Samsung QN990F vs Philips OLED770

The Samsung QN990F belongs to the bright televisions and this is immediately evident in the tests. In measurements, it achieved around 1300 nits, which in practice allows you to enjoy movies as their creators intended. Bright scenes have the right impact, lights shine, and the feeling is truly cinematic. In standard test patterns, sequences number 1, 3, and 5 performed the best – there the brightness remained around 800-1000 nits, and the image looked very natural. In more challenging segments, it could drop to about 600 nits, but still the level remained sufficient for details to be well visible. However, it should be added that with such highly contrasted shots, the halo effect returns – the same one we mentioned regarding the blacks. Bright elements can leave a glow on dark backgrounds, and this is immediately noticeable. Since we are dealing with a QLED, the color palette is expanded and the colors look impressive. The problem is that with such a flagship model, we expected better numbers. 91% coverage of DCI-P3 and about 67% BT.2020 are results that can be considered solid, but not outstanding. This results in a vibrant and attractive picture; however, competition in this and lower price segments can show even more.

The Philips OLED770 does not attempt to compete with the brightest OLEDs on the market, and it would actually be hard to expect that, as it is the lowest model in Philips's series for 2025. In our measurements, it achieved a maximum brightness of about 700 nits, which allows for enjoyment of HDR effects in scenes where light appears point-wise – for example, in the flash of headlights or a starry sky. In such moments, the picture can truly impress. However, it is different when there are more bright elements on the screen. The television, like many cheaper OLEDs, limits brightness in those cases, and the entire picture noticeably dims. This was best seen in a scene from the movie The Meg, where the sun rises behind an oil rig – at that point, the brightness dropped to about 250 nits, nearly three times less. The HDR effect remains visually pleasing, but it is worth being aware that this model performs best in scenes with less intense light. Fortunately, the OLED770 has an ace up its sleeve – the coverage of the DCI-P3 color palette is as high as 99%, so colors in movies and games are saturated and very close to what the creator intended to convey.

We tested the QN990F in Filmmaker mode, which is the best available right out of the box. Right from the start, we noticed several significant errors. The biggest issue was with white balance. Due to too little blue and also incorrect proportions between red and blue, the image – especially in scenes with a lot of white – appeared too yellow and at times even orange. On the Color Checker palette, these errors didn't look dramatic as they hovered around a value of 4, but in everyday viewing, especially with strong whites, they were most noticeable. We also noticed issues with brightness management – the television had difficulty maintaining details in the smallest parts of the image, mainly due to the way it controls the backlight zones. Fortunately, Samsung offers a lot of room for adjustment when it comes to setting corrections. We know that with proper calibration, you can definitely get a lot more out of this screen.

The first measurements already show that the factory settings of the Philips OLED770 have a lot to improve even in Filmmaker mode. The white balance chart clearly shows a lack of blue, which gives the image a slightly yellowish tint. In practice, the white is not snow-white, but leans towards warmer hues – which some may even like, but from the accuracy perspective, this is a deviation from the norm. The gamma, on the other hand, tends to be on the darker side – the average value is about 2.6 instead of the reference 2.4. In the mid-tones, the image appears muted and more saturated, which may look too "filmic," but takes away some naturalness. However, the biggest issues can be seen in color reproduction. The average error is relatively high, and some colors – especially shades of gray – clearly deviate from what should be seen. In everyday viewing, this means that sometimes colors may look less natural than we would wish.

After performing calibration, we managed to bring the white balance into order and eliminate the previous deficiencies in blue tones. As a result, the image no longer appeared as if it had a slightly yellowish filter – whites are cleaner, and the overall presentation looks much more natural. We also managed to some extent to tame the brightness characteristic in HDR content. The television now handles maintaining details in blacks significantly better and does not lose them as much as before. However, when we look at the EOTF curve and how the QN990F reproduces brightness in films, it is evident that it still tends to emphasize details in dark scenes more strongly. This is a characteristic feature of Mini-LED technology, and more specifically, how it is managed by the QN990F, which is practically impossible to completely eliminate. Nevertheless, after calibration, the image looks much more natural, primarily due to the correct exposure of white light. The final effect is definitely more pleasant to receive and closer to what we expect from a flagship television.

Philips OLED770 has shown signs from the beginning that it houses significant potential, but it was difficult to fully see this in the factory settings. The image was sometimes too warm, and some colors seemed to have lost their naturalness along the way. However, calibration revealed that it is a television very receptive to adjustments – it reacted to every correction and almost immediately unveiled another layer of its capabilities. The white balance was successfully set both in SDR and HDR, eliminating the yellowish glow and presenting a neutral, clear white. Gamma stabilized closer to perfection, allowing midtones to regain their naturalness, and shadows no longer appeared artificially darkened, possibly even with a slight brightening effect. The effect was obvious... Movies are watched with greater ease; the image has cinematic depth, but without the feeling that something is exaggeratedly darkened. However, the most interesting part was the work on colors. Out of the box, the errors were not dramatic but slightly noticeable – skin tones were sometimes too warm, and gray didn’t always have the shade we expected. After calibration, the error values dropped to around 2, and in many cases even below 1. This is a level significantly lower than the threshold of perception for the human eye. In other words, after correction, the colors finally “clicked” into place. Looking at the screen, we had the impression that the television had begun to speak with a full voice. Like an instrument that has finally been well-tuned.

