Sharp GR8 vs SAMSUNG OLED S90F (WOLED)

Sharp GR8 boasts "very high brightness" at a level of 500 nits in its promotional materials. Unfortunately, our tests showed that the reality is somewhat different – the average luminance value we managed to achieve was around 360 nits. This is rather an average result, especially in the context of the manufacturer's claims. Such brightness does not allow for a full enjoyment of HDR effects. The image is somewhat sharper than in standard SDR, but it is difficult to speak of true juiciness and depth in bright elements. However, the coverage of the DCI-P3 color palette at 95% deserves praise. This is the result of applying an additional PFS coating, known from QLED technology. As a result, colors are vivid and have a pleasant, natural tint, which partially compensates for the deficiencies in brightness.

Does the S90F handle not only dark scenes but also bright parts of the image? Definitely yes. Stories about OLEDs as "dark screens" can slowly be regarded as a myth. The Samsung S90F, similar to the LG C5 based on a very similar panel, achieves brightness exceeding 1000 nits. This is a value entirely sufficient to enjoy impressive and dynamic HDR images – both in movies and series. Most of the scenes we tested look stunning, with well-defined lights and high contrast. Of course, OLED technology still has its limitations – with very bright, full-screen sequences, such as the test card from the movie The Meg (5th image), the TV can noticeably dim the image. However, it's worth noting that such scenes are quite rare. One can say that the HDR effect is good enough that even mid-range OLED models, like the S90F, can provide a cinematic experience in the home living room.

At the outset, it is worth noting that color reproduction tests are always conducted in the best factory picture mode. In the case of the Sharp GR8, this is the "Film" mode. As for the white balance, which is a characteristic that affects how we perceive colors on the screen, in SDR mode, the strong dominance of blue immediately stands out. This results in an unnatural cooling of the image—blue elements take on a purple hue, and skin tones acquire a pink glow, which we can see in the comparative photo from the movie STAR WARS. During the Color Checker test, it was clearly visible how the color samples deviated from the reference values, confirming significant errors in color reproduction. Gamma was not perfect either—it caused excessive brightening of the entire image, causing the scene to lose depth and proper tonal transitions.

In 4K HDR mode, the situation looks much better. The dominance of blue is much less noticeable, although there are minor issues with the combination of red and blue. This makes some shades look somewhat unnatural. The EOTF curve, responsible for the brightness of the image in 4K HDR content, showed another problem—the television tends to excessively darken the image across the entire screen.

In summary, the "Film" mode on the Sharp GR8 would require some adjustments to fully utilize the potential of this television. Fortunately, we addressed this and proceeded to calibration.

Samsung S90F, like most modern TVs, offers many picture modes, but – in line with our testing tradition – we checked it in its best one, which is the Filmmaker mode. As a result, the image looks much more natural than in the default, often oversaturated settings. It was neither overly saturated nor artificially subdued – just closer to what you should see. Of course, "more correct" doesn’t mean "perfect." Our S90F sample unfortunately had significant issues with white balance, particularly in the blue color range, resulting in a slightly yellowish filter applied to most scenes. Someone might say that it looks more "cinematic" – because it's warmer – but let's be honest, George Lucas didn't film Star Wars in sepia 😉 (you'll find the comparison with the scene as always below).

Additionally, in HDR materials, there was a noticeable issue with brightness management. The EOTF curve showed a distinct "spike" in brightness – the TV brightened the image more than it should have, making some effects look too intense and diverging from the reference. Thankfully, some of these issues can be eliminated with professional calibration – you can read about its effects later in the review.

Sharp GR8 is one of those televisions that really gains a second life after proper calibration. Both in HD and 4K content, the white balance performs very well, especially considering the price segment of this model. The image becomes much closer to what the director wanted to show – colors look natural, and skin tones acquire the appropriate depth and warmth. The brightness characteristics also leave a very positive impression. Both gamma and the EOTF curve show really solid values. Although minor imperfections can be noticed, they are subtle enough that it's hard to see them during everyday viewing. In summary, calibration makes the Sharp GR8 show its best side, offering an image that is not only pleasant to the eye but also faithfully conveys the creators' intentions.

After calibration, we managed to eliminate almost all the aforementioned errors. Older movies in SDR quality finally look as they should – without the sepia effect or artificial aging of the image. The atmosphere of the classics is returning to its rightful place (you're welcome, Star Wars fans), and the colors no longer resemble an Instagram filter.

One of the key changes was also the improvement of brightness characteristics in HDR content. We managed to control the EOTF curve in an almost reference way. Yes, the most demanding users may notice minimal deviations in brightness, but to be honest – most viewers won't even notice that. And it’s no wonder, because the vast majority of errors are below the ΔE 3 threshold, which is below the visibility threshold. After calibration, the S90F (WOLED) becomes a truly excellent display – one that you can enjoy nearly perfect image quality on.

