Sharp GP6765 vs Philips OLED770

In movie mode, the Sharp GP6765 reaches a brightness of 300 nits, which is relatively average. This level of brightness is more suited to standard SDR content than to the full HDR experience. As a result, the TV struggles to deliver the depth and dynamics typically expected from a good HDR mode. Visual effects that might appear sharp and detailed on other models could seem more subdued here, and high-contrast scenes won't be as striking. However, compared to other models in this price range, this is still a decent performance. A positive feature is the TV's support for a wide DCI-P3 colour gamut, covering 92.5%, thanks to the inclusion of quantum dots (Quantum Dot/QLED). This offers a solid improvement, particularly in this price bracket, resulting in vibrant and more saturated colours, although the limited brightness still prevents a fully immersive HDR experience.

The Philips OLED770 does not attempt to compete with the brightest OLEDs on the market, and it would actually be hard to expect that, as it is the lowest model in Philips's series for 2025. In our measurements, it achieved a maximum brightness of about 700 nits, which allows for enjoyment of HDR effects in scenes where light appears point-wise – for example, in the flash of headlights or a starry sky. In such moments, the picture can truly impress. However, it is different when there are more bright elements on the screen. The television, like many cheaper OLEDs, limits brightness in those cases, and the entire picture noticeably dims. This was best seen in a scene from the movie The Meg, where the sun rises behind an oil rig – at that point, the brightness dropped to about 250 nits, nearly three times less. The HDR effect remains visually pleasing, but it is worth being aware that this model performs best in scenes with less intense light. Fortunately, the OLED770 has an ace up its sleeve – the coverage of the DCI-P3 color palette is as high as 99%, so colors in movies and games are saturated and very close to what the creator intended to convey.

The Sharp GP6765 was launched in movie mode, which offers the best settings for colour reproduction. However, despite this, the quality remains far from ideal. In SDR mode, the white balance graph shows significant increases in the red colour, making the image appear somewhat yellowish and distorting natural skin tones. This results in some scenes looking unnatural, and colours losing their authenticity. In HDR mode, the issue worsens as blue becomes the dominant colour, which negatively affects the colour balance and causes a loss of detail in cool tones. As a result, the image can appear cold and unbalanced, highlighting the TV's inability to achieve optimal colour reproduction. Tests with the Colour Checker tool confirm these shifts across several samples.

In terms of contrast, the HD mode shows a significant jump at the start of the graph, but it remains close to the reference line at 2.4. This means that in most scenes, the TV delivers a satisfactory level of contrast, enhancing details in shadows and adding depth to the image. However, in HDR mode, the EOTF curve fluctuates significantly at both ends of the graph, leading to inconsistencies in bright and dark areas of the image. In scenes with intense light, such as explosions or dynamic actions, key details may be lost, and the image may appear blurry. Similarly, in darker scenes, the lack of clear differences in shades may cause details to merge into a uniform spot, reducing overall quality. While movie mode offers the best factory settings for the GP6765, there are still significant issues with colour reproduction and contrast.

The first measurements already show that the factory settings of the Philips OLED770 have a lot to improve even in Filmmaker mode. The white balance chart clearly shows a lack of blue, which gives the image a slightly yellowish tint. In practice, the white is not snow-white, but leans towards warmer hues – which some may even like, but from the accuracy perspective, this is a deviation from the norm. The gamma, on the other hand, tends to be on the darker side – the average value is about 2.6 instead of the reference 2.4. In the mid-tones, the image appears muted and more saturated, which may look too "filmic," but takes away some naturalness. However, the biggest issues can be seen in color reproduction. The average error is relatively high, and some colors – especially shades of gray – clearly deviate from what should be seen. In everyday viewing, this means that sometimes colors may look less natural than we would wish.

After calibration, the Sharp GP6765 television shows marked improvement in film mode, particularly in SDR content. The white balance now closely aligns with the reference line, offering more natural and true-to-life colour reproduction. While not perfectly straight, the results are still satisfactory for the price range, significantly enhancing the overall visual experience and immersion in movies. The colour gamut shows some improvement, with the initial jump in the graph persisting but being less noticeable, leading to a more consistent and enjoyable image.

For HDR content, while the white balance performs somewhat worse than in SDR, it is still a notable improvement compared to pre-calibration. The calibration ensures better colour consistency, though some shortcomings remain. As for contrast, no major gains were observed. The lack of control over dynamic tone mapping prevented significant improvement in EOTF, resulting in uneven brightness reproduction.

Despite some limitations, particularly in HDR content and dynamic tone mapping, the Sharp GP6765 reveals a more polished performance after calibration. The improved white balance and colour reproduction in SDR make it more visually appealing. While further refinement is needed, it still provides a satisfying visual experience, making it a strong contender in its price category.

Philips OLED770 has shown signs from the beginning that it houses significant potential, but it was difficult to fully see this in the factory settings. The image was sometimes too warm, and some colors seemed to have lost their naturalness along the way. However, calibration revealed that it is a television very receptive to adjustments – it reacted to every correction and almost immediately unveiled another layer of its capabilities. The white balance was successfully set both in SDR and HDR, eliminating the yellowish glow and presenting a neutral, clear white. Gamma stabilized closer to perfection, allowing midtones to regain their naturalness, and shadows no longer appeared artificially darkened, possibly even with a slight brightening effect. The effect was obvious... Movies are watched with greater ease; the image has cinematic depth, but without the feeling that something is exaggeratedly darkened. However, the most interesting part was the work on colors. Out of the box, the errors were not dramatic but slightly noticeable – skin tones were sometimes too warm, and gray didn’t always have the shade we expected. After calibration, the error values dropped to around 2, and in many cases even below 1. This is a level significantly lower than the threshold of perception for the human eye. In other words, after correction, the colors finally “clicked” into place. Looking at the screen, we had the impression that the television had begun to speak with a full voice. Like an instrument that has finally been well-tuned.

