SONY BRAVIA 3 vs Samsung The Frame 2026 (LS03H)

Bravia 3 does not hide the fact that it belongs to the group of televisions that are rather modest in terms of brightness. Our measurements showed around 370 nits, which is a value balancing on the borderline where one can still speak of any HDR effect. For some, this is an acceptable level; for others, it is rather typical for SDR materials, where spectacular highlights or vivid contrasts are not expected. The impression is that this is not a television for those focused on the highest image quality in demanding film content. However, this does not mean that we won't find any advantages here. Compared to its predecessor, the X75WL, Bravia 3 has gained an additional PFS filter, functioning similarly to solutions known from QLED technology. Thanks to this, the DCI-P3 color gamut has been significantly expanded and reaches over 91 percent, which in practice provides more saturated colors and a more pleasant image texture. As a result, even everyday content looks a bit livelier, and movies and series can surprise with their colorful presentations, despite the limitations in brightness itself.

The Frame 2026 is genuinely a bright TV. Its peak brightness reaches about 650 nits and, importantly, similar values are maintained regardless of the type of scene being displayed. So it doesn’t matter much whether we’re watching a very bright full-screen shot or just a small bright element occupying part of the screen. The backlight always has a lot of power, so bright portions of the image are strongly illuminated. That gives The Frame a solid foundation for HDR. Bright highlights can stand out, and the picture doesn’t look flat or too dark. Unfortunately, this is not a solution without compromises. Because it lacks local dimming, the TV cannot darken the blacks next to very bright elements.

This is clearly visible, among other things, in scenes 2 and 4 from our test procedure. Bright areas look intense, but at the same time the blacks around them become noticeably lifted. The picture loses depth as a result, especially when watching in the evening. For that reason The Frame performs best with HDR in bright and moderately bright scenes. There the high backlight brightness works in its favor. In darker shots the situation is the opposite.

Colors

The Frame also performs well in terms of color. It’s a QLED TV, so it can display a wide color gamut and show richly saturated colors. DCI-P3 coverage is around 94%, and BT.2020 about 72%. Those are good numbers and you can see them while watching. Colors are vivid and do not look washed out. It looks best in bright, colorful scenes. Animations or cartoons with lots of saturated hues can look really good on The Frame. In such material the TV shows one of its stronger points.

We primarily tested the Sony Bravia 3 in movie mode, which immediately proved to be the best choice among the factory settings. The picture is not perfect, but compared to the eco mode that the TV suggests right out of the box, the difference is significant and for the better. In movie mode, one can notice a certain problem—the image seems too warm, which results from a lack of blue in the white balance. Despite this, in SDR content, the final effect can still be considered quite decent and satisfying for everyday viewing. Much more serious errors occur in HDR materials. The Color Checker analysis showed significant deviations, and poor brightness management combined with limited color gamut coverage further exposes the shortcomings of the image in this mode. All of this makes HDR on the Bravia 3 look unconvincing and can spoil the impression left by the quite decent SDR content settings. Fortunately, this is not a situation without a solution. Various errors can be somewhat mitigated, and some can even be completely corrected through professional calibration. Therefore, we decided to check how the TV would perform after such adjustments.

To evaluate the out-of-the-box colors we chose Filmmaker Mode. If you’re encountering it for the first time, it’s a mode designed to present a movie or series as faithfully as possible. The TV then turns off most additional picture enhancers, and the colors and luminance characteristics are meant to be as close as possible to what the content creators intended. I have to admit that the The Frame 2026 already performs quite well in this regard straight out of the box. The biggest deviation is visible in the white balance. As brightness increases, blue starts to drop off and green increases slightly. As a result the image shifts toward warmer tones. White is therefore not perfectly neutral, and in some scenes you can notice a slightly warmer overall cast.

The luminance response — gamma or EOTF — looks good. Across most of the range they stay fairly close to the target, though in the darkest parts of the image there is a larger deviation. In practice, some details emerging from black may therefore appear a bit more pronounced. That said, it’s not a flaw that jumps out during normal viewing. Overall, Filmmaker Mode is a good starting point here. However, the factory image is a bit too warm and not all hues land exactly where they should.

The calibration allowed us to extract significantly more from ChooseTV 3 than we could have expected at the beginning. First and foremost, we managed to address the shortage of blue color, which previously caused a noticeable warming of the image. After a slight adjustment in white balance, most of the errors in Color Checker measurements for SDR content practically disappeared. The shades of white gained a natural quality, and brightness management in gamma stabilized to a level that is nearly perfect, not exceeding the threshold of human eye perception. Therefore, it can be confidently said that in SDR content, after a few tweaks in settings, ChooseTV 3 performs really excellently. HDR content, however, fares much worse, although it is still definitely better than before calibration. The white balance has been corrected, but the limitations of the IPS panel are insurmountable. The lack of local dimming means that even the smallest elements can be overexposed, which immediately stands out. Color-wise, the effect has also improved, although it is far from ideal—many errors still exceed the threshold of four or even five delta E units, meaning they remain visible to the human eye. It was already clear before that ChooseTV 3 is not a television designed to amaze with HDR quality. Nonetheless, it is gratifying that in SDR content, after calibration, the image can look really great, and in this category, the television pleasantly surprised us.

After calibration we mainly managed to remove that warmer cast and better even out the white balance. We also smoothed the brightness response a bit, which made the image more neutral and predictable. However, there are things calibration won't fix. It's mainly the behavior of the blacks, which stems from the backlight design itself and the lack of local dimming. In some scenes blacks will therefore still be slightly lifted, and you'll just have to accept that. That's more a characteristic of this model than something that can be fixed with settings. HDR is also somewhat limited. Samsung doesn't give full freedom to work across the widest color gamut, so not all colors can be reproduced perfectly. In normal viewing you probably won't notice it, but it's worth being aware of.

