Samsung The Frame 2025 (LS03F) vs Haier Q80FUX

The Frame LS03F is a television that can surprise with its brightness. The maximum luminance reaches around 650 nits, which already looks solid on paper. But as we know, lab tests are one thing, and real movie scenes tell a completely different story. When watching HDR content in natural conditions, The Frame 2025 maintains very good results. In most film scenes, peak brightness remained at levels of 550–650 nits. This is enough to feel the difference between standard image quality and that of HDR – bright highlights, reflections on water, and moonlight appear clear and impressive.

It’s also worth noting that the LS03F is a QLED television, which translates to solid color saturation. The coverage of the DCI-P3 color space reaches about 92%, allowing for vibrant, intense colors in HDR content. It may not be at the level of top premium models, but for a lifestyle screen, the result truly deserves recognition.

Alright, let's move on to the topic that generates so much discussion, namely the capabilities of the TV in HDR mode. Let's make it clear right away: the Haier Q80FUX is certainly not a brightness demon. The panel of this receiver can generate about 350 nits at peak, which in today’s reality is an absolute minimum to even talk about the presence of extended HDR tonal dynamic range. On the plus side, this power is at least stable – regardless of the test pattern or movie scene we used, the measurements invariably oscillated around 300-350 nits. These are therefore at best adequate results, definitely far from the stunning showcase of capabilities that we know from more expensive models. Fortunately, there is one aspect in which the Q80FUX makes up for these shortcomings and does so abundantly. After all, we are talking about a QLED TV (or more precisely, PFS LED), which means that thanks to the quantum dot filter applied to the matrix, it can generate really juicy, vibrant colors. These are not empty promises – a DCI-P3 color gamut coverage reaching nearly 95% is an impressive result that directly translates into very pleasant, saturated colors for the eye.

When it comes to image quality right out of the box, even in Filmmaker mode, which is supposed to be the closest to reference, there were issues. In both HD and 4K HDR content, we noticed noticeable deviations in white balance. The image was heavily skewed towards red and blue, giving the screen a characteristic rosy tint. This effect was most visible in bright scenes – for example, in shots with a lot of white, where neutral light should naturally dominate. In such moments, the screen clearly leaned towards pink tones, which can also be seen in the attached comparison photo. As for brightness characteristics – it wasn't as bad as one might expect given such color inaccuracies. Analysis of the gamma curve and EOTF showed a slight brightening of the image compared to the reference, but not enough to drastically affect the perception of the material.

Factory settings for film mode are rarely perfect, but in the case of the Q80FUX, we encountered a noticeable imbalance. In SDR content, the image was definitely too warm, which resulted from an excessive amount of red in the white balance, giving it a slightly sepia tone. Contrarily, in HDR materials, the television fell into the other extreme—the excess of blue created an unnatural, cold effect. However, it wasn’t the whimsical white balance that was the biggest problem with this TV. The real culprit, responsible for the previously described issues, was hidden deeper. It turned out that the Q80FUX had completely misaligned gamma values and, crucially for HDR, a poorly managed EOTF curve. It was these erroneous factory settings that caused notorious clipping of the brightest parts of the image, applying that characteristic milky filter over them. Thus, we found the source of the problem. This state of affairs led to overall, significant color errors that were easy to catch even for an untrained eye. Like every television we tested, we decided to calibrate this model as well, and you can find the results of those adjustments in the next paragraph.

After calibration, the movie mode gained a completely new quality. The issue of pink tint, which had previously been clearly visible, especially in bright scenes, was effectively eliminated. Colors began to look much more natural, and the white balance no longer dominated the rest of the image. It was no longer the same exaggerated “box picture” – everything gained coherence and a cinematic character. Additionally, the tendency of the television to slightly brighten scenes, previously visible in the EOTF curve analysis, was partially corrected. Of course, this was within the limits of what the design allows without local dimming – it’s hard to speak of perfect brightness management here. Nevertheless, the final effect was definitely closer to what one would expect from a mode called Filmmaker.

The results of our calibration efforts must, unfortunately, be considered twofold. Overall, the image is indisputably better than before the corrections, but the biggest winner of this process turned out to be SDR content. It is here, after clarifying the gamma and white balance graphs, that we obtained results that can confidently be called very good. After the setup, the Q80FUX truly shines in standard dynamics, showing only slight errors in the most challenging skin tone reproductions. Unfortunately, the weakest link still remains HDR content. And here lies the paradox: even though we managed to calibrate the white balance almost to perfection, the overall color errors still remain at a fairly high level. The reason is that the television still interprets the static HDR10 metadata "in its own way," stubbornly enforcing that unfortunate washed-out image effect, which inevitably leads to significant distortions. Although we successfully eliminated the factory excess of blue color, due to this electronic interference, the screen can still tend to fall into somewhat too cold tones. This television just has it this way.

The LS03F is equipped with the NQ4 processor, which is responsible for improving image quality—especially in lower-quality materials. In practice, it works surprisingly well, particularly with older content and recordings with lower resolution. Activating the "noise reduction" feature yields noticeable effects. The television effectively smooths tonal transitions and removes digital noise that can appear in darker areas of the image. Compared to previous generations, there is a clear improvement—previously, this feature often smoothed everything too much, including details that it shouldn't have removed. In this year's model, the smoothing still occurs, but it is done in a much more acceptable manner. Textures of materials, skin, or fabric details are no longer so heavily muted as before—the image retains more naturalness. However, this does not change the fact that film grain is still removed by the television, which may not be to everyone's liking. On the other hand, it is no longer as aggressive an intervention as in previous models. It is also worth mentioning that the LS03F may struggle with very weak signals—such as recordings from VHS tapes or video in low resolution. In such cases, we noticed slight clipping of the image at the edges—so-called overscan. This can lead to situations where a small part of the image (e.g., subtitles at the bottom edge) gets cut off.

