SHARP JP7765E vs Sony BRAVIA 2 II (S25M2)

So how does the brightness of the Sharp JP7 perform in the most demanding titles? Honestly: at first, we were quite surprised. The television is capable of achieving over 1000 nits of brightness, which is an outstanding and rarely seen result for a device costing just under 2000 zł (for 55 inches). Watching bright, full-screen scenes, one can get the impression that we are dealing with truly good equipment. However, unfortunately, we must return to the problem we mentioned earlier regarding local dimming management. When small, bright elements appear on a dark background on the screen (like in the test scenes from Life of Pi or Sicario 2), it is noticeable how poorly the JP7 handles the zones. The television dims them almost to the maximum, stifling the whole HDR effect, which at such moments resembles a flat SDR image (less than 200 nits). This instability makes the image on the JP7 unfortunately lose its appeal in demanding, contrast-heavy films.

As a consolation, it is worth noting that the panel has the potential for good color display. A PFS (phosphor) filter has been implemented here, allowing the coverage of the DCI-P3 palette to reach a solid 94%. The manufacturer calls its product a “QLED,” even though it is mainly based technologically on the aforementioned PFS filter. Considering the recent market battles among manufacturers about what can and cannot be called QLED, we leave the issue of the correctness of this naming to your judgment. However, it remains a fact that the potential for reproducing saturated colors in this panel is simply good.

Sony Bravia 2 II is not a very bright TV and unfortunately that is immediately apparent in HDR. In our measurements brightness stayed around 300 to 330 nits, which is definitely too low for the brightest parts of the picture to look truly impressive. In practice HDR here does not differ that much from ordinary SDR. Bright highlights, the sun, or lamps are of course visible, but they lack the intensity you would expect from HDR material. The Bravia 2 II therefore performs much better with regular SDR content, and it is in that use case that its limited brightness will be least noticeable.

Color gamut coverage

Sony Bravia 2 II also doesn't impress when it comes to colors. The TV doesn't use any additional gamut-expanding filter, such as the quantum dots found in QLED TVs or a PFS phosphor layer. In our measurements DCI-P3 coverage was about 78%, and the very wide BT.2020 around 57%. That's definitely too little to talk about truly saturated colors in HDR content. More intense reds, greens, or turquoise hues will simply be less striking than on TVs with an expanded color gamut. The Bravia 2 II therefore fares much better with standard Rec.709, the gamut used for movies, series, and TV in SDR.

When it comes to out-of-the-box colors, the Sharp JP7 was tested in Film mode, which traditionally offers the most consistent image compared to the yellowed “Eco” mode or the glaring blue of the “Dynamic” mode. Although this is the best choice among the available settings, the results are still far from ideal. The white balance clearly lacked red and blue components, causing many scenes to take on an unnatural, greenish tint. Another issue was the gamma – during fullscreen scenes, the television provides too much brightness, completely stripping away its cinematic character. All of this translated into color reproduction errors, particularly with shades of gray, which exceeded Delta E 10. Just to remind: errors above 2-3 are already noticeable to the human eye, so here we are dealing with a significant distortion of reality.

In HDR mode, the situation is reversed but not any better. Here, the blue color dominates the white balance, giving the image an unnatural, almost “store-like” sharpness reminiscent of aggressive demo modes. Furthermore, the measurements of the EOTF curve emphasize the store-like nature of the image. The graph clearly shows that the television generates an image significantly brighter than the standards predict, resulting in an artificially boosted and unrealistic final effect. The Sharp JP7 is evidently trying to appear stronger than it actually is, but it does so at the expense of fidelity to the content.

Out-of-the-box color reproduction in Cinema mode was really good, at least for ordinary SDR material. The Bravia 2 II had a slight tendency to boost reds, so some colors skewed a bit warmer, at times with a faint pinkish tint. However, it wasn't a major fault, and during normal viewing the picture still looked quite natural. There was a bit more going on with image brightness. Looking at the gamma trace, you can see Sony doesn't stick exactly to the reference value. The darkest parts are slightly lifted, while as brightness increases the gamma gradually rises and a larger portion of the image becomes darker than it should. That said, the difference isn't large enough to seriously interfere with everyday viewing. Overall, SDR straight out of the box performs pretty well.

The situation is much worse in HDR. We already mentioned the limited color gamut, but the Bravia 2 II also manipulates image brightness quite aggressively here. The EOTF curve sits below the reference for a large part of the range, which means the TV renders most midtones and brighter parts of the scene darker than the source material intends. Only toward the very end of the range does the curve flatten out, as the panel reaches the limits of its capabilities. Combined with a peak brightness of around 300 nits, this results in HDR that not only lacks punch but can simply look too dim.

We subjected the JP7 to our standard calibration procedure and truly... the television gained a new life thanks to it, especially in SDR content (YouTube, classic television, series, or older movies). Because we managed to accurately set the white balance and stabilize the gamma, color errors dropped to a value of below 3. This is a level at which the human eye has trouble detecting discrepancies. In this scenario, the Sharp JP7 delivers an image with really great color accuracy, which is a significant advantage in this price range. However, the content in HDR turned out to be much more problematic. Here, despite our efforts and adjustments to the settings, the television simply did not want to cooperate. In the JP7 menu, we cannot find any option that would allow for real control over brightness management (EOTF). Although a significant portion of color errors was reduced, the image still remained unnaturally oversaturated. It's a pity because the potential of the mini-LED backlit panel is large, but the software presents a clear barrier.

