Sharp GP6765 vs Philips OLED910

In movie mode, the Sharp GP6765 reaches a brightness of 300 nits, which is relatively average. This level of brightness is more suited to standard SDR content than to the full HDR experience. As a result, the TV struggles to deliver the depth and dynamics typically expected from a good HDR mode. Visual effects that might appear sharp and detailed on other models could seem more subdued here, and high-contrast scenes won't be as striking. However, compared to other models in this price range, this is still a decent performance. A positive feature is the TV's support for a wide DCI-P3 colour gamut, covering 92.5%, thanks to the inclusion of quantum dots (Quantum Dot/QLED). This offers a solid improvement, particularly in this price bracket, resulting in vibrant and more saturated colours, although the limited brightness still prevents a fully immersive HDR experience.

OLED910 is simply an absurdly bright television for an OLED. All thanks to the new panel from LG Display, the Tandem RGB OLED, which Philips has dubbed its "META OLED." It is this panel that allows for over 2000 nits of brightness in films, which was previously completely unattainable in OLEDs. The way the television handles full-screen scenes drenched in bright light is also commendable. Usually, in OLEDs, brightness drops significantly, but here it remains at an excellent level - around 1400 nits. These are almost reference values, and combined with the great color gamut reproduction at 99% DCI P3 and 82% BT.2020, it gives us an HDR effect that can confidently be called one of the best in the world.

The Sharp GP6765 was launched in movie mode, which offers the best settings for colour reproduction. However, despite this, the quality remains far from ideal. In SDR mode, the white balance graph shows significant increases in the red colour, making the image appear somewhat yellowish and distorting natural skin tones. This results in some scenes looking unnatural, and colours losing their authenticity. In HDR mode, the issue worsens as blue becomes the dominant colour, which negatively affects the colour balance and causes a loss of detail in cool tones. As a result, the image can appear cold and unbalanced, highlighting the TV's inability to achieve optimal colour reproduction. Tests with the Colour Checker tool confirm these shifts across several samples.

In terms of contrast, the HD mode shows a significant jump at the start of the graph, but it remains close to the reference line at 2.4. This means that in most scenes, the TV delivers a satisfactory level of contrast, enhancing details in shadows and adding depth to the image. However, in HDR mode, the EOTF curve fluctuates significantly at both ends of the graph, leading to inconsistencies in bright and dark areas of the image. In scenes with intense light, such as explosions or dynamic actions, key details may be lost, and the image may appear blurry. Similarly, in darker scenes, the lack of clear differences in shades may cause details to merge into a uniform spot, reducing overall quality. While movie mode offers the best factory settings for the GP6765, there are still significant issues with colour reproduction and contrast.

Unfortunately, when it comes to color reproduction right out of the box, the Filmmaker mode on the OLED910 performs poorly. The television overly emphasizes the color blue, and at times it almost looks like a store mode. It gives the impression that the manufacturer hasn't quite calibrated the device properly. The result is that colors look unnatural, and the overall effect resembles a somewhat exaggerated display from a market showcase. HDR content looks much better, where aside from a slight loss of detail in blacks, it's hard to find fault with anything. The problem is that in everyday viewing, it is the SDR materials that matter the most – and on the OLED910, they simply look bad and are far from what we would expect from a television of this class.

After calibration, the Sharp GP6765 television shows marked improvement in film mode, particularly in SDR content. The white balance now closely aligns with the reference line, offering more natural and true-to-life colour reproduction. While not perfectly straight, the results are still satisfactory for the price range, significantly enhancing the overall visual experience and immersion in movies. The colour gamut shows some improvement, with the initial jump in the graph persisting but being less noticeable, leading to a more consistent and enjoyable image.

For HDR content, while the white balance performs somewhat worse than in SDR, it is still a notable improvement compared to pre-calibration. The calibration ensures better colour consistency, though some shortcomings remain. As for contrast, no major gains were observed. The lack of control over dynamic tone mapping prevented significant improvement in EOTF, resulting in uneven brightness reproduction.

Despite some limitations, particularly in HDR content and dynamic tone mapping, the Sharp GP6765 reveals a more polished performance after calibration. The improved white balance and colour reproduction in SDR make it more visually appealing. While further refinement is needed, it still provides a satisfying visual experience, making it a strong contender in its price category.

Fortunately, it quickly turned out that it was not the panel that was responsible for the issues, but rather the way Philips had calibrated the OLED910 from the factory. After calibration, the television displayed its full potential, and only then could we see what the new panels produced by LG Display were truly capable of. We primarily corrected the white balance and brightness characteristics, which allowed us to tame the excessive blue and give the image a natural look. The final effect can be described as excellent. Errors on the Color Checker palette rarely exceeded a value of 3, which in practice means an image close to perfection and colors presented in accordance with the creators' intentions. In SDR content, the effect was remarkable, and in HDR, the improvement was even more noticeable – gradients became cleaner, and colors fuller and more believable. After calibration, the OLED910 transformed from a disappointing television into equipment that can easily be called reference-level in terms of color reproduction.

