Samsung The Frame Pro vs SONY Bravia 9 II XR95M2

Direct comparison

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Samsung The Frame Pro
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The Frame Pro / LS03FW

BRAVIA 9 II / XR95M2 / XR9M2

Available screen sizes: 65”75”85”

Available screen sizes: 65”75”85”115”

Panel type: LCD VA

Resolution: 3840x2160

System: Tizen

Model year: 2025

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Panel type: LCD VA

Resolution: 3840x2160

System: Google TV

Model year: 2026

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Overall rating

7.3

8.9

  • Movies and series in UHD quality

    6.8

    8.9

  • Classic TV, YouTube

    6.6

    8.4

  • Sports broadcasts (TV and apps)

    6.8

    8.0

  • Gaming on console

    8.6

    9.2

  • TV as a computer monitor

    8.4

    7.8

  • Watching in bright light

    7.0

    10.0

  • Utility functions

    7.7

    8.8

  • Apps

    9.3

    9.6

  • Sound quality

    6.4

    9.0

Advantages

  • Premium design – symmetrical frame, interchangeable frame customization, true image effect on the wall

  • Wireless One Connect module – no visible cables by the TV, easier space arrangement

  • Matte screen coating – no reflections even in bright rooms

  • High brightness ratio – up to 900 nits

  • Wide color gamut – QLED

  • Smooth tonal transitions, practically no banding

  • High motion fluidity – 144 Hz panel

  • Gaming features – VRR, ALLM, 144 Hz, Game Bar, low input lag (wired)

  • Tizen system – fast, intuitive, with a full suite of applications and support for AirPlay and voice assistant

  • Art Store – unique feature, TV as a digital picture frame

  • Mount included

  • Remarkable black levels for an RGB Mini-LED LCD panel

  • Extremely high HDR and SDR brightness (identical to the Sony BVM-HX3110 director monitor)

  • Excellent daytime performance thanks to the matte panel

  • Very good color reproduction

  • Top-tier image processing

  • Plenty of gaming features (VRR, ALLM, HDMI 2.1)

  • Quite good viewing angles (for a VA panel)

  • Refined Google TV operating system and two remotes included

  • Very good sound

  • Support for premium video and audio formats: Dolby Vision, Dolby Atmos, DTS:X

Disadvantages

No like
  • It's hard to call it a true Mini-LED – edge lighting

  • Poor viewing angles (they could be better for improved wall image quality)

  • No HGiG* feature

  • Flat sound, little bass. A soundbar will definitely come in handy

  • Issues with font legibility and significant lag (input lag) when using the wireless One Connect module.

*The HGiG feature disappeared with the latest TV update. We are monitoring the situation, and if anything changes in this regard, we will let you know.

  • Only 2 HDMI 2.1 ports (on a flagship 2026 model?!)

  • No 98-inch option in the lineup

  • Limited picture calibration features

  • Highly noticeable local-dimming zone operation when viewed at an angle

  • No high refresh-rate modes for PC gamers (higher than 120Hz)

Our verdict

Samsung The Frame Pro 2025 is a television that brings a breath of freshness to the lifestyle model segment. Its design takes center stage – a symmetrical frame, the ability to easily change decorative frames, and above all, the image effect on the wall thanks to the matte coating and special mount. In everyday use, it makes a great impression, and the Art Store feature combined with the high brightness of the screen means that the television works well not only as a display for movies and series but also as a decorative element in interior design. It is also hard not to appreciate the gadget-like addition of the wireless One Connect module – the ability to hide the box with ports anywhere in the living room provides significant design flexibility. In terms of image quality, The Frame Pro holds up quite well. Brightness levels of up to 900 nits in peak scenes allow for enjoyment of HDR effects even in brightly lit rooms, while the VA panel ensures stable and solid contrast. On the other hand, there are quite a few question marks. First and foremost – the naming. The designation "Pro" and the Mini-LED suffix suggest that we are dealing with an advanced local dimming system. However, in the 65-inch variant, we counted only 24 zones, all located at the bottom edge of the screen. You probably already know the effect after reading this review. Black levels and contrast are acceptable, but far from what Mini-LED televisions with full, dense backlighting provide. The issue of the wireless module also raises mixed feelings. While it indeed performs decently for connecting an amplifier or decoder, gamers and PC users will quickly discover that direct connection to the television via MICRO-HDMI is a necessity. Otherwise, they must contend with high input lag and worse font readability. Therefore, it is difficult to truly call The Frame Pro "Pro" in a strictly technological sense – it would be more appropriate to say it's "Frame Plus." A great lifestyle television, polished and visually striking, that will successfully fit into a bright, modern living room, but at the same time, it does not reach the level of quality we could expect from a product labeled as Mini-LED. It is a device that will delight with its design and additional features but will leave a slight sense of disappointment for those who expected a true breakthrough in image quality.

Sony Bravia 9 II is, without a doubt, one of the most advanced TVs that has ever passed through our editorial office. The Japanese have built a real beast, using a completely new RGB Mini-LED backlight design they call True RGB. But the technology alone is only half the success. Only combined with Sony’s years-refined image processing algorithms did a TV emerge that is closer to the director’s vision than any other screen we’ve tested so far. This is where you can see why Sony has enjoyed such a reputation in the world of imaging for years. HDR looks spectacular, brightness at times seems almost absurd, black levels for an LCD can be surprising, and colors are both incredibly vivid and natural. Most importantly, all these elements form a coherent whole. There’s no sense that the TV is trying to impress only with specification numbers — you simply enjoy watching it, whether it’s a movie, a series, or gaming. Beyond the excellent picture quality, it’s worth remembering that this is simply a complete TV. Google TV runs quickly and offers practically all the major apps, gamers get a full set of premium features, and support for audio and video formats makes it hard to complain about the equipment. These are exactly the qualities we expect from a device that aspires to be the TV of the Year 2026.