The QN990F deserves the highest praise for its upscaling. The processor responsible for "pulling up" classic TV to 8K resolution performs quite well. While watching content in a 576p signal, we had no illusions that we would suddenly see a marketing-style miracle where the image magically transforms into crystal-clear 8K. Nevertheless, the final effect was surprisingly good; the image looked clean and clear. It's just unfortunate that the TV, like most Samsung models, has an overscan issue, which slightly cuts off the edges of the screen on the left side.

Regarding image processing, Samsung provides a feature called "noise reduction," which in theory should improve tonal transitions in older materials, where they are usually more noticeable. Unfortunately, we felt quite disappointed here. The feature works poorly – it struggles with unwanted bands and can even introduce its own artifacts. On the plus side, the TV does not eliminate film grain when using this feature, but in practice, that's little consolation since the noise reduction itself proves to be practically useless.

The problem of the previously mentioned color connections can largely be mitigated by the "distortion reduction" feature, which is an algorithm for smoothing tonal transitions in Philips TVs. It works best at a low setting—effectively eliminating unwanted color bands while not introducing strange artifacts or losing image detail. It's one of those features that is truly worth keeping switched on.

The issue with upscaling is somewhat less favorable. The image from a lower resolution can be too soft, while at the same time, distinctive "jaggies" appear in certain areas. The impression is that the algorithm is trying to reconcile two contradictory directions—smoothing and sharpening—and ultimately hasn't found the golden mean. As a consolation, it's worth noting that the television has no issues with overscan, meaning it doesn't cut off the edges of the image, which sometimes happens with other competing models.

The QN990F can easily be called one of the fastest televisions in the world. In 4K mode, it can display images at a frequency of up to 240 Hz, which until now has been more associated with gaming monitors than with televisions in the living room. However, in everyday viewing, what matters more is how it handles 8K signals at 120 Hz – and it performs very well here too. Motion remains smooth, and the television manages without a hitch even with the most demanding content. Additionally, there is a motion smoother, called "Picture Clarity." With it, you can adjust the image to your own preferences – leave a slight cinematic stutter or switch to maximum smoothness, which works great, for instance, in sports broadcasts.

The issue of the panel in the Philips OLED770 is not entirely straightforward. The manufacturer claims a 120 Hz panel, but our measurements showed that the screen can accept a 4K signal even at 144 Hz. This sounds like great news – because who wouldn't want an extra mode for PC gaming at this price? However, the reality turned out to be more complex. With 120 Hz materials, the television behaves like most OLEDs – the picture is absolutely clear, with no trace of ghosting or blurring, making it ideal for both fast-paced games and sports broadcasts. The problem arises only at 144 Hz. Unlike models with official support for that frequency, here we observe the phenomenon of so-called frame skipping. This means that the television is unable to display all frames – some of them are skipped, causing the motion to lose fluidity, and double outlines appear on the screen. The effect resembles the operation of the BFI function, which Philips does not offer in this model anyway.

It must be said directly – the QN990F is one of those TVs that screams it was designed with gamers in mind. Samsung has been developing its gaming solutions for years, but here we have a true package. Sure, the lack of Dolby Vision support in games is a downside that will always come up in discussions. However, apart from that, the list of features is truly impressive. To start, we have Game Bar – a handy menu that allows you to quickly check and change game-related settings. You can see, for example, VRR is turned on, the frame rate, or the aspect ratio settings. It's like a small "dashboard," allowing you not to dig deep into the menu to make adjustments. Speaking of VRR: yes, variable refresh rate is present here and works flawlessly. Additionally, there's ALLM, which automatically switches the TV to game mode as soon as the console is turned on. These may seem like small details, but together they make using the QN990F simply convenient and hassle-free.

However, the number of ports makes the biggest impression. Four wireless HDMI 2.1 ports are already great news because you don't have to choose whether to connect the console, the receiver, or maybe even the PC. There's plenty of room here for everything. And if we add an additional micro HDMI (which we recommend connecting directly to consoles), hidden in the housing, we practically have five inputs in full 2.1 standard. Add to that support for high refresh rates – 120 Hz in 8K or even 240 Hz in 4K – and we get a TV that not only keeps up with the new consoles but also feels ready for consoles that are yet to come.

If someone is looking for a gaming TV, the Philips OLED770 is a candidate that's hard to ignore. The mere fact that we have an OLED here provides a great starting point – perfect blacks and infinite contrast make evening sessions in atmospheric games look like they’ve been pulled straight from the cinema. On top of that, there’s the Ambilight system, which features LEDs on the back of the TV that extend the image onto the wall behind the screen. The effect is such that even regular gameplay in FIFA can look like a small spectacle, and in horror games, the atmosphere becomes really intense. On the technical side, it’s pretty good as well. The Philips OLED770 supports Variable Refresh Rate (VRR) up to 120 Hz, has an automatic low latency mode for gamers (ALLM), and if someone is using an Xbox Series X, they can also count on Dolby Vision support in games. You just need to know that in this mode, input lag is slightly higher than standard, although still at an acceptable level. As a bonus, we get the “Game Bar” panel, which is a special tool strip for gamers. It's not the most conveniently designed solution, but it allows you to check key parameters without leaving the game. In total, this presents a picture of a TV that on one hand has all the most important gaming features, and on the other can add something unique – Ambilight. And it’s this mix of technology and visual effect that makes the OLED770 one of the better screens for gaming in a home environment.