Samsung S90D / S94D 48" (WRGB OLED) vs LG UA75006LA (VA)

In the tested movie scenes, the Samsung S90D delivers impressive brightness levels, exceeding 800 nits in the first four shots—a very strong result. In the final shot, featuring a full-screen burst of sunlight, brightness drops to approximately 400 nits, which is still acceptable. Notably, larger versions of this model exceed 1,000 nits, offering even more impressive performance. Additionally, the colour space coverage of DCI-P3 at 97% ensures rich and realistic colour reproduction, greatly enhancing image quality. For those considering the size of the S90D, it is worth noting that larger variants with QD-OLED panels deliver even better HDR performance, making them an excellent choice for those seeking optimal visual fidelity.

The LG UA7500 with a VA panel has a brightness that hovers around 350 nits, which, by today’s standards, isn't very impressive. It's hard to talk about a true HDR experience here – most content looks more like classic SDR with a slight attempt at highlights enhancement. One advantage is that regardless of the test pattern, the effect remained relatively stable. However, we noticed that in very extreme scenes with a lot of fine detail, the television can slightly dim the image to achieve better black levels, but this comes at the cost of visibility of bright effects. Additionally, it should be noted that the UA7500 is not equipped with any extra technologies for expanding color. It is neither a QLED panel nor a PFS LED, which is why the coverage of the DCI-P3 color palette is only 80%, causing many HDR movies to appear flat and not fully represent the variety of colors.

The Samsung S90D television has been tested in Filmmaker mode, which offers good colour reproduction, although with some imperfections that may be noticeable to more demanding users. This mode may seem too warm, and users who switched from Standard mode may experience a slight shock. It is worth noting that this state of affairs is caused by poor settings, for example, in the white balance, rather than the Filmmaker mode itself. In both SDR and HDR content, the device shows drops in blue colour, causing colours to become warmer than they should be. In practice, this means that some shades, such as sky blue or skin tones, may appear less natural and more tinged with pink or yellow. The Colour Checker test confirms these deviations, showing shifts towards warmer tones. In SDR content, the gamma graph indicates slight fluctuations, causing the image to be minimally darker, especially in shadows. This may affect less distinct details in darker scenes. Meanwhile, in 4K HDR materials, the EOTF curve is above the recommended line, which leads to some parts of the image being displayed too brightly, potentially causing clipping in the brightest areas. Overall, the Samsung S90D presents a solid picture straight out of the box, but for the best results, especially with more demanding content, additional calibration is recommended.

The Filmmaker mode on the LG UA7500 performs better than one might expect from such a budget TV, but let's not get carried away with the praise. The picture is put together quite sensibly and at first glance is not irritating; however, its weaknesses quickly start to show. This is most apparent in scenes with bright points – lamps in the background or reflections of light on the skin are clearly exaggerated. Characters' faces often look unnatural, as if they have been "burned out." Additionally, the default gamma settings brighten even the smallest details, causing the image to lose subtlety in darker areas. Nevertheless, the fact remains that, for its price range, the UA7500 in factory mode provides a decent starting point. However, it's clear that without additional correction, these issues cannot be avoided, which is why – as with other TVs – we decided to check what could be achieved after calibration.

After calibration, the S90D TV delivers an even more impressive performance in movie mode. The white balance for both HD and 4K HDR content is now nearly perfect. While there are still some minor imperfections, they are so subtle that they don't significantly impact the overall image quality. The colours are more balanced, offering a natural depiction of details, especially in scenes that require precise colour accuracy.

It's important to note that the 48-inch model features a WOLED panel, which differs from the larger sizes. This results in a smaller coverage of the wide colour gamut, meaning it doesn't offer the same rich colours as the 65-inch version, which is equipped with a QD-OLED panel.

Contrast has also seen a substantial improvement. The gamma curve after calibration is much closer to the ideal line, achieving a better balance between bright and dark areas of the image. The EOTF curve, which previously showed issues with overly bright scenes, now performs much better, retaining more detail in the bright sections of the image, especially in HDR content.

We noticed the greatest improvement when calibrating the mode intended for daily SDR content. We managed to smooth the white balance in an acceptable way and tackle the issue of excessive brightening of small elements by the gamma characteristic. As a result, the image gained the consistency and naturalness that were lacking in the factory settings. After such correction, we can confidently state that for daily television content, programs, or materials from YouTube, the LG UA7500 performs really well – especially after professional calibration. The situation is somewhat different for HDR content. Here, the calibration did allow us to tame the white balance and slightly improve brightness management, but the limitations of the design are immediately apparent. The lack of additional filters to widen the color palette means that the most vivid colors appear flat, and the image does not have the intensity we would expect from good HDR. In SDR, the UA7500 performs quite decently, but in HDR – despite corrections – it remains far behind, and this is a characteristic that one must accept when choosing this television.