Are there any downsides? Of course there are. Even the Bravia 9 II is not a perfect design. Interestingly, our biggest reservations are not about picture quality, because that is at an absolutely phenomenal level. We are far more surprised by the manufacturer’s decisions. In the flagship model for 2026 we still get only two HDMI 2.1 ports, which with a console, PC, or audio gear can be simply annoying. The other issue is the lack of a 98-inch version. It’s really hard to understand why a TV of this class doesn’t come in a size that’s recently become so popular.

So is it worth buying the Bravia 9 II? Our answer is: YES, YES, and once again YES. If you’re looking for an absolute top-tier TV and you care above all about picture quality, it’s currently hard to find a better choice. Sony has not only proven that RGB Mini-LED has huge potential, but also shown how the technology should be used. The “True RGB” label didn’t appear here by accident. What’s more, looking at the current price of this model, you can safely say it has been set quite reasonably compared to the competition. The Bravia 9 II is not just one of the best TVs of 2026. It’s a TV that sets a new benchmark and shows the whole industry what an RGB Mini-LED TV’s image should look like.

TV appearance

HDMI inputs
0 x HDMI 2.0, 5 x HDMI 2.1 (48Gbps)
2 x HDMI 2.0, 2 x HDMI 2.1 (48Gbps)
Other inputs
Outputs
Toslink (Optical audio), eARC (HDMI), ARC (HDMI)
Toslink (Optical audio), eARC (HDMI), ARC (HDMI), Mini-Jack (Sony S-Center)
Network Interfaces
Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 100Mbps
Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 100Mbps
Build quality
Premium
Super Premium
Stand type
Legs
Central
Bezel color
Black
Black
Stand
Fixed, Height adjustment
Fixed
Flat design
Yes
Yes
Accessories
Stand, Wall bracket, One Connect Box
Two remote controls

Contrast and black detail

5.7/10

8.6/10

Local dimming function: Yes, number of zones: 24 (1 x 24)

Local dimming function: Yes, number of zones: 1500 (30 x 50)

Contrast:

Review Samsung The Frame Pro Contrast and black detail

Result

6,250:1

Review Samsung The Frame Pro Contrast and black detail

Result

5,100:1

Review Samsung The Frame Pro Contrast and black detail

Result

4,650:1

Review Samsung The Frame Pro Contrast and black detail

Result

4,350:1

Review Samsung The Frame Pro Contrast and black detail

Result

4,300:1

Review SONY Bravia 9 II XR95M2 Contrast and black detail

Result

218,000:1

Review SONY Bravia 9 II XR95M2 Contrast and black detail

Result

66,700:1

Review SONY Bravia 9 II XR95M2 Contrast and black detail

Result

448,850:1

Review SONY Bravia 9 II XR95M2 Contrast and black detail

Result

12,700:1

Review SONY Bravia 9 II XR95M2 Contrast and black detail

Result

4,200:1

Halo effect and black detail visibility:

Check the visibility of bright lights on a dark background. Mini-LEDs often struggle with this. The photo does not compare black levels – that’s what the video below is for.

The video accurately shows differences in contrast and black levels between TVs, as well as potential issues: halo around bright objects or Mini-LED zone operation visible as brightness jumps.

Samsung The Frame Pro has officially been labeled as a Mini-LED backlit television, but… is it really? In the 65-inch variant we tested, we counted only 24 dimming zones. The number itself seems somewhat modest, but the more important aspect is their placement – all of them are located along the bottom edge of the screen. In practice, this means that The Frame Pro should be treated more as edge-lit rather than a full-fledged Mini-LED with dense, direct local dimming. Samsung has used a similar maneuver before, renaming the Q70 series to Neo QLED televisions – mainly for marketing purposes. How does this translate to picture quality? Black levels and contrast look decent, but there are no effects known from televisions with advanced local dimming like in the QN80 series. Much of this is due to the high-quality VA panel, which provides solid parameters on its own – a contrast ratio of about 5000:1 looks good and, importantly, is stable without significant fluctuations. However, if someone buys The Frame Pro hoping to experience “true Mini-LED,” they might feel disappointed. We ourselves expected this model to differentiate itself more from the classic The Frame series in terms of contrast quality; however, the differences turned out to be smaller or even nonexistent compared to what the “Pro” designation might suggest.

In the 65-inch size we tested, we counted exactly 1,500 independent local dimming zones. Combined with the VA panel's native high contrast, this translates into very good results when rendering dark scenes. Although the number of zones isn't as staggering as on classic QD-Mini LED-backlit displays, Sony's algorithms more than make up for that. The measured contrast reaches very high levels, and in simpler dark shots dominated by deep blacks the image can even resemble OLED screens. Of course, Mini LED has its physical limitations and it is not an OLED. When small bright elements appear on a dark background, the halo effect — the characteristic bright glow around a bright point, caused by the fact that a backlight zone is much larger than a single pixel — is still visible.

In the Bravia 9 II, however, this phenomenon behaves completely differently than in classic LCD TVs. Thanks to the new architecture, the glows around objects take on the color of the displayed element. You can see this clearly in a helicopter cockpit scene: the halo glow around the indicators isn't white-blue but takes on the exact green hue of the LEDs in the cockpit. To the human eye that image is much more coherent and gives a greater sense of depth, even if the purely mathematical, measurable contrast at that specific point isn't revolutionary. Sony again proves it has the best local dimming algorithms on the market. The software doesn't cause artificial, sudden brightening of the picture and handles unwanted side effects of zoned backlighting very effectively. If you're wondering which RGB display currently manages backlight zones best, the Bravia 9 II is the answer.

