Samsung S90D / S94D 48" (WRGB OLED) vs Samsung Q8F

In the tested movie scenes, the Samsung S90D delivers impressive brightness levels, exceeding 800 nits in the first four shots—a very strong result. In the final shot, featuring a full-screen burst of sunlight, brightness drops to approximately 400 nits, which is still acceptable. Notably, larger versions of this model exceed 1,000 nits, offering even more impressive performance. Additionally, the colour space coverage of DCI-P3 at 97% ensures rich and realistic colour reproduction, greatly enhancing image quality. For those considering the size of the S90D, it is worth noting that larger variants with QD-OLED panels deliver even better HDR performance, making them an excellent choice for those seeking optimal visual fidelity.

In terms of brightness, the Samsung Q8F performs surprisingly well for a television without local dimming. It measures up to 500 nits, which practically means that most movie and series scenes look pleasant, and it definitely cannot be accused of lacking the "HDR effect." In films like Life of Pi or The Meg, the screen was able to glow and deliver light effects at a satisfying level. It struggles more during challenging moments—with dark frames containing single bright points. The global dimming used causes the television to darken the image to maintain deep blacks, but at the cost of detail brightness. This is clearly visible in the scene from Sicario 2, where the helicopter lights dropped to around 200 nits. This is a conscious design decision that gives the impression of deeper blacks but somewhat takes away from the brilliance of individual elements, and this should simply be kept in mind. When it comes to color reproduction, the Q8F utilizes quantum dot technology, which broadens the color range. A DCI-P3 coverage of 91% can be considered a decent result, although it is not a record-breaking achievement compared to other QLEDs.

The Samsung S90D television has been tested in Filmmaker mode, which offers good colour reproduction, although with some imperfections that may be noticeable to more demanding users. This mode may seem too warm, and users who switched from Standard mode may experience a slight shock. It is worth noting that this state of affairs is caused by poor settings, for example, in the white balance, rather than the Filmmaker mode itself. In both SDR and HDR content, the device shows drops in blue colour, causing colours to become warmer than they should be. In practice, this means that some shades, such as sky blue or skin tones, may appear less natural and more tinged with pink or yellow. The Colour Checker test confirms these deviations, showing shifts towards warmer tones. In SDR content, the gamma graph indicates slight fluctuations, causing the image to be minimally darker, especially in shadows. This may affect less distinct details in darker scenes. Meanwhile, in 4K HDR materials, the EOTF curve is above the recommended line, which leads to some parts of the image being displayed too brightly, potentially causing clipping in the brightest areas. Overall, the Samsung S90D presents a solid picture straight out of the box, but for the best results, especially with more demanding content, additional calibration is recommended.

We decided to check the Filmmaker mode because it provided us with the best picture right out of the box. However, this does not mean it was perfect. The white balance had too much blue and red tint, causing the white to take on a slight purple-pink hue. Such an imbalance affected the visibility of practically all colors, as can be seen in the comparison photo below. The brightness characteristic in SDR content was quite well adjusted, although in HDR materials, we noticed that the television did not always manage its global dimming—at times, the screen was too dim, while at other times it suddenly brightened. Fortunately, issues related to colors can be effectively corrected with calibration tools, so we decided to get to work.

After calibration, the S90D TV delivers an even more impressive performance in movie mode. The white balance for both HD and 4K HDR content is now nearly perfect. While there are still some minor imperfections, they are so subtle that they don't significantly impact the overall image quality. The colours are more balanced, offering a natural depiction of details, especially in scenes that require precise colour accuracy.

It's important to note that the 48-inch model features a WOLED panel, which differs from the larger sizes. This results in a smaller coverage of the wide colour gamut, meaning it doesn't offer the same rich colours as the 65-inch version, which is equipped with a QD-OLED panel.

Contrast has also seen a substantial improvement. The gamma curve after calibration is much closer to the ideal line, achieving a better balance between bright and dark areas of the image. The EOTF curve, which previously showed issues with overly bright scenes, now performs much better, retaining more detail in the bright sections of the image, especially in HDR content.

After calibration, we managed to correct the white balance almost to perfection. Older SDR content looks stunning — most errors are within a threshold of 2, which is definitely below the human eye's perception limit. In HDR, we also brought the white balance to the correct level, but a different problem arises here. So why are there still relatively large errors in color reproduction? This is mainly due to the limited color palette and the way the television manages brightness. The applied global dimming technique does not give the user control in the settings, so when analyzing the EOTF curve in HDR films, it is clear that the Q8F can independently modify luminance. This can be considered a certain limitation, but despite this, the image after calibration is still much more enjoyable than in the factory version.

