SHARP JP7765E vs Philips OLED811

So how does the brightness of the Sharp JP7 perform in the most demanding titles? Honestly: at first, we were quite surprised. The television is capable of achieving over 1000 nits of brightness, which is an outstanding and rarely seen result for a device costing just under 2000 zł (for 55 inches). Watching bright, full-screen scenes, one can get the impression that we are dealing with truly good equipment. However, unfortunately, we must return to the problem we mentioned earlier regarding local dimming management. When small, bright elements appear on a dark background on the screen (like in the test scenes from Life of Pi or Sicario 2), it is noticeable how poorly the JP7 handles the zones. The television dims them almost to the maximum, stifling the whole HDR effect, which at such moments resembles a flat SDR image (less than 200 nits). This instability makes the image on the JP7 unfortunately lose its appeal in demanding, contrast-heavy films.

As a consolation, it is worth noting that the panel has the potential for good color display. A PFS (phosphor) filter has been implemented here, allowing the coverage of the DCI-P3 palette to reach a solid 94%. The manufacturer calls its product a “QLED,” even though it is mainly based technologically on the aforementioned PFS filter. Considering the recent market battles among manufacturers about what can and cannot be called QLED, we leave the issue of the correctness of this naming to your judgment. However, it remains a fact that the potential for reproducing saturated colors in this panel is simply good.

Philips OLED811 uses the new generation WOLED EX panels, also found in models like the LG C6 and Samsung S90H. After calibration we measured around 1500 nits, which is a very good result for an OLED TV. You can see it clearly in movies and series. All kinds of light flashes have the right intensity, especially when they appear on a dark background. In such scenes the OLED811 can deliver truly impressive HDR. Of course, that doesn't mean you'll see that peak brightness in every shot. When the screen is filled with a large area of white or a big explosion, brightness falls to around 600 nits. That's still a good result, but those scenes no longer have the same punch as small, bright elements on a dark background. This is a known limitation of OLEDs, and the OLED811 is no exception.

Colors

Aside from HDR brightness, colors also matter, and Philips performs very well here too. It covers almost the entire DCI-P3 gamut, which contains most of the colors used in HDR movies and series. So you get rich reds and lush greens, and while watching it's hard to find major faults in this area. It looks a bit worse with the much wider BT.2020 gamut — its most saturated shades are already beyond the reach of this panel. Added to that is the issue of the white subpixel the WOLED panel uses to help boost brightness. With very bright colors you can see some "whitening": the color is bright but loses some of its saturation. In exactly these situations QD-OLED panels from Samsung Display have the advantage. In most movies and series, however, this won't be something that immediately stands out.

When it comes to out-of-the-box colors, the Sharp JP7 was tested in Film mode, which traditionally offers the most consistent image compared to the yellowed “Eco” mode or the glaring blue of the “Dynamic” mode. Although this is the best choice among the available settings, the results are still far from ideal. The white balance clearly lacked red and blue components, causing many scenes to take on an unnatural, greenish tint. Another issue was the gamma – during fullscreen scenes, the television provides too much brightness, completely stripping away its cinematic character. All of this translated into color reproduction errors, particularly with shades of gray, which exceeded Delta E 10. Just to remind: errors above 2-3 are already noticeable to the human eye, so here we are dealing with a significant distortion of reality.

In HDR mode, the situation is reversed but not any better. Here, the blue color dominates the white balance, giving the image an unnatural, almost “store-like” sharpness reminiscent of aggressive demo modes. Furthermore, the measurements of the EOTF curve emphasize the store-like nature of the image. The graph clearly shows that the television generates an image significantly brighter than the standards predict, resulting in an artificially boosted and unrealistic final effect. The Sharp JP7 is evidently trying to appear stronger than it actually is, but it does so at the expense of fidelity to the content.

The movie mode on the Philips OLED811 is sensibly configured right out of the box. Most color errors are minor, both in SDR and HDR, so you can sit down and watch without first adjusting the settings. There are no major inaccuracies that would immediately pull attention away from the film.

It's not perfect, though. The white balance shows a slight deficiency of red compared with green, so whites and grays can have a faint greenish tint. It's not a strong cast, but measurements clearly show it. There are also small brightness deviations in SDR: some areas of the picture are slightly lifted, and the deepest blacks aren't always rendered evenly. In HDR the TV tracks the reference much more closely, although in places it slightly pulls details out of the shadows. These are generally things to refine. The factory movie mode provides a good starting point, and calibration will show how much more you can get out of it.

We subjected the JP7 to our standard calibration procedure and truly... the television gained a new life thanks to it, especially in SDR content (YouTube, classic television, series, or older movies). Because we managed to accurately set the white balance and stabilize the gamma, color errors dropped to a value of below 3. This is a level at which the human eye has trouble detecting discrepancies. In this scenario, the Sharp JP7 delivers an image with really great color accuracy, which is a significant advantage in this price range. However, the content in HDR turned out to be much more problematic. Here, despite our efforts and adjustments to the settings, the television simply did not want to cooperate. In the JP7 menu, we cannot find any option that would allow for real control over brightness management (EOTF). Although a significant portion of color errors was reduced, the image still remained unnaturally oversaturated. It's a pity because the potential of the mini-LED backlit panel is large, but the software presents a clear barrier.

The conclusion is simple: when watching less demanding content (SDR) on the JP7, you can expect an image that is more than satisfactory, but in HDR, you have to come to terms with a certain degree of "artificiality" that cannot be overcome even with professional equipment.