HDR effect quality

5.8/10

9.3/10

Supported formats
HDR10, HDR10+, HLG
HDR10, Dolby Vision, HLG
Color gamut coverage
DCI P3: 92.2%, Bt.2020: 71.2%
DCI P3: 98.7%, Bt.2020: 90.0%

Luminance measurements in HDR:

Review Samsung The Frame Pro Brightness measurement

Result

745 nit

Review Samsung The Frame Pro Brightness measurement

Result

458 nit

Review Samsung The Frame Pro Brightness measurement

Result

476 nit

Review Samsung The Frame Pro Brightness measurement

Result

446 nit

Review Samsung The Frame Pro Brightness measurement

Result

660 nit

Review SONY Bravia 9 II XR95M2 Brightness measurement

Result

3003 nit

Review SONY Bravia 9 II XR95M2 Brightness measurement

Result

2717 nit

Review SONY Bravia 9 II XR95M2 Brightness measurement

Result

2755 nit

Review SONY Bravia 9 II XR95M2 Brightness measurement

Result

2230 nit

Review SONY Bravia 9 II XR95M2 Brightness measurement

Result

2033 nit

Scene from the movie “Pan” (about 2800 nits)

Scene from the movie “Billy Lynn” (about 1100 nits)

The photos show two HDR10 movies. 'Pan' is one of the brightest productions ever made, while 'Billy Lynn' (soldier) has brightness typical of streaming (Netflix, Prime, HBO MAX). Notice the intensity of effects and detail in whites.

Static HDR10

The photos present the visibility of white details in various HDR formats. They do not show brightness differences between TVs (these can be compared in the previous gallery).

Dynamic: HDR10+

Dynamic: Dolby Vision

The photos present the visibility of white details in various HDR formats. They do not show brightness differences between TVs (these can be compared in the previous gallery).

HDR luminance chart:

SONY Bravia 9 II XR95M2

Samsung The Frame Pro

Samsung The Frame Pro belongs to relatively bright televisions. In synthetic tests, we managed to achieve values around 900 nits, which, for a lifestyle model, is quite a decent result. In full-screen scenes, such as the frame from the movie The Meg or the opening sequence in Life of Pi, brightness remained at levels of 700–800 nits. These are values that allow you to fully enjoy HDR effects and capture their cinematic magic. However, the situation complicates when smaller, point light sources appear on the screen. The edge lighting used here, equipped with the ability to locally dim entire strips, does not handle them very well. It sometimes happens that small elements are excessively dimmed, which weakens the effect, or on the contrary – they are significantly brightened, but at the cost of losing black depth in that part of the image. This can be compared to light glows resembling the spread of a laser beam in dense fog – the effect is visible and bright, but at the same time, it is not very natural and distracts our attention. Fortunately, the color aspect performs better. Thanks to the use of a quantum dot filter (QLED), the colors are saturated, and the reproduction of the DCI-P3 palette exceeds 92%. In general, movies or series watched in HDR on The Frame Pro present a rich color palette, even if the contrast and the operation of the backlight algorithms can sometimes distract our attention.

The real showcase of the new backlight architecture and Sony’s processor is the reproduction of HDR content. At the official launch engineers at Sony said (not officially 😉) that the Bravia 9 II’s brightness would be almost identical to the capabilities of their professional director’s monitor BVM-HX3110, which is priced at astronomical sums. Our lab tests confirmed these were not empty promises. During synthetic measurements on the L20 test pattern the TV easily exceeded the 4000 nits peak brightness barrier. More importantly, these remarkable results translate directly to real movie scenes. In most of the demanding shots we tested the screen easily maintained brightness around 2500–3000 nits. Regardless of the scene, whether the light was small and pinpoint or flooded nearly the entire screen, the HDR effect was incredibly intense.

Colors

Color is another key pillar of RGB Mini LED technology (True RGB as implemented by Sony). Specifically for testing these kinds of screens we added a permanent new testing section to see how TVs handle colors in real-world conditions. Traditional synthetic test patterns are no longer enough to confirm real color-gamut coverage. From now on we also measure color saturation directly in selected movie scenes by overlaying measurement points. So how do the colors perform?

In synthetic tests the Bravia 9 II posts excellent results. For the popular DCI-P3 color space for HDR the color-gamut coverage was almost 98%, while for the very wide, demanding BT.2020 space the instrument indicated nearly 90%. However, in real, varied scenes these values drop by a few percent. This is directly due to the nature of zone-based RGB backlighting. When differently colored elements or bright white highlights appear side by side, light from the zones starts to mix slightly, creating a white backlight. This of course affects color saturation, slightly reducing it. This shows that despite Sony’s brilliant RGB LED control algorithm, the number of zones is still too small to eliminate this effect entirely.

Is this a reason to complain? Of course not. The Bravia 9 II’s color coverage ultimately matches that of a very good QLED TV, and it’s important to remember: the vast majority of HDR movies and series are distributed in the DCI-P3 gamut. In that standard Sony easily maintains very high color saturation, regardless of the scene.

Factory color reproduction

5.5/10

6.2/10

This gallery shows how colors change after professional TV calibration. If you notice the difference, we recommend ordering this service at SkalibrujTV.com.

Factory Mode

After calibration

The best results were, of course, achieved in Filmmaker mode, which immediately showed that Samsung paid attention to the factory settings. In SDR content – the type of content most often viewed – The Frame Pro performed really well. White balance and gamma were almost perfectly matched, making the image look natural and consistent. Yes, there were some noticeable errors, especially in skin tones and reds, which could be overly saturated, giving everything a slightly “warmed up” character, but in everyday use, this did not significantly affect the viewing experience. In the case of HDR content, the situation was similar regarding white balance. It was at a good level; however, the biggest problem turned out to be brightness management. The EOTF curve was set in such a way that in many scenes the image appeared to be overexposed, and the brightest areas lost details and turned into solid patches of light. This severely undermined realism and made the colors appear strongly over-sharpened. Fortunately, Samsung provides the option for manual adjustment of the curve in its televisions, so we opted for calibration, and its results can be seen below.

Contrary to appearances and high expectations, the Bravia 9 II we tested showed some issues with its factory tuning straight out of the box. Looking at the white balance charts, you can see it is not perfect. In SDR content the red component was primarily lacking, causing the picture to shift toward cooler, bluish tones. In HDR the white balance in this respect looked much better. So where do the visible errors in image reproduction come from? They result from unexpected tuning of the gamma and the EOTF curve. In both cases the Bravia 9 II straight from the factory showed a clear deviation from reference standards.