The conclusion is simple: when watching less demanding content (SDR) on the JP7, you can expect an image that is more than satisfactory, but in HDR, you have to come to terms with a certain degree of "artificiality" that cannot be overcome even with professional equipment.

Calibration did a lot for the Bravia 2 II, especially with SDR content. Above all, we were able to even out the white balance and tidy up the gamma, which now sticks much closer to reference values. As a result, the picture no longer has the previous pink tint, and the brightness of individual areas is much better balanced. You can also see this in the color errors, which dropped to a very low level after calibration (with minor issues in the most saturated reds).

We also partially tamed the Bravia 2 II in HDR, particularly in how the TV manages image brightness. However, there is one thing no calibration can fix: the panel's inherent limitations. The narrow color gamut means the TV physically cannot reproduce the most saturated colors present in HDR content. On top of that, the IPS panel's low contrast leaves darker scenes veiled by a grayish glow, causing colors to lose some of their depth. So we can improve how the Bravia 2 II uses its capabilities, but unfortunately we can't overcome the panel's fundamental limits.

When it comes to lower quality materials and how the Sharp JP7 handles them, the situation is ambiguous. Let's start with the upscaling – here we have no major objections. The process of scaling the image to a higher resolution is correct; the image remains readable and clear, without the overscan effect or cropped edges. Of course, this is not at the level of top models and at times one can notice slight jaggedness on the contours, but in this price range, the effect is fully acceptable.

However, the digital image processing itself is significantly worse, as aside from the scaling, it virtually does not exist. In the JP7 menu, we won't find any option that would effectively smooth out unwanted tonal transitions or reduce noise in the image. As a result, the signal reaches the matrix in a very raw form, which, with heavily compressed materials (e.g., from YouTube), leads to visible posterization. Either this is a flaw in the software or a very strange design decision, as in earlier Sharp models, this feature was available and, more importantly, worked with noticeable effect. Here we are left at the mercy of what the source provides, without any digital support from the image processor.

Upscaling in the Bravia 2 II performs quite well, and in that respect the TV maintains the standard Sony has accustomed us to. Lower-resolution content is sensibly scaled to 4K, with the image slightly smoothed and without over-sharpening edges. It’s a different story when it comes to improving content with visible compression. That’s handled by the "Digital Noise Reduction" feature, which on the "High" setting can indeed smooth out some ugly tonal banding. The problem is it does so fairly aggressively, removing a lot of fine detail along with the imperfections, including natural film grain. Moreover, when there’s more motion on screen its effectiveness drops significantly and the improvement becomes minimal. So we generally avoided using this feature in everyday viewing.

The motion fluidity on the Sharp JP7 is very mediocre, and the reason is simple: the television uses a 60Hz panel. This immediately makes it difficult to recommend for watching sports or serious gaming, where higher refresh rates are already the standard. The only real plus is the presence of a motion smoother, which we can control in movies using a slider called De-judder. Lower settings produce a more raw, "cinematic" (frame-based) image, while higher settings add artificial fluidity. We suggest setting it somewhere in the middle of the scale, that is, in the 3-5 range – this is the best compromise to avoid the soap opera effect while getting rid of the tiring image stutter. Interestingly, in the menu, we also find a slider for "motion blur reduction," which usually suggests the presence of a 120Hz panel. However, in the case of the JP7, it does not contribute anything to the image and serves more as a placeholder – it is meant to look good in the settings, but technically it should not function on this panel.

The Bravia 2 II uses a 60 Hz panel and, given its capabilities, handles motion quite well. However, keep in mind this is a basic panel, and its limitations are already noticeable, especially with sports. The TV cannot interpolate 50/60 fps content to a higher refresh rate, so it can't further improve the sharpness of fast-moving objects. For movies and series, you get a standard motion smoother that can reduce the characteristic judder of material shot at 24 fps.

As we mentioned earlier, the 60Hz panel is not a feature that will attract gamers to the Sharp JP7. Perhaps for the casual gamer, whose console generates most titles at 60 frames per second, there might be something interesting? When it comes to specific additions, we find:

• ALLM Mode: Automatically switches the TV to low latency game mode (input lag).

• Game Menu: Which is hard to call a full-fledged “Game Bar,” as its functionality is minimal. Besides enabling ALLM, there is only a smoothness enhancer dedicated to games, which we recommend against because it introduces very noticeable artifacts and spoils the responsiveness.

• Dolby Vision Gaming: For Microsoft's consoles.

Unfortunately, the list of shortcomings is much longer and more painful than the positives. The biggest disappointment is the lack of support for 120Hz, even when lowering the resolution to Full HD. The presence of 120Hz would allow for performance modes to be activated in many games on PS5 or Xbox Series X. Another absence is VRR, which means that during frame drops, we are susceptible to image tearing. The lack of proper implementation of the HGiG standard is also very problematic. This results in the fact that during HDR calibration in the console menu, it is very easy to “overshoot” the brightness settings. As a result, instead of clear details in highlights, we end up with an unnaturally over-brightened image with cut-off details. The Sharp JP7 is a proposal only for very casual gamers.

The Bravia 2 II is not a TV particularly well suited for gaming, and the feature list makes that clear pretty quickly. You basically only get automatic low-latency mode (ALLM) and a simple Game Bar where you can view basic signal information and change a few settings. But that's where the list of advantages ends. The TV doesn't support VRR or 120 Hz (not even at lower resolutions), and on top of that it has problems with a proper implementation of the HDR HGIG format. It can, of course, be used for occasional console gaming, and thanks to low input lag controls stay responsive, but if you're mainly looking for a TV for gaming, the Bravia 2 II will simply be a very limited choice.