Samsung S90D / S94D 48" (WRGB OLED) vs Sony Bravia 3 50' (VA)

In the tested movie scenes, the Samsung S90D delivers impressive brightness levels, exceeding 800 nits in the first four shots—a very strong result. In the final shot, featuring a full-screen burst of sunlight, brightness drops to approximately 400 nits, which is still acceptable. Notably, larger versions of this model exceed 1,000 nits, offering even more impressive performance. Additionally, the colour space coverage of DCI-P3 at 97% ensures rich and realistic colour reproduction, greatly enhancing image quality. For those considering the size of the S90D, it is worth noting that larger variants with QD-OLED panels deliver even better HDR performance, making them an excellent choice for those seeking optimal visual fidelity.

Interestingly, in the 50-inch version, the Bravia 3 performs slightly better in terms of brightness than its larger variants. In measurements, it achieved around 370 nits, which still aren't values that can compete with top-end televisions, but enough to speak of a semblance of HDR effect. For some users, this level will be acceptable, while others will view it as typical for SDR content, where spectacular bursts or strong contrasts are not expected. It must be clearly stated that the Bravia 3 is not a television for those who want to extract maximum quality from the most challenging film materials.

However, this does not mean that everything is mediocre. Sony equipped this model with an additional PFS filter, which works similarly to solutions used in QLED televisions. As a result, the coverage of the DCI-P3 color palette increased to over 91 percent. In everyday use, this means livelier, more saturated colors and a more pleasing image texture. Even if strong lighting effects are lacking, movies and series can look significantly more attractive than in its predecessor, the X75WL.

The Samsung S90D television has been tested in Filmmaker mode, which offers good colour reproduction, although with some imperfections that may be noticeable to more demanding users. This mode may seem too warm, and users who switched from Standard mode may experience a slight shock. It is worth noting that this state of affairs is caused by poor settings, for example, in the white balance, rather than the Filmmaker mode itself. In both SDR and HDR content, the device shows drops in blue colour, causing colours to become warmer than they should be. In practice, this means that some shades, such as sky blue or skin tones, may appear less natural and more tinged with pink or yellow. The Colour Checker test confirms these deviations, showing shifts towards warmer tones. In SDR content, the gamma graph indicates slight fluctuations, causing the image to be minimally darker, especially in shadows. This may affect less distinct details in darker scenes. Meanwhile, in 4K HDR materials, the EOTF curve is above the recommended line, which leads to some parts of the image being displayed too brightly, potentially causing clipping in the brightest areas. Overall, the Samsung S90D presents a solid picture straight out of the box, but for the best results, especially with more demanding content, additional calibration is recommended.

We primarily tested the Sony Bravia 3 in movie mode, which immediately proved to be the best choice among the factory settings. It's not a perfect picture, but compared to eco mode, which the TV suggests right out of the box, the difference is clear and positive. In movie mode, one can notice a certain problem: the picture seems too warm, which results from a lack of blue in the white balance. Despite this, in SDR content, the final effect can still be considered quite decent and satisfactory for everyday viewing. Much more serious errors appear in HDR materials. The Color Checker analysis showed significant deviations, and poor brightness management, combined with limited color gamut coverage, further exposes the shortcomings of the picture in this mode. All this makes HDR on the Bravia 3 look unconvincing and can spoil the impression left by the quite decent SDR content settings. Fortunately, this is not a hopeless situation. All sorts of errors can be somewhat mitigated, and some can even be completely corrected through professional calibration. That’s why we decided to see how the TV would perform after such adjustments.

After calibration, the S90D TV delivers an even more impressive performance in movie mode. The white balance for both HD and 4K HDR content is now nearly perfect. While there are still some minor imperfections, they are so subtle that they don't significantly impact the overall image quality. The colours are more balanced, offering a natural depiction of details, especially in scenes that require precise colour accuracy.

It's important to note that the 48-inch model features a WOLED panel, which differs from the larger sizes. This results in a smaller coverage of the wide colour gamut, meaning it doesn't offer the same rich colours as the 65-inch version, which is equipped with a QD-OLED panel.

Contrast has also seen a substantial improvement. The gamma curve after calibration is much closer to the ideal line, achieving a better balance between bright and dark areas of the image. The EOTF curve, which previously showed issues with overly bright scenes, now performs much better, retaining more detail in the bright sections of the image, especially in HDR content.

The calibration allowed us to extract significantly more from the Bravia 3 than we could have expected at the beginning. Most importantly, we managed to address the deficiency of blue, which previously caused a noticeable warming of the image. After a slight adjustment in the white balance, most of the errors in the Color Checker measurements for SDR content practically disappeared. The shades of white gained naturalness, and the brightness management in gamma stabilized to a level nearly ideal, not exceeding the threshold of human eye perception. One can therefore confidently say that in SDR content, after a few adjustments in settings, the Bravia 3 performs really impressively. Much worse, though still definitely better than before calibration, is its performance with HDR content. The white balance has been brought under control, but the limitations of the IPS panel are insurmountable. The lack of local dimming means that even the smallest elements can be overexposed, which is immediately noticeable. Color-wise, the effect is also improved, although far from perfect – many errors still exceed four, or even five delta E units, meaning they remain visible to the human eye. It was already clear that the Bravia 3 is not a television designed to impress with HDR quality. Nevertheless, it is gratifying that in SDR content, after calibration, the image can look truly great, and in this category, the television surprised us positively.

