Sony A95L vs Samsung S90H / S92H (QD-OLED)

Sony A95L offers an incredible HDR effect, achieving an impressive brightness level of 1500 nits in scenes such as those from Life of Pi or Sicario 2. These results are truly remarkable – the bright elements in these films practically come to life on the screen, providing the viewer with immersive visual experiences. The only thing to note is minor issues with maintaining brightness in the scene from The Meg, where the entire scene is flooded with light. However, this is a natural effect related to OLED technology. The wide coverage of the BT.2020 color palette at 89% is also a significant advantage, placing A95L Sony among the top TVs in terms of color reproduction. All of this is made possible by the QD-OLED panel from Samsung Displays.

The Samsung S90H is a truly bright TV for the midrange among OLEDs. In synthetic measurements its peak brightness reached about 1650 nits. That's an outstanding result in this class, roughly 50% higher than what we’ve seen from previous models at this price point. Crucially, these tests translate directly to real video material. In 4 out of 5 film shots we tested the S90H’s brightness hovered around 1300–1500 nits. That headroom lets the TV reproduce most HDR movies with the same dynamics and expression the creators intended in post-production. Of course, on full-screen, very bright scenes the result is naturally lower and drops to around 900 nits. That’s a direct result of the protection systems that prevent the OLED panel from being overloaded. Even in that scenario there’s no reason to complain. Those 900 nits across the entire screen is still a very high level, ensuring excellent dynamics in HDR content.

A major advantage of QD-OLED TVs has always been color, and the S90H is no exception. The DCI-P3 gamut we measured reached a full 100% (exactly 99.9%), while coverage of the much wider BT.2020 gamut hit roughly 89%. That’s a great result, allowing you to enjoy extremely saturated, vivid colors in HDR content. It’s worth noting these figures are better than WOLED panels, which is especially noticeable in very demanding film scenes.

The best factory mode in terms of color reproduction in Sony A95L is IMAX Enhanced. This is a mode that, at first glance, seems to be well calibrated; however, upon closer examination, several areas requiring improvement can be noticed. First and foremost, the white balance for both SDR and 4K HDR content is skewed with excessive blue and red color, leading to a subtle pink tint, particularly noticeable on neutral tones. As a result, skin tones are inaccurate, affecting the realism of the displayed image. This is clearly visible in the comparison photo below. Additionally, the Colour Checker test confirms the presence of these errors—color samples often deviate from their reference values, indicating some inaccuracies in the factory color reproduction of A95L Sony. The maximum deltaE error values reach up to 5.8, which is a clear indication that colors are not always reproduced as precisely as they should be.

Regarding brightness characteristics, the gamma for HD/SDR content is generally quite correct, maintaining an appropriate balance between brightness and contrast. Unfortunately, there is a significant jump at the end of the graph, leading to a strong brightening of the image when the screen is fully flooded with white. This can make scenes with very bright backgrounds, such as snowy landscapes or intense daylight, appear overly vivid and lose detail. In the case of HDR content, the EOTF curve, which is responsible for controlling luminance, is slightly boosted compared to the reference values. This, in turn, causes the image to be somewhat brighter than it should be, which may affect the perception of more subtle details in the darker areas of the frame.

The next stage of the test was to check how the S90H handles color reproduction without any calibration. As always, we took measurements in Filmmaker Mode, the best out-of-the-box picture setting. And here Samsung truly deserves praise. The factory tuning is at a very high level, and a few years ago that wasn't one of its strong points. The white balance was set correctly, as was the brightness response. The average color error (Delta E) hovered around 3, which is below the level at which most people can notice inaccuracies. Only in the brightest shades of gray did values slightly approach 4, but it's still hard to consider that a real viewing issue. For settings straight out of the box, the result is simply excellent.

Sony A95L offers excellent tools for professional screen calibration, allowing you to maximize the capabilities of the IMAX Enhanced mode. We used them to bring the image to a level that will satisfy even the most demanding viewers. After calibration, the white balance for both 4K HDR and SDR content looks simply great – almost perfect. The Colour Checker test confirmed that deltaE errors do not exceed a value of "2", which means that color reproduction is extremely accurate, and any deviations are practically imperceptible to the human eye.

Calibration also brought a significant improvement in terms of brightness – gamma is now perfectly balanced, eliminating the previous issue of excessively brightening scenes with very bright backgrounds. As a result, even the most vibrant moments, such as snowy landscapes or intense daytime scenes, appear natural, without the effect of clipping. The EOTF curve, which is responsible for controlling luminance in HDR content, has also been improved – it now reaches a reference level, both in synthetic tests and in practical movie watching.

As a result of the calibration, A95L Sony offers excellent experiences, whether you're watching material from regular television or your favorite movies. Every detail is reproduced exactly as the creators intended – without unnecessary brightening, with perfectly rendered colors and appropriate depth. This shows that this television, after professional tuning, is capable of competing with the best screens on the market, offering an image that truly impresses.

Okay, but you know we wouldn’t be ourselves if we didn’t check how much more we could squeeze out of the S90H with professional calibration. And there was no big surprise here: since the out-of-the-box settings were already very good, there wasn’t a huge reserve. Even so, we managed to refine the picture almost to perfection. After calibration the average color reproduction errors fell below the threshold of perception, reaching Delta E values under 2 for both SDR and HDR material. We also improved the brightness response, so the image more faithfully reflects the creators’ intent and maintains proper tonality across the full brightness range. Not necessarily, because the factory settings already deliver a very high level. If you want the most accurate image and want to squeeze absolutely everything out of this panel, the S90H offers that potential. After professional calibration it’s simply an almost reference display.

