Samsung S90H is a TV that simply makes a spectacular impression. The combination of OLED's absolute blacks, high brightness, and excellent motion sharpness delivers a picture that's hard to look away from. And that's exactly what we expect from a good OLED TV. The matte anti-reflective coating also works very well. Reflections on a sunny day stop being a major problem, and thanks to the presence of a traditional polarizer black doesn't shift as much toward grayish-burgundy tones as with the QD-OLED variant. Add to that the blazing-fast Tizen, an excellent set of gaming features led by Game Motion Plus, and surprisingly good, full-bodied sound from the built-in speakers. Any weaknesses? Of course. Tone transitions aren't quite as perfect as on QD-OLED, and viewing angles remain slightly worse. In practice, though, these are mostly minor quibbles, especially since WOLED also has its own advantages, particularly in a bright room, where it preserves black levels and color saturation better. Overall, the QD-OLED variant still comes out slightly ahead, but this time the difference isn't as pronounced as it was a year ago. For most people that won't be the deciding factor when choosing a TV. So our advice is: rather than obsessing over the panel type, pick the size that best fits the room. Whether you buy the WOLED or QD-OLED version, you'll get a mature, versatile, and well-balanced TV. As every year, the S90H series has a guaranteed place among the most cost-effective OLEDs of 2026.