Sharp FQ8 vs Hisense U7Q

The Sharp FQ8 achieves a maximum brightness of over 450 nits, which is commendable for its price range. While this level might not be groundbreaking, it places the television among the better-performing models in its class. At this brightness, the image appears vivid and detailed, and the HDR metadata functions effectively, offering a more immersive viewing experience compared to dimmer devices.

The television supports the advanced Dolby Vision HDR format, enhancing the depth and richness of the content. It also includes Dolby Vision IQ, which adjusts the image's brightness and colours based on ambient lighting. However, the implementation of this feature on the Sharp FQ8 is suboptimal, introducing artificial brightening and noticeable distortions. For this reason, it is advisable to disable Dolby Vision IQ for the most accurate picture quality.

With quantum dot technology, the television achieves a colour gamut coverage of approximately 94%, resulting in vibrant and realistic colours. This combination of features ensures the Sharp FQ8 delivers an engaging and detailed visual experience, even with some limitations.

Since the algorithms responsible for blacks are performing quite well, we expected a similarly good effect when it comes to brightness and overall HDR quality. Unfortunately – here we have to disappoint you a bit.

The U7Q is quite a bright TV – in optimal conditions, it can reach around 800 nits, which indeed impresses on some screens, especially in scenes like those from the movie The Meg. Bright segments can really shine, and the HDR effect is noticeable. The problem arises when very small, bright elements appear on a dark background – for example, in Sicario 2 or in the second scene of the movie Life of Pi. In such moments, the dimming algorithms operate too aggressively. Yes, the blacks look great then, but the brightest points can almost completely fade, causing the HDR effect to disappear and details to be barely visible. That's just the nature of this technology in this price segment.

As a consolation, it's worth adding that the U7Q is advertised as a QLED TV (in practice, a PFS layer is used, which works very similarly), and it is indeed capable of displaying a wide color palette – with DCI-P3 coverage at around 94%, that's a very good result for this class.

The Sharp FQ8 was evaluated for colour reproduction in its movie mode, which provides the best default settings for achieving realistic visuals. While it performs adequately, certain issues impact the overall image quality. Tests on HD content revealed significant white balance problems, with a marked dominance of red. This is evident in the colour graph, where the red line noticeably rises above the others, and in practical tests, such as a movie scene featuring a child, where the image appears overly warm and unnaturally red. Similar issues persist with 4K HDR content, where an excessive red tint detracts from the accuracy of colour reproduction, an important consideration for viewers prioritising faithful visuals.

For SDR contrast, the gamma graph displayed an unusual anomaly at the start, highlighting reproduction issues. The remainder of the gamma curve lies below the reference line, indicating suboptimal brightness and contrast levels for standard content. In 4K HDR, the EOTF curve also deviates significantly, suggesting inconsistencies in brightness reproduction. These fluctuations can result in less enjoyable viewing experiences for HDR content, particularly in scenes requiring precise light and dark balance.

We tested the U7Q in the best possible picture mode, which is Filmmaker Mode. This mode is supposed to provide the most "filmic" experience and fidelity to the creators' intent – right out of the box. Unfortunately, even this professionally sounding name does not guarantee a perfect picture.

In our unit, the problem lay in a poorly set white balance. Both in HD and 4K content, the image had too much blue and red, giving the screen a slightly pinkish hue. It didn't look terrible, but it was noticeable – especially in bright scenes and white backgrounds. This alone could have been forgiven, but the biggest issue is the management of brightness in HDR content. The EOTF curve from the measurements confirms what we saw earlier during the scene tests: the television often dims the smallest bright elements too much, causing them to almost disappear, or conversely – excessively brightens the brightest ones, affecting the naturalness of the image.

After calibration, the Sharp FQ8 shows notable improvements in its performance for SDR content. The white balance has been significantly refined, with all lines approaching the reference line. While the lines are not perfectly straight, the results are impressive for a TV in this price range. This adjustment enhances the naturalness and accuracy of colours, contributing to a more enjoyable visual experience. However, the gamma chart still displays the peculiar jump at the start, though the remaining line now aligns much closer to the expected outcome.

For HDR content, the white balance also sees meaningful improvements compared to the pre-calibration state, although it doesn’t perform as well as in SDR mode. This refinement results in more consistent and visually appealing colours, despite some remaining imperfections. On the downside, the EOTF chart reveals limited progress in contrast due to the lack of control over dynamic tone mapping settings, which hampers uniform brightness representation in HDR.

Despite these limitations, the calibration significantly elevates the Sharp FQ8, particularly in SDR mode. The improved white balance and colour reproduction deliver a more natural and pleasant viewing experience. While HDR content still leaves room for improvement, the TV achieves a respectable level of performance, solidifying its position as a strong contender in its price range.

