SONY BRAVIA 3 vs Haier Q80FUX

Bravia 3 does not hide the fact that it belongs to the group of televisions that are rather modest in terms of brightness. Our measurements showed around 370 nits, which is a value balancing on the borderline where one can still speak of any HDR effect. For some, this is an acceptable level; for others, it is rather typical for SDR materials, where spectacular highlights or vivid contrasts are not expected. The impression is that this is not a television for those focused on the highest image quality in demanding film content. However, this does not mean that we won't find any advantages here. Compared to its predecessor, the X75WL, Bravia 3 has gained an additional PFS filter, functioning similarly to solutions known from QLED technology. Thanks to this, the DCI-P3 color gamut has been significantly expanded and reaches over 91 percent, which in practice provides more saturated colors and a more pleasant image texture. As a result, even everyday content looks a bit livelier, and movies and series can surprise with their colorful presentations, despite the limitations in brightness itself.

Alright, let's move on to the topic that generates so much discussion, namely the capabilities of the TV in HDR mode. Let's make it clear right away: the Haier Q80FUX is certainly not a brightness demon. The panel of this receiver can generate about 350 nits at peak, which in today’s reality is an absolute minimum to even talk about the presence of extended HDR tonal dynamic range. On the plus side, this power is at least stable – regardless of the test pattern or movie scene we used, the measurements invariably oscillated around 300-350 nits. These are therefore at best adequate results, definitely far from the stunning showcase of capabilities that we know from more expensive models. Fortunately, there is one aspect in which the Q80FUX makes up for these shortcomings and does so abundantly. After all, we are talking about a QLED TV (or more precisely, PFS LED), which means that thanks to the quantum dot filter applied to the matrix, it can generate really juicy, vibrant colors. These are not empty promises – a DCI-P3 color gamut coverage reaching nearly 95% is an impressive result that directly translates into very pleasant, saturated colors for the eye.

We primarily tested the Sony Bravia 3 in movie mode, which immediately proved to be the best choice among the factory settings. The picture is not perfect, but compared to the eco mode that the TV suggests right out of the box, the difference is significant and for the better. In movie mode, one can notice a certain problem—the image seems too warm, which results from a lack of blue in the white balance. Despite this, in SDR content, the final effect can still be considered quite decent and satisfying for everyday viewing. Much more serious errors occur in HDR materials. The Color Checker analysis showed significant deviations, and poor brightness management combined with limited color gamut coverage further exposes the shortcomings of the image in this mode. All of this makes HDR on the Bravia 3 look unconvincing and can spoil the impression left by the quite decent SDR content settings. Fortunately, this is not a situation without a solution. Various errors can be somewhat mitigated, and some can even be completely corrected through professional calibration. Therefore, we decided to check how the TV would perform after such adjustments.

Factory settings for film mode are rarely perfect, but in the case of the Q80FUX, we encountered a noticeable imbalance. In SDR content, the image was definitely too warm, which resulted from an excessive amount of red in the white balance, giving it a slightly sepia tone. Contrarily, in HDR materials, the television fell into the other extreme—the excess of blue created an unnatural, cold effect. However, it wasn’t the whimsical white balance that was the biggest problem with this TV. The real culprit, responsible for the previously described issues, was hidden deeper. It turned out that the Q80FUX had completely misaligned gamma values and, crucially for HDR, a poorly managed EOTF curve. It was these erroneous factory settings that caused notorious clipping of the brightest parts of the image, applying that characteristic milky filter over them. Thus, we found the source of the problem. This state of affairs led to overall, significant color errors that were easy to catch even for an untrained eye. Like every television we tested, we decided to calibrate this model as well, and you can find the results of those adjustments in the next paragraph.

The calibration allowed us to extract significantly more from ChooseTV 3 than we could have expected at the beginning. First and foremost, we managed to address the shortage of blue color, which previously caused a noticeable warming of the image. After a slight adjustment in white balance, most of the errors in Color Checker measurements for SDR content practically disappeared. The shades of white gained a natural quality, and brightness management in gamma stabilized to a level that is nearly perfect, not exceeding the threshold of human eye perception. Therefore, it can be confidently said that in SDR content, after a few tweaks in settings, ChooseTV 3 performs really excellently. HDR content, however, fares much worse, although it is still definitely better than before calibration. The white balance has been corrected, but the limitations of the IPS panel are insurmountable. The lack of local dimming means that even the smallest elements can be overexposed, which immediately stands out. Color-wise, the effect has also improved, although it is far from ideal—many errors still exceed the threshold of four or even five delta E units, meaning they remain visible to the human eye. It was already clear before that ChooseTV 3 is not a television designed to amaze with HDR quality. Nonetheless, it is gratifying that in SDR content, after calibration, the image can look really great, and in this category, the television pleasantly surprised us.

The results of our calibration efforts must, unfortunately, be considered twofold. Overall, the image is indisputably better than before the corrections, but the biggest winner of this process turned out to be SDR content. It is here, after clarifying the gamma and white balance graphs, that we obtained results that can confidently be called very good. After the setup, the Q80FUX truly shines in standard dynamics, showing only slight errors in the most challenging skin tone reproductions. Unfortunately, the weakest link still remains HDR content. And here lies the paradox: even though we managed to calibrate the white balance almost to perfection, the overall color errors still remain at a fairly high level. The reason is that the television still interprets the static HDR10 metadata "in its own way," stubbornly enforcing that unfortunate washed-out image effect, which inevitably leads to significant distortions. Although we successfully eliminated the factory excess of blue color, due to this electronic interference, the screen can still tend to fall into somewhat too cold tones. This television just has it this way.

