Samsung S90D / S94D 48" (WRGB OLED) vs Blaupunkt UGC5500S

In the tested movie scenes, the Samsung S90D delivers impressive brightness levels, exceeding 800 nits in the first four shots—a very strong result. In the final shot, featuring a full-screen burst of sunlight, brightness drops to approximately 400 nits, which is still acceptable. Notably, larger versions of this model exceed 1,000 nits, offering even more impressive performance. Additionally, the colour space coverage of DCI-P3 at 97% ensures rich and realistic colour reproduction, greatly enhancing image quality. For those considering the size of the S90D, it is worth noting that larger variants with QD-OLED panels deliver even better HDR performance, making them an excellent choice for those seeking optimal visual fidelity.

Here, we won't beat around the bush either – if you're looking for a TV strictly for cinematic HDR experiences, you've come to the wrong address. The Blaupunkt UGC5500S unfortunately is not a machine designed for such challenges. This is primarily due to its very low brightness, which we measured during our tests. A result of around 250 nits on film screens speaks for itself. It's simply too little to even talk about any real HDR effect. To be honest, everything displayed here in this format can best be considered a slightly "boosted" SDR mode. We expected this because practically every device in this price range fails in this regard, but we feel obligated to warn you. Manufacturers love to boast about HDR compatibility stickers on the boxes, but in reality, this format simply doesn't exist here – it lacks the "fuel" of brightness.

The situation is made all the more difficult for Blaupunkt because we have a panel with a very basic DCI-P3 color gamut coverage of just around 80%. You won't find any advanced coatings that enhance these capabilities (like quantum dots), making scenes that are supposed to burst with richly saturated colors appear simply desaturated on this screen. Therefore, we have a concrete piece of advice for you: do not push the HDR mode on this model. If you have the option in the streaming app settings – just turn it off. Sticking with the classic SDR mode will ensure that the TV won't try to "enhance" something that it can't handle hardware-wise.

The Samsung S90D television has been tested in Filmmaker mode, which offers good colour reproduction, although with some imperfections that may be noticeable to more demanding users. This mode may seem too warm, and users who switched from Standard mode may experience a slight shock. It is worth noting that this state of affairs is caused by poor settings, for example, in the white balance, rather than the Filmmaker mode itself. In both SDR and HDR content, the device shows drops in blue colour, causing colours to become warmer than they should be. In practice, this means that some shades, such as sky blue or skin tones, may appear less natural and more tinged with pink or yellow. The Colour Checker test confirms these deviations, showing shifts towards warmer tones. In SDR content, the gamma graph indicates slight fluctuations, causing the image to be minimally darker, especially in shadows. This may affect less distinct details in darker scenes. Meanwhile, in 4K HDR materials, the EOTF curve is above the recommended line, which leads to some parts of the image being displayed too brightly, potentially causing clipping in the brightest areas. Overall, the Samsung S90D presents a solid picture straight out of the box, but for the best results, especially with more demanding content, additional calibration is recommended.

We also took a close look at how Blaupunkt handles colors in movie mode, and here the situation is, to put it briefly, twofold. We must clearly separate what we see in the standard SDR format from what happens when HDR is turned on, as these are two completely different worlds. Let’s start with the better side of the coin. If you plan to watch classic television, YouTube, or older movies on this TV, you can count on really well-tuned colors. In our test sample, the white balance in movie mode was exceptionally accurate, which honestly surprised us. Of course, to not make it too rosy, we noticed some flaws. Looking at the gamma charts, we observed that the processor struggles with properly dimming the image in its brightest parts. Additionally, there is quite strong, at times too aggressive, red saturation, which resulted in noticeable errors in reproducing certain shades. Nevertheless, in general terms, the image in SDR is simply solid and watchable without a grimace on your face. Unfortunately, the magic fades when we re-enter the world of HDR. Here, Blaupunkt behaves as if we suddenly switched it to store mode, and in its worst form. The excess blue in the white balance is so overwhelming that it literally clashes with the eyes, ruining any realism of the scene. Furthermore, the TV interprets brightness very loosely, which, when analyzing the EOTF curve, clearly showed that for most of the time the colors appear simply washed out and lacking depth. This is, by the way, perfectly visible in the color errors that become evident in this mode. Once again, we are left with the same conclusion: Blaupunkt in SDR mode looks significantly better and more natural than in HDR, which feels forced and not properly refined.

After calibration, the S90D TV delivers an even more impressive performance in movie mode. The white balance for both HD and 4K HDR content is now nearly perfect. While there are still some minor imperfections, they are so subtle that they don't significantly impact the overall image quality. The colours are more balanced, offering a natural depiction of details, especially in scenes that require precise colour accuracy.

It's important to note that the 48-inch model features a WOLED panel, which differs from the larger sizes. This results in a smaller coverage of the wide colour gamut, meaning it doesn't offer the same rich colours as the 65-inch version, which is equipped with a QD-OLED panel.

Contrast has also seen a substantial improvement. The gamma curve after calibration is much closer to the ideal line, achieving a better balance between bright and dark areas of the image. The EOTF curve, which previously showed issues with overly bright scenes, now performs much better, retaining more detail in the bright sections of the image, especially in HDR content.