Thanks to specialized tools, we managed to correct the color quality in SDR content to nearly perfection. In materials with lower dynamics, delta E errors dropped below 0.5, which can be considered an almost reference result. The image on television, YouTube, or classic Full HD looks really good after calibration. Well, but where couldn’t we improve the image so easily? Primarily, it concerns HDR quality content. While we managed to somewhat "tame" the white balance and eliminate pink hues in most scenes, unfortunately, we did not have full control over brightness management. We set the local dimming settings according to the best observations – SDR: Medium, HDR: High – but the U7Q still did everything a bit its own way. There were still cases of overly strong dimming or brightening of details that the calibration simply couldn't eliminate. And although the overall reception of the content is much better, it must be taken into account that the U7Q will always have something to say at the end "but."

The Sharp FQ8 performs adequately with its 10-bit colour reproduction feature, providing smooth transitions between grey shades in the light bulb photo. For optimal results, setting it to medium is recommended, as it avoids issues like grain smoothing or blurring key elements. The "low" setting also yields good results without introducing unwanted visual artefacts.

In terms of upscaling, the Sharp FQ8 TV handles video without overscan, making full use of the screen. The jagged edges of branches are noticeable, but the edges of trousers appear without any clear jaggedness, contributing positively to the overall image quality. Additionally, the TV's AI Super Resolution feature enhances clarity by artificially sharpening jagged elements, further improving the viewing experience.

There are situations where we would like to smooth out tonal transitions a bit, especially in older materials – those that have limited source quality. The U7Q is equipped with a feature called “Smooth and Gradient Image,” but unfortunately… it works very poorly. In the “Low” option, the effects are practically unnoticeable, and other settings smooth out details but do not improve tonal transitions. The only plus is that the feature does not interfere with film grain, so it does not ruin the natural structure of the image.

Fortunately, content scaling performs quite well. The image is not overly sharpened, there is no artificial clarity – and although it is known that this is not the level of high-end televisions, the U7Q handles displaying really old content in a completely acceptable manner without any problem.

The Sharp FQ8 features a 120 Hz panel, able to support playback at 144 Hz when connected to a PC, which should theoretically provide smooth motion rendering. The TV includes features designed to enhance film fluidity and reduce motion blur, crucial for more dynamic content. However, in the absence of Black Frame Insertion (BFI) technology, the panel's average response time leads to less-than-ideal results. This results in slight motion blur, which may be particularly noticeable when watching sports or during intense gaming sessions.

U7Q is truly a fast television, similar to its more powerful version "PRO". At a resolution of 4K, it supports up to 144 Hz refresh rate, and if someone wants even more – in Full HD you can achieve up to 240 Hz! This will mainly benefit PC gamers, but it’s worth appreciating – this is a rare feature in this price segment. Right from the start, it’s clear that U7Q was created with dynamic content in mind, such as games or sports. In films, we are not left "out in the cold" either – U7Q offers the "Ultra Motion Smoothness" feature, where using two sliders you can adjust whether you want a smoother, theatrical image, or something closer to a cinematic style with a visible frame. It’s good that, like with most manufacturers, we have a choice here and can adjust it to our own preferences.

The Sharp FQ8 offers several features that cater to gamers, enhancing the overall gaming experience. Firstly, the television is equipped with HDMI 2.1, which brings several advantages. ALLM (Auto Low Latency Mode) automatically switches the TV to a low-latency mode when a gaming device is detected. VRR (Variable Refresh Rate) helps reduce screen stuttering by adjusting the screen’s refresh rate to match the number of frames generated by the console or PC, providing smoother gameplay, especially in dynamic games. Additionally, the TV supports G-Sync, which synchronises the image with the graphics card, preventing stuttering and screen tearing.

Despite these advantages, the FQ8 has some limitations. The lack of support for HGiG (HDR Gaming Interest Group) means the TV does not optimise the dynamic range for HDR games. Furthermore, while Dolby Vision mode can improve picture quality in supported games, it suffers from very high input lag.

The Hisense U7Q is a TV designed for gamers – and you can see that right away based on its gaming capabilities. It has practically everything you could wish for: variable refresh rate (VRR) – check, automatic game mode (ALLM) – also check, and high refresh rates of up to 240 Hz in Full HD, as well as support for various resolutions, not just 4K. It's truly a great set of features that makes the U7Q excel in both fast-paced shooters on consoles and more demanding titles on PC. Of course – like in most Hisense models – it lacks a proper implementation of the HGiG function. That's a shame because HGiG allows you to adjust the brightness of the console to the specific TV, which in practice makes displaying HDR games according to the creators' intentions much easier. Without this, you simply have to reckon with certain limitations in the final HDR image in games.