The S90D TV excels in smoothing tonal transitions, offering natural and seamless colour shifts. Thanks to its advanced technology, it ensures a smoother visual experience overall. The noise reduction feature can further enhance tonal transitions, making it beneficial in certain situations. However, it’s important to note that enabling noise reduction may also smooth out the film grain, which can detract from the cinematic feel. For this reason, it's advisable to use the feature sparingly, preserving the natural grain that adds depth and authenticity to the content.

Samsung continues to impress with its scaling capabilities, with the S90D effectively processing lower-resolution content. The image is sharp and clear, maintaining proper outlines and presenting details accurately. For example, tree branches are rendered well, with no noticeable jagged edges that would compromise image quality. Thanks to the effective scaling, even lower-resolution materials are displayed attractively, making it a great choice for users who enjoy content from diverse sources, such as regular antenna or cable television.

The LG UA7500 with a VA panel has shown a really good performance in this category. The image scaling from Full HD content or even SD was surprisingly smooth. The picture looked smooth, edges weren't excessively jagged, and the television maintained a significant amount of detail, which meant that even older movies didn't lose their character. It particularly excelled with faces – there were no artificial contours or the "mask" effect, which often occurs in cheaper models. The way the television handled tonal transitions in lower-quality materials is also noteworthy. Thanks to digital processing, colors didn't blend together, and gradients looked natural and smooth. There was no intrusive image smoothing or loss of cinematic grain. This makes the UA7500 great for everyday content – from terrestrial television, through sports, to YouTube, where we often watch materials in various resolutions.

The S90D TV features a 120 Hz panel, which can be "overclocked" to 144 Hz with the appropriate PC setup, delivering exceptional motion fluidity. Samsung has long offered a range of image clarity settings on a ten-point scale, allowing users to fine-tune the display to their liking. In the UFO test, the OLED panel ensures no ghosting, with pixel response being instantaneous and perfectly capturing dynamic movements. OLED technology, in this regard, is considered one of the best on the market. The image remains incredibly sharp and detailed, even during fast-paced action, making the S90D TV a top choice for gamers and sports fans alike.

LG UA7500 is a television with a 60 Hz panel, so it’s hard to expect any awe in this category. It’s more of a screen intended for everyday content or an evening movie session rather than for following dynamic sports events or playing action games. It’s clear that the manufacturer directed this model specifically to that group of consumers – and in that regard, it performs correctly. We have the TruMotion function at our disposal, which is a motion smoother. It’s simple, has only one slider, but it can make a noticeable difference. At lower settings, the image appears more raw and cinematic, while at higher values, motion becomes smoother and more pleasing to the eye.

The S90D TV is perfectly designed with gamers in mind, offering four HDMI 2.1 ports that support features such as Auto Low Latency Mode (ALLM), Variable Refresh Rate (VRR), and HGIG (HDR Gaming Interest Group). These technologies ensure smoother gameplay and faster screen response, enhancing comfort during extended gaming sessions. The Game Bar feature also provides convenient access to settings like aspect ratio, which can be particularly useful for different game types. For PC users, the television offers an impressive refresh rate of 144Hz, with Nvidia and AMD graphics cards supporting G-Sync and FreeSync, further boosting image smoothness. While the lack of Dolby Vision support may be a limitation, it’s worth noting that this technology is less commonly used in gaming compared to movies. Nevertheless, the S90D still provides excellent features for gamers, making it a top choice for those seeking high-quality visuals and advanced gaming technologies.

LG UA7500 is a television that can be safely recommended to "casual" gamers. While it does not have a 120 Hz panel or HDMI 2.1 ports, so fully utilizing the potential of modern consoles is out of the question. However, the manufacturer has taken care to include a few extras that can make gaming more enjoyable. Notably, the Game Bar deserves mention – a very nicely designed panel where you can quickly view and change the most important settings. From this panel, we have access to features such as ALLM (automatic switching to game mode) and frame synchronization, which is VRR. The range of VRR is limited – it works from 48 to 60 Hz – but the mere presence of this feature in such an affordable television leaves a positive impression.

Additionally, there is support for HGiG, which is HDR calibration mode for gaming. It sounds good, but based on testing experiences, we already know that with the UA7500, this option doesn't make much sense. The television does not handle HDR very well, so paradoxically we achieved better results with this mode turned off. This is another signal that the UA7500 is more of a screen for occasional gamers who value simplicity and convenience rather than for those looking for full immersion from the latest consoles.