Sharp GP6765 vs Philips PUS7000

In movie mode, the Sharp GP6765 reaches a brightness of 300 nits, which is relatively average. This level of brightness is more suited to standard SDR content than to the full HDR experience. As a result, the TV struggles to deliver the depth and dynamics typically expected from a good HDR mode. Visual effects that might appear sharp and detailed on other models could seem more subdued here, and high-contrast scenes won't be as striking. However, compared to other models in this price range, this is still a decent performance. A positive feature is the TV's support for a wide DCI-P3 colour gamut, covering 92.5%, thanks to the inclusion of quantum dots (Quantum Dot/QLED). This offers a solid improvement, particularly in this price bracket, resulting in vibrant and more saturated colours, although the limited brightness still prevents a fully immersive HDR experience.

Unfortunately, the PUS7000 is not suitable for watching HDR content. This screen is simply too dark. A brightness level of 200 nits is not enough to correctly display such a format. Even if a HDR signal message appears on the screen, the image will resemble a regular SDR recording. Therefore, it's better to stick with the latter format to avoid issues in displaying bright scenes, which you can read about below. The situation is not improved by the fact that this is a classic LCD model without additional layers to enhance colors, such as QLED or PFS. As a result, colors in HDR may appear washed out. Ultimately, this gives a worse effect than in the standard SDR format, which is simply better suited to the capabilities of this panel.

The Sharp GP6765 was launched in movie mode, which offers the best settings for colour reproduction. However, despite this, the quality remains far from ideal. In SDR mode, the white balance graph shows significant increases in the red colour, making the image appear somewhat yellowish and distorting natural skin tones. This results in some scenes looking unnatural, and colours losing their authenticity. In HDR mode, the issue worsens as blue becomes the dominant colour, which negatively affects the colour balance and causes a loss of detail in cool tones. As a result, the image can appear cold and unbalanced, highlighting the TV's inability to achieve optimal colour reproduction. Tests with the Colour Checker tool confirm these shifts across several samples.

In terms of contrast, the HD mode shows a significant jump at the start of the graph, but it remains close to the reference line at 2.4. This means that in most scenes, the TV delivers a satisfactory level of contrast, enhancing details in shadows and adding depth to the image. However, in HDR mode, the EOTF curve fluctuates significantly at both ends of the graph, leading to inconsistencies in bright and dark areas of the image. In scenes with intense light, such as explosions or dynamic actions, key details may be lost, and the image may appear blurry. Similarly, in darker scenes, the lack of clear differences in shades may cause details to merge into a uniform spot, reducing overall quality. While movie mode offers the best factory settings for the GP6765, there are still significant issues with colour reproduction and contrast.

We tested the television in movie mode, which theoretically should provide the best and most natural colors. And indeed, this mode is quite correct; however, after connecting the calibration equipment, its biggest flaw became apparent. The PUS7000 has significant deficiencies in displaying red. Poorly tuned white balance and too low saturation of this color cause the image to appear too cool. As a result, one might get the impression that the displayed content is simply lacking in vibrant colors. The situation is exacerbated by the fact that both SDR and HDR content are excessively brightened. This is confirmed by the gamma curve and EOTF graphs, which show that the television displays the image brighter than it should. This causes scenes to lose their depth and may appear somewhat washed out. Fortunately, the Philips menu offers many functions to improve these aspects, so we immediately proceeded to calibration to see what could be squeezed out of this screen.

After calibration, the Sharp GP6765 television shows marked improvement in film mode, particularly in SDR content. The white balance now closely aligns with the reference line, offering more natural and true-to-life colour reproduction. While not perfectly straight, the results are still satisfactory for the price range, significantly enhancing the overall visual experience and immersion in movies. The colour gamut shows some improvement, with the initial jump in the graph persisting but being less noticeable, leading to a more consistent and enjoyable image.

For HDR content, while the white balance performs somewhat worse than in SDR, it is still a notable improvement compared to pre-calibration. The calibration ensures better colour consistency, though some shortcomings remain. As for contrast, no major gains were observed. The lack of control over dynamic tone mapping prevented significant improvement in EOTF, resulting in uneven brightness reproduction.

Despite some limitations, particularly in HDR content and dynamic tone mapping, the Sharp GP6765 reveals a more polished performance after calibration. The improved white balance and colour reproduction in SDR make it more visually appealing. While further refinement is needed, it still provides a satisfying visual experience, making it a strong contender in its price category.