In SDR content the gamma was definitely too high; at its most extreme it hovered very close to 2.8 instead of the reference 2.4. In practice this meant the image was artificially darkened and appeared washed-out, with details in dark areas (shadows) completely disappearing. The opposite occurred with HDR material, where brightness reproduction is handled by the EOTF curve. That curve was pushed too far above the correct value, resulting in the image being artificially brightened across most luminance ranges. As with every TV we test, we subjected this unit to professional calibration. You can see the results and how we managed to correct these factory errors below.

Color reproduction after calibration

8.5/10

9/10

The photos show how movies look on the TV. Pay attention to black detail visibility, colors, and shadow tint.

The photos show how movies look on the TV. Pay attention to black detail visibility, colors, and shadow tint.

After calibration, the SDR mode looks simply perfect. We managed to eliminate the overly strong red saturation that previously gave the picture a somewhat excessively warm character. The colors became more balanced, which translated to a natural and pleasant reception of daily content – from television to movies and series from streaming or materials on YouTube. In HDR mode, the EOTF curve required the most work, as it originally caused excessive burning of the entire image. Calibration largely helped to "tame" this problem – the image stopped being overexposed, and details in bright areas became more visible. Of course, the limits are set by the television's own design, as edge lighting reveals its limitations, and even the smallest elements of light can still be oversaturated or blend into the background. However, this is a matter of technology, not calibration itself. After the correction, The Frame Pro is much more enjoyable to watch, and it's definitely worth opting for if you want to make the most of your television's capabilities.

Fortunately, with professional calibration, most of the Bravia 9 II's factory missteps can be effectively eliminated. We were able to precisely correct, above all, the white balance and the gamma curve and EOTF. After these adjustments, in everyday use and during movie sessions the TV looks much better. The image gained proper depth, the cool tint in the whites disappeared, and shadow details that had previously been lost due to too-high gamma finally became clearly visible. Although we ultimately rate color accuracy as very good, as specialists we must point out one fairly serious design flaw in this model. The Bravia 9 II could look even better if not for the complete lack of an advanced color management system in the TV's menu.

While basic white balance correction can be performed here without issue, the settings lack options for adjusting specific colors. We tried to tackle this in every possible way: both the traditional method using the remote and via dedicated calibration software for Bravia TVs. Unfortunately, that function has been completely locked. We suspect this may stem from the specifics of the new RGB architecture, which imposes its own limitations. It's a real shame, because without it you can't refine color reproduction to perfection. The inaccurate red still stands out, for example. One can only hope Sony will fix this shortcoming over time with an update.

Smoothness of tonal transitions

9.5/10

9.5/10

These are selected scenes that show smooth tonal transitions from one color to another. If you see distinct banding, it’s the TV panel’s fault.

These are selected scenes that show smooth tonal transitions from one color to another. If you see distinct banding, it’s the TV panel’s fault.

These are selected scenes that show smooth tonal transitions from one color to another. If you see distinct banding, it’s the TV panel’s fault.

These are selected scenes that show smooth tonal transitions from one color to another. If you see distinct banding, it’s the TV panel’s fault.

Here Samsung truly deserves immense applause. The Frame Pro has proven to be one of the best TVs of the year when it comes to the smoothness of tonal transitions. During testing, we were practically unable to detect any noticeable issues with color blending – the gradients looked smooth and natural, and the "banding" typical of many TVs simply did not appear. Yes, in very dark scenes, minimal imperfections can be noticed, but you have to really focus to see them – even the seasoned eye of our editorial team had trouble with this. Therefore, in everyday viewing, there’s no way anything will disrupt your experience. This is a huge plus because it’s in darker scenes that TVs most often struggle. You won’t experience that here.

Sony deserves major praise for the smoothness of tonal transitions, which has been significantly improved compared with last year’s Bravia 9. Color gradation here is at a very high level and, most importantly, it’s consistent regardless of the scene. In both extremely bright highlights and very dark, demanding gradients the TV performs excellently, effectively eliminating the annoying phenomenon of posterization (that is, the appearance of visible “steps” and bands in color transitions, for example in shots of the sky or in fog). The only minor slips in this area can be seen when watching Dolby Vision material. In those specific scenes gradation can sometimes be slightly worse than with an HDR10 signal, but the differences are so subtle and marginal that they will remain completely imperceptible to a typical viewer.

Image scaling and smoothness of tonal transitions

7.5/10

8.5/10

Image without overscan on the SD signal
No
OK
Smooth transition function
OK
OK

Smooth transition function

The match photo shows how the TV smooths weak tonal transitions in low-quality video.

Image scaling SD (576i)

The model photo shows how it handles upscaling of SD material.

While the smoothness of tonal transitions in 4K HDR content on The Frame Pro is not a problem at all, naturally with weaker signal quality – from television, HD content, or older Full HD films – imperfections may occur. Therefore, it is crucial how the television handles these limitations thanks to its image processor. The noise reduction feature works really effectively here. At the medium setting, it eliminates unwanted bands or artifacts, smoothing the image in a noticeable but not overly exaggerated way. However, it should be noted that Samsung tends to operate aggressively – even at the lowest setting of this feature, it can "eat" film grain. It is therefore advisable to use it with caution and adjust the settings to the material being viewed.

The upscaling itself is at a high level. The Frame Pro can effectively upscale older materials to native 4K resolution while maintaining good sharpness and readability. Movies and series in lower quality simply look better here. However, it is worth mentioning a minor drawback – typical for many Samsung televisions. With very old sources of poor quality, you may notice cropping of the image edges on the left side of the screen. This is not a problem that will ruin the viewing experience, but it is good to know that it may occur.