It may sound like a joke – pulling out professional measurement equipment for a television costing around a thousand zlotys / 250 dollars – but we wouldn't be ourselves if we didn't check it out. The question is: does such cheap equipment give us any room for calibration? To your surprise, the answer is yes, and absolutely so. In the Blaupunkt UGC5500S menu, we found surprisingly many options that allowed us to really work on the picture. These are not just empty sliders; they are concrete tools that enabled us to make use of our measurement sensors and software. In SDR mode, the effects were noticeable to the naked eye. We successfully eliminated the issue we mentioned earlier – that excessive, almost artificial saturation of reds. We also fixed the problem of incorrect dimming of the brightest parts of the image. After calibration, the standard format picture became much more balanced and simply correct. As for HDR, the situation was again more complicated. Although we managed to "tame" that aggressive blue tint in the white balance, it was evident that we were fighting a bit in vain. Even after changing the settings, the television still tried to intervene in the image in its own way, as if the electronics knew better than we did how the scene should look. Additionally, there's a hardware barrier that no slider can overcome – colors in HDR still remain unsaturated. This simply results from the quality of the panel itself; it physically cannot produce the most vibrant colors. To summarize this point: if any of you ask whether it’s possible to calibrate a television for "a thousand," we respond with full conviction: it is possible.

The S90D TV excels in smoothing tonal transitions, offering natural and seamless colour shifts. Thanks to its advanced technology, it ensures a smoother visual experience overall. The noise reduction feature can further enhance tonal transitions, making it beneficial in certain situations. However, it’s important to note that enabling noise reduction may also smooth out the film grain, which can detract from the cinematic feel. For this reason, it's advisable to use the feature sparingly, preserving the natural grain that adds depth and authenticity to the content.

Samsung continues to impress with its scaling capabilities, with the S90D effectively processing lower-resolution content. The image is sharp and clear, maintaining proper outlines and presenting details accurately. For example, tree branches are rendered well, with no noticeable jagged edges that would compromise image quality. Thanks to the effective scaling, even lower-resolution materials are displayed attractively, making it a great choice for users who enjoy content from diverse sources, such as regular antenna or cable television.

If you expect that the processor in this model will magically "fix" the poor quality signal from cable TV or old films from YouTube, we must disappoint you. The capabilities of this television end with absolutely basic upscaling, which is simply stretching the image to a higher resolution. It does this correctly in that the image is not blurry, but there is no talk of any intelligent sharpening or adding details. Worse still, Blaupunkt is completely devoid of any functions that reduce unwanted tonal transitions. If the material being viewed has so-called banding (ugly "steps" instead of a smooth transition of colors, e.g., in the sky), this television will display them in all their glory. Additionally, the television tends to slightly crop the edges of the image. Instead of displaying 100% of what the source sends, Blaupunkt slightly enlarges the frame, causing us to lose details located at the very edges of the screen. In summary: in the category of digital "enhancement" of the image, Blaupunkt simply performs poorly. We receive a raw, unprocessed signal with all its flaws.

The S90D TV features a 120 Hz panel, which can be "overclocked" to 144 Hz with the appropriate PC setup, delivering exceptional motion fluidity. Samsung has long offered a range of image clarity settings on a ten-point scale, allowing users to fine-tune the display to their liking. In the UFO test, the OLED panel ensures no ghosting, with pixel response being instantaneous and perfectly capturing dynamic movements. OLED technology, in this regard, is considered one of the best on the market. The image remains incredibly sharp and detailed, even during fast-paced action, making the S90D TV a top choice for gamers and sports fans alike.

When it comes to motion fluidity, Blaupunkt has nothing to defend itself with. A 60 Hz panel at this price is standard, so none of us expected a perfectly sharp image during fast action scenes or while watching a game. However, the biggest drawback of this model is that you won't find any digital smoothers in the menu. The manufacturer did not give us any room to maneuver – there's no way to smooth anything out or adjust the image to our preferences. The image is always "raw" and we receive it exactly as the source transmits it. For fans of cinematic "motion jump," this might be fine, but everyone else just has to get used to the absence of any motion support.

The S90D TV is perfectly designed with gamers in mind, offering four HDMI 2.1 ports that support features such as Auto Low Latency Mode (ALLM), Variable Refresh Rate (VRR), and HGIG (HDR Gaming Interest Group). These technologies ensure smoother gameplay and faster screen response, enhancing comfort during extended gaming sessions. The Game Bar feature also provides convenient access to settings like aspect ratio, which can be particularly useful for different game types. For PC users, the television offers an impressive refresh rate of 144Hz, with Nvidia and AMD graphics cards supporting G-Sync and FreeSync, further boosting image smoothness. While the lack of Dolby Vision support may be a limitation, it’s worth noting that this technology is less commonly used in gaming compared to movies. Nevertheless, the S90D still provides excellent features for gamers, making it a top choice for those seeking high-quality visuals and advanced gaming technologies.

When it comes to gaming on the Blaupunkt, we didn’t expect miracles and indeed – the list of features is not very long. However, there are two interesting points worth mentioning, as they may be significant for some of you at this price. The first advantage is that the TV quite efficiently detects the connected console. Thanks to the ALLM (Auto Low Latency Mode) feature, the device automatically knows when you start gaming and switches to low latency mode. This is convenient because you don’t have to fiddle with the settings every time to prevent input lag from ruining the fun. The second point is a real curiosity that surprised us. Even though it’s a 60 Hz panel, the Blaupunkt can display images at 120 Hz at Full HD resolution. Sure, we lose 4K details then, but for those playing more dynamic, online shooters where fluidity is more important than resolution, it’s a really nice and unexpected addition in such an inexpensive piece of equipment. Besides these two points, however, you won’t find anything else here. There are no advanced systems for improving fluidity for gamers or extensive gaming menu bars. It’s a simple screen for occasional gaming.