Sony A95L vs SAMSUNG OLED S90F (WOLED)

Sony A95L offers an incredible HDR effect, achieving an impressive brightness level of 1500 nits in scenes such as those from Life of Pi or Sicario 2. These results are truly remarkable – the bright elements in these films practically come to life on the screen, providing the viewer with immersive visual experiences. The only thing to note is minor issues with maintaining brightness in the scene from The Meg, where the entire scene is flooded with light. However, this is a natural effect related to OLED technology. The wide coverage of the BT.2020 color palette at 89% is also a significant advantage, placing A95L Sony among the top TVs in terms of color reproduction. All of this is made possible by the QD-OLED panel from Samsung Displays.

Does the S90F handle not only dark scenes but also bright parts of the image? Definitely yes. Stories about OLEDs as "dark screens" can slowly be regarded as a myth. The Samsung S90F, similar to the LG C5 based on a very similar panel, achieves brightness exceeding 1000 nits. This is a value entirely sufficient to enjoy impressive and dynamic HDR images – both in movies and series. Most of the scenes we tested look stunning, with well-defined lights and high contrast. Of course, OLED technology still has its limitations – with very bright, full-screen sequences, such as the test card from the movie The Meg (5th image), the TV can noticeably dim the image. However, it's worth noting that such scenes are quite rare. One can say that the HDR effect is good enough that even mid-range OLED models, like the S90F, can provide a cinematic experience in the home living room.

The best factory mode in terms of color reproduction in Sony A95L is IMAX Enhanced. This is a mode that, at first glance, seems to be well calibrated; however, upon closer examination, several areas requiring improvement can be noticed. First and foremost, the white balance for both SDR and 4K HDR content is skewed with excessive blue and red color, leading to a subtle pink tint, particularly noticeable on neutral tones. As a result, skin tones are inaccurate, affecting the realism of the displayed image. This is clearly visible in the comparison photo below. Additionally, the Colour Checker test confirms the presence of these errors—color samples often deviate from their reference values, indicating some inaccuracies in the factory color reproduction of A95L Sony. The maximum deltaE error values reach up to 5.8, which is a clear indication that colors are not always reproduced as precisely as they should be.

Regarding brightness characteristics, the gamma for HD/SDR content is generally quite correct, maintaining an appropriate balance between brightness and contrast. Unfortunately, there is a significant jump at the end of the graph, leading to a strong brightening of the image when the screen is fully flooded with white. This can make scenes with very bright backgrounds, such as snowy landscapes or intense daylight, appear overly vivid and lose detail. In the case of HDR content, the EOTF curve, which is responsible for controlling luminance, is slightly boosted compared to the reference values. This, in turn, causes the image to be somewhat brighter than it should be, which may affect the perception of more subtle details in the darker areas of the frame.

Samsung S90F, like most modern TVs, offers many picture modes, but – in line with our testing tradition – we checked it in its best one, which is the Filmmaker mode. As a result, the image looks much more natural than in the default, often oversaturated settings. It was neither overly saturated nor artificially subdued – just closer to what you should see. Of course, "more correct" doesn’t mean "perfect." Our S90F sample unfortunately had significant issues with white balance, particularly in the blue color range, resulting in a slightly yellowish filter applied to most scenes. Someone might say that it looks more "cinematic" – because it's warmer – but let's be honest, George Lucas didn't film Star Wars in sepia 😉 (you'll find the comparison with the scene as always below).

Additionally, in HDR materials, there was a noticeable issue with brightness management. The EOTF curve showed a distinct "spike" in brightness – the TV brightened the image more than it should have, making some effects look too intense and diverging from the reference. Thankfully, some of these issues can be eliminated with professional calibration – you can read about its effects later in the review.

Sony A95L offers excellent tools for professional screen calibration, allowing you to maximize the capabilities of the IMAX Enhanced mode. We used them to bring the image to a level that will satisfy even the most demanding viewers. After calibration, the white balance for both 4K HDR and SDR content looks simply great – almost perfect. The Colour Checker test confirmed that deltaE errors do not exceed a value of "2", which means that color reproduction is extremely accurate, and any deviations are practically imperceptible to the human eye.

Calibration also brought a significant improvement in terms of brightness – gamma is now perfectly balanced, eliminating the previous issue of excessively brightening scenes with very bright backgrounds. As a result, even the most vibrant moments, such as snowy landscapes or intense daytime scenes, appear natural, without the effect of clipping. The EOTF curve, which is responsible for controlling luminance in HDR content, has also been improved – it now reaches a reference level, both in synthetic tests and in practical movie watching.

As a result of the calibration, A95L Sony offers excellent experiences, whether you're watching material from regular television or your favorite movies. Every detail is reproduced exactly as the creators intended – without unnecessary brightening, with perfectly rendered colors and appropriate depth. This shows that this television, after professional tuning, is capable of competing with the best screens on the market, offering an image that truly impresses.

After calibration, we managed to eliminate almost all the aforementioned errors. Older movies in SDR quality finally look as they should – without the sepia effect or artificial aging of the image. The atmosphere of the classics is returning to its rightful place (you're welcome, Star Wars fans), and the colors no longer resemble an Instagram filter.

One of the key changes was also the improvement of brightness characteristics in HDR content. We managed to control the EOTF curve in an almost reference way. Yes, the most demanding users may notice minimal deviations in brightness, but to be honest – most viewers won't even notice that. And it’s no wonder, because the vast majority of errors are below the ΔE 3 threshold, which is below the visibility threshold. After calibration, the S90F (WOLED) becomes a truly excellent display – one that you can enjoy nearly perfect image quality on.

