Sony A95L vs Samsung OLED S95H (S99H) (QD-OLED)

Sony A95L offers an incredible HDR effect, achieving an impressive brightness level of 1500 nits in scenes such as those from Life of Pi or Sicario 2. These results are truly remarkable – the bright elements in these films practically come to life on the screen, providing the viewer with immersive visual experiences. The only thing to note is minor issues with maintaining brightness in the scene from The Meg, where the entire scene is flooded with light. However, this is a natural effect related to OLED technology. The wide coverage of the BT.2020 color palette at 89% is also a significant advantage, placing A95L Sony among the top TVs in terms of color reproduction. All of this is made possible by the QD-OLED panel from Samsung Displays.

When it comes to brightness alone, the S99H is an astronomically bright TV. Its peak brightness in movie scenes can exceed 2800 nits! Regardless of the scene, you can count on powerful HDR effects that practically blind you, and that's exactly what we expect from a top-tier screen. It's inherent to OLED panels that in very bright, full-screen shots they won't sustain as high a brightness as they do with small highlights, but the results are still excellent. In a bright scene from the film The Meg, the sun still exceeded 2200 nits. That means the S99H was able to maintain higher brightness than most Mini LED screens on the market. In terms of brightness, the S99H is currently the best OLED TV we've tested.

Color gamut coverage

The S99H also handles color exceptionally well, which is a direct result of the QD-OLED panel used here. Regardless of the test scenario, whether synthetic test patterns or measurements with film material in the background, the results stayed at a very high level. The S99H easily covers almost 100% of the DCI-P3 gamut, and for the most demanding color space it reaches nearly 90% of BT.2020. That's top-tier performance on the market. These results match what we saw in the new SQD-Mini-LED screens, and in real movie scenes they even outperform RGB Mini LED displays.

The best factory mode in terms of color reproduction in Sony A95L is IMAX Enhanced. This is a mode that, at first glance, seems to be well calibrated; however, upon closer examination, several areas requiring improvement can be noticed. First and foremost, the white balance for both SDR and 4K HDR content is skewed with excessive blue and red color, leading to a subtle pink tint, particularly noticeable on neutral tones. As a result, skin tones are inaccurate, affecting the realism of the displayed image. This is clearly visible in the comparison photo below. Additionally, the Colour Checker test confirms the presence of these errors—color samples often deviate from their reference values, indicating some inaccuracies in the factory color reproduction of A95L Sony. The maximum deltaE error values reach up to 5.8, which is a clear indication that colors are not always reproduced as precisely as they should be.

Regarding brightness characteristics, the gamma for HD/SDR content is generally quite correct, maintaining an appropriate balance between brightness and contrast. Unfortunately, there is a significant jump at the end of the graph, leading to a strong brightening of the image when the screen is fully flooded with white. This can make scenes with very bright backgrounds, such as snowy landscapes or intense daylight, appear overly vivid and lose detail. In the case of HDR content, the EOTF curve, which is responsible for controlling luminance, is slightly boosted compared to the reference values. This, in turn, causes the image to be somewhat brighter than it should be, which may affect the perception of more subtle details in the darker areas of the frame.

Samsung offers a whole host of picture modes and features, but as usual we recommend choosing Filmmaker Mode, especially if you want the most faithful rendering of the creators' intent. Out of the box the TV is tuned very well, though it has minor shortcomings. This mainly concerns a slight drift in white balance in SDR content and a slightly low gamma. As a result, in a darker room the image can be a bit too bright relative to the reference gamma of 2.4, which is the standard for watching films with the lights off. These are of course small issues, since overall color reproduction remains very good and the errors in ColorChecker measurements are small. However, we know that from a screen of the S99H's class you can and should expect even more, so we had it professionally calibrated.

Sony A95L offers excellent tools for professional screen calibration, allowing you to maximize the capabilities of the IMAX Enhanced mode. We used them to bring the image to a level that will satisfy even the most demanding viewers. After calibration, the white balance for both 4K HDR and SDR content looks simply great – almost perfect. The Colour Checker test confirmed that deltaE errors do not exceed a value of "2", which means that color reproduction is extremely accurate, and any deviations are practically imperceptible to the human eye.

Calibration also brought a significant improvement in terms of brightness – gamma is now perfectly balanced, eliminating the previous issue of excessively brightening scenes with very bright backgrounds. As a result, even the most vibrant moments, such as snowy landscapes or intense daytime scenes, appear natural, without the effect of clipping. The EOTF curve, which is responsible for controlling luminance in HDR content, has also been improved – it now reaches a reference level, both in synthetic tests and in practical movie watching.

As a result of the calibration, A95L Sony offers excellent experiences, whether you're watching material from regular television or your favorite movies. Every detail is reproduced exactly as the creators intended – without unnecessary brightening, with perfectly rendered colors and appropriate depth. This shows that this television, after professional tuning, is capable of competing with the best screens on the market, offering an image that truly impresses.

After professional calibration, FILMMAKER mode looks virtually perfect. Because Samsung offers a rich set of advanced calibration features, we were able to tune the colors to an almost perfect level. Most importantly, we were able to even out the white balance and the gamma curve, which resulted in noticeably better contrast and a more natural image dimensionality. With a profile prepared like this, there's really nothing to nitpick or call a flaw. After calibration, the S99H is capable of delivering an essentially reference-quality image.

