Samsung S85D vs Hisense U7Q PRO

Brightness is an important factor in televisions, and the S85D offers a level similar to older OLED models. While it’s not outstanding in this area, it comes at a very competitive price. With peak brightness at 600 nits, HDR content looks sharp, delivering a hint of cinematic quality at home. Like many budget OLEDs, though, very bright, full-screen scenes—such as the final shot in The Meg—may cause the brightness to drop by nearly half, which is noticeable compared to pricier models. However, with 99% DCI-P3 colour coverage, the S85D delivers vibrant, accurate colours.

U7Q PRO is truly a bright television. In synthetic tests, it achieved over 1500 nits, which is an outstanding result for this price range. Such brightness – at least in theory – allows for displaying HDR content as intended by creators, even in more demanding scenes with strong light. In practice, it can be very good, but not always perfect. In bright scenes with a large surface area – such as the test screen with intense sunlight from the movie "Pan" – U7Q PRO makes a huge impression. It can almost blind with light, which is definitely an advantage in the context of HDR content. Unfortunately, this is not always maintainable when a lot of small bright details appear on a dark background. In such moments, local dimming algorithms decide to dim some bright elements to maintain good black levels – and the side effect is that some details simply disappear from the frame. This is a classic compromise in mini-LED televisions – and U7Q PRO is no exception. However, with such a large number of dimming zones, one could expect a somewhat more mature algorithm responsible for controlling them. Fortunately, the overall reception of HDR content is very positive. U7Q PRO is not only bright but also colorful; thanks to the PFS LED (QLED) coating, the coverage of the DCI-P3 color palette is at 95%, and BT.2020 is around 73%.

The Filmmaker mode on the Samsung S85D offers the best factory settings, but it is not free from flaws, particularly noticeable in colour reproduction. The white balance chart for HD and HDR content shows clear issues – both red and blue are significantly weakened, leading to a dominance of green. The result is an unnatural yellowish glow that can affect the perception of realistic scenes. The Colour Checker test also highlights issues, with colour samples deviating from expected values – for HD materials, colours tend to be too saturated, with a noticeable shift towards green, as seen in the white balance chart. In contrast, for 4K HDR content, colours appear too dull and lack depth, diminishing the attractiveness and naturalness of the image. This effect is particularly noticeable in delicate scenes where colour precision plays a key role, which can be disappointing for discerning viewers who expect faithful reproduction of details and colour intensity.

When it comes to brightness, the gamma chart for HD content produces positives, but there is a noticeable spike at the end, exceeding a value of 2.4. Although this is not a major problem in most scenes, in more demanding sequences it can affect the clarity of bright details. For 4K content, the problematic aspect is the EOTF curve, responsible for delivering brightness. The initial part of the chart shows a small spike. This phenomenon can result in excessive boosting of brightness in the brightest areas of the image, leading to loss of detail in very bright scenes.

Although the Samsung S85D’s factory settings are reasonable, especially in Filmmaker mode, it is worth considering a manual adjustment of settings to improve some imperfections, particularly in colour reproduction.

We tested the U7Q PRO in the best possible picture mode that this model offers – Filmmaker Mode. And indeed, it is this mode that performs best in terms of color reproduction. But that doesn't mean it's perfect. In our test unit, both in SDR and HDR content, the image had a slightly cooled tone. The white balance was shifted towards blue, which made the overall impression feel a bit "cooler." It's not glaring, but definitely noticeable – especially on white backgrounds that, instead of neutral, appeared slightly bluish. Additionally – as we mentioned earlier – the television tends to slightly brighten and oversaturate the image, which is also confirmed by the gamma and EOTF charts. All of this together means that without calibration the image may seem a bit unnatural – too cool, with slightly exaggerated dynamics. That's why we decided to conduct our own calibration – and its effects and charts can be seen below.

After calibration, Filmmaker mode on the Samsung S85D truly stands out. White balance adjustments across all content types yield significantly more natural colour reproduction. In the Colour Checker test, colour reproduction errors are minimal and well within acceptable limits, reflecting precise and true-to-life hues. Factory settings fell short in this regard, but now colours appear realistic, as though accurately rendered according to the creators’ intent. This marks a substantial improvement over previous generations, where colours often appeared distorted or overly saturated.

Brightness also benefits from calibration, becoming sharper and more refined. The Gamma, already fairly consistent, is now even more stable, delivering a deeper and more natural image. Adjustments to the EOTF curve enhance detail visibility in darker areas and improve contrast balance. With these refinements, the television provides a nearly reference-quality image, greatly enriching the experience of movies and HDR content.

Thanks to calibration, we managed to tame the white balance in both SDR and HDR content. For SDR materials, the effect is really very good – the image becomes neutral, consistent, and simply pleasant to view. Everything looks as it should.

The performance in HDR is a bit worse. Although the white balance looks correct and overall the image gains in naturalness, unfortunately, delta E errors remain noticeable. Why? Because Hisense does not give us full control over how the U7Q PRO manages brightness in HDR mode. This is where the limitation appears. When we look at the EOTF curve for HDR content, we can clearly see what we mentioned earlier – at the beginning of the graph, there is a noticeable drop, meaning the television dims the smallest sections more than it should. On the other hand, the brightest elements can be illuminated a bit too much. As a result, some details are lost, others are too aggressive, and overall control over brightness does not always align with what we are trying to achieve during calibration.

