Samsung The Frame LS03D vs Samsung OLED S95H (S99H) (QD-OLED)

The Frame really handles brightness well. With results at the level of 700 nits, bright elements on the screen look impressive and detailed, whether they illuminate the entire screen or appear as small bright spots against a dark background. In more demanding scenes, like the fourth sequence from the movie Sicario 2, the blacks perform averagely, but we already discussed that in the section regarding contrast. However, when it comes to brightness – here the TV definitely performs well. An additional advantage is the quantum dot coating, i.e., QLED technology. Thanks to it, the color palette coverage has been improved, although The Frame does not stand out in this regard compared to the competition.

When it comes to brightness alone, the S99H is an astronomically bright TV. Its peak brightness in movie scenes can exceed 2800 nits! Regardless of the scene, you can count on powerful HDR effects that practically blind you, and that's exactly what we expect from a top-tier screen. It's inherent to OLED panels that in very bright, full-screen shots they won't sustain as high a brightness as they do with small highlights, but the results are still excellent. In a bright scene from the film The Meg, the sun still exceeded 2200 nits. That means the S99H was able to maintain higher brightness than most Mini LED screens on the market. In terms of brightness, the S99H is currently the best OLED TV we've tested.

Color gamut coverage

The S99H also handles color exceptionally well, which is a direct result of the QD-OLED panel used here. Regardless of the test scenario, whether synthetic test patterns or measurements with film material in the background, the results stayed at a very high level. The S99H easily covers almost 100% of the DCI-P3 gamut, and for the most demanding color space it reaches nearly 90% of BT.2020. That's top-tier performance on the market. These results match what we saw in the new SQD-Mini-LED screens, and in real movie scenes they even outperform RGB Mini LED displays.

Samsung offers several picture modes in its TVs, but without a doubt, the Filmmaker Mode is the one that should provide the most natural representation of content. Unfortunately, as is often the case with mass production, the differences between units can be significant, and our tested model did not escape a few problems.

In the case of SDR content, the white balance heavily leaned towards red, with a slight boost in blue. This effect was particularly visible in comparison photos – in the example of a photograph with a boy, whose face was almost unnaturally flushed. The gamma, or brightness characteristic, also did not perform perfectly – the image was slightly brightened, which took away its depth.

In 4K HDR content, the white balance was again dominated by red, this time combined with green. Meanwhile, blue clearly lost intensity, which could be easily noticed on the Color Checker palette, where the colors began to "run away" in the wrong direction. The EOTF curve, responsible for brightness in HDR content, showed that the TV tends to excessively brighten the image, especially in the darkest elements of scenes.

Overall, although it did not look tragic, it definitely needed correction. Fortunately, Samsung offers extensive calibration options, which provide an opportunity for significant image improvement. Therefore, we proceeded with professional calibration to extract the full potential of this TV.

Samsung offers a whole host of picture modes and features, but as usual we recommend choosing Filmmaker Mode, especially if you want the most faithful rendering of the creators' intent. Out of the box the TV is tuned very well, though it has minor shortcomings. This mainly concerns a slight drift in white balance in SDR content and a slightly low gamma. As a result, in a darker room the image can be a bit too bright relative to the reference gamma of 2.4, which is the standard for watching films with the lights off. These are of course small issues, since overall color reproduction remains very good and the errors in ColorChecker measurements are small. However, we know that from a screen of the S99H's class you can and should expect even more, so we had it professionally calibrated.

After professional calibration, the Filmmaker Mode shows its full potential. The white balance in HD content is exemplary – an error level of 0.5 indicates almost perfect color reproduction precision. The image now looks natural, and the colors are exactly as they should be. In 4K HDR content, the effect is not as perfect, but it still maintains a really high level. The colors are vibrant, well-saturated, and the overall image quality is impressive.

So where does the problem arise, if we praise the color reproduction so much? Unfortunately, the overall experience is disrupted by the brightness characteristic. The gamma in HD content looks decent, but in 4K HDR it's not as good. The EOTF curve shows that the TV excessively brightens certain parts of the image, which is a result of design limitations. The lack of local dimming means that the TV cannot precisely control the differences between the brightest and darkest areas of the screen. This is a barrier that simply cannot be overcome in this model.

Nevertheless, after calibration, The Frame offers excellent color reproduction, especially in HD content, and the overall appearance is much better than before the settings correction.

After professional calibration, FILMMAKER mode looks virtually perfect. Because Samsung offers a rich set of advanced calibration features, we were able to tune the colors to an almost perfect level. Most importantly, we were able to even out the white balance and the gamma curve, which resulted in noticeably better contrast and a more natural image dimensionality. With a profile prepared like this, there's really nothing to nitpick or call a flaw. After calibration, the S99H is capable of delivering an essentially reference-quality image.

It was time to check how The Frame handles older, lower-quality materials. We already know that the smoothness of tonal transitions is very high here, so we were curious to see how the TV would manage their smoothing.

The noise reduction feature in the "Standard" setting performs well – tonal transitions are noticeably smoothed out, and the image does not lose too much detail. However, it's worth noting that this effect also smooths out film grain, so its use will be a matter of individual preference.