After calibration the Philips OLED811 produces an image very close to the reference. We managed to even out the white balance and remove the subtle color cast visible in the factory settings. Errors in Color Checker measurements for SDR and HDR dropped to around 1 to 2, and many samples even fall below 1. That's a level at which it's hard to spot differences from the reference image with the naked eye. We also improved the gamma, and only in the brightest whites a slight brightening remains. In HDR the EOTF curve also stays close to the reference, although the TV still tends to slightly boost the brightness of small elements like stars or subtitles. That gives the image a bit of extra glow that shouldn't be there, but otherwise there's little to complain about. It was already good out of the box, and after calibration we managed to refine most of the remaining shortcomings.

When it comes to lower quality materials and how the Sharp JP7 handles them, the situation is ambiguous. Let's start with the upscaling – here we have no major objections. The process of scaling the image to a higher resolution is correct; the image remains readable and clear, without the overscan effect or cropped edges. Of course, this is not at the level of top models and at times one can notice slight jaggedness on the contours, but in this price range, the effect is fully acceptable.

However, the digital image processing itself is significantly worse, as aside from the scaling, it virtually does not exist. In the JP7 menu, we won't find any option that would effectively smooth out unwanted tonal transitions or reduce noise in the image. As a result, the signal reaches the matrix in a very raw form, which, with heavily compressed materials (e.g., from YouTube), leads to visible posterization. Either this is a flaw in the software or a very strange design decision, as in earlier Sharp models, this feature was available and, more importantly, worked with noticeable effect. Here we are left at the mercy of what the source provides, without any digital support from the image processor.

The OLED811 handles lower-quality content reasonably well, though it's far from perfect. The "Artifact Reduction" feature helps smooth tonal transitions and on the low setting delivers a pretty good result. It doesn't remove banding between shades as effectively as similar solutions from some competitors, but at least it doesn't introduce new artifacts. That's a sensible setting for everyday viewing. Still, there's some disappointment, because the MediaTek Pentonic 800 chip used here can, in other manufacturers' implementations, deal more effectively with heavy compression even at similarly low settings. A lot therefore depends on how each manufacturer uses its capabilities. We have a few more reservations about the 4K upscaling itself. There is plenty of detail, but the overall image looks fairly soft. Edges are heavily smoothed, which robs the picture of some sharpness and clarity. You can partly correct that with the sharpness slider in the menu, though that will just emphasize outlines rather than recover detail. On the plus side, there is no overscan, so even with an SD signal the TV does not crop the edges of the picture.

The motion fluidity on the Sharp JP7 is very mediocre, and the reason is simple: the television uses a 60Hz panel. This immediately makes it difficult to recommend for watching sports or serious gaming, where higher refresh rates are already the standard. The only real plus is the presence of a motion smoother, which we can control in movies using a slider called De-judder. Lower settings produce a more raw, "cinematic" (frame-based) image, while higher settings add artificial fluidity. We suggest setting it somewhere in the middle of the scale, that is, in the 3-5 range – this is the best compromise to avoid the soap opera effect while getting rid of the tiring image stutter. Interestingly, in the menu, we also find a slider for "motion blur reduction," which usually suggests the presence of a 120Hz panel. However, in the case of the JP7, it does not contribute anything to the image and serves more as a placeholder – it is meant to look good in the settings, but technically it should not function on this panel.

In terms of motion handling, the OLED811 performs excellently. At 120 Hz, which is useful for console gaming and watching sports, the image stays clear and moving objects don’t leave noticeable trails. The fast response of OLED pixels helps here; you can see it clearly in the UFO test, even on dark backgrounds. There are also motion-smoothing controls. For movies you can adjust the strength of smoothing to your taste, ranging from preserving a cinematic feel to much smoother motion. A separate motion blur reduction control is useful for fast-paced content like live sports broadcasts.

As we mentioned earlier, the 60Hz panel is not a feature that will attract gamers to the Sharp JP7. Perhaps for the casual gamer, whose console generates most titles at 60 frames per second, there might be something interesting? When it comes to specific additions, we find:

• ALLM Mode: Automatically switches the TV to low latency game mode (input lag).

• Game Menu: Which is hard to call a full-fledged “Game Bar,” as its functionality is minimal. Besides enabling ALLM, there is only a smoothness enhancer dedicated to games, which we recommend against because it introduces very noticeable artifacts and spoils the responsiveness.

• Dolby Vision Gaming: For Microsoft's consoles.

Unfortunately, the list of shortcomings is much longer and more painful than the positives. The biggest disappointment is the lack of support for 120Hz, even when lowering the resolution to Full HD. The presence of 120Hz would allow for performance modes to be activated in many games on PS5 or Xbox Series X. Another absence is VRR, which means that during frame drops, we are susceptible to image tearing. The lack of proper implementation of the HGiG standard is also very problematic. This results in the fact that during HDR calibration in the console menu, it is very easy to “overshoot” the brightness settings. As a result, instead of clear details in highlights, we end up with an unnaturally over-brightened image with cut-off details. The Sharp JP7 is a proposal only for very casual gamers.

OLED811 has almost everything you could expect from a gaming TV. It supports 120 Hz at Full HD, 1440p and 4K resolutions, and when connected to a PC can reach 165 Hz. It also has VRR, which helps avoid screen tearing with variable frame rates, and ALLM, which automatically switches to game mode. So you don't have to dig into the settings every time you power up your console.

HGiG also works correctly, so once you enable HDR on the console the TV doesn't apply its own brightness adjustments. There's also a Game Bar that lets you check signal parameters and quickly change settings useful while gaming. The list even includes Dolby Vision for games, but there's a significant catch, which you'll read about below.