Samsung The Frame LS03D vs Hisense A7NQ

The Frame really handles brightness well. With results at the level of 700 nits, bright elements on the screen look impressive and detailed, whether they illuminate the entire screen or appear as small bright spots against a dark background. In more demanding scenes, like the fourth sequence from the movie Sicario 2, the blacks perform averagely, but we already discussed that in the section regarding contrast. However, when it comes to brightness – here the TV definitely performs well. An additional advantage is the quantum dot coating, i.e., QLED technology. Thanks to it, the color palette coverage has been improved, although The Frame does not stand out in this regard compared to the competition.

We checked how the Hisense A7NQ performs with HDR, and there are no surprises here. The luminance chart showed a maximum brightness of 370 nits. The result? Exactly what one could expect – average. At a brightness of around 350 nits, HDR does not stand out particularly compared to SDR. A subtle difference can be seen in more brightly lit scenes, but it’s not a jaw-dropping effect. As for the coverage of the wide colour gamut, the result was 92% for DCI-P3 and 70.2% for BT.2020. These are decent values for a TV in this class that uses a PFS coating – the same one that is sometimes promoted as QLED. The colours look good, but let’s not expect anything that competes with the best screens on the market. HDR on the Hisense A7NQ is more of an addition than a "game changer." For those looking for solid picture quality on a moderate budget – absolutely acceptable. However, if we expect full HDR capabilities, it is worth looking at higher-end models.

Samsung offers several picture modes in its TVs, but without a doubt, the Filmmaker Mode is the one that should provide the most natural representation of content. Unfortunately, as is often the case with mass production, the differences between units can be significant, and our tested model did not escape a few problems.

In the case of SDR content, the white balance heavily leaned towards red, with a slight boost in blue. This effect was particularly visible in comparison photos – in the example of a photograph with a boy, whose face was almost unnaturally flushed. The gamma, or brightness characteristic, also did not perform perfectly – the image was slightly brightened, which took away its depth.

In 4K HDR content, the white balance was again dominated by red, this time combined with green. Meanwhile, blue clearly lost intensity, which could be easily noticed on the Color Checker palette, where the colors began to "run away" in the wrong direction. The EOTF curve, responsible for brightness in HDR content, showed that the TV tends to excessively brighten the image, especially in the darkest elements of scenes.

Overall, although it did not look tragic, it definitely needed correction. Fortunately, Samsung offers extensive calibration options, which provide an opportunity for significant image improvement. Therefore, we proceeded with professional calibration to extract the full potential of this TV.

When testing the Hisense A7NQ in Filmmaker mode, we hoped for compliance with the manufacturer's assumptions, but unfortunately, the reality looks different. The main issue, as with most TVs, is the white balance. In the case of the A7NQ, we noticed a clear dominance of blue, which affected both lower-quality materials and 4K HDR content. The Color Checker test results confirm this, and the comparison images speak for themselves – the main actress appears cool and pale in "factory" mode. It looks as if she has been stripped of life.

Regarding brightness characteristics, both gamma and the EOTF curve show that the image is excessively bright. As a result, everything seems flat, lacking depth and contrast. This state of affairs definitely does not work in favour of the A7NQ and makes the viewing experience in factory mode leave much to be desired. If we expect natural colour reproduction and appropriate image depth, the A7NQ in Filmmaker mode is unlikely to impress us. It is a TV that requires significant adjustment to extract its potential.

After professional calibration, the Filmmaker Mode shows its full potential. The white balance in HD content is exemplary – an error level of 0.5 indicates almost perfect color reproduction precision. The image now looks natural, and the colors are exactly as they should be. In 4K HDR content, the effect is not as perfect, but it still maintains a really high level. The colors are vibrant, well-saturated, and the overall image quality is impressive.

So where does the problem arise, if we praise the color reproduction so much? Unfortunately, the overall experience is disrupted by the brightness characteristic. The gamma in HD content looks decent, but in 4K HDR it's not as good. The EOTF curve shows that the TV excessively brightens certain parts of the image, which is a result of design limitations. The lack of local dimming means that the TV cannot precisely control the differences between the brightest and darkest areas of the screen. This is a barrier that simply cannot be overcome in this model.

Nevertheless, after calibration, The Frame offers excellent color reproduction, especially in HD content, and the overall appearance is much better than before the settings correction.

The Hisense A7NQ offers several tools that allow you to improve image quality, so we decided to take matters into our own hands and "dig around" in the settings a bit. Thanks to professional tools and measurements, we managed to correct the white balance, eliminating the excessive dominance of blue colour in both HD and 4K materials. This is a significant step forward, as in the Color Checker test, colour reproduction errors in lower-quality content dropped to a much more acceptable level. Unfortunately, 4K materials are still far from ideal – colour distortions are considerable and stem from the limitations of the television.

As for gamma, we managed to significantly reduce the excessive brightness of the image set after setting it to the correct level. However, the issue with brightness characteristics in 4K content remains unresolved – the EOTF curve still shows excessive illumination of the entire screen. It is possible that a proper implementation of dynamic tone mapping could help here, but as we mentioned earlier, this feature on the Hisense A7NQ works rather poorly instead of being helpful. Nevertheless, calibration significantly improved the overall image perception. The director's vision is now much better conveyed than in the factory settings, which more demanding viewers will certainly appreciate.