After professional calibration, it is clear that the PUS7000 responds well to image adjustments. In this price range, this is not a given. The effects should be assessed in two scenarios, depending on what content we plan to watch. SDR performs the best. After our corrections, the image looks really good. Most color errors fell below level 3, which is the threshold at which distortions typically become visible to the naked eye in measurements. Movies, series, sports, and regular television present themselves naturally, without unpleasant deviations. If someone primarily watches classic channels or streaming in HD quality, the difference after calibration will be noticeable immediately. However, it must be made clear that the PUS7000 is still not a television suitable for sensible HDR, and calibration does not change much here. The reason lies in the hardware: colors remain too undersaturated. The television lacks solutions that expand the color gamut, such as PFS filters or a quantum dot layer, so the panel simply cannot show the intense colors required by HDR. This is most evident in reds, which still look pale. This limitation cannot be bypassed with menu settings, as it results from the design of the backlighting and the panel itself.

The Sharp GP6765 television delivers solid performance with its "10-bit colour reproduction" feature, particularly in the tested scene featuring light bulbs. Setting this option to "medium" provides satisfactory results, with no issues related to grain smoothing or the blurring of important image elements. Even the "low" setting performs well, delivering a clear image without compromising detail. These transition smoothing options enhance visual quality by providing more natural colour transitions.

In terms of image scaling, the Sharp GP6765 shows strengths, such as the absence of overscan when displaying test material. This ensures viewers can enjoy the full image without losing edge details. However, some weaknesses were noted in a tested scene featuring a model. Elements such as branches or trousers appear slightly jagged, indicating a lack of effective edge-smoothing techniques. This can cause certain details to look distorted, impacting the overall viewing experience.

The PUS7000 handles digital image processing quite well. The distortion reduction feature deserves praise, as it effectively smooths out unwanted tonal transitions even at a low setting. However, it has a flaw: if the action is too aggressive, it can introduce undesirable artifacts on the screen. It’s a good idea to experiment with this setting to find the sweet spot between a smooth image and detail clarity.

The upscaling, which is the enhancement of lower quality materials to 4K, is adequate. The image after processing is very "soft," which is typical for almost all Philips televisions. The edges are plastic and smooth, making the image look cohesive. If someone finds it too soft, it can always be adjusted with the sharpness slider in the menu to achieve a more pronounced effect.

When it comes to motion blur and movement fluidity, the Sharp GP6765 TV offers rather average performance. Equipped with a 60 Hz panel, it handles movies adequately. The TV includes a motion smoother called "Motion Enhancement," which allows users to control motion fluidity, enabling a choice between visible film frame interpolation or a smoother, more theatrical appearance. This feature should meet the needs of most users focused on movie viewing.

However, the TV's performance falls short in sports or gaming. In the tested UFO alien scene, noticeable blurriness indicates that the panel's low response time negatively impacts the sharpness of moving objects. This issue becomes particularly evident during dynamic sequences, where rapid movements are frequent. For viewers who enjoy sports or fast-paced video games, these limitations in motion handling can be off-putting, making the Sharp GP6765 less suitable for such content.

In this regard, we don't really have any good news. It might seem that the biggest downside is the lack of a 120 Hz panel, but in this price range, that's actually standard, and it's hard to expect more. However, the worst part is that the TV does not have any motion smoothing features. There are no supporting systems for either movies or sports. We have to accept that the image on the PUS7000 is processed "raw." This means that during dynamic scenes or fast camera movements, the motion may appear choppy or unclear. We have no way to enable any smoother that would soften this effect.

The gaming functionality of the Sharp GP6765 leaves much to be desired. Although this model includes HDMI 2.1 ports, which theoretically promise modern features, the reality is far less impressive. The only feature that takes advantage of this standard is Auto Low Latency Mode (ALLM). Unfortunately, the absence of key functionalities such as Variable Refresh Rate (VRR) and HDR Gaming Interest Group (HGIG) significantly limits its appeal to gamers. VRR is crucial for eliminating screen tearing and stuttering, particularly in dynamic games where fluidity is essential. Similarly, HGIG ensures optimal HDR mapping, enhancing visual quality and immersion. While Dolby Vision might seem like a benefit, it proves useless for gaming due to the very high input lag in this mode.

The inclusion of HDMI 2.1 ports in the Sharp GP6765 feels like a marketing ploy, potentially misleading users into believing that the standard automatically provides all its associated benefits. Gamers expecting full functionality from HDMI 2.1 are likely to be disappointed.

Although the PUS7000 is not marketed as a gaming TV, it does not perform as poorly in this category as one might expect. While there is no support for 120 Hz refresh rates, which is understandable at this price point, the manufacturer has included several important features that genuinely improve the comfort of playing on a console. The most significant of these are VRR and ALLM technologies. VRR is responsible for synchronizing the screen with the number of frames generated by the console. This prevents the image from "tearing" and keeps it consistent even during sudden frame drops in the game. In turn, ALLM is a solution that automatically switches the TV to the lowest latency mode right after detecting a signal from the console. All of these parameters are easily accessible thanks to the Game Bar feature. This is a special control panel for gamers that can be brought up on the screen at any time. It allows for a quick overview of current settings and connection status without interrupting gameplay, which is a very convenient solution.