Digital processing and upscaling have long been Sony’s signature strength, and after testing the Bravia 9 II we can confidently say nothing has changed on the market in that respect. Sony is still at the forefront. Their proprietary XR image processor, which in this model works with the main MediaTek Pentonic 1000 chip, deserves the highest praise. That combination delivers excellent results. The upscaling of lower-resolution content is extremely effective and precise.

However, what most deserves praise in the XR processor’s performance is the tonal transition smoothing feature. The system can reduce posterization in heavily compressed material to virtually zero. Crucially, the algorithm does this in a very intelligent way. It removes only the annoying digital "steps" in gradients without blurring fine texture details or creating an artificial, "plastic" look that lacks film grain. The image remains sharp, natural, and cinematic.

Blur and motion smoothness

7.8/10

8.1/10

Maximum refresh rate of the panel
144Hz
120Hz
Film motion smoothing option
OK
OK
Blur reduction option
OK
OK
BFI function 60Hz
Yes, 60Hz (image flickers)
Yes, 60Hz (image flickers)
BFI function 120Hz
No
Yes, 240Hz (double contours)
Brightness drop with BFI
70%
76%

Blur (native resolution, maximum refresh rate):

Blur (BFI function enabled):

Image flickers in this mode

Blur (4K@144Hz):

Blur ():

The smoothness of motion in The Frame Pro is ensured not only by the panel, which operates with a refresh rate of up to 144 Hz, but also by the image processor and the smoothing system. It is thanks to this that we can adjust the way we display movies or sports broadcasts to our own preferences. Available are sliders for motion blur reduction and judder reduction – the first function improves the sharpness of fast movements, while the second allows for softening the "jumping" image effect during camera pans. Therefore, everyone can choose between a cinematic character of motion and a smoother, more "television-like" style.

The Sony Bravia 9 II's specifications don't list staggering refresh rates above 120 Hz, which some more demanding PC gamers may view as a drawback. However, in everyday use, during movie sessions, playing console games, or watching sports, it's really hard to find any complaints about motion smoothness. The VA-type panel used here does show some slight, inherent smearing typical for this panel type, but excellent Motionflow motion smoothing algorithms come to the rescue. In the system menu you'll find sliders for blur reduction and smoothing that let you precisely tailor the motion characteristics to your preferences.

Console compatibility and gaming features

8.2/10

9.4/10

  • ALLM
    Yes
    Yes
  • VRR
    Yes
    Yes
  • VRR range
    48 - 144Hz
    48 - 120Hz
  • Dolby Vision Game Mode
    No
    Yes
  • Correct implementation of HGIG
    No
    Yes
  • 1080p@120Hz
    Yes
    Yes
  • 1440p@120Hz
    Yes
    No
  • 4K@120Hz
    Yes
    Yes
  • Game bar
    Yes
    Yes

Samsung The Frame Pro doesn’t pretend to be just a “living room” television; here, gamers will also find something for themselves. The manufacturer has ensured a full suite of gaming features: we have support for variable refresh rate (VRR), automatic low latency mode (ALLM), refresh rates up to 144 Hz, and compatibility with both G-Sync and FreeSync Premium Pro. Additionally, there’s the well-known Game Bar panel, which is a quick menu where you can check key parameters on the fly – from refresh rates to active image processing modes. Are there any downsides? Yes, The Frame Pro doesn’t support Dolby Vision in gaming mode, but it's hard to consider this a serious issue – most gamers use HDR10 anyway... so, the HGIG mode. Exactly. The biggest surprise turned out to be the latest software update. Samsung… completely removed this option from The Frame PRO. In practice, this means that the TV independently interprets HDR tone mapping in games, and the user has no ability to enable settings designed for consoles. This is a step backward that may disappoint more informed gamers expecting full compliance with HGiG guidelines. We just hope that this mistake will be quickly corrected.

Interestingly, The Frame Pro also features an atypical arrangement of HDMI 2.1 ports. We have as many as five available – four are located in the One Connect module, and the fifth, in micro HDMI version, is directly on the TV. This solution is quite unconventional, but very practical. Samsung clearly suggests that this is the port to connect your console or computer. Why? Because it minimizes potential delays associated with communication through the wireless One Connect, and in gaming, every millisecond matters. We wrote separately about input lag, but it can be revealed here that by connecting equipment directly to the TV, we achieve the absolute maximum response speed.

Apart from a fairly serious design oversight, limiting the platform to just two full HDMI 2.1 ports, the Bravia 9 II offers almost all key gaming features available on the market. Sony has already accustomed us to such a rich package in its previous models. The list of supported technologies is very long. It includes automatic low-latency mode (ALLM), variable refresh rate (VRR), as well as a proper implementation of the HGIG standard and the Dolby Vision format specifically designed for gamers.

Input lag

9.9/10

10/10

SDR

1080p60
14 ms
13 ms
1080p120
9 ms
8 ms
2160p60
14 ms
13 ms
2160p120
8 ms
8 ms

HDR

2160p60
14 ms
12 ms
2160p120
9 ms
7 ms
4320p60

Dolby Vision

2160p60 DV
13 ms
2160p120 DV
7 ms

The Frame Pro in wired mode achieves truly excellent results. Latencies range from 9 to 14 ms, ensuring smooth and instant reactions in games. These are values that can easily be considered reference – even in dynamic titles, the action unfolds without delays, and the controls are precise and predictable. The situation changes when the wireless One Connect module comes into play. While it allows for hiding cables and enjoying greater freedom of room arrangement, it significantly worsens input lag results. In tests conducted at a distance of 2 to 3 meters from the television, with no furniture obstacles, the values jumped to as high as 50ms. While this is acceptable for watching movies since input lag doesn’t concern us at all, it becomes problematic in games and greatly spoils the experience. It’s somewhat of a paradox – on one hand, we have a television that offers some of the best results on the market in wired mode, while on the other hand, Samsung promotes a solution that proves quite detrimental for gamers. And after all, the console is one of the key devices we usually connect to the television...