It was time to check how The Frame handles older, lower-quality materials. We already know that the smoothness of tonal transitions is very high here, so we were curious to see how the TV would manage their smoothing.

The noise reduction feature in the "Standard" setting performs well – tonal transitions are noticeably smoothed out, and the image does not lose too much detail. However, it's worth noting that this effect also smooths out film grain, so its use will be a matter of individual preference.

When it comes to image scaling, the TV also performed really well. The tested frame was solid – the model was rendered correctly, with clear details. The branches in the background, although slightly jagged in places, generally look natural and do not stand out as a flaw.

The Hisense A7NQ impresses with smooth tonal transitions in 4K materials, but unfortunately, there is no feature here that would improve this aspect in older materials of lower quality. In such cases, colour merging becomes more visible, which can somewhat spoil the viewing experience, especially in scenes with a lot of gradients.

When it comes to upscaling, the TV performs surprisingly well. The image is clearly improved, although it does come with some compromises. One can notice that the TV adds a bit of artificial sharpness, and elements in the background, such as branches, tend to exhibit slight "jagginess." These are details, however, that will mainly catch the eye of those who pay attention to such nuances.

First of all, it is worth noting that the model we tested in 55 inches, just like the 65, 75, and 85-inch versions, is equipped with a 120 Hz panel. Unfortunately, the 43 and 50-inch variants of this series offer only 60 Hz panels, which is worth considering when making a purchase. As for improving motion fluidity, the TV offers a feature called "Picture Clarity." This is a classic motion smoother that gives users the ability to adjust it using two sliders:

Motion Blurring Reduction – this is responsible for sharpening the image during dynamic scenes. The higher the value, the less blur during rapid camera movement or moving objects. However, overly aggressive settings can make the image look unnatural and start to resemble a “soap opera”.

Judder Reduction – this slider affects the smoothness of frame playback, particularly in materials with a lower frame rate, such as films (24 fps). Higher settings can smooth out motion but can also lead to an excessive "plasticky" effect on the image.

Both sliders operate on a scale from 0 to 10, allowing for precise adjustment of the effect to one’s own preferences. It is worth experimenting with the settings to find the perfect balance between fluidity and the natural appearance of the image. We recommend setting them as shown in the picture.

The Hisense A7NQ is equipped with a 60 Hz matrix, meaning dynamic scenes – for example, in sports or games – are somewhat average here. This is standard for this level of TV, but it must be admitted that watching more intense, fast-moving content can leave a lot to be desired. However, when it comes to movies, the TV offers a motion smoothing feature that operates on a 10-level scale. The "motion blur reduction" option allows you to adjust the fluidity of the image to your own preferences. At the lowest setting, you get a natural film frame rate, which will please cinema purists. On the other hand, the maximum setting provides a very smooth, theatrical image that may appeal to those who prefer a more "smoothed out" motion.

The Frame in version 2024 is equipped with four HDMI ports, but only one of them supports the 2.1 standard with a bandwidth of 40 Gb/s. This is an important piece of information if we plan to connect more than one device that requires a 4K@120 Hz signal – for example, two consoles or a console and a gaming PC. In terms of gaming features, The Frame truly has a lot to offer. We find ALLM (Auto Low Latency Mode), VRR (Variable Refresh Rate), and HGiG. It is worth emphasizing that HGiG has been very well implemented here, which is particularly important since the TV does not support Dolby Vision in games (which is only available on Xbox consoles). In this case, HGiG proves to be a better standard for gaming. Samsung has not forgotten about features that enhance the gaming experience. Game Bar is an advanced panel for gamers that allows for quick adjustment of screen settings without the need to sift through the TV menu. We can even change the aspect ratio from 16:9 to cinematic 21:9, which for some gamers can be a significant advantage. However, Samsung's biggest ace up its sleeve is the Game Motion Plus feature. This is a special smoother dedicated to games, which adds extra frames of animation without significantly impacting input lag. The effect is really noticeable – the image appears much smoother, which fans of dynamic titles will particularly appreciate. In summary – Samsung The Frame is a television that offers a solid set of features for gamers. Although the limitation to one HDMI 2.1 port may be a downside, the rest of the solutions make gaming on this TV a truly enjoyable experience.

Hisense A7NQ is a device that can pleasantly surprise gamers, although it is not without its faults. The fact that we have a 60 Hz panel immediately suggests that the TV is not designed for the most demanding gaming scenarios. The motion blur we described earlier can also be a hindrance, especially in dynamic games.

However, there are several things worth praising. The TV supports ALLM (Auto Low Latency Mode) and VRR (Variable Refresh Rate), which are not always standard in this price range. The biggest surprise, however, is that the A7NQ can display images at 120 Hz – although only in Full HD resolution, it is still a significant nod to gamers. This allows a choice between smoothness and resolution, which is not obvious in TVs at this price point.

A nice addition is the Game Bar, which is clear and practical – all the main features are at hand without digging through the settings. However, there is a lack of support for HGiG, which may be disappointing for gamers looking for perfect HDR in games.