Samsung The Frame 2025 (LS03F) vs Panasonic W95B

The Frame LS03F is a television that can surprise with its brightness. The maximum luminance reaches around 650 nits, which already looks solid on paper. But as we know, lab tests are one thing, and real movie scenes tell a completely different story. When watching HDR content in natural conditions, The Frame 2025 maintains very good results. In most film scenes, peak brightness remained at levels of 550–650 nits. This is enough to feel the difference between standard image quality and that of HDR – bright highlights, reflections on water, and moonlight appear clear and impressive.

It’s also worth noting that the LS03F is a QLED television, which translates to solid color saturation. The coverage of the DCI-P3 color space reaches about 92%, allowing for vibrant, intense colors in HDR content. It may not be at the level of top premium models, but for a lifestyle screen, the result truly deserves recognition.

The Panasonic W95B is truly a bright screen, capable of achieving peak luminance levels of around 1400 nits. In brighter, well-lit movie scenes, this value translates into spectacular HDR effects that can leave a big impression. However, knowing our test setup, you probably see that in very demanding shots – such as the distant moon or helicopter lights in a scene from Sicario 2 – the TV does not impress. In such situations, brightness drops to around 200 nits, making the HDR effect much less visible. This happens because Panasonic prioritizes maintaining deep black levels without lighting up the background – for many users, this shouldn't be a cause for concern. However, it's important to remember that in these moments, the image starts to resemble SDR content. The coverage of the color palette also deserves praise, as it reaches about 93% of the DCI-P3 color space thanks to the use of the PFS filter (also known from QLED technology). As a result, most movies look very good in terms of saturation and colors, maintaining a cinematic quality of the image.

When it comes to image quality right out of the box, even in Filmmaker mode, which is supposed to be the closest to reference, there were issues. In both HD and 4K HDR content, we noticed noticeable deviations in white balance. The image was heavily skewed towards red and blue, giving the screen a characteristic rosy tint. This effect was most visible in bright scenes – for example, in shots with a lot of white, where neutral light should naturally dominate. In such moments, the screen clearly leaned towards pink tones, which can also be seen in the attached comparison photo. As for brightness characteristics – it wasn't as bad as one might expect given such color inaccuracies. Analysis of the gamma curve and EOTF showed a slight brightening of the image compared to the reference, but not enough to drastically affect the perception of the material.

In Filmmaker mode, the Panasonic W95B offers an image with quite accurate color reproduction, although it is not without minor imperfections. The white balance slightly leans towards red, which can cause a subtle warming of the image, and the gamma curve is slightly elevated, making the screen appear somewhat brightened. It’s good that the manufacturer has included this mode – even in its factory configuration, it provides a fairly natural look for movies. However, knowing how susceptible Panasonic televisions are to calibration, we decided to check how much the image could improve after professional tuning.

After calibration, the movie mode gained a completely new quality. The issue of pink tint, which had previously been clearly visible, especially in bright scenes, was effectively eliminated. Colors began to look much more natural, and the white balance no longer dominated the rest of the image. It was no longer the same exaggerated “box picture” – everything gained coherence and a cinematic character. Additionally, the tendency of the television to slightly brighten scenes, previously visible in the EOTF curve analysis, was partially corrected. Of course, this was within the limits of what the design allows without local dimming – it’s hard to speak of perfect brightness management here. Nevertheless, the final effect was definitely closer to what one would expect from a mode called Filmmaker.

After professional calibration, the Panasonic W95B shows what it is really capable of. Color errors have mostly dropped below 2–3, making them practically invisible to the human eye. The excess red in the white balance has also been corrected, which has eliminated the slight pink tint, and details in dark areas no longer get lost due to overly strong dimming in the gamma. Improvements are also noticeable in HDR content – color saturation is now more stable and does not veer towards blue as clearly as before. It is truly a great television for watching movies and series in the highest possible quality. Although we know that Mini LED screens are not always perfectly suited for this, the W95B is an excellent example that with proper refinement, an OLED-like effect can be achieved.