Bravia 3 brings something more to the Sony television family than just a common name. It stands out primarily for its ability to improve the quality of weaker materials thanks to the applied processor. Of course, we won't find the advanced XR chip known from more expensive models here, but it must be acknowledged that the image at a lower resolution looked surprisingly good. Scaling worked effectively, and most parts of the screen were free from the typical excessive jagged edges found in budget constructions.

The feature that enhances the fluidity of tonal transitions is also worth noting. In the high setting, it works really well, effectively masking the imperfections of gradation without significant loss of detail. It does happen that the algorithm overly smooths elements that should remain sharp – for example, faces – however, in overall terms, the effect is beneficial. The best results were achieved precisely at the highest setting, and this option could be recommended to those watching lower-quality content.

If there is one area where Haier clearly shows that it has quite a bit to catch up on compared to the market leaders, it is digital image processing. The upscaling, well... is just okay. And that's about all that can be said about it. It does what it is supposed to do: it ensures that lower resolution signals don't scare you with harsh pixelation on the screen and don't look like an overly enlarged postage stamp. However, it is far from the finesse and "intelligent" sharpening that more experienced players in this market have developed over the years. The biggest drawback of the Q80FUX software, however, is the almost complete lack of additional "cleaning" and smoothing functions for the image. The receiver does not offer any noise reduction or gradient enhancement mechanisms. This means that with older or more heavily compressed materials, we simply have to accept that any imperfections in tonal transitions or color blending, which we mentioned earlier, will constantly accompany us during the viewing.

The fluidity of motion has never been a strong point of TVs equipped with 60 Hz panels, and the Bravia 3 is no exception. Nevertheless, Sony has added something that might appeal to those who are more sensitive to the way images are displayed. We are talking about the proprietary Motion Flow motion smoother, which offers users a lot of adjustment options. Thanks to it, one can make the image smoother, even theatrical, or stick to a more cinematic style with the characteristic stuttering that many simply associate with the film atmosphere. These features work with content at lower frame rates, such as movies and series recorded at 24 or 30 frames per second, which are the materials we encounter on a daily basis. It is precisely in this area that the motion smoother proves to be one of the most important features in everyday use of the television, and here the Bravia 3 performs really well.

The issue of motion fluidity and blurring is largely predetermined by the use of a 60Hz panel, which naturally makes it difficult to recommend this receiver to enthusiasts of very dynamic content. Fortunately, in the Q80FUX, we find a few options (though, as we will see shortly, actually only one) designed to improve the experience with older film productions. There is a "De-Judder" slider available, which indeed affects the smoothness of the image and allows us to adjust it to our preferences: from raw, cinematic frame rates to a more theatrical, smoothed presentation. However, a genuine surprise awaits us right next to it in the menu. There is also a second slider, supposedly dedicated to eliminating blur – this is a feature we usually encounter in 120Hz panels, aimed at combating motion blur in sports. However, as expected, recalling memories from testing the K85F model, here too this slider is merely a facade. Moving it does absolutely nothing to the image and it simply looks like an oversight by the product engineers who left a non-functional option in the software for this type of panel.

Bravia 3 is not a device for e-sports enthusiasts or fans of late-night marathons with a controller in hand. The lack of 120 Hz refresh rate and HDMI 2.1 ports wraps up the topic before it can even develop. This is a TV for casual gamers who, after work, want to fire up FIFA or racing games, not for someone who measures every frame in a spreadsheet. Nevertheless, Sony has added a few nice extras so it’s not too barren. ALLM works as it should, automatically switching the TV to game mode (low latency). We even find a simple Game Bar here that is clear. However, the biggest curiosity is the PlayStation Portal app. With it, you can launch games from PS5 wirelessly and immediately see them on the TV screen. It sounds great, but it only takes a few minutes to feel significant delays. In our opinion, it’s more of a showcase of capabilities than something usable on a daily basis. If someone really wants to play, it’s better to connect the console with an HDMI cable right away and forget about wireless problems.

Stepping into the gaming territory, the Haier Q80FUX proves to be quite a decent companion for the "casual gamer." On board, we find today’s highly desired features like VRR (variable refresh rate) and ALLM (automatic low latency mode). However, the biggest surprise is something else. Although we are not dealing with a 4K@120Hz panel, the TV can accept and display a 120Hz signal at a lower resolution (Full HD). This is a very useful feature, allowing the conscious switch of the console to a lower resolution mode in exchange for significantly higher fluidity, which is a perfectly acceptable compromise in the gaming world.

We won’t particularly complain about the lack of extras like the "Game Bar," as it’s just a nice addition. The most concerning issues arise when we enter the world of HDR in games. Due to the fact that the TV constantly adapts the signal "in its own way," setting the brightness on the console according to the HGIG standard is nearly impossible to accomplish as per the instructions. Worse still, in the Dolby Vision mode for games, the input lag rises to about 50 ms, which is a high enough value that essentially makes this mode unusable. However, generally, we wouldn’t recommend gaming on this TV in HDR mode, so these aren’t such serious shortcomings. The most pleasing aspect is the presence of 120Hz in Full HD, which makes the Q80FUX quite a nice TV for the occasional gamer.