The Sharp GR8 is equipped with the "10-bit color reproduction" feature, which theoretically should improve the smoothness of tonal transitions. In practice... well, the effect is surprising, but not in a very positive way. Even at the highest settings, it's hard to notice any impact on the actual tonal transitions. Instead, the function surprisingly smooths out things it shouldn't – walls, shirts, or other flat surfaces look almost like they have been steam-pressed. In the test, we had to note that there is simply no actual impact on tonal transitions.

When it comes to image scaling, the Sharp GR8 performs significantly better here. The television is capable of giving the image a plastic, smooth characteristic, making even lower resolution content look quite good. Of course, with more demanding details, such as thin tree branches in the background, you can see slight jaggedness, but this is not something that would significantly affect viewing comfort.

Digital image processing in the S90F:

Fortunately, Samsung, as in most of its models, can effectively deal with the unwanted posterization effect in the S90F. The function responsible for this element is noise reduction, which quite nicely smooths out tonal transitions and eliminates unnatural color joins – of course, within its capabilities. Unfortunately, it works quite aggressively, so using it comes with compromises. In addition to improving gradation, it may also remove film grain or gently soften facial features. In this case, the choice is yours – do you prefer a more "clean" image, or do you care about preserving the original texture of the material.

Image scaling in the S90F:

In this year's model, Samsung has implemented its own AI processor – NQ4 Gen3, which really manages quite well with upscaling. In our test scenes, the television effectively "pulled up" lower-quality content towards artificial 4K – the image was more pleasant to view, and the differences in sharpness between native and scaled content were minimal. Unfortunately, behind this entire AI marketing façade lies a certain shortcoming. The S90F does not handle overscan well. If you reach for truly archival materials – like a VHS tape of your parents' wedding – you must reckon with the fact that the lower part of the image may be cut off. The image adaptation function to the resolution simply does not work here as it should.

This is where the Sharp GR8 has the chance to stand out against the competition in its price segment. The TV is equipped with a 144 Hz refresh rate panel, which is an impressive result, especially if we plan to use it for dynamic content such as action movies, sports broadcasts, or video games. Additionally, the manufacturer has included a motion smoothing feature, commonly referred to as a "smoothener." The user has three levels of adjustment available, allowing them to tailor the effect to their own preferences – from subtle smoothing to more aggressive intervention in motion fluidity. This is a nice addition, especially for those who mainly watch movies and value smooth, cinematic sequences without annoying stuttering or frame drops.

S90F really handles motion great – after all, it's an OLED with a 144 Hz panel, so sports and games look simply amazing on it. The picture is smooth, clear, and there's no room for ghosting or blurring that sometimes plagues cheaper LCDs.

The TV is also equipped with motion smoothing settings that allow you to tailor everything to your liking. We have motion blur reduction and judder reduction – you can set it up to make the picture super smooth (even to that soap opera effect), or more cinematic, with the classic "choppiness" of 24 frames. The choice is yours; Samsung doesn't impose anything.

If a television has a 144 Hz display and two full HDMI 2.1 ports, it is clear that it has been designed with gamers in mind. The Sharp GR8 offers exactly that – high refresh rates and the right connections to maximize the performance of modern consoles and PCs. It also features ALLM, which automatically switches the television to low-latency mode, and VRR, which prevents screen tearing even in more demanding moments. In practice, everything works as it should, and it is hard to find any faults. However, there are some shortcomings. It lacks support for HGiG, which is a feature that better adjusts HDR for games, as well as a Game Bar that makes it easier to quickly adjust settings without leaving the game. Despite these downsides, the Sharp GR8 is a really solid option for gamers.

When it comes to gaming features – we have absolutely no complaints about the S90F. Aside from the lack of Dolby Vision, which is already the norm for Samsung. The TV operates at 144 Hz, has four HDMI 2.1 ports, so you can easily connect more than one console or PC. It also includes Game Bar – a practical tool that allows you to quickly preview picture settings, VRR status, ALLM mode, and other useful options. Game Motion Plus is also noteworthy – Samsung’s proprietary motion smoother, which uniquely works well in games. The image feels smoother without any artificial effects or slowdowns.

It’s also worth mentioning the HGiG feature, which – surprisingly – works correctly. We mention this because Samsung clearly broke something in one of its recent updates, and in some models, the option responsible for HGiG simply... disappears from the menu. Setting it becomes virtually impossible. Fortunately, our S90F unit did not have this issue, but the situation is dynamic, so it’s worth keeping this in mind and regularly checking for new software versions and information from the manufacturer.