Samsung, what have you actually done? The S90H is a TV that won us over practically from the first minutes. If you want a short answer to whether it's worth the money, we’ll be blunt: yes, absolutely. The combination of perfect, organic black with very high brightness and the vivid colors of the QD-OLED panel creates an effect that wows you from the first time you turn it on. Choosing a matte finish proved to be a perfect decision. No more constant battles with the blinds or seeing your own reflection on a sunny day. Sure, purists like us will notice that in a heavily sunlit room the blacks can slightly shift toward grayish-maroon tones, but daytime usability here is invaluable. Most importantly, in the evening and at night the picture still delivers everything we love about OLEDs: perfect black, excellent contrast, and amazing depth. Add to that a fast, refined Tizen system and an almost complete package of gaming features led by Game Motion Plus. The result is an exceptionally complete TV where minor software niggles don't change the overall, very positive impression. So does the S90H have any serious downside? As far as the TV itself is concerned, it's hard to point to anything that would really spoil its appeal. The biggest reservation is more about Samsung's policy. To this day it's hard for us to understand why such a great QD-OLED panel is available only in the 77-inch model we tested, with the HAT suffix in the name. Maybe that will change in the future, but for now that's how it stands. So if you're aiming exactly for this variant, there's no need to hesitate. The Samsung S90H in the 77-inch QD-OLED version is one of the most exciting TVs of the year. Once the early-adopter tax drops and stronger promotions arrive, it could become one of the most cost-effective OLEDs on the market, and quite possibly one of 2026's biggest bestsellers.