The S90D TV excels in smoothing tonal transitions, offering natural and seamless colour shifts. Thanks to its advanced technology, it ensures a smoother visual experience overall. The noise reduction feature can further enhance tonal transitions, making it beneficial in certain situations. However, it’s important to note that enabling noise reduction may also smooth out the film grain, which can detract from the cinematic feel. For this reason, it's advisable to use the feature sparingly, preserving the natural grain that adds depth and authenticity to the content.

Samsung continues to impress with its scaling capabilities, with the S90D effectively processing lower-resolution content. The image is sharp and clear, maintaining proper outlines and presenting details accurately. For example, tree branches are rendered well, with no noticeable jagged edges that would compromise image quality. Thanks to the effective scaling, even lower-resolution materials are displayed attractively, making it a great choice for users who enjoy content from diverse sources, such as regular antenna or cable television.

Let's see how the Q8F handles older content, which often has poor quality. Let's start with the positives: the upscaling, which means raising the image to a higher resolution, works really well. The TV handles both classic television and materials from YouTube without giving the impression that we are dealing with something completely unattractive. Materials in very low resolutions, such as 576p, perform worse — the image can be cropped, and unfortunately, the overscan phenomenon cannot be turned off. However, the digital processing itself looks worse too. The noise reduction function, instead of removing unwanted interference, smooths out almost everything: film grain (which is desirable for many viewers) disappears along with the texture of the image, and the faces of the actors begin to resemble characters from cheap Turkish soap operas. It is therefore hard to consider this option useful — it's best to leave it completely turned off. Perhaps Samsung will refine the operation of this feature in updates, but for now, it’s difficult to regard it as anything other than an unnecessary addition.

The S90D TV features a 120 Hz panel, which can be "overclocked" to 144 Hz with the appropriate PC setup, delivering exceptional motion fluidity. Samsung has long offered a range of image clarity settings on a ten-point scale, allowing users to fine-tune the display to their liking. In the UFO test, the OLED panel ensures no ghosting, with pixel response being instantaneous and perfectly capturing dynamic movements. OLED technology, in this regard, is considered one of the best on the market. The image remains incredibly sharp and detailed, even during fast-paced action, making the S90D TV a top choice for gamers and sports fans alike.

Due to the 60 Hz panel, it's hard to call the Q8F a television made for gaming or watching sports. The panel isn't particularly fast, making motion blur clearly visible. If you were counting on spectacular, almost "stadium-like" experiences during broadcasts, you might feel a slight disappointment. Fortunately, in the case of movies and series, Samsung has not abandoned motion smoothing features. This is nothing other than a motion smoother that allows improving the fluidity of productions recorded at 24 or 30 frames per second. Thanks to this, one can decide whether they prefer a smoother, "television" image or to maintain a cinematic quality. It all depends on the viewer's preferences, and the ability to adjust this parameter is undoubtedly a plus.

The S90D TV is perfectly designed with gamers in mind, offering four HDMI 2.1 ports that support features such as Auto Low Latency Mode (ALLM), Variable Refresh Rate (VRR), and HGIG (HDR Gaming Interest Group). These technologies ensure smoother gameplay and faster screen response, enhancing comfort during extended gaming sessions. The Game Bar feature also provides convenient access to settings like aspect ratio, which can be particularly useful for different game types. For PC users, the television offers an impressive refresh rate of 144Hz, with Nvidia and AMD graphics cards supporting G-Sync and FreeSync, further boosting image smoothness. While the lack of Dolby Vision support may be a limitation, it’s worth noting that this technology is less commonly used in gaming compared to movies. Nevertheless, the S90D still provides excellent features for gamers, making it a top choice for those seeking high-quality visuals and advanced gaming technologies.

[UPDATE] We have updated our 2025 Samsung TV reviews following the release of firmware version 1131, which officially restores the essential HGiG (HDR Gaming Interest Group) support.

It is not entirely clear what Samsung has mixed up this year with its televisions, but the Q8F is not free from all the confusion with updates and shortcomings. While its older cousin, the Q67D, could still be recommended to casual gamers with a clear conscience, it's hard to find a reason to do so here. Aside from the automatic game mode and the attractively designed Game Bar, we practically get nothing that could attract gamers. The lack of proper HGiG implementation is a big problem, especially since function simply disappeared after the 1126 update. The issue with VRR is even worse. Although it is featured in the manufacturer's brochures and appears in the Game Bar, we couldn't activate it. The Xbox Series X console did not allow it to be activated at all, and the option remained grayed out and inactive. It's hard to praise such a television even to casual gamers, which is a shame because Samsung has had a strong bargaining chip in the gaming segment for years.