SONY BRAVIA 3 vs Panasonic Z95B

Bravia 3 does not hide the fact that it belongs to the group of televisions that are rather modest in terms of brightness. Our measurements showed around 370 nits, which is a value balancing on the borderline where one can still speak of any HDR effect. For some, this is an acceptable level; for others, it is rather typical for SDR materials, where spectacular highlights or vivid contrasts are not expected. The impression is that this is not a television for those focused on the highest image quality in demanding film content. However, this does not mean that we won't find any advantages here. Compared to its predecessor, the X75WL, Bravia 3 has gained an additional PFS filter, functioning similarly to solutions known from QLED technology. Thanks to this, the DCI-P3 color gamut has been significantly expanded and reaches over 91 percent, which in practice provides more saturated colors and a more pleasant image texture. As a result, even everyday content looks a bit livelier, and movies and series can surprise with their colorful presentations, despite the limitations in brightness itself.

The quality of HDR in the Panasonic Z95B belongs to the absolute elite. Thanks to the latest generation panel, named by the manufacturer Primary RGB Tandem OLED, the television can achieve over 2000 nits of brightness in movie scenes. The effect is impressive and can amaze with the intensity of light, giving a sense of contact with the screen that goes beyond previous experiences. Similar sensations accompanied us only during tests of the LG G5, Samsung S95F, or Philips OLED910. Of course, there are moments when the device's algorithms decide to limit luminance – this especially applies to full-screen bright sequences, such as the closing credits in the movie The Meg. Even then, the Z95B maintains a level of around 1500 nits, which is still a result that makes a huge impression. One can say that HDR in this model has been brought to a masterful form. A significant step forward is also visible in the reproduction of the color palette. The new tandem OLED panel does not yet match the best QD-OLED screens in terms of full gamut coverage, but the gap between these solutions has significantly narrowed. When watching movies, the differences are subtle enough that it's hard to notice them under normal conditions, and the colors remain vivid and saturated.

We primarily tested the Sony Bravia 3 in movie mode, which immediately proved to be the best choice among the factory settings. The picture is not perfect, but compared to the eco mode that the TV suggests right out of the box, the difference is significant and for the better. In movie mode, one can notice a certain problem—the image seems too warm, which results from a lack of blue in the white balance. Despite this, in SDR content, the final effect can still be considered quite decent and satisfying for everyday viewing. Much more serious errors occur in HDR materials. The Color Checker analysis showed significant deviations, and poor brightness management combined with limited color gamut coverage further exposes the shortcomings of the image in this mode. All of this makes HDR on the Bravia 3 look unconvincing and can spoil the impression left by the quite decent SDR content settings. Fortunately, this is not a situation without a solution. Various errors can be somewhat mitigated, and some can even be completely corrected through professional calibration. Therefore, we decided to check how the TV would perform after such adjustments.

The factory color reproduction in Filmmaker mode, my friends, is a true phenomenon in the case of the Panasonic Z95B. I'm talking about our test unit, but the result was so good that it's hard to believe. The only detail to nitpick is a slight lack of blue in the white balance, but other than that, the television, right out of the box, displayed an image like we've never seen in factory mode. Color palette tests, Color Checker – everything pointed to values below Delta 2. This is a much lower result than the threshold of human eye perception, which means, quite frankly, that the viewer stands no chance of noticing serious deviations. It looks as if Panasonic really calibrated this model at the factory stage. Of course, we cannot rule out that we got an exceptionally well-set unit, but the result is still impressive. We are very strict in our assessments of factory calibration, and here our jaws simply dropped.

The calibration allowed us to extract significantly more from ChooseTV 3 than we could have expected at the beginning. First and foremost, we managed to address the shortage of blue color, which previously caused a noticeable warming of the image. After a slight adjustment in white balance, most of the errors in Color Checker measurements for SDR content practically disappeared. The shades of white gained a natural quality, and brightness management in gamma stabilized to a level that is nearly perfect, not exceeding the threshold of human eye perception. Therefore, it can be confidently said that in SDR content, after a few tweaks in settings, ChooseTV 3 performs really excellently. HDR content, however, fares much worse, although it is still definitely better than before calibration. The white balance has been corrected, but the limitations of the IPS panel are insurmountable. The lack of local dimming means that even the smallest elements can be overexposed, which immediately stands out. Color-wise, the effect has also improved, although it is far from ideal—many errors still exceed the threshold of four or even five delta E units, meaning they remain visible to the human eye. It was already clear before that ChooseTV 3 is not a television designed to amaze with HDR quality. Nonetheless, it is gratifying that in SDR content, after calibration, the image can look really great, and in this category, the television pleasantly surprised us.