Does the image look better after calibration? Definitely yes, in terms of color. But when it comes to managing brightness in HDR, we have to accept that the Hisense U7Q PRO will do it its own way.

Samsung S85D performs excellently in image scaling and smoothing tonal transitions. Like other Samsung models, the TV offers three noise reduction modes: off, standard, and high. While it improves gradation well, it unfortunately also removes film grain, which many viewers desire to give the image a cinematic character. Grain often adds authenticity and a certain rawness to films, which is lost after smoothing. Removing grain can make the image look too sterile and smoothed out, which takes away some of the charm of the original film material. As for image scaling, the Samsung S85D handles lower resolution content perfectly – the model in the photo and the branches in the background are shown correctly, without significant jagged edge issues. The only noticeable drawback is the presence of overscan, which can sometimes cut off parts of the image, which may not be to everyone's taste.

If someone happens to come across older materials where the issue of color banding appears – Hisense has a solution for that. In the U7Q PRO, we find a feature called "Smooth and Gradient Picture." Set to the "Medium" level, it works really well – it eliminates most of the gradation issues while not smoothing out the entire image, like blur in Photoshop. 😉 Film grain remains, details do not disappear – this is exactly how it should work. Kudos for the implementation!

As for scaling weaker materials, it’s just good. It’s not at the level of the most expensive TVs with advanced upscaling, but older content looks good. There is some mild aliasing at very low resolutions, but that’s completely normal and hard to avoid. On the plus side – even with the oldest materials, there is no overscan effect; the image is not cropped or artificially stretched.

As expected from an OLED television, the Samsung S85D offers excellent motion fluidity. Equipped with a 120 Hz panel and a fast response time, the television delivers very smooth playback of dynamic scenes without visible blurring. For movie enthusiasts, there is a feature called "Image Clarity Settings," which allows you to adjust motion fluidity to individual preferences on a 10-point scale. Motion blur reduction increases the sharpness of fast-moving objects, while judder reduction smooths out motion, eliminating the "stuttering" effect. This allows every user to set the appropriate level of clarity that best suits their taste, from a more cinematic effect to clearer, smoother movements.

“Speed” – this word was mentioned most frequently during our tests of the U7Q PRO. The television is equipped with a 165 Hz panel, which is impressive in itself – especially since we are talking about a model in the mid-price range. Of course, PC gamers will benefit the most from its full capabilities, but even during everyday viewing, it is evident that this is a fast and efficient panel. Like most modern televisions, the U7Q PRO can also enhance the smoothness of movies that are primarily shot in 24 frames. In the menu, there is a slider that allows you to adjust the effect to your preferences – from a more cinematic feel, with subtle motion, to stronger smoothing with the characteristic “soap opera effect.”

The Samsung S85D is an excellent choice for gamers due to its many modern features that facilitate and enhance gameplay. The TV has four full-bandwidth HDMI 2.1 ports, allowing you to connect the latest consoles without worrying about image quality or frame rate limitations. This means support for 4K resolution at 120 Hz, which is ideal for modern titles. Additionally, the Samsung S85D has an ALLM (Auto Low Latency Mode) function that automatically switches to low latency mode when it detects a gaming device. This way, you don't have to manually switch settings—the TV takes care of ensuring a quick response time, which is crucial in games where every second counts.

The VRR (Variable Refresh Rate) feature and G-Sync support are further elements that make gameplay smoother. VRR adjusts the refresh rate to match the frame rate generated by the console or PC, eliminating screen tearing and stuttering. This is particularly useful in dynamic games where the frame rate can fluctuate. Auto Motion Plus Game is a feature that Samsung has introduced with gamers in mind, and it's worth appreciating. Thanks to it, the image in games becomes smoother—30 frames per second looks like 45, and 60 Hz gains fluidity, approximating a 90 Hz effect. Meanwhile, there is no significant increase in input lag, which remains below 25 ms, distinguishing this feature from others available on the market. Gamers can enjoy smoother visuals without worrying about a decline in responsiveness.

Samsung has also taken care of something extra—the TV has a built-in Xbox Game Pass app, which means you can play in the cloud without the need for a console. This is a great solution for those who want to enjoy gaming without investing in additional hardware. All you need is internet access, and you have a vast library of games at your fingertips. This makes the Samsung S85D a great choice for both casual gamers and more advanced ones.

The Hisense U7Q PRO is a television that seems almost designed for gamers. It has practically everything you could expect from a gaming screen: variable refresh rate (VRR), automatic mode (ALLM), and as many as four HDMI 2.1b ports with full bandwidth of 48 Gb/s. Additionally, there is a clear and quite functional Game Bar, as well as a well-implemented Dolby Vision GAMING mode that works seamlessly with Xbox Series S and X consoles.

Sounds like perfection? Well, almost. Unfortunately, Hisense has yet to implement the HGiG feature, which is the system's limit on tone mapping on the TV's side. This means that when configuring HDR brightness on the console, we do it "by eye" or look for settings in online guides because the screen doesn't show the real range of its brightness. It's a pity - because HGiG makes it easier to match the console to the TV and helps avoid clipping or overly dark scenes in HDR games.

Fortunately, the other elements work very well. Signal delay (input lag) is low, responsiveness is excellent, and the handling of other functions is flawless. And although not everything worked perfectly, the U7Q PRO can still be recommended to gamers without hesitation.