If there is one area where Haier clearly shows that it has quite a bit to catch up on compared to the market leaders, it is digital image processing. The upscaling, well... is just okay. And that's about all that can be said about it. It does what it is supposed to do: it ensures that lower resolution signals don't scare you with harsh pixelation on the screen and don't look like an overly enlarged postage stamp. However, it is far from the finesse and "intelligent" sharpening that more experienced players in this market have developed over the years. The biggest drawback of the Q80FUX software, however, is the almost complete lack of additional "cleaning" and smoothing functions for the image. The receiver does not offer any noise reduction or gradient enhancement mechanisms. This means that with older or more heavily compressed materials, we simply have to accept that any imperfections in tonal transitions or color blending, which we mentioned earlier, will constantly accompany us during the viewing.

A novelty in The Frame for 2025 is the panel with a refresh rate of 144 Hz. Yes – in a television primarily associated with displaying artwork, you can now not only watch Van Gogh but also comfortably play on a console or follow dynamic sports action. This is a definite step towards greater versatility. In the case of Samsung films, as usual in models with a 120 Hz panel and above, it allows you to adjust motion smoothness according to your own preferences. You can set a more cinematic representation while maintaining frame rate or opt for full motion smoothing. The range of options is wide, allowing you to tailor the effect to your taste – whether the viewing experience is meant to resemble classic cinema or a presentation on a modern theater panel.

*this part of the test refers to the model LS03FAU in sizes 55 and 65 inches, which is equipped with a 144Hz panel; the 43 and 50-inch sizes have 60Hz panels, and therefore perform much worse in terms of motion smoothness.

The issue of motion fluidity and blurring is largely predetermined by the use of a 60Hz panel, which naturally makes it difficult to recommend this receiver to enthusiasts of very dynamic content. Fortunately, in the Q80FUX, we find a few options (though, as we will see shortly, actually only one) designed to improve the experience with older film productions. There is a "De-Judder" slider available, which indeed affects the smoothness of the image and allows us to adjust it to our preferences: from raw, cinematic frame rates to a more theatrical, smoothed presentation. However, a genuine surprise awaits us right next to it in the menu. There is also a second slider, supposedly dedicated to eliminating blur – this is a feature we usually encounter in 120Hz panels, aimed at combating motion blur in sports. However, as expected, recalling memories from testing the K85F model, here too this slider is merely a facade. Moving it does absolutely nothing to the image and it simply looks like an oversight by the product engineers who left a non-functional option in the software for this type of panel.

As we mentioned earlier – although The Frame is likely displaying images and artwork most of the time, Samsung recognized that a Van Gogh enthusiast could just as well be an avid gamer. And it must be admitted that The Frame 2025 has almost everything it needs to become a full-fledged gaming TV.

On board, we find support for ALLM (Auto Low Latency Mode) and variable refresh rate (VRR) thanks to the implementation of one HDMI 2.1 port. The TV handles lower resolutions at higher refresh rates with ease and features an advanced Game Bar – already known from other Samsung models – which allows for a quick overview and change of the most important gaming-related settings. And for that, it earns extra points from us. The proprietary motion smoothing feature, Auto Motion Plus Game, also deserves a mention, which – and it’s worth emphasizing – works without boosting input lag. Samsung remains the only manufacturer that has managed to implement this feature in a practically unnoticeable way in terms of delays. The result? Much better fluidity in games, especially those that struggle to maintain a steady 60 frames. This solution can genuinely improve gameplay comfort in more demanding titles – especially on consoles that don’t always manage full fluidity, particularly in AAA games.

As for the downsides – the absence of Dolby Vision we already treat as a standard in Samsung TVs, so there’s not much to complain about here. The problem, however, is something completely different. In the latest version of the Tizen system, the HGiG option has disappeared. Literally – it’s gone. This is a significant hindrance when configuring the console for proper HDR content display in games. It’s hard to understand why such a decision was made, but one thing is for sure – it should be fixed as soon as possible. We are talking about a brand that has set standards in gaming on TVs for years. If HGiG returns – and we hope that it will – The Frame LS03F can confidently aspire to the title of a true gaming TV. Not only as a wall decoration but as a device that really provides enjoyment in gaming.

[UPDATE] We have updated our tests of Samsung TVs from the 2025 lineup due to the release of software version 1131, which has restored the critical gaming feature HGiG.

Stepping into the gaming territory, the Haier Q80FUX proves to be quite a decent companion for the "casual gamer." On board, we find today’s highly desired features like VRR (variable refresh rate) and ALLM (automatic low latency mode). However, the biggest surprise is something else. Although we are not dealing with a 4K@120Hz panel, the TV can accept and display a 120Hz signal at a lower resolution (Full HD). This is a very useful feature, allowing the conscious switch of the console to a lower resolution mode in exchange for significantly higher fluidity, which is a perfectly acceptable compromise in the gaming world.

We won’t particularly complain about the lack of extras like the "Game Bar," as it’s just a nice addition. The most concerning issues arise when we enter the world of HDR in games. Due to the fact that the TV constantly adapts the signal "in its own way," setting the brightness on the console according to the HGIG standard is nearly impossible to accomplish as per the instructions. Worse still, in the Dolby Vision mode for games, the input lag rises to about 50 ms, which is a high enough value that essentially makes this mode unusable. However, generally, we wouldn’t recommend gaming on this TV in HDR mode, so these aren’t such serious shortcomings. The most pleasing aspect is the presence of 120Hz in Full HD, which makes the Q80FUX quite a nice TV for the occasional gamer.