The tonal transition smoothing function in Sony A95L works really well and is worth noting. We recommend setting it to the "Medium" level because at this value, you achieve an ideal compromise – there are no artifacts, and the image looks extremely natural and pleasant to the eye. This allows for smooth transitions between different shades while maintaining scene detail, which further enhances viewing comfort.

As for upscaling, you can see the full power of the XR processor here. Sony A95L handled our test material featuring a model excellently – the image is exceptionally clear, there are no excessive jagged edges, and the details in the background are perfectly preserved. The XR processor effectively improves low resolution, providing very good results that allow you to enjoy content in almost high quality, even if its source is not ideal.

Digital image processing in the S90F:

Fortunately, Samsung, as in most of its models, can effectively deal with the unwanted posterization effect in the S90F. The function responsible for this element is noise reduction, which quite nicely smooths out tonal transitions and eliminates unnatural color joins – of course, within its capabilities. Unfortunately, it works quite aggressively, so using it comes with compromises. In addition to improving gradation, it may also remove film grain or gently soften facial features. In this case, the choice is yours – do you prefer a more "clean" image, or do you care about preserving the original texture of the material.

Image scaling in the S90F:

In this year's model, Samsung has implemented its own AI processor – NQ4 Gen3, which really manages quite well with upscaling. In our test scenes, the television effectively "pulled up" lower-quality content towards artificial 4K – the image was more pleasant to view, and the differences in sharpness between native and scaled content were minimal. Unfortunately, behind this entire AI marketing façade lies a certain shortcoming. The S90F does not handle overscan well. If you reach for truly archival materials – like a VHS tape of your parents' wedding – you must reckon with the fact that the lower part of the image may be cut off. The image adaptation function to the resolution simply does not work here as it should.

Sony A95L is a TV that should satisfy both gamers and movie lovers. When it comes to watching movies, this model is equipped with Motionflow technology, which allows precise adjustment of whether we want the image to be more "framey," like in traditional cinema, or exceptionally smooth, like in cinema TVs. The "Smoothness" slider allows you to regulate the level of smoothness – from subtle changes to a more noticeable effect, while the "Clearness" slider is responsible for reducing flicker and artifacts, helping to achieve more natural and clearer motion. Regarding gaming and watching sports, the A95L Sony television offers a refresh rate of 120 Hz, making every dynamic action look incredibly smooth. Gamers will appreciate the lack of blur, while sports fans will see every movement in full sharpness. Overall, the TV performs great – both with fast-paced gaming and emotionally charged movie sequences.

S90F really handles motion great – after all, it's an OLED with a 144 Hz panel, so sports and games look simply amazing on it. The picture is smooth, clear, and there's no room for ghosting or blurring that sometimes plagues cheaper LCDs.

The TV is also equipped with motion smoothing settings that allow you to tailor everything to your liking. We have motion blur reduction and judder reduction – you can set it up to make the picture super smooth (even to that soap opera effect), or more cinematic, with the classic "choppiness" of 24 frames. The choice is yours; Samsung doesn't impose anything.

Sony A95L is a television that will truly satisfy gamers, thanks to several key features that set it apart from the competition. First of all, a 120 Hz refresh rate – this is something that anyone who loves fast action games, racing, or dynamic shooters will appreciate. This ensures exceptionally smooth visuals, making gameplay more satisfying without annoying stutters. The A95L Sony also has an ALLM (Auto Low Latency Mode) feature that automatically activates low latency mode when we start up a console. What does this mean? Above all, faster on-screen responses, which is invaluable in games where every second counts. Additionally, there’s VRR (Variable Refresh Rate), which adjusts the refresh rate to match the frame rate generated by the console. The result? No tearing, and everything looks smooth and consistent – even with fluctuating FPS.

It’s worth mentioning the support for Dolby Vision with low input lag in games – something we don’t often encounter in televisions, yet it’s included here. This makes the visuals in HDR-enabled games incredibly vibrant, with rich colors and excellent contrast. Both the brightest and the darkest details are visible, making everything look just as the game developers intended. And let’s not forget the "Game Bar" – a small but very practical feature. It gives us quick access to all the important gaming settings, such as VRR and latency information. There’s no need to interrupt gameplay to adjust settings – everything is at hand.

However, it is important to remember that the A95L offers only two HDMI 2.1 ports with full bandwidth, one of which is designated for eARC. This may pose a limitation if we plan to connect multiple devices – for example, a next-gen console and a soundbar simultaneously. In such cases, the eARC occupying one of those ports may be somewhat troublesome, blocking the ability to connect a second console.

When it comes to gaming features – we have absolutely no complaints about the S90F. Aside from the lack of Dolby Vision, which is already the norm for Samsung. The TV operates at 144 Hz, has four HDMI 2.1 ports, so you can easily connect more than one console or PC. It also includes Game Bar – a practical tool that allows you to quickly preview picture settings, VRR status, ALLM mode, and other useful options. Game Motion Plus is also noteworthy – Samsung’s proprietary motion smoother, which uniquely works well in games. The image feels smoother without any artificial effects or slowdowns.

It’s also worth mentioning the HGiG feature, which – surprisingly – works correctly. We mention this because Samsung clearly broke something in one of its recent updates, and in some models, the option responsible for HGiG simply... disappears from the menu. Setting it becomes virtually impossible. Fortunately, our S90F unit did not have this issue, but the situation is dynamic, so it’s worth keeping this in mind and regularly checking for new software versions and information from the manufacturer.