Samsung The Frame LS03D vs Sony BRAVIA 5 (XR5)

The Frame really handles brightness well. With results at the level of 700 nits, bright elements on the screen look impressive and detailed, whether they illuminate the entire screen or appear as small bright spots against a dark background. In more demanding scenes, like the fourth sequence from the movie Sicario 2, the blacks perform averagely, but we already discussed that in the section regarding contrast. However, when it comes to brightness – here the TV definitely performs well. An additional advantage is the quantum dot coating, i.e., QLED technology. Thanks to it, the color palette coverage has been improved, although The Frame does not stand out in this regard compared to the competition.

Looking at similar results in terms of black levels and contrast, we expected the same stable performance as last year's model when it comes to HDR content. Unfortunately – and this must be said plainly – there has been a regression here that is hard to overlook. The paradox is that the peak brightness of the Bravia 5 can be impressive: in our synthetic tests, the television reached around 1000 nits in HDR. Sounds great, right? The problem is that this power does not always translate effectively to all movie scenes. When small, pinpoint elements appear on the screen, something that was usually refined with surgical precision in the case of Sony clearly falters this time. The algorithms try to maintain deep blacks around small objects, but the side effect is that details can be dimmed to the point of becoming barely visible. A case in point is the movie Sicario 2 – there, in some scenes, small light sources practically vanished as if someone had covered them with dark film.

Of course, not everything looks so dramatic. In simpler, brighter scenes, where the image is filled with a greater amount of light, the Bravia 5 shows that it can shine: literally and figuratively. At that point, the television achieves values in the range of 600–800 nits, which we observed in both synthetic tests and during movie screenings. The impression is truly positive; the brightness adds dynamism, and the colors appear vivid and fresh. However, there remains a certain dissonance. We feel a slight confusion because it is evident that something has gone the wrong way. Technological advancement – more zones, greater backlight power – has not been supported by the refined image management we usually associate with Sony. Fortunately, there are elements that have not been worsened and are instead at a very high level. We are talking about color reproduction. Thanks to the use of the PFS filter, the color gamut coverage is excellent – about 97% of DCI-P3 and 75% of BT.2020. These values allow for a truly wide color reproduction, giving films a natural and cinematic character.

Samsung offers several picture modes in its TVs, but without a doubt, the Filmmaker Mode is the one that should provide the most natural representation of content. Unfortunately, as is often the case with mass production, the differences between units can be significant, and our tested model did not escape a few problems.

In the case of SDR content, the white balance heavily leaned towards red, with a slight boost in blue. This effect was particularly visible in comparison photos – in the example of a photograph with a boy, whose face was almost unnaturally flushed. The gamma, or brightness characteristic, also did not perform perfectly – the image was slightly brightened, which took away its depth.

In 4K HDR content, the white balance was again dominated by red, this time combined with green. Meanwhile, blue clearly lost intensity, which could be easily noticed on the Color Checker palette, where the colors began to "run away" in the wrong direction. The EOTF curve, responsible for brightness in HDR content, showed that the TV tends to excessively brighten the image, especially in the darkest elements of scenes.

Overall, although it did not look tragic, it definitely needed correction. Fortunately, Samsung offers extensive calibration options, which provide an opportunity for significant image improvement. Therefore, we proceeded with professional calibration to extract the full potential of this TV.

Sony Bravia 5 was of course tested in the best possible mode, which is the Cinema mode. Right out of the box, it offers the most natural colors, definitely better than anything provided by the "eco" or "dynamic" modes, which are more suitable for a store display than a living room. However, the Cinema mode itself does not guarantee that we can always expect cinematic image quality. In SDR content, we had practically no major complaints – the slightly warm white balance made the scenes take on a somewhat golden tone, but it was nothing that was glaringly obvious. However, the problem arose with HDR materials. Here, the color reproduction simply looked poor. The white balance was severely off – with an excess of blue and a noticeable lack of red. At times, it even resembled the store "super vivid image" mode, where everything is overexposed and artificially boosted.