Will the difference be spectacular for everyone? Not necessarily. It depends a lot on the individual unit. Our sample was very well tuned straight out of the box, but that doesn’t mean every S90H will perform at the same level. Even identical models can vary in their factory calibration. That’s exactly why professional calibration makes sense: it lets you bring a specific unit to the highest possible accuracy instead of hoping for a bit of luck when buying.

The tonal transition smoothing function in Sony A95L works really well and is worth noting. We recommend setting it to the "Medium" level because at this value, you achieve an ideal compromise – there are no artifacts, and the image looks extremely natural and pleasant to the eye. This allows for smooth transitions between different shades while maintaining scene detail, which further enhances viewing comfort.

As for upscaling, you can see the full power of the XR processor here. Sony A95L handled our test material featuring a model excellently – the image is exceptionally clear, there are no excessive jagged edges, and the details in the background are perfectly preserved. The XR processor effectively improves low resolution, providing very good results that allow you to enjoy content in almost high quality, even if its source is not ideal.

In this regard Samsung has practically changed nothing compared with last year’s model, which is actually pretty good news. The function responsible for smoothing tonal transitions still very effectively reduces posterization. You should remember, however, that it works quite aggressively, because besides removing artifacts it can also eliminate film grain and slightly soften fine image details. As always, it’s a matter of compromise and personal preference. If you want the most faithful reproduction of the source, we recommend leaving this function turned off.

There’s also no revolution when it comes to upscaling. The S90H uses the same proprietary NQ4 Gen3 image processor as its predecessor, so scaling quality has remained virtually unchanged. The TV handles lower-resolution content well, effectively improving sharpness. The overscan issue still hasn’t been solved, though. With some older material, especially archival footage, parts of the image at the edges may be cropped. It’s a minor flaw, but it’s a shame Samsung left this problem unchanged for another year running.

Sony A95L is a TV that should satisfy both gamers and movie lovers. When it comes to watching movies, this model is equipped with Motionflow technology, which allows precise adjustment of whether we want the image to be more "framey," like in traditional cinema, or exceptionally smooth, like in cinema TVs. The "Smoothness" slider allows you to regulate the level of smoothness – from subtle changes to a more noticeable effect, while the "Clearness" slider is responsible for reducing flicker and artifacts, helping to achieve more natural and clearer motion. Regarding gaming and watching sports, the A95L Sony television offers a refresh rate of 120 Hz, making every dynamic action look incredibly smooth. Gamers will appreciate the lack of blur, while sports fans will see every movement in full sharpness. Overall, the TV performs great – both with fast-paced gaming and emotionally charged movie sequences.

In terms of motion smoothness, the S90H delivers a very high level. New here is a panel with a 165 Hz refresh rate. In practice, when watching movies or sports broadcasts it's hard to notice any difference, because that kind of content doesn't use refresh rates higher than 120 Hz. The extra 165 Hz will be appreciated mainly by PC gamers who can generate that many frames per second. Samsung equipped the TV with advanced motion settings. You get two sliders (judder reduction and blur reduction) that make it easy to tailor the picture's character to your preferences. You can easily get very smooth motion for sports, but you can just as easily preserve a more cinematic feel with the typical 24 fps. It all depends on which effect you prefer.

Sony A95L is a television that will truly satisfy gamers, thanks to several key features that set it apart from the competition. First of all, a 120 Hz refresh rate – this is something that anyone who loves fast action games, racing, or dynamic shooters will appreciate. This ensures exceptionally smooth visuals, making gameplay more satisfying without annoying stutters. The A95L Sony also has an ALLM (Auto Low Latency Mode) feature that automatically activates low latency mode when we start up a console. What does this mean? Above all, faster on-screen responses, which is invaluable in games where every second counts. Additionally, there’s VRR (Variable Refresh Rate), which adjusts the refresh rate to match the frame rate generated by the console. The result? No tearing, and everything looks smooth and consistent – even with fluctuating FPS.

It’s worth mentioning the support for Dolby Vision with low input lag in games – something we don’t often encounter in televisions, yet it’s included here. This makes the visuals in HDR-enabled games incredibly vibrant, with rich colors and excellent contrast. Both the brightest and the darkest details are visible, making everything look just as the game developers intended. And let’s not forget the "Game Bar" – a small but very practical feature. It gives us quick access to all the important gaming settings, such as VRR and latency information. There’s no need to interrupt gameplay to adjust settings – everything is at hand.

However, it is important to remember that the A95L offers only two HDMI 2.1 ports with full bandwidth, one of which is designated for eARC. This may pose a limitation if we plan to connect multiple devices – for example, a next-gen console and a soundbar simultaneously. In such cases, the eARC occupying one of those ports may be somewhat troublesome, blocking the ability to connect a second console.

From the start the Samsung S90H feels like a TV designed with gamers in mind, and honestly... it's hard to blame them. The manufacturer equipped it with everything you’d expect from a gaming TV. You get four full-bandwidth HDMI 2.1 ports, support for ALLM and VRR, and very high refresh rates. There’s also a clear Game Bar that lets you quickly check key picture parameters or change settings without leaving the game. Another very welcome improvement is that HGiG now works properly. Last year it could cause a lot of issues, but on the S90H it behaves exactly as it should.

Samsung’s real ace, however, is its proprietary Game Motion Plus mode. The feature works similarly to the motion smoothing known from movies, improving animation smoothness in games while keeping input lag at a very reasonable level. For titles running at 30/60 fps, with the right settings, input lag did not exceed 40 ms in our tests. That’s a very good result, especially since enabling similar features from many manufacturers can end up increasing lag three to four times. It’s a feature that partly makes up for the lack of Dolby Vision Gaming. A smoother image often provides more noticeable benefits than the HDR format itself, so for many gamers this will be a far more valuable addition.