Samsung The Frame LS03D vs SHARP JP7765E

The Frame really handles brightness well. With results at the level of 700 nits, bright elements on the screen look impressive and detailed, whether they illuminate the entire screen or appear as small bright spots against a dark background. In more demanding scenes, like the fourth sequence from the movie Sicario 2, the blacks perform averagely, but we already discussed that in the section regarding contrast. However, when it comes to brightness – here the TV definitely performs well. An additional advantage is the quantum dot coating, i.e., QLED technology. Thanks to it, the color palette coverage has been improved, although The Frame does not stand out in this regard compared to the competition.

So how does the brightness of the Sharp JP7 perform in the most demanding titles? Honestly: at first, we were quite surprised. The television is capable of achieving over 1000 nits of brightness, which is an outstanding and rarely seen result for a device costing just under 2000 zł (for 55 inches). Watching bright, full-screen scenes, one can get the impression that we are dealing with truly good equipment. However, unfortunately, we must return to the problem we mentioned earlier regarding local dimming management. When small, bright elements appear on a dark background on the screen (like in the test scenes from Life of Pi or Sicario 2), it is noticeable how poorly the JP7 handles the zones. The television dims them almost to the maximum, stifling the whole HDR effect, which at such moments resembles a flat SDR image (less than 200 nits). This instability makes the image on the JP7 unfortunately lose its appeal in demanding, contrast-heavy films.

As a consolation, it is worth noting that the panel has the potential for good color display. A PFS (phosphor) filter has been implemented here, allowing the coverage of the DCI-P3 palette to reach a solid 94%. The manufacturer calls its product a “QLED,” even though it is mainly based technologically on the aforementioned PFS filter. Considering the recent market battles among manufacturers about what can and cannot be called QLED, we leave the issue of the correctness of this naming to your judgment. However, it remains a fact that the potential for reproducing saturated colors in this panel is simply good.

Samsung offers several picture modes in its TVs, but without a doubt, the Filmmaker Mode is the one that should provide the most natural representation of content. Unfortunately, as is often the case with mass production, the differences between units can be significant, and our tested model did not escape a few problems.

In the case of SDR content, the white balance heavily leaned towards red, with a slight boost in blue. This effect was particularly visible in comparison photos – in the example of a photograph with a boy, whose face was almost unnaturally flushed. The gamma, or brightness characteristic, also did not perform perfectly – the image was slightly brightened, which took away its depth.

In 4K HDR content, the white balance was again dominated by red, this time combined with green. Meanwhile, blue clearly lost intensity, which could be easily noticed on the Color Checker palette, where the colors began to "run away" in the wrong direction. The EOTF curve, responsible for brightness in HDR content, showed that the TV tends to excessively brighten the image, especially in the darkest elements of scenes.

Overall, although it did not look tragic, it definitely needed correction. Fortunately, Samsung offers extensive calibration options, which provide an opportunity for significant image improvement. Therefore, we proceeded with professional calibration to extract the full potential of this TV.

When it comes to out-of-the-box colors, the Sharp JP7 was tested in Film mode, which traditionally offers the most consistent image compared to the yellowed “Eco” mode or the glaring blue of the “Dynamic” mode. Although this is the best choice among the available settings, the results are still far from ideal. The white balance clearly lacked red and blue components, causing many scenes to take on an unnatural, greenish tint. Another issue was the gamma – during fullscreen scenes, the television provides too much brightness, completely stripping away its cinematic character. All of this translated into color reproduction errors, particularly with shades of gray, which exceeded Delta E 10. Just to remind: errors above 2-3 are already noticeable to the human eye, so here we are dealing with a significant distortion of reality.

In HDR mode, the situation is reversed but not any better. Here, the blue color dominates the white balance, giving the image an unnatural, almost “store-like” sharpness reminiscent of aggressive demo modes. Furthermore, the measurements of the EOTF curve emphasize the store-like nature of the image. The graph clearly shows that the television generates an image significantly brighter than the standards predict, resulting in an artificially boosted and unrealistic final effect. The Sharp JP7 is evidently trying to appear stronger than it actually is, but it does so at the expense of fidelity to the content.