The Sharp GP6765 television delivers solid performance with its "10-bit colour reproduction" feature, particularly in the tested scene featuring light bulbs. Setting this option to "medium" provides satisfactory results, with no issues related to grain smoothing or the blurring of important image elements. Even the "low" setting performs well, delivering a clear image without compromising detail. These transition smoothing options enhance visual quality by providing more natural colour transitions.

In terms of image scaling, the Sharp GP6765 shows strengths, such as the absence of overscan when displaying test material. This ensures viewers can enjoy the full image without losing edge details. However, some weaknesses were noted in a tested scene featuring a model. Elements such as branches or trousers appear slightly jagged, indicating a lack of effective edge-smoothing techniques. This can cause certain details to look distorted, impacting the overall viewing experience.

The problem of the previously mentioned color connections can largely be mitigated by the "distortion reduction" feature, which is an algorithm for smoothing tonal transitions in Philips TVs. It works best at a low setting—effectively eliminating unwanted color bands while not introducing strange artifacts or losing image detail. It's one of those features that is truly worth keeping switched on.

The issue with upscaling is somewhat less favorable. The image from a lower resolution can be too soft, while at the same time, distinctive "jaggies" appear in certain areas. The impression is that the algorithm is trying to reconcile two contradictory directions—smoothing and sharpening—and ultimately hasn't found the golden mean. As a consolation, it's worth noting that the television has no issues with overscan, meaning it doesn't cut off the edges of the image, which sometimes happens with other competing models.

When it comes to motion blur and movement fluidity, the Sharp GP6765 TV offers rather average performance. Equipped with a 60 Hz panel, it handles movies adequately. The TV includes a motion smoother called "Motion Enhancement," which allows users to control motion fluidity, enabling a choice between visible film frame interpolation or a smoother, more theatrical appearance. This feature should meet the needs of most users focused on movie viewing.

However, the TV's performance falls short in sports or gaming. In the tested UFO alien scene, noticeable blurriness indicates that the panel's low response time negatively impacts the sharpness of moving objects. This issue becomes particularly evident during dynamic sequences, where rapid movements are frequent. For viewers who enjoy sports or fast-paced video games, these limitations in motion handling can be off-putting, making the Sharp GP6765 less suitable for such content.

The issue of the panel in the Philips OLED770 is not entirely straightforward. The manufacturer claims a 120 Hz panel, but our measurements showed that the screen can accept a 4K signal even at 144 Hz. This sounds like great news – because who wouldn't want an extra mode for PC gaming at this price? However, the reality turned out to be more complex. With 120 Hz materials, the television behaves like most OLEDs – the picture is absolutely clear, with no trace of ghosting or blurring, making it ideal for both fast-paced games and sports broadcasts. The problem arises only at 144 Hz. Unlike models with official support for that frequency, here we observe the phenomenon of so-called frame skipping. This means that the television is unable to display all frames – some of them are skipped, causing the motion to lose fluidity, and double outlines appear on the screen. The effect resembles the operation of the BFI function, which Philips does not offer in this model anyway.

The gaming functionality of the Sharp GP6765 leaves much to be desired. Although this model includes HDMI 2.1 ports, which theoretically promise modern features, the reality is far less impressive. The only feature that takes advantage of this standard is Auto Low Latency Mode (ALLM). Unfortunately, the absence of key functionalities such as Variable Refresh Rate (VRR) and HDR Gaming Interest Group (HGIG) significantly limits its appeal to gamers. VRR is crucial for eliminating screen tearing and stuttering, particularly in dynamic games where fluidity is essential. Similarly, HGIG ensures optimal HDR mapping, enhancing visual quality and immersion. While Dolby Vision might seem like a benefit, it proves useless for gaming due to the very high input lag in this mode.

The inclusion of HDMI 2.1 ports in the Sharp GP6765 feels like a marketing ploy, potentially misleading users into believing that the standard automatically provides all its associated benefits. Gamers expecting full functionality from HDMI 2.1 are likely to be disappointed.

If someone is looking for a gaming TV, the Philips OLED770 is a candidate that's hard to ignore. The mere fact that we have an OLED here provides a great starting point – perfect blacks and infinite contrast make evening sessions in atmospheric games look like they’ve been pulled straight from the cinema. On top of that, there’s the Ambilight system, which features LEDs on the back of the TV that extend the image onto the wall behind the screen. The effect is such that even regular gameplay in FIFA can look like a small spectacle, and in horror games, the atmosphere becomes really intense. On the technical side, it’s pretty good as well. The Philips OLED770 supports Variable Refresh Rate (VRR) up to 120 Hz, has an automatic low latency mode for gamers (ALLM), and if someone is using an Xbox Series X, they can also count on Dolby Vision support in games. You just need to know that in this mode, input lag is slightly higher than standard, although still at an acceptable level. As a bonus, we get the “Game Bar” panel, which is a special tool strip for gamers. It's not the most conveniently designed solution, but it allows you to check key parameters without leaving the game. In total, this presents a picture of a TV that on one hand has all the most important gaming features, and on the other can add something unique – Ambilight. And it’s this mix of technology and visual effect that makes the OLED770 one of the better screens for gaming in a home environment.