Sony Bravia 3 50' (VA) vs Samsung S90H (WOLED)

Interestingly, in the 50-inch version, the Bravia 3 performs slightly better in terms of brightness than its larger variants. In measurements, it achieved around 370 nits, which still aren't values that can compete with top-end televisions, but enough to speak of a semblance of HDR effect. For some users, this level will be acceptable, while others will view it as typical for SDR content, where spectacular bursts or strong contrasts are not expected. It must be clearly stated that the Bravia 3 is not a television for those who want to extract maximum quality from the most challenging film materials.

However, this does not mean that everything is mediocre. Sony equipped this model with an additional PFS filter, which works similarly to solutions used in QLED televisions. As a result, the coverage of the DCI-P3 color palette increased to over 91 percent. In everyday use, this means livelier, more saturated colors and a more pleasing image texture. Even if strong lighting effects are lacking, movies and series can look significantly more attractive than in its predecessor, the X75WL.

The Samsung S90H in the WOLED variant is still an exceptionally bright TV for its price class, although it is slightly dimmer compared to the QD-OLED version. The difference is not as pronounced as in last year’s F series, where gaps could reach as much as 500 nits. Here the specs of both panels are very close, and differences in peak brightness are only about 100–150 nits. In small-area measurements, the S90H on the WOLED panel easily reaches levels close to 1500 nits. That headroom lets it portray HDR dynamics phenomenally—specular highlights, reflections or explosions have the right punch, just as the creators intended in the post-production studio. As with most OLED displays, when a very bright scene fills the entire screen, the protection systems that safeguard the panel kick in and brightness naturally falls to around 700 nits. It’s worth stressing that this is still an excellent result on the market, often noticeably better than many Mini LED screens in the same segment.

Color gamut coverage

The biggest difference between the two S90H variants lies in color reproduction and saturation. This stems directly from the different construction of the WOLED panel, which uses an additional white subpixel. As a result, colors at very high brightness don’t achieve quite the same intensity, and the volume of the wide color gamut is somewhat more limited than with QD-OLED. That said, in everyday use these differences will be hard for most viewers to notice. Our measured DCI-P3 coverage on the WOLED panel reaches nearly 99%, which means that in the vast majority of real film scenes both variants will deliver almost identical images. The true gap only appears in rarer, particularly demanding productions that use the ultra-wide BT.2020 gamut. Due to the WOLED panel’s design, coverage of that standard is about 15% lower compared to the S90HAT with a QD-OLED panel, so the brightest, heavily illuminated HDR colors may appear a bit less vivid.

We primarily tested the Sony Bravia 3 in movie mode, which immediately proved to be the best choice among the factory settings. It's not a perfect picture, but compared to eco mode, which the TV suggests right out of the box, the difference is clear and positive. In movie mode, one can notice a certain problem: the picture seems too warm, which results from a lack of blue in the white balance. Despite this, in SDR content, the final effect can still be considered quite decent and satisfactory for everyday viewing. Much more serious errors appear in HDR materials. The Color Checker analysis showed significant deviations, and poor brightness management, combined with limited color gamut coverage, further exposes the shortcomings of the picture in this mode. All this makes HDR on the Bravia 3 look unconvincing and can spoil the impression left by the quite decent SDR content settings. Fortunately, this is not a hopeless situation. All sorts of errors can be somewhat mitigated, and some can even be completely corrected through professional calibration. That’s why we decided to see how the TV would perform after such adjustments.

In Filmmaker mode, which we strongly recommend enabling right out of the box, the S90H offers very good factory color tuning. Colors are natural and faithful to the filmmakers' intent, without the intrusive oversaturation found in more aggressive profiles. However, as is usually the case without full calibration, there can be unit-to-unit variation. In our test the white balance lacked a bit of the blue component, causing the image to lean slightly toward warmer, yellowish tones. This was most noticeable in bright scenes, such as the snowy sequences from Star Wars. Additionally, the gamma curve ran slightly low, around 2.2, which resulted in a slight boost to shadow detail. In HDR mode the tuning was a bit better, showing only a slight undersaturation in the red region.

The calibration allowed us to extract significantly more from the Bravia 3 than we could have expected at the beginning. Most importantly, we managed to address the deficiency of blue, which previously caused a noticeable warming of the image. After a slight adjustment in the white balance, most of the errors in the Color Checker measurements for SDR content practically disappeared. The shades of white gained naturalness, and the brightness management in gamma stabilized to a level nearly ideal, not exceeding the threshold of human eye perception. One can therefore confidently say that in SDR content, after a few adjustments in settings, the Bravia 3 performs really impressively. Much worse, though still definitely better than before calibration, is its performance with HDR content. The white balance has been brought under control, but the limitations of the IPS panel are insurmountable. The lack of local dimming means that even the smallest elements can be overexposed, which is immediately noticeable. Color-wise, the effect is also improved, although far from perfect – many errors still exceed four, or even five delta E units, meaning they remain visible to the human eye. It was already clear that the Bravia 3 is not a television designed to impress with HDR quality. Nevertheless, it is gratifying that in SDR content, after calibration, the image can look truly great, and in this category, the television surprised us positively.