After professional calibration, the Filmmaker Mode shows its full potential. The white balance in HD content is exemplary – an error level of 0.5 indicates almost perfect color reproduction precision. The image now looks natural, and the colors are exactly as they should be. In 4K HDR content, the effect is not as perfect, but it still maintains a really high level. The colors are vibrant, well-saturated, and the overall image quality is impressive.

So where does the problem arise, if we praise the color reproduction so much? Unfortunately, the overall experience is disrupted by the brightness characteristic. The gamma in HD content looks decent, but in 4K HDR it's not as good. The EOTF curve shows that the TV excessively brightens certain parts of the image, which is a result of design limitations. The lack of local dimming means that the TV cannot precisely control the differences between the brightest and darkest areas of the screen. This is a barrier that simply cannot be overcome in this model.

Nevertheless, after calibration, The Frame offers excellent color reproduction, especially in HD content, and the overall appearance is much better than before the settings correction.

We subjected the JP7 to our standard calibration procedure and truly... the television gained a new life thanks to it, especially in SDR content (YouTube, classic television, series, or older movies). Because we managed to accurately set the white balance and stabilize the gamma, color errors dropped to a value of below 3. This is a level at which the human eye has trouble detecting discrepancies. In this scenario, the Sharp JP7 delivers an image with really great color accuracy, which is a significant advantage in this price range. However, the content in HDR turned out to be much more problematic. Here, despite our efforts and adjustments to the settings, the television simply did not want to cooperate. In the JP7 menu, we cannot find any option that would allow for real control over brightness management (EOTF). Although a significant portion of color errors was reduced, the image still remained unnaturally oversaturated. It's a pity because the potential of the mini-LED backlit panel is large, but the software presents a clear barrier.

The conclusion is simple: when watching less demanding content (SDR) on the JP7, you can expect an image that is more than satisfactory, but in HDR, you have to come to terms with a certain degree of "artificiality" that cannot be overcome even with professional equipment.

It was time to check how The Frame handles older, lower-quality materials. We already know that the smoothness of tonal transitions is very high here, so we were curious to see how the TV would manage their smoothing.

The noise reduction feature in the "Standard" setting performs well – tonal transitions are noticeably smoothed out, and the image does not lose too much detail. However, it's worth noting that this effect also smooths out film grain, so its use will be a matter of individual preference.

When it comes to image scaling, the TV also performed really well. The tested frame was solid – the model was rendered correctly, with clear details. The branches in the background, although slightly jagged in places, generally look natural and do not stand out as a flaw.

When it comes to lower quality materials and how the Sharp JP7 handles them, the situation is ambiguous. Let's start with the upscaling – here we have no major objections. The process of scaling the image to a higher resolution is correct; the image remains readable and clear, without the overscan effect or cropped edges. Of course, this is not at the level of top models and at times one can notice slight jaggedness on the contours, but in this price range, the effect is fully acceptable.

However, the digital image processing itself is significantly worse, as aside from the scaling, it virtually does not exist. In the JP7 menu, we won't find any option that would effectively smooth out unwanted tonal transitions or reduce noise in the image. As a result, the signal reaches the matrix in a very raw form, which, with heavily compressed materials (e.g., from YouTube), leads to visible posterization. Either this is a flaw in the software or a very strange design decision, as in earlier Sharp models, this feature was available and, more importantly, worked with noticeable effect. Here we are left at the mercy of what the source provides, without any digital support from the image processor.

First of all, it is worth noting that the model we tested in 55 inches, just like the 65, 75, and 85-inch versions, is equipped with a 120 Hz panel. Unfortunately, the 43 and 50-inch variants of this series offer only 60 Hz panels, which is worth considering when making a purchase. As for improving motion fluidity, the TV offers a feature called "Picture Clarity." This is a classic motion smoother that gives users the ability to adjust it using two sliders:

Motion Blurring Reduction – this is responsible for sharpening the image during dynamic scenes. The higher the value, the less blur during rapid camera movement or moving objects. However, overly aggressive settings can make the image look unnatural and start to resemble a “soap opera”.

