch games from PS5 wirelessly and immediately see them on the TV screen. It sounds great, but it only takes a few minutes to feel significant delays. In our opinion, it’s more of a showcase of capabilities than something usable on a daily basis. If someone really wants to play, it’s better to connect the console with an HDMI cable right away and forget about wireless problems.

When it comes to gaming, the TCL C7L is simply an outstanding TV for gamers. Thanks to two full-bandwidth HDMI 2.1 ports at 48 Gbps, you get access to all the key features required by console owners and users of powerful PCs. It has a well-implemented ALLM mode with very low input lag and VRR frame-sync that works in an impressive range from 48 to 288 Hz. Importantly, unlike some competitors, TCL implemented the console HDR10 HGIG profile correctly and added support for Dolby Vision in games. Rounding out the package is a very well-designed player panel, the Game Bar, which even lets you edit its appearance and change the theme to perfectly match your console’s style. The only thing you can — and should — criticize is that the TV offers only two full HDMI 2.1 ports, while the other two are older HDMI 2.0. That creates a fairly significant logistical problem. Why? Because one of those fast ports also supports eARC (enhanced Audio Return Channel). In practice, that means if you connect a soundbar or a home theater system, you’ll only have one free HDMI 2.1 port left. If you have two consoles at home, or a console and a powerful PC, you’ll unfortunately have to give something up or constantly juggle cables at the back while trying to maintain convenient control of your audio system.