Samsung S85D vs Hisense U8Q

Brightness is an important factor in televisions, and the S85D offers a level similar to older OLED models. While it’s not outstanding in this area, it comes at a very competitive price. With peak brightness at 600 nits, HDR content looks sharp, delivering a hint of cinematic quality at home. Like many budget OLEDs, though, very bright, full-screen scenes—such as the final shot in The Meg—may cause the brightness to drop by nearly half, which is noticeable compared to pricier models. However, with 99% DCI-P3 colour coverage, the S85D delivers vibrant, accurate colours.

When it comes to HDR, Hisense U8Q shows its claws. On paper, meaning in synthetic measurement tests, the television can "score" nearly 4000 nits of peak brightness. That's a value that most models can only envy. In practice, this translates to very strong lighting effects in films – in some scenes, we managed to measure a real 1500 to 2000 nits, which is a level usually reserved for the absolute top of televisions on the market.

Of course, it's not always that perfect. With small, pinpoint elements, brightness can drop – a good example is scene number 4 from the movie Sicario 2, where instead of thousands of nits, we get around 500. But it's worth noting that the effect doesn't vanish completely – the light is still visible, and the image doesn't feel artificially dimmed. This is a typical drawback of Mini LEDs, so it's hard to consider it a significant minus.

On the huge plus side, color reproduction deserves high praise. Thanks to additional coatings that improve color saturation, the U8Q nearly covers the full DCI-P3 color space (98%), and in the case of the wider BT.2020 gamut, it achieved a score of over 80%. This is an excellent result, making HDR films look juicy, vibrant, and simply very cinematic.

The Filmmaker mode on the Samsung S85D offers the best factory settings, but it is not free from flaws, particularly noticeable in colour reproduction. The white balance chart for HD and HDR content shows clear issues – both red and blue are significantly weakened, leading to a dominance of green. The result is an unnatural yellowish glow that can affect the perception of realistic scenes. The Colour Checker test also highlights issues, with colour samples deviating from expected values – for HD materials, colours tend to be too saturated, with a noticeable shift towards green, as seen in the white balance chart. In contrast, for 4K HDR content, colours appear too dull and lack depth, diminishing the attractiveness and naturalness of the image. This effect is particularly noticeable in delicate scenes where colour precision plays a key role, which can be disappointing for discerning viewers who expect faithful reproduction of details and colour intensity.

When it comes to brightness, the gamma chart for HD content produces positives, but there is a noticeable spike at the end, exceeding a value of 2.4. Although this is not a major problem in most scenes, in more demanding sequences it can affect the clarity of bright details. For 4K content, the problematic aspect is the EOTF curve, responsible for delivering brightness. The initial part of the chart shows a small spike. This phenomenon can result in excessive boosting of brightness in the brightest areas of the image, leading to loss of detail in very bright scenes.

Although the Samsung S85D’s factory settings are reasonable, especially in Filmmaker mode, it is worth considering a manual adjustment of settings to improve some imperfections, particularly in colour reproduction.

We have to admit that when the U8Q arrived at our editorial office, we were slightly surprised… and positively so. Usually, televisions require immediate white balance correction – it can be too warm or too cold, which immediately leads to strange color errors. Meanwhile, here the situation looks really good right out of the box. Of course, we are talking about our unit, so there’s no guarantee that every model will be tuned as well, but in our case, the first impressions were very positive. The only more pronounced issue was related to how the television manages brightness. Looking at the EOTF chart, it is evident that the U8Q tends to brighten small elements on the screen. This, in turn, caused what we mentioned earlier – slight overexposures and the impression that the entire scene can sometimes be a bit too bright. However, this is not a flaw that undermines the image, rather it is a characteristic effect of this model.

After calibration, Filmmaker mode on the Samsung S85D truly stands out. White balance adjustments across all content types yield significantly more natural colour reproduction. In the Colour Checker test, colour reproduction errors are minimal and well within acceptable limits, reflecting precise and true-to-life hues. Factory settings fell short in this regard, but now colours appear realistic, as though accurately rendered according to the creators’ intent. This marks a substantial improvement over previous generations, where colours often appeared distorted or overly saturated.

Brightness also benefits from calibration, becoming sharper and more refined. The Gamma, already fairly consistent, is now even more stable, delivering a deeper and more natural image. Adjustments to the EOTF curve enhance detail visibility in darker areas and improve contrast balance. With these refinements, the television provides a nearly reference-quality image, greatly enriching the experience of movies and HDR content.

Of course, we wouldn't be ourselves if we didn't make adjustments to the white balance. After calibration, we managed to align the SDR signal to near perfection – older movies, YouTube content, and classic television looked almost perfect on the U8Q. This is truly an outstanding level that shows this model can do a lot if given a little help. Unfortunately, the situation is different with HDR content. The colors themselves aren't a major issue, but the biggest flaw of the U8Q remains the EOTF brightness characteristics. In practice, the TV tends to "blow out" beyond how the image should look in its original form. It's that slight "blown out" effect we saw earlier in comparisons with the best screens on the market. It's a bit of a shame that this characteristic can't be fully tamed – if we could maintain similarly good control over brightness in HDR as we do in SDR, we would have an absolutely reference-quality image.