The LS03F is equipped with the NQ4 processor, which is responsible for improving image quality—especially in lower-quality materials. In practice, it works surprisingly well, particularly with older content and recordings with lower resolution. Activating the "noise reduction" feature yields noticeable effects. The television effectively smooths tonal transitions and removes digital noise that can appear in darker areas of the image. Compared to previous generations, there is a clear improvement—previously, this feature often smoothed everything too much, including details that it shouldn't have removed. In this year's model, the smoothing still occurs, but it is done in a much more acceptable manner. Textures of materials, skin, or fabric details are no longer so heavily muted as before—the image retains more naturalness. However, this does not change the fact that film grain is still removed by the television, which may not be to everyone's liking. On the other hand, it is no longer as aggressive an intervention as in previous models. It is also worth mentioning that the LS03F may struggle with very weak signals—such as recordings from VHS tapes or video in low resolution. In such cases, we noticed slight clipping of the image at the edges—so-called overscan. This can lead to situations where a small part of the image (e.g., subtitles at the bottom edge) gets cut off.

In terms of image processing, the Panasonic W95B performs excellently. The proprietary processor responsible for digital image processing effectively upscales lower-resolution content to 4K, preserving a great amount of detail and a natural appearance of contours. The final effect is impressive – the upscaling is at a truly high level, and Full HD content can look surprisingly good. The way the television smooths tonal transitions in low-quality materials is also worth noting. The algorithm does not operate as aggressively as in some competing models, but as a result, it does not cause loss of detail or blurring of film grain.

A novelty in The Frame for 2025 is the panel with a refresh rate of 144 Hz. Yes – in a television primarily associated with displaying artwork, you can now not only watch Van Gogh but also comfortably play on a console or follow dynamic sports action. This is a definite step towards greater versatility. In the case of Samsung films, as usual in models with a 120 Hz panel and above, it allows you to adjust motion smoothness according to your own preferences. You can set a more cinematic representation while maintaining frame rate or opt for full motion smoothing. The range of options is wide, allowing you to tailor the effect to your taste – whether the viewing experience is meant to resemble classic cinema or a presentation on a modern theater panel.

*this part of the test refers to the model LS03FAU in sizes 55 and 65 inches, which is equipped with a 144Hz panel; the 43 and 50-inch sizes have 60Hz panels, and therefore perform much worse in terms of motion smoothness.

The 144 Hz panel used in the Panasonic W95B offers excellent smoothness, although in practice, considering how television content looks or the values to which next-generation consoles are limited, it's worth looking at its behavior when refreshing at 120 Hz. In this mode, the TV performs wonderfully – despite it being a VA panel, which is not known for the fastest pixel response times, motion blur here is minimal and difficult to detect with the naked eye.

As we mentioned earlier – although The Frame likely displays images and works of art most of the time, Samsung has recognized that a Van Gogh enthusiast can just as easily be an avid gamer. And it must be admitted that The Frame 2025 has almost everything it needs to become a fully-fledged gaming television.

On board, we find support for ALLM (automatic game mode) and variable refresh rate (VRR) thanks to the implementation of one HDMI 2.1 port. The television handles lower resolutions at higher refresh rates without any issues and features an expanded Game Bar – already known from other Samsung models – which allows for quick previewing and changing of the most important gaming-related settings. For this, it earns additional points from us. The proprietary motion smoother Auto Motion Plus Game also deserves special mention, which – and it's worth emphasizing – works without increasing input lag. Samsung remains the only manufacturer that has managed to implement this feature in a practically noticeable way in terms of delays. The result? Much better fluidity in games, especially those that struggle to maintain stable 60 frames. This solution can realistically improve the gaming experience in more demanding titles – especially on consoles that don’t always manage full fluidity, especially in AAA games.

As for the downsides – the lack of Dolby Vision is already considered standard in Samsung televisions, so there's nothing to particularly complain about here. However, the problem is something entirely different. In the latest version of the Tizen system, the HGiG option has disappeared. Literally – it's not there. This is a significant setback when configuring a console for proper HDR content display in games. It’s hard to understand why such a decision was made, but one thing is certain – this should be fixed as soon as possible. We are talking about a brand that has set standards for gaming on televisions for years. If HGiG comes back – and we hope that it will – The Frame LS03F can confidently aspire to be a true gaming television. Not just as a decoration on the wall, but as equipment that really provides joy in gaming.

Aside from the previously mentioned drawback related to the VRR mode, in which local dimming does not work, the Panasonic W95B is a true gaming monster. The television offers practically everything gamers can expect – except for four HDMI 2.1 ports, as there are only two available. On board, we find an auto low latency mode (ALLM), properly implemented HDR modes for gamers, including HGiG, as well as support for Dolby Vision in games. This is complemented by an interestingly designed Game Bar, presented in the form of circles. While it may not be the most visually appealing, it serves its purpose – allowing a quick glance at key game parameters and adjusting settings without entering the system menu.