The tonal transition smoothing function in Sony A95L works really well and is worth noting. We recommend setting it to the "Medium" level because at this value, you achieve an ideal compromise – there are no artifacts, and the image looks extremely natural and pleasant to the eye. This allows for smooth transitions between different shades while maintaining scene detail, which further enhances viewing comfort.

As for upscaling, you can see the full power of the XR processor here. Sony A95L handled our test material featuring a model excellently – the image is exceptionally clear, there are no excessive jagged edges, and the details in the background are perfectly preserved. The XR processor effectively improves low resolution, providing very good results that allow you to enjoy content in almost high quality, even if its source is not ideal.

The proprietary Samsung NQ4 Gen3 processor handles upscaling and digital image processing. It does a very good job scaling lower-resolution material to 4K. The picture is sharp but doesn't look artificial or overly sharpened. The only fairly specific drawback appears with very old footage shot at 480p or lower. In those cases the TV can slightly crop the edges of the image.

The processor also copes quite well with artifacts visible in low-bitrate material, for example heavily compressed YouTube videos. The noise reduction feature effectively smooths the image and reduces posterization, but it works rather aggressively. It can remove not only unwanted artifacts but also some fine details and even natural film grain. We, wanting to preserve maximum fidelity to the source material, chose not to use it. However, if someone values a clean, as-smooth-as-possible image over keeping every detail, it can be useful.

Sony A95L is a TV that should satisfy both gamers and movie lovers. When it comes to watching movies, this model is equipped with Motionflow technology, which allows precise adjustment of whether we want the image to be more "framey," like in traditional cinema, or exceptionally smooth, like in cinema TVs. The "Smoothness" slider allows you to regulate the level of smoothness – from subtle changes to a more noticeable effect, while the "Clearness" slider is responsible for reducing flicker and artifacts, helping to achieve more natural and clearer motion. Regarding gaming and watching sports, the A95L Sony television offers a refresh rate of 120 Hz, making every dynamic action look incredibly smooth. Gamers will appreciate the lack of blur, while sports fans will see every movement in full sharpness. Overall, the TV performs great – both with fast-paced gaming and emotionally charged movie sequences.

Another major advantage of OLED panels is excellent motion reproduction. Thanks to the pixels' near instant response time, the Samsung S99H practically produces no smearing. Fast-moving objects don't show noticeable halos or trailing artifacts, so the TV performs very well for both watching sports and gaming. One quirk of OLED screens compared with LCDs is how they render low frame rate material. With very slow camera movement the image can appear noticeably more stuttery. This can be quite effectively mitigated using a frame interpolation system. Samsung lets you adjust judder reduction and blur reduction separately, making it easy to find a compromise between smoother motion and preserving the cinematic character of the content.

Sony A95L is a television that will truly satisfy gamers, thanks to several key features that set it apart from the competition. First of all, a 120 Hz refresh rate – this is something that anyone who loves fast action games, racing, or dynamic shooters will appreciate. This ensures exceptionally smooth visuals, making gameplay more satisfying without annoying stutters. The A95L Sony also has an ALLM (Auto Low Latency Mode) feature that automatically activates low latency mode when we start up a console. What does this mean? Above all, faster on-screen responses, which is invaluable in games where every second counts. Additionally, there’s VRR (Variable Refresh Rate), which adjusts the refresh rate to match the frame rate generated by the console. The result? No tearing, and everything looks smooth and consistent – even with fluctuating FPS.

It’s worth mentioning the support for Dolby Vision with low input lag in games – something we don’t often encounter in televisions, yet it’s included here. This makes the visuals in HDR-enabled games incredibly vibrant, with rich colors and excellent contrast. Both the brightest and the darkest details are visible, making everything look just as the game developers intended. And let’s not forget the "Game Bar" – a small but very practical feature. It gives us quick access to all the important gaming settings, such as VRR and latency information. There’s no need to interrupt gameplay to adjust settings – everything is at hand.

However, it is important to remember that the A95L offers only two HDMI 2.1 ports with full bandwidth, one of which is designated for eARC. This may pose a limitation if we plan to connect multiple devices – for example, a next-gen console and a soundbar simultaneously. In such cases, the eARC occupying one of those ports may be somewhat troublesome, blocking the ability to connect a second console.

Samsung S99H is also an excellent TV for gamers. It offers almost every useful feature... well, maybe except the obvious lack of Dolby Vision for Xbox consoles. It's equipped with four fully functional HDMI 2.1 ports with the full 48 Gbps bandwidth. Thanks to that we can easily use frame-rate synchronization VRR and automatic low-latency mode (ALLM). This year Samsung also has no issues with proper HGiG support, so HDR setup on a console is quick and without unnecessary complications. Samsung is also known for interesting extras in its TVs. In the Game Bar menu you'll find options to add an on-screen crosshair, enlarge the mini-map, or change the aspect ratio of the displayed image (PC).

Particularly noteworthy is Samsung's feature: Game Motion Plus. It's Samsung's proprietary motion-smoothing system that uses interpolation to increase smoothness in games. Input lag then rises to around 40 to 50 ms (depending on the strength of the setting), which is an excellent result compared to the competition. The system makes gameplay noticeably smoother. So if someone has their eye on a demanding game (e.g., GTA 6 😉) that runs at only 30 frames per second on console, the S99H can display it much more smoothly than competing models.