Samsung S85D performs excellently in image scaling and smoothing tonal transitions. Like other Samsung models, the TV offers three noise reduction modes: off, standard, and high. While it improves gradation well, it unfortunately also removes film grain, which many viewers desire to give the image a cinematic character. Grain often adds authenticity and a certain rawness to films, which is lost after smoothing. Removing grain can make the image look too sterile and smoothed out, which takes away some of the charm of the original film material. As for image scaling, the Samsung S85D handles lower resolution content perfectly – the model in the photo and the branches in the background are shown correctly, without significant jagged edge issues. The only noticeable drawback is the presence of overscan, which can sometimes cut off parts of the image, which may not be to everyone's taste.

The Hisense U8Q handles lower-quality materials quite well. The TV can smooth out tonal transitions thanks to the "Smooth and Gradient Picture" feature – it works best when set to Medium. At that setting, it nicely reduces unwanted bands and unevenness in the image, but importantly, it does not remove cinematic grain or fine details.

The upscaling itself is also at a good level. Images from lower resolutions look smooth and soft, at times even a bit too much – we get a plastic effect that may not appeal to everyone. Fortunately, this can be easily adjusted with the sharpness slider to fit personal preferences.

As expected from an OLED television, the Samsung S85D offers excellent motion fluidity. Equipped with a 120 Hz panel and a fast response time, the television delivers very smooth playback of dynamic scenes without visible blurring. For movie enthusiasts, there is a feature called "Image Clarity Settings," which allows you to adjust motion fluidity to individual preferences on a 10-point scale. Motion blur reduction increases the sharpness of fast-moving objects, while judder reduction smooths out motion, eliminating the "stuttering" effect. This allows every user to set the appropriate level of clarity that best suits their taste, from a more cinematic effect to clearer, smoother movements.

Hisense U8Q has a display that can refresh the image up to 165 Hz in 4K resolution. In practice, this will mainly be utilized by PC gamers, but as they say – it’s better to have it than not 😊. For movies and series, we have a built-in smoothness enhancer called Ultra Smooth Motion. In the settings, it can be easily adjusted to personal preferences – whether we want more of a "cinematic" frame rate or a smooth, theatrical spectacle.

The Samsung S85D is an excellent choice for gamers due to its many modern features that facilitate and enhance gameplay. The TV has four full-bandwidth HDMI 2.1 ports, allowing you to connect the latest consoles without worrying about image quality or frame rate limitations. This means support for 4K resolution at 120 Hz, which is ideal for modern titles. Additionally, the Samsung S85D has an ALLM (Auto Low Latency Mode) function that automatically switches to low latency mode when it detects a gaming device. This way, you don't have to manually switch settings—the TV takes care of ensuring a quick response time, which is crucial in games where every second counts.

The VRR (Variable Refresh Rate) feature and G-Sync support are further elements that make gameplay smoother. VRR adjusts the refresh rate to match the frame rate generated by the console or PC, eliminating screen tearing and stuttering. This is particularly useful in dynamic games where the frame rate can fluctuate. Auto Motion Plus Game is a feature that Samsung has introduced with gamers in mind, and it's worth appreciating. Thanks to it, the image in games becomes smoother—30 frames per second looks like 45, and 60 Hz gains fluidity, approximating a 90 Hz effect. Meanwhile, there is no significant increase in input lag, which remains below 25 ms, distinguishing this feature from others available on the market. Gamers can enjoy smoother visuals without worrying about a decline in responsiveness.

Samsung has also taken care of something extra—the TV has a built-in Xbox Game Pass app, which means you can play in the cloud without the need for a console. This is a great solution for those who want to enjoy gaming without investing in additional hardware. All you need is internet access, and you have a vast library of games at your fingertips. This makes the Samsung S85D a great choice for both casual gamers and more advanced ones.

In terms of features, the Hisense U8Q has practically everything one could expect from a modern gaming television. Thanks to the new processor, the manufacturer has managed to implement as many as three HDMI 2.1 ports, so there is no problem connecting multiple consoles or a computer. In addition, it includes all the key technologies – Game Bar with parameter monitoring, variable refresh rate (VRR), automatic low latency mode (ALLM)... in short, a complete set.

But as is often the case with Hisense, it falls a bit short of perfection. The biggest drawback remains the lack of support for the HGiG format, which allows you to adjust the television's brightness to the console and get the most out of HDR in games. It's a shame because if this feature were included, we would have a device practically made for gamers. As it stands, the U8Q remains "just" a very good choice 😉