Bravia 3 brings something more to the Sony television family than just a common name. It stands out primarily for its ability to improve the quality of weaker materials thanks to the applied processor. Of course, we won't find the advanced XR chip known from more expensive models here, but it must be acknowledged that the image at a lower resolution looked surprisingly good. Scaling worked effectively, and most parts of the screen were free from the typical excessive jagged edges found in budget constructions.

The feature that enhances the fluidity of tonal transitions is also worth noting. In the high setting, it works really well, effectively masking the imperfections of gradation without significant loss of detail. It does happen that the algorithm overly smooths elements that should remain sharp – for example, faces – however, in overall terms, the effect is beneficial. The best results were achieved precisely at the highest setting, and this option could be recommended to those watching lower-quality content.

As with many of Samsung’s newer TVs, this one also uses the NQ4 AI processor, only the older, second-generation version. And you have to admit it handles digital image processing quite well. Lower-resolution material is sharpened effectively, and after upscaling to 4K it still looks natural. The TV can also somewhat "tidy up" weaker sources, like older recordings or lower-quality broadcasts. That doesn't, of course, mean it will suddenly turn poor footage into 4K, but at closer viewing distances the difference compared with simpler models with weaker processors is easy to spot. Edges are clearer, and fine details don't get lost as much to signal compression.

Samsung also offers a few additional image-enhancing features, but as usual it's best to use them sparingly. At stronger settings, noise reduction can very effectively reduce posterization, but it also noticeably interferes with the image. The picture then simply starts to look very artificial, for example by heavily smoothing characters' faces. So it makes the most sense with really poor sources when various types of noise are seriously distracting.

The fluidity of motion has never been a strong point of TVs equipped with 60 Hz panels, and the Bravia 3 is no exception. Nevertheless, Sony has added something that might appeal to those who are more sensitive to the way images are displayed. We are talking about the proprietary Motion Flow motion smoother, which offers users a lot of adjustment options. Thanks to it, one can make the image smoother, even theatrical, or stick to a more cinematic style with the characteristic stuttering that many simply associate with the film atmosphere. These features work with content at lower frame rates, such as movies and series recorded at 24 or 30 frames per second, which are the materials we encounter on a daily basis. It is precisely in this area that the motion smoother proves to be one of the most important features in everyday use of the television, and here the Bravia 3 performs really well.

Samsung again used a panel with a maximum refresh rate of 144 Hz here. Refresh rates up to 120Hz primarily offer more headroom for material with a lot of motion. The TV can use additional motion interpolation systems that can improve smoothness in sports and other fast-moving content. However, a high refresh rate alone does not solve everything. The Frame still uses a VA panel, which has a relatively slow response time, and consequently fairly pronounced motion blur. With fast-moving objects, especially on a dark background, motion trails are easy to notice. There's also a slight doubling of edges, which can be visible even with the additional motion processing systems turned off. We already saw similar behavior in last year’s The Frame 2025, and it’s a pity Samsung hasn’t fixed that element. The 144 Hz itself provides a good foundation, but the panel’s response time still limits this TV.

Bravia 3 is not a device for e-sports enthusiasts or fans of late-night marathons with a controller in hand. The lack of 120 Hz refresh rate and HDMI 2.1 ports wraps up the topic before it can even develop. This is a TV for casual gamers who, after work, want to fire up FIFA or racing games, not for someone who measures every frame in a spreadsheet. Nevertheless, Sony has added a few nice extras so it’s not too barren. ALLM works as it should, automatically switching the TV to game mode (low latency). We even find a simple Game Bar here that is clear. However, the biggest curiosity is the PlayStation Portal app. With it, you can launch games from PS5 wirelessly and immediately see them on the TV screen. It sounds great, but it only takes a few minutes to feel significant delays. In our opinion, it’s more of a showcase of capabilities than something usable on a daily basis. If someone really wants to play, it’s better to connect the console with an HDMI cable right away and forget about wireless problems.

In terms of gaming features, The Frame is practically on par with Samsung's top TVs. When you connect a console the TV automatically switches to game mode thanks to ALLM, so you don't have to change settings manually each time. There's also VRR, which matches the display's refresh rate to the frames being produced by the console or PC. During drops in smoothness this helps avoid the characteristic screen tearing. The Frame of course supports 4K at 120 Hz, so you can take advantage of the PlayStation 5 or Xbox Series X in games that offer higher frame rates. HGiG also works correctly. With HDR set up properly on the console the TV doesn't try to brighten the image on its own, so bright effects in games are shown as they should be. Samsung also includes a Game Bar. It's a handy menu you can bring up without leaving the game. There you can check things like VRR and the current frame rate, and quickly change the most important gaming settings. For PC use the options are even greater, since the mentioned Full HD mode allows raising the refresh rate up to 240 Hz. There is really only one feature missing that Samsung has already spoiled us with, and that's Dolby Vision Gaming. Xbox owners will notice this the most, because that console can use Dolby Vision in games. There's one more thing worth mentioning that applies specifically to this model. Its One Connect module has only one HDMI 2.1 port, so that's the only port you can use for a console or PC if you want 4K 120 Hz. Fortunately Samsung didn't tie that port to eARC. You can therefore connect a soundbar separately (3) and still have a full HDMI 2.1 port available for the console.