For the sake of order, we present our wireless measurements at a distance of 2-3m:

SDR

HDR

1080p60 Hz: 39

2160p60 Hz HDR: 40

1080p120 Hz: 25

2160p120 Hz HDR: 25

2160p60 Hz: 40

2160p120 Hz: 25

Alongside a rich package of gaming features comes an extremely important parameter for every gamer: input lag. Here the new Bravia 9 II is simply flawless. Our lab tests showed that input lag in "Game" mode is super low. The values we recorded during measurements are completely imperceptible to the human eye and place this model among the very best.

Compatibility with PC

8.4/10

7.8/10

Chroma 444 (max. resolution and refresh rate)
Yes
Yes
Font clarity
Very Good
Very Good
Readability of dark text and shapes
Average
Good
Input lag in PC mode (4K, max. refresh rate)
8ms
8ms
Matrix subpixel arrangement
BGR
RGB
Max refresh rate
144Hz
120Hz
G-Sync
Yes
Yes

The photo shows the legibility of small fonts. Ideally, lines should be the same thickness on both light and dark text, with minimal pixel gaps.

Connecting The Frame Pro to a computer via a wired connection is basically no rocket science – it works as it should. The image is clear, the fonts look good, you can calmly handle everyday work in Word or Excel, and then launch a game and it’s still okay. The real fun begins when we use the wireless module. And this is where the entire paradox of this television comes out again – a solution that was supposed to make life easier in theory can actually make it quite frustrating in practice. It's not just about the aforementioned delays, which can be immediately felt when using the mouse, but also about the clarity of the image itself. The fonts start to look simply worse, at times you can see some kind of delicate stripes, and the letters lose sharpness, and suddenly working with text becomes simply exhausting. And it's really strange that such a simple thing as displaying letters on the screen can fall apart because of the wireless module. So if someone plans to use The Frame Pro with a computer – whether for work or gaming – it’s really worth connecting it via a wired connection right away. Because otherwise, you can become very quickly frustrated, and instead of enjoying the large screen, you’ll feel like your eyes are fighting with the television for every paragraph of text.

Bravia 9 II also works great as a powerful computer display. Although there are no special PC modes that would let you push the refresh rate above 120 Hz, as a huge monitor the TV performs superbly. Full frame synchronization works flawlessly and is compatible with the most common graphics-card vendor implementations. You can enable both G-Sync and FreeSync without any problem.

A very welcome surprise and improvement is the change to the panel’s subpixel layout. In the new model Sony has moved away from a BGR arrangement in favor of the more conventional structurally RGB. That change directly improved the legibility of fonts and other fine elements in Windows and macOS compared with the first-generation Bravia 9. At very close viewing distances a trained eye might notice that the edges of dark text on a bright background are not "perfectly" sharp, but in everyday use, whether working with documents or playing games, this is completely unnoticeable.

Viewing angles

3.1/10

6/10

Brightness drop at an angle of 45 degrees
73%
58%

The Frame Pro uses a VA panel, and that immediately means that viewing angles are not one of its strengths. It’s enough to sit slightly to the side to see how the screen starts to lose quality – brightness decreases, colors fade, and blacks that look solid from a central perspective suddenly resemble more dark gray velvet than deep pitch. This is most apparent at about a 40–45 degree angle – there, the image clearly brightens, and color saturation drops significantly. Overall, this is nothing new, as most LCD televisions with VA panels behave this way. At the cost of better blacks compared to IPS panels, we get worse viewing angles.

The Bravia 9 II is equipped with a VA LCD panel. Naturally its strongest point is high native contrast, but unfortunately that comes at the cost of weaker viewing angles. Importantly, because a new deep matte screen coating was used, the manufacturer had to forgo special angle-expanding filters.

Does that mean the viewing angles are simply bad? Not entirely. When you look at the panel from a moderate angle (say around 45 degrees), color saturation and brightness remain at a perfectly acceptable level. It all comes down to the specifics of the RGB backlight. Because the backlight takes on the color of the image currently being displayed, what we see appears much more natural to the human eye. We perceive such an image as more coherent compared with conventional Mini LED screens with quantum dots. On the other hand, when comparing the visibility of zone operation at a steep angle to a standard Mini LED, the Sony screen made the halo effect and zonal banding more noticeable.

Daytime performance

7/10

10/10

Panel finish
Matte
Matte
Reflection suppression
Very Good
Very Good
Black levels during daytime
Good
Average

Panel brightness

SONY Bravia 9 II XR95M2: 1980 cd/m2

Samsung The Frame Pro: 614 cd/m2

The Frame series has stood out for almost a few years with its matte display coating, and The Frame Pro from 2025 is no exception. It is precisely because of this that you can be assured that light reflections will not annoy you even in a brightly lit living room. Samsung has refined this technology to near perfection over the years, and today, it can confidently be said that this is the best matte display we can find in televisions. Colors still look good and do not drastically lose saturation, as is the case with cheaper, Chinese designs. Black also remains at a decent level, although it must be admitted that in extremely bright lighting conditions, colors may slightly flatten and lose depth. However, this is a small price to pay for the complete lack of reflections on the screen – and this can be priceless in everyday use. Plus, the brightness must also be noted – about 600 nits in SDR mode makes the picture easily cut through daylight, and it will look satisfactory in most rooms.

High brightness combined with the new coating makes the Bravia 9 II one of the best TVs on the market for watching in demanding conditions. Average brightness in SDR content is about 2000 nits, and smaller highlights can reach up to a powerful 4000 nits. In practice this means the picture stays readable even when direct midday sun pours into the living room. The new, deeply matte panel coating plays a key role here. Unlike the glossy screen finish of the previous model, this filter deals with scattered reflections exceptionally well. When direct light from a window or lamp hits the screen, you won’t see annoying reflections of your face or the furniture. The natural trade-off of a matte finish is a slight reduction in perceived color saturation and black levels compared with perfectly glossy panels. In very bright light the image can look a bit flatter. That said, it’s a fully justified and almost symbolic price to pay for a dramatic improvement in usability. If you’re looking for a TV for a living room with large windows and want to put an end to bothersome daytime reflections once and for all, the Bravia 9 II is ideal in this regard.