This state of affairs made managing brightness seem too aggressive as well. The EOTF graph clearly showed that the television had issues with overexposing many scenes right out of the box. And while we know what Sony televisions are usually capable of, it was hard to remain indifferent here – which is why we quickly decided to go for calibration.

After professional calibration, the Filmmaker Mode shows its full potential. The white balance in HD content is exemplary – an error level of 0.5 indicates almost perfect color reproduction precision. The image now looks natural, and the colors are exactly as they should be. In 4K HDR content, the effect is not as perfect, but it still maintains a really high level. The colors are vibrant, well-saturated, and the overall image quality is impressive.

So where does the problem arise, if we praise the color reproduction so much? Unfortunately, the overall experience is disrupted by the brightness characteristic. The gamma in HD content looks decent, but in 4K HDR it's not as good. The EOTF curve shows that the TV excessively brightens certain parts of the image, which is a result of design limitations. The lack of local dimming means that the TV cannot precisely control the differences between the brightest and darkest areas of the screen. This is a barrier that simply cannot be overcome in this model.

Nevertheless, after calibration, The Frame offers excellent color reproduction, especially in HD content, and the overall appearance is much better than before the settings correction.

After calibration, the situation changed drastically. We managed to tune the white balance so that entire scenes began to look more natural, and the image gained coherence and elegance. In HDR, we finally got rid of that unwanted blooming effect that had previously ruined some shots. Suddenly, it turned out that the Bravia 5 can extract much more from films than the first contact "straight out of the box" suggested. Yes, if we take a look at the graphs and compare them with the reference patterns, we can see that the start of the EOTF curve slightly deviates from the reference line. However, this is not so much a calibration error as a natural limitation of Mini-LED technology, which cannot be bypassed. Sony, instead of clinging to perfect black, prefers to prioritize the visibility of details – and in practice, it’s hard to disagree with that. We prefer to see the texture of the material on the screen rather than a pitch-black blob that obliterates all nuances.

The calibration itself made a significant difference. After about an hour spent on adjustments, we felt that the picture resembled that from the best cinema halls – of course on a home scale, but with the same sense of quality and refinement. And in such moments, we remember why we love Sony televisions: because once we fine-tune them, they can reward us with an image that captivates for long hours.

It was time to check how The Frame handles older, lower-quality materials. We already know that the smoothness of tonal transitions is very high here, so we were curious to see how the TV would manage their smoothing.

The noise reduction feature in the "Standard" setting performs well – tonal transitions are noticeably smoothed out, and the image does not lose too much detail. However, it's worth noting that this effect also smooths out film grain, so its use will be a matter of individual preference.

When it comes to image scaling, the TV also performed really well. The tested frame was solid – the model was rendered correctly, with clear details. The branches in the background, although slightly jagged in places, generally look natural and do not stand out as a flaw.

Bravia 5 carries within it the genes of Sony, which remain intact – and thank goodness for that, because we are talking about absolutely remarkable digital image processing. There is a reason that for years it has been believed that it is this brand of television that sets the standard for how a screen should handle lower-quality materials. If someone is still watching classic television, old movies, or YouTube in lower resolution, here they get equipment that can turn such content into a surprisingly pleasant experience. On board, we find several tools worth activating. The first of these is "digital noise reduction." Set to a medium level, it works almost flawlessly – smoothing tonal transitions that usually pose the biggest challenge with low-quality materials, while not introducing any artificial artifacts. Importantly, it also does not remove the filmic character, or the natural grain that is an intentional element in many productions. Another advantage of Bravia 5 is the upscaling capabilities of the XR processor. The image presented after scaling is soft yet sharp and clear. The contours of characters are well-defined, and backgrounds retain their structure without excessive artificial sharpening. It’s hard to find a better television for watching lower-quality content – Bravia 5 only confirms why Sony is regarded as the benchmark in this field.