The Sharp GP6765 television delivers solid performance with its "10-bit colour reproduction" feature, particularly in the tested scene featuring light bulbs. Setting this option to "medium" provides satisfactory results, with no issues related to grain smoothing or the blurring of important image elements. Even the "low" setting performs well, delivering a clear image without compromising detail. These transition smoothing options enhance visual quality by providing more natural colour transitions.

In terms of image scaling, the Sharp GP6765 shows strengths, such as the absence of overscan when displaying test material. This ensures viewers can enjoy the full image without losing edge details. However, some weaknesses were noted in a tested scene featuring a model. Elements such as branches or trousers appear slightly jagged, indicating a lack of effective edge-smoothing techniques. This can cause certain details to look distorted, impacting the overall viewing experience.

The previously visible color artifacts can largely be eliminated thanks to a feature called "distortion reduction." Similar to the OLED820, it's best to set it to a medium level, as it then produces quite decent results – smoothing out unwanted tonal transitions while not taking away too many details from the image. Although there may be times when the effect is a bit too aggressive, it can generally be considered a useful feature for everyday viewing.

As for image scaling, the OLED910 performs really well. The test material with the model had a characteristic soft look typical of Philips – at times even too soft – but the sharpness slider can be adjusted at any moment to tailor the image to personal preferences. It's also worth noting that the TV has no issues with overscan, which still occurs in some competing models. It's a small detail, but it's pleasing because it means that all content, even the oldest, is displayed as it should be.

When it comes to motion blur and movement fluidity, the Sharp GP6765 TV offers rather average performance. Equipped with a 60 Hz panel, it handles movies adequately. The TV includes a motion smoother called "Motion Enhancement," which allows users to control motion fluidity, enabling a choice between visible film frame interpolation or a smoother, more theatrical appearance. This feature should meet the needs of most users focused on movie viewing.

However, the TV's performance falls short in sports or gaming. In the tested UFO alien scene, noticeable blurriness indicates that the panel's low response time negatively impacts the sharpness of moving objects. This issue becomes particularly evident during dynamic sequences, where rapid movements are frequent. For viewers who enjoy sports or fast-paced video games, these limitations in motion handling can be off-putting, making the Sharp GP6765 less suitable for such content.

The OLED910 is a television with a refresh rate of 144 Hz. It's a bit disappointing that Philips didn't choose 165 Hz, because we know that the panel used in it is capable of that. On the other hand, such a bonus would mainly benefit PC gamers, as in everyday use, the most important refresh rate is 120 Hz, which is fully sufficient. Combined with the advantages of an OLED panel – lightning-fast pixel response time and no motion blur, the image is impeccably sharp and fast, even in dynamic action scenes. Kudos also goes to Philips' traditional motion smoother called "Motion Style." We can easily adjust it to our preferences: the "Smoothness" slider is for movies and allows you to choose between a more "frame-like," cinematic character and a smooth, theatrical image. Meanwhile, the "Blur Reduction" slider is for sports; it is worth setting it to the maximum value here to ensure that the image is clear and distinct during very fast shots.

The gaming functionality of the Sharp GP6765 leaves much to be desired. Although this model includes HDMI 2.1 ports, which theoretically promise modern features, the reality is far less impressive. The only feature that takes advantage of this standard is Auto Low Latency Mode (ALLM). Unfortunately, the absence of key functionalities such as Variable Refresh Rate (VRR) and HDR Gaming Interest Group (HGIG) significantly limits its appeal to gamers. VRR is crucial for eliminating screen tearing and stuttering, particularly in dynamic games where fluidity is essential. Similarly, HGIG ensures optimal HDR mapping, enhancing visual quality and immersion. While Dolby Vision might seem like a benefit, it proves useless for gaming due to the very high input lag in this mode.

The inclusion of HDMI 2.1 ports in the Sharp GP6765 feels like a marketing ploy, potentially misleading users into believing that the standard automatically provides all its associated benefits. Gamers expecting full functionality from HDMI 2.1 are likely to be disappointed.

The OLED910 is excellent for gaming. It supports 144 Hz, so if someone has a powerful PC, they can easily take advantage of that potential. On consoles, 120 Hz is the most important, and everything works perfectly here. There is VRR, an automatic game mode, and even Dolby Vision in games along with an HGiG mode, so we actually get a full package of gaming features. Philips also added a Game Bar, which is a quick menu that shows basic information and allows you to enable a few useful things. It may not look as modern as the competition, but it works and serves its purpose. The only downside is the number of HDMI 2.1 ports. There are only two, which can be somewhat disappointing for a TV in this class. If someone is connecting two consoles and something additional to eARC - like a soundbar (which doesn't make much sense in this model, but we'll discuss that in the sound section), they'll need to figure things out a bit more. Other than that, the OLED910 has everything we expect from a gaming TV.