Panel details

Backlight Type
Mini-LED QLED
RGB MINI-LED
Software version during testing
T-RSMFDEUC-0090-1126.0, E2500007, BT-S
114.602.030.1EUA
Image processor
MT5897 5gb ram

Subpixel Structure:

Panel uniformity and thermal imaging:

Review Samsung The Frame Pro TV Panel details
Review SONY Bravia 9 II XR95M2 TV Panel details
Review Samsung The Frame Pro TV Panel details
Review SONY Bravia 9 II XR95M2 TV Panel details

Samsung The Frame Pro

SONY Bravia 9 II XR95M2

TV features

7.7/10

8.8/10

  • System
    Tizen
    Google TV
  • System performance
    Good
    Very good
  • HDMI inputs
    0 x HDMI 2.0, 5 x HDMI 2.1 48Gbps
    2 x HDMI 2.0, 2 x HDMI 2.1 48Gbps
  • Outputs
    Toslink (Optical audio), eARC (HDMI), ARC (HDMI)
    Toslink (Optical audio), eARC (HDMI), ARC (HDMI), Mini-Jack (Sony S-Center)
  • Network Interfaces
    Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 100Mbps
    Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 100Mbps
  • TV reception
    DVB-T, DVB-T2, DVB-S, DVB-S2, DVB-C
    DVB-T, DVB-T2, DVB-S, DVB-S2, DVB-C

Classic features:

  • Recording to USB (terrestrial TV)
    No
    Yes
  • Recording programming
    No
    Yes
  • Picture in Picture (PiP)
    No
    No
  • RF remote control (no need to aim)
    Yes
    Yes
  • Backlit remote control
    No
    Yes
  • Teletext
    Yes
    Yes
  • Audio only mode
    Yes
    Yes
  • Bluetooth headphones support
    Yes
    Yes
  • Simultaneous Bluetooth headphones & TV audio
    Yes
    Yes

Smart features:

  • AirPlay
    Yes
    Yes
  • Screen mirroring (Windows Miracast)
    Yes
    Yes
  • Voice search
    Yes
    Yes
  • Voice search in native language
    Yes
    Yes
  • Ability to connect a keyboard and mouse
    Yes
    Yes
Review Samsung The Frame Pro TV features
Review Samsung The Frame Pro TV features
Review Samsung The Frame Pro TV features
Review Samsung The Frame Pro TV features
Review SONY Bravia 9 II XR95M2 TV features
Review SONY Bravia 9 II XR95M2 TV features
Review SONY Bravia 9 II XR95M2 TV features
Review SONY Bravia 9 II XR95M2 TV features

Sound connection options

  • HDMI audio
    eARC (HDMI), ARC (HDMI)
    eARC (HDMI), ARC (HDMI)
  • Other audio outputs
    Toslink (Optical audio)
    Toslink (Optical audio), AuxiliaryOutput-Mini-Jack (Sony S-Center)
  • Wireless audio
    Bluetooth, Samsung Q-Symphony (Speaker extension)
    Bluetooth, Samsung Q-Symphony (Speaker extension)

Supported audio formats (external HDMI eARC audio):

  • Dolby Digital Plus 7.1
    Yes
    Yes
  • Dolby True HD 7.1
    Yes
    No
  • Dolby Atmos in Dolby Digital Plus (JOC)
    Yes
    Yes
  • Dolby Atmos in Dolby True HD
    Yes
    No
  • DTS:X in DTS-HD MA
    No
    Yes
  • DTS-HD Master Audio
    No
    Yes

Senior accessibility

  • Numeric keyboard on TV
    No
    Yes
  • Font size adjustment
    Yes
    Yes
  • Audio description
    Yes
    Yes

Smart Features

Samsung The Frame Pro runs on the Tizen system, which has been the hallmark of the Korean manufacturer for years. It is one of the most refined smart TV environments – fast, stable, and intuitive. It virtually includes all popular streaming applications, and the interface operates smoothly and without significant delays. Features such as AirPlay 2, screen mirroring, and voice control of the TV using Bixby, Alexa, or Google Assistant are also supported.

TV Functions

When it comes to classic TV functions – as in almost every Samsung – this is not the device's strongest aspect. We receive a clear EPG guide, teletext support, the ability to connect headphones via Bluetooth, and that's about it. We won't find more advanced tools known from TVs (e.g., USB recording or PiP). However, this is standard in Samsung's offering. The manufacturer has been setting trends for several years and focuses mainly on smart features, while traditional television is somewhat neglected.

Art Store and Interchangeable Frames – A Unique Element of the Series

What has distinguished the series The Frame since its inception is the Art Mode and the Art Store application. Thanks to it, we can display reproductions of artworks on the screen, ranging from classics to modern graphics. The service is indeed paid (in the form of a subscription or a one-time annual fee), but it ensures that the materials are prepared in the highest quality, making the displayed images look almost as if painted. This element, along with the option to change the TV's frames, makes The Frame Pro serve a dual purpose as a television and a stylish interior design element.

Wireless One Connect Module

The second unique element of The Frame PRO is the wireless One Connect module, which includes all HDMI ports and other connections. This allows the TV to hang on the wall almost like a real painting, while all the electronics and cables can be placed in a separate box positioned even a few meters away. The device is powered via USB-C and takes over all the "thinking" processes of the TV. While this solution has its limitations for gamers or those using PCs (latency, deterioration in font quality), it works great for connecting amplifiers, decoders, or individual multimedia devices. It's a very "gadgety" solution, but in everyday use, it proves to be simply convenient and allows for better arrangement of space in the living room.

Classic features and two remotes

When discussing such an advanced TV, it's easy to focus only on processors and nits, but the Bravia 9 II is also an excellent set in the most down-to-earth aspects. A great example is the return to traditional solutions many competitors have already forgotten. That includes full support for recording TV programs directly to external USB storage.