First of all, it is worth noting that the model we tested in 55 inches, just like the 65, 75, and 85-inch versions, is equipped with a 120 Hz panel. Unfortunately, the 43 and 50-inch variants of this series offer only 60 Hz panels, which is worth considering when making a purchase. As for improving motion fluidity, the TV offers a feature called "Picture Clarity." This is a classic motion smoother that gives users the ability to adjust it using two sliders:

Motion Blurring Reduction – this is responsible for sharpening the image during dynamic scenes. The higher the value, the less blur during rapid camera movement or moving objects. However, overly aggressive settings can make the image look unnatural and start to resemble a “soap opera”.

Judder Reduction – this slider affects the smoothness of frame playback, particularly in materials with a lower frame rate, such as films (24 fps). Higher settings can smooth out motion but can also lead to an excessive "plasticky" effect on the image.

Both sliders operate on a scale from 0 to 10, allowing for precise adjustment of the effect to one’s own preferences. It is worth experimenting with the settings to find the perfect balance between fluidity and the natural appearance of the image. We recommend setting them as shown in the picture.

Bravia 5 has a 120 Hz panel, which in itself sounds like an invitation to watch sports, fast matches, or spectacular action movies. However, the real magic begins only when MotionFlow comes into play – Sony's proprietary smoothing technology. Thanks to it, we can adjust the character of the image to our own preferences. The “smoothness” slider allows us to transition from a cinematic vibe with a slight “jitter” of the film frame to an almost theatrical fluidity, where every ball in the game glides across the screen like on a string. The higher the value, the smoother and more fluid it is; the lower – the more cinematic and natural. In the options, we also find an additional setting that Sony has called “clearness.” This is nothing more than the BFI function (which stands for black frame insertion), which aims to improve motion clarity. It sounds great in theory, but in practice, you need to use it with great caution. Why? Because all higher settings cause brightness drops of up to half, and in some cases, there can also be contour doubling. Therefore, if we want to use it, we recommend the lowest possible level – “1” out of the available ten. This way, we gain a little better motion clarity without risking a loss of half the image brightness.

The Frame in version 2024 is equipped with four HDMI ports, but only one of them supports the 2.1 standard with a bandwidth of 40 Gb/s. This is an important piece of information if we plan to connect more than one device that requires a 4K@120 Hz signal – for example, two consoles or a console and a gaming PC. In terms of gaming features, The Frame truly has a lot to offer. We find ALLM (Auto Low Latency Mode), VRR (Variable Refresh Rate), and HGiG. It is worth emphasizing that HGiG has been very well implemented here, which is particularly important since the TV does not support Dolby Vision in games (which is only available on Xbox consoles). In this case, HGiG proves to be a better standard for gaming. Samsung has not forgotten about features that enhance the gaming experience. Game Bar is an advanced panel for gamers that allows for quick adjustment of screen settings without the need to sift through the TV menu. We can even change the aspect ratio from 16:9 to cinematic 21:9, which for some gamers can be a significant advantage. However, Samsung's biggest ace up its sleeve is the Game Motion Plus feature. This is a special smoother dedicated to games, which adds extra frames of animation without significantly impacting input lag. The effect is really noticeable – the image appears much smoother, which fans of dynamic titles will particularly appreciate. In summary – Samsung The Frame is a television that offers a solid set of features for gamers. Although the limitation to one HDMI 2.1 port may be a downside, the rest of the solutions make gaming on this TV a truly enjoyable experience.

In the Bravia 5, there is significant progress compared to the X90L model from two years ago. The television offers literally everything that its predecessor had, but this time the issues that could irritate gamers have been fixed. The problems with setting up variable refresh rate (VRR) have disappeared, and there are no longer any issues with configuring HDR content in HGiG mode. In short: we get a device that simply works as it should without any fuss. The Bravia 5 thus has everything one could expect from a modern gaming television – and it could be advertised with the slogan "ready for PS5" without exaggeration. This is a statement we couldn't make about the X90L model. Hats off, Sony!

It's just a shame that in such a relatively high-priced model, a complete set of four HDMI 2.1 ports is missing. In everyday use, this won't be a problem for most people, but if someone has a console, soundbar, and additional equipment connected via HDMI, at some point there will be a need to either choose or juggle cables.