The color reproduction after calibration in the Z95B is a topic that is difficult to elaborate on for long because there simply wasn't much to be done here. A slight adjustment of the white balance was enough to eliminate the lack of blue, and at that moment the picture jumped to an almost reference level. I must admit that we haven't had such a small scope of work in a long time. If any of you are particularly observant, you might notice minimal deviations in the EOTF curve, but this is more related to the operation of the dynamic tone mapping function that we mentioned earlier. Really, this is not a flaw, but rather a feature of this solution, which intentionally changes the brightness characteristic depending on the scene. In summary, we are extremely impressed. The Panasonic Z95B is a television that already looks great right out of the box, and after calibration, it reaches a level where it is really hard for us to find anything to improve.

Bravia 3 brings something more to the Sony television family than just a common name. It stands out primarily for its ability to improve the quality of weaker materials thanks to the applied processor. Of course, we won't find the advanced XR chip known from more expensive models here, but it must be acknowledged that the image at a lower resolution looked surprisingly good. Scaling worked effectively, and most parts of the screen were free from the typical excessive jagged edges found in budget constructions.

The feature that enhances the fluidity of tonal transitions is also worth noting. In the high setting, it works really well, effectively masking the imperfections of gradation without significant loss of detail. It does happen that the algorithm overly smooths elements that should remain sharp – for example, faces – however, in overall terms, the effect is beneficial. The best results were achieved precisely at the highest setting, and this option could be recommended to those watching lower-quality content.

Let's start with what works well. The upscaling in the Z95B is at a very high level – the picture in lower resolutions is clear and sharp, with only minor drawbacks being slight aliasing in some areas of the image. It's also important that the television does not crop the material in any way and maintains its aspect ratio, which is not always an obvious fact even in 2025.

The situation is worse when it comes to digital processing. Features such as "gradation smoothing" or "block noise reduction" practically do not work – the tested material looked identical regardless of the settings. We might as well point out that this function simply doesn't exist. This is somewhat disappointing, especially since Panasonic strongly promotes its HCX Pro AI II processor, boasting of the presence of artificial intelligence that improves picture quality. Meanwhile, in such a basic matter, the television does not deliver a real effect and looks worse than one might expect from top-of-the-line equipment.

The fluidity of motion has never been a strong point of TVs equipped with 60 Hz panels, and the Bravia 3 is no exception. Nevertheless, Sony has added something that might appeal to those who are more sensitive to the way images are displayed. We are talking about the proprietary Motion Flow motion smoother, which offers users a lot of adjustment options. Thanks to it, one can make the image smoother, even theatrical, or stick to a more cinematic style with the characteristic stuttering that many simply associate with the film atmosphere. These features work with content at lower frame rates, such as movies and series recorded at 24 or 30 frames per second, which are the materials we encounter on a daily basis. It is precisely in this area that the motion smoother proves to be one of the most important features in everyday use of the television, and here the Bravia 3 performs really well.

The OLED matrix with a very high refresh rate already provides an extremely sharp image even in dynamic sports scenes, such as soccer or basketball matches, and the Z95B is no exception. It's also very important that the television is equipped with the proprietary image smoothing system "Intelligent Frame Creation." Among the available sliders, the most important one turns out to be the one named "film smoothness," because it allows adjusting the motion to personal preferences when watching 24-frame material, that is, movies – from a more "frame-like" appearance to a smooth, almost theatrical effect. It's a bit of a shame that Panasonic did not choose to push the latest OLED matrix to 165 Hz, as Samsung did with the S95F or LG with the G5, because we know the panel is technically capable of it. On the other hand, this is mainly an advantage for PC gamers, so for everyday viewing this is not a significant drawback as we are limited to 120Hz.

Bravia 3 is not a device for e-sports enthusiasts or fans of late-night marathons with a controller in hand. The lack of 120 Hz refresh rate and HDMI 2.1 ports wraps up the topic before it can even develop. This is a TV for casual gamers who, after work, want to fire up FIFA or racing games, not for someone who measures every frame in a spreadsheet. Nevertheless, Sony has added a few nice extras so it’s not too barren. ALLM works as it should, automatically switching the TV to game mode (low latency). We even find a simple Game Bar here that is clear. However, the biggest curiosity is the PlayStation Portal app. With it, you can launch games from PS5 wirelessly and immediately see them on the TV screen. It sounds great, but it only takes a few minutes to feel significant delays. In our opinion, it’s more of a showcase of capabilities than something usable on a daily basis. If someone really wants to play, it’s better to connect the console with an HDMI cable right away and forget about wireless problems.

The Panasonic Z95B is completely equipped for gaming. Two HDMI 2.1 ports with full bandwidth of 48 Gb/s guarantee support for everything you can expect from a modern screen. There is VRR frame synchronization, an automatic game mode (ALLM), and full compatibility with HDR formats used in games. The TV supports both Dolby Vision for Xbox and the popular HGiG, which has been implemented correctly in this case, so it actually works as it should.

Although the brand is mainly associated with home cinema and equipment for filmmakers, there is also a place here for conveniences for gamers. It comes with Game Bar (or rather Game Circles) – visually it looks a bit unusual, but it does its job and allows you to quickly check the most important image parameters. What it really lacks for complete happiness is actually just four HDMI 2.1 ports instead of two. It's a minor issue, but one would expect a full set in a TV of this class.