Sharp GR8 vs Philips OLED770

Sharp GR8 boasts "very high brightness" at a level of 500 nits in its promotional materials. Unfortunately, our tests showed that the reality is somewhat different – the average luminance value we managed to achieve was around 360 nits. This is rather an average result, especially in the context of the manufacturer's claims. Such brightness does not allow for a full enjoyment of HDR effects. The image is somewhat sharper than in standard SDR, but it is difficult to speak of true juiciness and depth in bright elements. However, the coverage of the DCI-P3 color palette at 95% deserves praise. This is the result of applying an additional PFS coating, known from QLED technology. As a result, colors are vivid and have a pleasant, natural tint, which partially compensates for the deficiencies in brightness.

The Philips OLED770 does not attempt to compete with the brightest OLEDs on the market, and it would actually be hard to expect that, as it is the lowest model in Philips's series for 2025. In our measurements, it achieved a maximum brightness of about 700 nits, which allows for enjoyment of HDR effects in scenes where light appears point-wise – for example, in the flash of headlights or a starry sky. In such moments, the picture can truly impress. However, it is different when there are more bright elements on the screen. The television, like many cheaper OLEDs, limits brightness in those cases, and the entire picture noticeably dims. This was best seen in a scene from the movie The Meg, where the sun rises behind an oil rig – at that point, the brightness dropped to about 250 nits, nearly three times less. The HDR effect remains visually pleasing, but it is worth being aware that this model performs best in scenes with less intense light. Fortunately, the OLED770 has an ace up its sleeve – the coverage of the DCI-P3 color palette is as high as 99%, so colors in movies and games are saturated and very close to what the creator intended to convey.

At the outset, it is worth noting that color reproduction tests are always conducted in the best factory picture mode. In the case of the Sharp GR8, this is the "Film" mode. As for the white balance, which is a characteristic that affects how we perceive colors on the screen, in SDR mode, the strong dominance of blue immediately stands out. This results in an unnatural cooling of the image—blue elements take on a purple hue, and skin tones acquire a pink glow, which we can see in the comparative photo from the movie STAR WARS. During the Color Checker test, it was clearly visible how the color samples deviated from the reference values, confirming significant errors in color reproduction. Gamma was not perfect either—it caused excessive brightening of the entire image, causing the scene to lose depth and proper tonal transitions.

In 4K HDR mode, the situation looks much better. The dominance of blue is much less noticeable, although there are minor issues with the combination of red and blue. This makes some shades look somewhat unnatural. The EOTF curve, responsible for the brightness of the image in 4K HDR content, showed another problem—the television tends to excessively darken the image across the entire screen.

In summary, the "Film" mode on the Sharp GR8 would require some adjustments to fully utilize the potential of this television. Fortunately, we addressed this and proceeded to calibration.

The first measurements already show that the factory settings of the Philips OLED770 have a lot to improve even in Filmmaker mode. The white balance chart clearly shows a lack of blue, which gives the image a slightly yellowish tint. In practice, the white is not snow-white, but leans towards warmer hues – which some may even like, but from the accuracy perspective, this is a deviation from the norm. The gamma, on the other hand, tends to be on the darker side – the average value is about 2.6 instead of the reference 2.4. In the mid-tones, the image appears muted and more saturated, which may look too "filmic," but takes away some naturalness. However, the biggest issues can be seen in color reproduction. The average error is relatively high, and some colors – especially shades of gray – clearly deviate from what should be seen. In everyday viewing, this means that sometimes colors may look less natural than we would wish.

Sharp GR8 is one of those televisions that really gains a second life after proper calibration. Both in HD and 4K content, the white balance performs very well, especially considering the price segment of this model. The image becomes much closer to what the director wanted to show – colors look natural, and skin tones acquire the appropriate depth and warmth. The brightness characteristics also leave a very positive impression. Both gamma and the EOTF curve show really solid values. Although minor imperfections can be noticed, they are subtle enough that it's hard to see them during everyday viewing. In summary, calibration makes the Sharp GR8 show its best side, offering an image that is not only pleasant to the eye but also faithfully conveys the creators' intentions.

Philips OLED770 has shown signs from the beginning that it houses significant potential, but it was difficult to fully see this in the factory settings. The image was sometimes too warm, and some colors seemed to have lost their naturalness along the way. However, calibration revealed that it is a television very receptive to adjustments – it reacted to every correction and almost immediately unveiled another layer of its capabilities. The white balance was successfully set both in SDR and HDR, eliminating the yellowish glow and presenting a neutral, clear white. Gamma stabilized closer to perfection, allowing midtones to regain their naturalness, and shadows no longer appeared artificially darkened, possibly even with a slight brightening effect. The effect was obvious... Movies are watched with greater ease; the image has cinematic depth, but without the feeling that something is exaggeratedly darkened. However, the most interesting part was the work on colors. Out of the box, the errors were not dramatic but slightly noticeable – skin tones were sometimes too warm, and gray didn’t always have the shade we expected. After calibration, the error values dropped to around 2, and in many cases even below 1. This is a level significantly lower than the threshold of perception for the human eye. In other words, after correction, the colors finally “clicked” into place. Looking at the screen, we had the impression that the television had begun to speak with a full voice. Like an instrument that has finally been well-tuned.