When it comes to image scaling, the TV also performed really well. The tested frame was solid – the model was rendered correctly, with clear details. The branches in the background, although slightly jagged in places, generally look natural and do not stand out as a flaw.

The proprietary Samsung NQ4 Gen3 processor handles upscaling and digital image processing. It does a very good job scaling lower-resolution material to 4K. The picture is sharp but doesn't look artificial or overly sharpened. The only fairly specific drawback appears with very old footage shot at 480p or lower. In those cases the TV can slightly crop the edges of the image.

The processor also copes quite well with artifacts visible in low-bitrate material, for example heavily compressed YouTube videos. The noise reduction feature effectively smooths the image and reduces posterization, but it works rather aggressively. It can remove not only unwanted artifacts but also some fine details and even natural film grain. We, wanting to preserve maximum fidelity to the source material, chose not to use it. However, if someone values a clean, as-smooth-as-possible image over keeping every detail, it can be useful.

First of all, it is worth noting that the model we tested in 55 inches, just like the 65, 75, and 85-inch versions, is equipped with a 120 Hz panel. Unfortunately, the 43 and 50-inch variants of this series offer only 60 Hz panels, which is worth considering when making a purchase. As for improving motion fluidity, the TV offers a feature called "Picture Clarity." This is a classic motion smoother that gives users the ability to adjust it using two sliders:

Motion Blurring Reduction – this is responsible for sharpening the image during dynamic scenes. The higher the value, the less blur during rapid camera movement or moving objects. However, overly aggressive settings can make the image look unnatural and start to resemble a “soap opera”.

Judder Reduction – this slider affects the smoothness of frame playback, particularly in materials with a lower frame rate, such as films (24 fps). Higher settings can smooth out motion but can also lead to an excessive "plasticky" effect on the image.

Both sliders operate on a scale from 0 to 10, allowing for precise adjustment of the effect to one’s own preferences. It is worth experimenting with the settings to find the perfect balance between fluidity and the natural appearance of the image. We recommend setting them as shown in the picture.

Another major advantage of OLED panels is excellent motion reproduction. Thanks to the pixels' near instant response time, the Samsung S99H practically produces no smearing. Fast-moving objects don't show noticeable halos or trailing artifacts, so the TV performs very well for both watching sports and gaming. One quirk of OLED screens compared with LCDs is how they render low frame rate material. With very slow camera movement the image can appear noticeably more stuttery. This can be quite effectively mitigated using a frame interpolation system. Samsung lets you adjust judder reduction and blur reduction separately, making it easy to find a compromise between smoother motion and preserving the cinematic character of the content.

The Frame in version 2024 is equipped with four HDMI ports, but only one of them supports the 2.1 standard with a bandwidth of 40 Gb/s. This is an important piece of information if we plan to connect more than one device that requires a 4K@120 Hz signal – for example, two consoles or a console and a gaming PC. In terms of gaming features, The Frame truly has a lot to offer. We find ALLM (Auto Low Latency Mode), VRR (Variable Refresh Rate), and HGiG. It is worth emphasizing that HGiG has been very well implemented here, which is particularly important since the TV does not support Dolby Vision in games (which is only available on Xbox consoles). In this case, HGiG proves to be a better standard for gaming. Samsung has not forgotten about features that enhance the gaming experience. Game Bar is an advanced panel for gamers that allows for quick adjustment of screen settings without the need to sift through the TV menu. We can even change the aspect ratio from 16:9 to cinematic 21:9, which for some gamers can be a significant advantage. However, Samsung's biggest ace up its sleeve is the Game Motion Plus feature. This is a special smoother dedicated to games, which adds extra frames of animation without significantly impacting input lag. The effect is really noticeable – the image appears much smoother, which fans of dynamic titles will particularly appreciate. In summary – Samsung The Frame is a television that offers a solid set of features for gamers. Although the limitation to one HDMI 2.1 port may be a downside, the rest of the solutions make gaming on this TV a truly enjoyable experience.

Samsung S99H is also an excellent TV for gamers. It offers almost every useful feature... well, maybe except the obvious lack of Dolby Vision for Xbox consoles. It's equipped with four fully functional HDMI 2.1 ports with the full 48 Gbps bandwidth. Thanks to that we can easily use frame-rate synchronization VRR and automatic low-latency mode (ALLM). This year Samsung also has no issues with proper HGiG support, so HDR setup on a console is quick and without unnecessary complications. Samsung is also known for interesting extras in its TVs. In the Game Bar menu you'll find options to add an on-screen crosshair, enlarge the mini-map, or change the aspect ratio of the displayed image (PC).

Particularly noteworthy is Samsung's feature: Game Motion Plus. It's Samsung's proprietary motion-smoothing system that uses interpolation to increase smoothness in games. Input lag then rises to around 40 to 50 ms (depending on the strength of the setting), which is an excellent result compared to the competition. The system makes gameplay noticeably smoother. So if someone has their eye on a demanding game (e.g., GTA 6 😉) that runs at only 30 frames per second on console, the S99H can display it much more smoothly than competing models.