The Japanese maker's traditional, very practical approach is apparent as soon as you open the box. Sony is one of the few players on the market (maybe the only one right now? 🤔) that still includes not one but two remotes. The first is a nod to older users and traditionalists. It may look like a design from the 2000s, but it offers a full, physical numeric keypad, which makes quickly jumping through cable or satellite channels much easier. The second remote belongs to a completely different school. It's a compact smart remote that's beautifully balanced, sits great in the hand, and the icing on the cake is automatic button backlighting. An interesting fact is that, according to Sony, it is made largely from recycled materials.

Smart TV: Google TV

When you turn the TV on with that remote, you'll be greeted by Google TV. In this model the platform has received excellent optimization. The menu responds immediately to commands, and animations don't drop frames, which used to be a pain in older models. Although the interface can sometimes be overloaded with sponsored recommendations for movies and series (unfortunately a sign of the times), the system makes up for it with an absolutely unrivaled app library.

An additional unique selling point of Sony's platform is built-in access to the Sony Pictures Core app. It's Sony's own streaming service that, thanks to massive data throughput, can deliver images with extremely low compression, offering quality unattainable by other VOD platforms.

Apps

9.3/10

9.6/10

OK
Disney_Plus
OK
Amazon_Prime_Video
OK
Player_TVN
OK
Polsat_Box_Go
OK
Canal_Plus_Online
OK
TVP_VOD
OK
Apple_TV_Plus
OK
SkyShowtime
OK
Rakuten
OK
CDA_Premium_Browser
OK
Spotify
No
Tidal
OK
Netflix
OK
YouTube
OK
HBO_MAX
No
Kodi
OK
Apple_music
OK
Eleven_sports
OK
Xbox Game Pass
OK
GeForce NOW
OK
Amazon Luna
OK
Boosteroid
No
Steam Link
OK
Disney_Plus
OK
Amazon_Prime_Video
OK
Player_TVN
OK
Polsat_Box_Go
OK
Canal_Plus_Online
OK
TVP_VOD
OK
Apple_TV_Plus
OK
SkyShowtime
OK
Rakuten
OK
CDA_Premium_Browser
OK
Spotify
OK
Tidal
OK
Netflix
OK
YouTube
OK
HBO_MAX
OK
Kodi
No
Apple_music
OK
Eleven_sports
No
Xbox Game Pass
OK
GeForce NOW
No
Amazon Luna
OK
Boosteroid
OK
Steam Link

Playing files from USB

9.1/10

8.9/10

Supported photo formats:

JPEG
Yes
Yes
HEIC
No
Yes
PNG
Yes
No
GIF
No
No
WebP
No
No
TIFF
No
No
BMP
Yes
No
SVG
No
No

Maximum photo resolution:

4 Mpix
Yes
Yes
6 Mpix
Yes
Yes
8 Mpix
Yes
Yes
10 Mpix
Yes
Yes
12 Mpix
Yes
Yes
16 Mpix
Yes
Yes
20 Mpix
Yes
Yes
24 Mpix
Yes
Yes
28 Mpix
Yes
Yes
32 Mpix
Yes
Yes

The Frame Pro handles multimedia playback from a USB drive correctly. Most popular movie, music, and photo formats work without major problems, and the TV manages them efficiently. During tests, we noticed only one inconvenience – files in HEIC format, which is a standard used by Apple, do not open even though the system sees them and displays them in the player. For those who often transfer photos from an iPhone, this may be a minor inconvenience, but apart from that, the player does its job well, and it's hard to have significant complaints about it.

Playing files directly from an external drive or USB flash drive works smoothly and quickly. The interface loads the drive’s contents instantly. We do have some reservations about the built-in media player's out-of-the-box capabilities. While the list of supported audio and video codecs is truly extensive, the TV handled image files surprisingly poorly. It really only supports standard JPG files and Apple's HEIC format, which is great news for iPhone users. Unfortunately, it doesn’t include even such a common format as PNG. Fortunately, thanks to Google TV, this problem is easy to solve. Just download a third-party player from the app store and it will open any missing file format without a hitch.

Sound

6.4/10

9/10

  • Maximum volume
    84dB
    93dB
  • Dolby Digital Plus 7.1
    Yes
    Yes
  • Dolby True HD 7.1
    No
    No
  • Dolby Atmos in Dolby Digital Plus (JOC)
    Yes
    Yes
  • Dolby Atmos in Dolby True HD
    No
    No
  • DTS:X in DTS-HD MA
    No
    Yes
  • DTS-HD Master Audio
    No
    Yes

The sound on The Frame Pro is not one of this TV's strongest features. Its slim design means there's virtually no bass, which makes the overall audio sound a bit flat and average. On the other hand, the TV plays loudly – it can easily fill a medium to larger room. Dialogues are clear, but when it comes to special effects or music, there’s a lack of depth. This is definitely a piece of equipment for which it's worth buying a soundbar, preferably from the designer Samsung S series. Thanks to decorative frames, it can be matched to the decor alongside ChooseTV.

The two-year-old Bravia 9 had already gotten us used to the idea that a regular, slim TV without an integrated soundbar can deliver truly pleasant sound. The new Bravia 9 II goes a step further and raises those impressions even more. In our view the engineers have mainly improved the low end. The bass, which was somewhat lacking and occasionally too flat in the previous model, is now much stronger, deeper and noticeably more dynamic.

As a result, watching movies (especially those with explosions) or simply listening to music is much more enjoyable. The built-in sound system can easily replace a basic soundbar that lacks an external subwoofer. As usual, Sony deserves big credit for its approach to audio licensing and formats. Besides the obvious and popular Dolby Atmos standard, the set also offers full support for DTS:X. That’s great news for movie buffs who own extensive collections of films on 4K Ultra HD discs. In terms of built-in audio, the Bravia 9 II is an absolute masterpiece.

Sound Quality Test

Acoustic Measurements

84dBC (Max)

75dBC

93dBC (Max)

75dBC

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