Judder Reduction – this slider affects the smoothness of frame playback, particularly in materials with a lower frame rate, such as films (24 fps). Higher settings can smooth out motion but can also lead to an excessive "plasticky" effect on the image.

Both sliders operate on a scale from 0 to 10, allowing for precise adjustment of the effect to one’s own preferences. It is worth experimenting with the settings to find the perfect balance between fluidity and the natural appearance of the image. We recommend setting them as shown in the picture.

The motion fluidity on the Sharp JP7 is very mediocre, and the reason is simple: the television uses a 60Hz panel. This immediately makes it difficult to recommend for watching sports or serious gaming, where higher refresh rates are already the standard. The only real plus is the presence of a motion smoother, which we can control in movies using a slider called De-judder. Lower settings produce a more raw, "cinematic" (frame-based) image, while higher settings add artificial fluidity. We suggest setting it somewhere in the middle of the scale, that is, in the 3-5 range – this is the best compromise to avoid the soap opera effect while getting rid of the tiring image stutter. Interestingly, in the menu, we also find a slider for "motion blur reduction," which usually suggests the presence of a 120Hz panel. However, in the case of the JP7, it does not contribute anything to the image and serves more as a placeholder – it is meant to look good in the settings, but technically it should not function on this panel.

The Frame in version 2024 is equipped with four HDMI ports, but only one of them supports the 2.1 standard with a bandwidth of 40 Gb/s. This is an important piece of information if we plan to connect more than one device that requires a 4K@120 Hz signal – for example, two consoles or a console and a gaming PC. In terms of gaming features, The Frame truly has a lot to offer. We find ALLM (Auto Low Latency Mode), VRR (Variable Refresh Rate), and HGiG. It is worth emphasizing that HGiG has been very well implemented here, which is particularly important since the TV does not support Dolby Vision in games (which is only available on Xbox consoles). In this case, HGiG proves to be a better standard for gaming. Samsung has not forgotten about features that enhance the gaming experience. Game Bar is an advanced panel for gamers that allows for quick adjustment of screen settings without the need to sift through the TV menu. We can even change the aspect ratio from 16:9 to cinematic 21:9, which for some gamers can be a significant advantage. However, Samsung's biggest ace up its sleeve is the Game Motion Plus feature. This is a special smoother dedicated to games, which adds extra frames of animation without significantly impacting input lag. The effect is really noticeable – the image appears much smoother, which fans of dynamic titles will particularly appreciate. In summary – Samsung The Frame is a television that offers a solid set of features for gamers. Although the limitation to one HDMI 2.1 port may be a downside, the rest of the solutions make gaming on this TV a truly enjoyable experience.

As we mentioned earlier, the 60Hz panel is not a feature that will attract gamers to the Sharp JP7. Perhaps for the casual gamer, whose console generates most titles at 60 frames per second, there might be something interesting? When it comes to specific additions, we find:

• ALLM Mode: Automatically switches the TV to low latency game mode (input lag).

• Game Menu: Which is hard to call a full-fledged “Game Bar,” as its functionality is minimal. Besides enabling ALLM, there is only a smoothness enhancer dedicated to games, which we recommend against because it introduces very noticeable artifacts and spoils the responsiveness.

• Dolby Vision Gaming: For Microsoft's consoles.

Unfortunately, the list of shortcomings is much longer and more painful than the positives. The biggest disappointment is the lack of support for 120Hz, even when lowering the resolution to Full HD. The presence of 120Hz would allow for performance modes to be activated in many games on PS5 or Xbox Series X. Another absence is VRR, which means that during frame drops, we are susceptible to image tearing. The lack of proper implementation of the HGiG standard is also very problematic. This results in the fact that during HDR calibration in the console menu, it is very easy to “overshoot” the brightness settings. As a result, instead of clear details in highlights, we end up with an unnaturally over-brightened image with cut-off details. The Sharp JP7 is a proposal only for very casual gamers.