After full calibration it can safely be said that the S90H in the WOLED version looks almost perfect. In SDR mode color reproduction errors drop to ultra-low levels, and Delta E values very rarely exceed 2. That's a phenomenal result, so if you care about perfectly faithful color reproduction it's definitely worth considering calibration. The calibrated HDR mode also performs very well, in which the white balance was stabilized and earlier deviations eliminated. After professional tuning it's really hard to find anything to criticize, because the TV delivers an image with almost exemplary naturalness and dimensionality. The slightly lower rating in this category compared with the QD-OLED variant is solely due to the previously described saturation limitation in extremely bright scenes; the tuning options and color fidelity themselves are at the highest level.

Bravia 3 brings something more to the Sony TV family than just a common name. It stands out primarily for its ability to enhance the quality of weaker materials thanks to the processor used. Of course, we won't find the advanced XR chip known from more expensive models here, but still, it must be admitted that the image at lower resolutions looked surprisingly good. The upscaling worked effectively, and most parts of the screen were free from the typical excessive edge jaggedness found in budget constructions. The feature that improves the fluidity of tonal transitions is also noteworthy. In the high setting, it works really well, effectively masking gradation imperfections without significant loss of detail. It does happen that the algorithm overly smooths elements that should remain sharp - for example, faces - however, in general, the effect is beneficial. The best results were achieved precisely at the highest setting, and this option could be recommended to people watching lower quality content.

When it comes to reducing posterization, Samsung has kept the same solutions as last year’s models. The dedicated gradient-smoothing function works quite well and can effectively mask unwanted tonal transitions, which can be useful on a WOLED panel that is somewhat prone to banding. However, keep in mind it acts aggressively. This mechanism, aside from removing artifacts, can clean up fine film grain and slightly soften detail. Ultimately it’s a matter of compromise, but if you care about an absolutely faithful reproduction, it’s safer to leave this option off.

There’s also no breakthrough in scaling. The S90H uses the same NQ4 Gen3 processor as its predecessor, so the quality of upscaling was almost identical. The chip sharpens lower-resolution material very well, extracting a satisfying level of detail. Samsung still hasn’t dealt with the old overscan issue. With some older recordings or archival material the image edges can be slightly cropped. It’s a minor flaw, but it’s a shame the manufacturer still hasn’t eliminated it.

The fluidity of motion has never been a strong point of televisions equipped with 60 Hz panels, and the Bravia 3 is no exception. Nevertheless, Sony has added something that may appeal to those who are more sensitive to the way images are displayed. We are talking about the proprietary motion smoother, Motion Flow, which gives users a lot of adjustment options. Thanks to it, the image can become smoother, almost theatrical, or you can stick with a more cinematic style characterized by the jaggedness that many people simply associate with the filmic atmosphere. These features work for content with lower frame rates, such as movies and series recorded at 24 or 30 frames per second, which are the materials we encounter every day. This is where the motion smoother proves to be one of the most important features in everyday use of the television, and here the Bravia 3 performs really well.

In terms of motion handling, the S90H is simply excellent. This year's panel offers a refresh rate boosted to 165 Hz, though in practice the benefit will be realized mainly by gamers connecting a powerful PC. For movies, TV series, or sports broadcasts, such a high refresh rate makes no difference and the picture looks exactly the same as at the standard 120 Hz. Regardless of the source, the OLED panel's lightning-fast response time does its job, so motion is clean and the ghosting or smearing seen on LCD screens simply doesn't occur here.

Bravia 3 is not equipment for e-sports players or fans of late-night marathons with a controller in hand. The lack of 120 Hz refresh rate and HDMI 2.1 ports closes the topic before it even gets a chance to develop. This is a television for a casual gamer who will play FIFA or racing games after work, not for someone who measures every frame in a spreadsheet. Nevertheless, Sony has added a few nice extras to make it feel less bare. ALLM works as it should, automatically switching the television to game mode (low latency). There's even a simple Game Bar that is clear. However, the biggest curiosity here is the PlayStation Portal app. Thanks to it, you can launch games from PS5 wirelessly and see them immediately on the television screen. It sounds great, but it only takes a few minutes to feel significant lag. In our opinion, it's more of a showcase of capabilities than something you can reliably use every day. If someone really wants to play, it's better to connect the console with an HDMI cable and forget about wireless issues.

Players should feel at home with the S90H, because in that respect Samsung left few reasons to complain. The TV has four HDMI 2.1 ports, each of which supports VRR, ALLM, and high refresh rates. There's also the Game Bar, a handy menu that lets you quickly check key parameters and change settings without leaving the game. Importantly, Samsung has also improved HGiG. In last year's models it could cause issues when used with a console, but in the S90H it now works as it should. What sets it apart from the competition is primarily Game Motion Plus. It's a special motion-smoothing mode designed for games, which works best with titles running at 30 or 60 frames per second. Motion becomes noticeably smoother, while latency remains at a reasonable level. In our measurements it was under 50 ms, so you can still play comfortably. That's important, because on many TVs turning on a similar smoothing mode causes such a large increase in input lag that controls start to feel noticeably sluggish. Samsung has managed to find a good compromise here. There's still no Dolby Vision Gaming, but in practice Game Motion Plus may prove to be a far more useful feature.