The Sharp GR8 is equipped with the "10-bit color reproduction" feature, which theoretically should improve the smoothness of tonal transitions. In practice... well, the effect is surprising, but not in a very positive way. Even at the highest settings, it's hard to notice any impact on the actual tonal transitions. Instead, the function surprisingly smooths out things it shouldn't – walls, shirts, or other flat surfaces look almost like they have been steam-pressed. In the test, we had to note that there is simply no actual impact on tonal transitions.

When it comes to image scaling, the Sharp GR8 performs significantly better here. The television is capable of giving the image a plastic, smooth characteristic, making even lower resolution content look quite good. Of course, with more demanding details, such as thin tree branches in the background, you can see slight jaggedness, but this is not something that would significantly affect viewing comfort.

The problem of the previously mentioned color connections can largely be mitigated by the "distortion reduction" feature, which is an algorithm for smoothing tonal transitions in Philips TVs. It works best at a low setting—effectively eliminating unwanted color bands while not introducing strange artifacts or losing image detail. It's one of those features that is truly worth keeping switched on.

The issue with upscaling is somewhat less favorable. The image from a lower resolution can be too soft, while at the same time, distinctive "jaggies" appear in certain areas. The impression is that the algorithm is trying to reconcile two contradictory directions—smoothing and sharpening—and ultimately hasn't found the golden mean. As a consolation, it's worth noting that the television has no issues with overscan, meaning it doesn't cut off the edges of the image, which sometimes happens with other competing models.

This is where the Sharp GR8 has the chance to stand out against the competition in its price segment. The TV is equipped with a 144 Hz refresh rate panel, which is an impressive result, especially if we plan to use it for dynamic content such as action movies, sports broadcasts, or video games. Additionally, the manufacturer has included a motion smoothing feature, commonly referred to as a "smoothener." The user has three levels of adjustment available, allowing them to tailor the effect to their own preferences – from subtle smoothing to more aggressive intervention in motion fluidity. This is a nice addition, especially for those who mainly watch movies and value smooth, cinematic sequences without annoying stuttering or frame drops.

The issue of the panel in the Philips OLED770 is not entirely straightforward. The manufacturer claims a 120 Hz panel, but our measurements showed that the screen can accept a 4K signal even at 144 Hz. This sounds like great news – because who wouldn't want an extra mode for PC gaming at this price? However, the reality turned out to be more complex. With 120 Hz materials, the television behaves like most OLEDs – the picture is absolutely clear, with no trace of ghosting or blurring, making it ideal for both fast-paced games and sports broadcasts. The problem arises only at 144 Hz. Unlike models with official support for that frequency, here we observe the phenomenon of so-called frame skipping. This means that the television is unable to display all frames – some of them are skipped, causing the motion to lose fluidity, and double outlines appear on the screen. The effect resembles the operation of the BFI function, which Philips does not offer in this model anyway.

If a television has a 144 Hz display and two full HDMI 2.1 ports, it is clear that it has been designed with gamers in mind. The Sharp GR8 offers exactly that – high refresh rates and the right connections to maximize the performance of modern consoles and PCs. It also features ALLM, which automatically switches the television to low-latency mode, and VRR, which prevents screen tearing even in more demanding moments. In practice, everything works as it should, and it is hard to find any faults. However, there are some shortcomings. It lacks support for HGiG, which is a feature that better adjusts HDR for games, as well as a Game Bar that makes it easier to quickly adjust settings without leaving the game. Despite these downsides, the Sharp GR8 is a really solid option for gamers.

If someone is looking for a gaming TV, the Philips OLED770 is a candidate that's hard to ignore. The mere fact that we have an OLED here provides a great starting point – perfect blacks and infinite contrast make evening sessions in atmospheric games look like they’ve been pulled straight from the cinema. On top of that, there’s the Ambilight system, which features LEDs on the back of the TV that extend the image onto the wall behind the screen. The effect is such that even regular gameplay in FIFA can look like a small spectacle, and in horror games, the atmosphere becomes really intense. On the technical side, it’s pretty good as well. The Philips OLED770 supports Variable Refresh Rate (VRR) up to 120 Hz, has an automatic low latency mode for gamers (ALLM), and if someone is using an Xbox Series X, they can also count on Dolby Vision support in games. You just need to know that in this mode, input lag is slightly higher than standard, although still at an acceptable level. As a bonus, we get the “Game Bar” panel, which is a special tool strip for gamers. It's not the most conveniently designed solution, but it allows you to check key parameters without leaving the game. In total, this presents a picture of a TV that on one hand has all the most important gaming features, and on the other can add something unique – Ambilight. And it’s this mix of technology and visual effect that makes the OLED770 one of the better screens for gaming in a home environment.