The S90D TV excels in smoothing tonal transitions, offering natural and seamless colour shifts. Thanks to its advanced technology, it ensures a smoother visual experience overall. The noise reduction feature can further enhance tonal transitions, making it beneficial in certain situations. However, it’s important to note that enabling noise reduction may also smooth out the film grain, which can detract from the cinematic feel. For this reason, it's advisable to use the feature sparingly, preserving the natural grain that adds depth and authenticity to the content.

Samsung continues to impress with its scaling capabilities, with the S90D effectively processing lower-resolution content. The image is sharp and clear, maintaining proper outlines and presenting details accurately. For example, tree branches are rendered well, with no noticeable jagged edges that would compromise image quality. Thanks to the effective scaling, even lower-resolution materials are displayed attractively, making it a great choice for users who enjoy content from diverse sources, such as regular antenna or cable television.

Bravia 3 brings something more to the Sony TV family than just a common name. It stands out primarily for its ability to enhance the quality of weaker materials thanks to the processor used. Of course, we won't find the advanced XR chip known from more expensive models here, but still, it must be admitted that the image at lower resolutions looked surprisingly good. The upscaling worked effectively, and most parts of the screen were free from the typical excessive edge jaggedness found in budget constructions. The feature that improves the fluidity of tonal transitions is also noteworthy. In the high setting, it works really well, effectively masking gradation imperfections without significant loss of detail. It does happen that the algorithm overly smooths elements that should remain sharp - for example, faces - however, in general, the effect is beneficial. The best results were achieved precisely at the highest setting, and this option could be recommended to people watching lower quality content.

The S90D TV features a 120 Hz panel, which can be "overclocked" to 144 Hz with the appropriate PC setup, delivering exceptional motion fluidity. Samsung has long offered a range of image clarity settings on a ten-point scale, allowing users to fine-tune the display to their liking. In the UFO test, the OLED panel ensures no ghosting, with pixel response being instantaneous and perfectly capturing dynamic movements. OLED technology, in this regard, is considered one of the best on the market. The image remains incredibly sharp and detailed, even during fast-paced action, making the S90D TV a top choice for gamers and sports fans alike.

The fluidity of motion has never been a strong point of televisions equipped with 60 Hz panels, and the Bravia 3 is no exception. Nevertheless, Sony has added something that may appeal to those who are more sensitive to the way images are displayed. We are talking about the proprietary motion smoother, Motion Flow, which gives users a lot of adjustment options. Thanks to it, the image can become smoother, almost theatrical, or you can stick with a more cinematic style characterized by the jaggedness that many people simply associate with the filmic atmosphere. These features work for content with lower frame rates, such as movies and series recorded at 24 or 30 frames per second, which are the materials we encounter every day. This is where the motion smoother proves to be one of the most important features in everyday use of the television, and here the Bravia 3 performs really well.

The S90D TV is perfectly designed with gamers in mind, offering four HDMI 2.1 ports that support features such as Auto Low Latency Mode (ALLM), Variable Refresh Rate (VRR), and HGIG (HDR Gaming Interest Group). These technologies ensure smoother gameplay and faster screen response, enhancing comfort during extended gaming sessions. The Game Bar feature also provides convenient access to settings like aspect ratio, which can be particularly useful for different game types. For PC users, the television offers an impressive refresh rate of 144Hz, with Nvidia and AMD graphics cards supporting G-Sync and FreeSync, further boosting image smoothness. While the lack of Dolby Vision support may be a limitation, it’s worth noting that this technology is less commonly used in gaming compared to movies. Nevertheless, the S90D still provides excellent features for gamers, making it a top choice for those seeking high-quality visuals and advanced gaming technologies.

Bravia 3 is not equipment for e-sports players or fans of late-night marathons with a controller in hand. The lack of 120 Hz refresh rate and HDMI 2.1 ports closes the topic before it even gets a chance to develop. This is a television for a casual gamer who will play FIFA or racing games after work, not for someone who measures every frame in a spreadsheet. Nevertheless, Sony has added a few nice extras to make it feel less bare. ALLM works as it should, automatically switching the television to game mode (low latency). There's even a simple Game Bar that is clear. However, the biggest curiosity here is the PlayStation Portal app. Thanks to it, you can launch games from PS5 wirelessly and see them immediately on the television screen. It sounds great, but it only takes a few minutes to feel significant lag. In our opinion, it's more of a showcase of capabilities than something you can reliably use every day. If someone really wants to play, it's better to connect the console with an HDMI cable and forget about wireless issues.