SAMSUNG QN80F vs Haier M90E

QN80F is quite a bright screen – in synthetic tests, it achieved nearly 1000 nits, which allows for reasonable expectations with HDR content. And indeed, in many scenes, the television truly shines. Sequences with a lot of light – such as shots from the movie Life of Pi or wide, bright surfaces in The Meg – look spectacular. Brightness maintains around 700 nits, which provides a solid effect, sufficient to feel the true "HDR magic." Unfortunately, not every scene looks that good. In materials with small, bright details on a dark background, like in Sicario 2, the television has problems – it can dim certain elements significantly, sometimes to the point where they disappear from the image. This is the result of a limited number of dimming zones, which forces the device to make compromises: either stick to inky blacks or sacrifice some details. QN80F usually chooses the former. As a consolation, it has quite decent coverage of a wide color gamut – DCI-P3 at 93%. This is not the highest score on the market, but it is more than enough for most content on streaming platforms.

Haier M90E is a television that does not lack brightness. In most movie scenes, peak luminance exceeds 1000 nits, which gives the image a clear "kick" and high dynamics. In typical, bright HDR materials, this looks really good. However, one must take into account the previously mentioned dimming algorithm. In scenes that are not evenly flooded with light – for instance, when displaying individual stars in a black sky – high brightness underscores the imperfections of zone control. Instead of a precise light point, we often see a distinct halo effect around bright objects. Despite these shortcomings, the overall image presentation can be pleasing, largely thanks to color reproduction. The manufacturer applied a PFS phosphor coating, allowing for wide coverage of the color palette. In our measurements, the coverage of the DCI-P3 space was a solid 95%.

We always test televisions in the best available factory mode – for the Samsung QN80F, this is the Filmmaker mode, and indeed, it offers the settings closest to the creators' intentions. However, this doesn't mean that everything looks perfect. In SDR content, the biggest issue turned out to be an unbalanced white balance – slight deficiencies in green and a noticeable excess of red led to noticeable color errors, and one could almost say there was a pinkish tint to the screen. This was clearly visible in the color checker test, where colors would "escape" their target fields – to the extent that a sensitive viewer's eye could catch it even without the help of a meter.

In HDR content, the white balance was much better, but another problem emerged – brightness management. The EOTF curve caused an overly bright image most of the time, which could affect the perception of contrast and made the screen slightly "flicker" during dynamic light changes. We have already discussed this in the paragraphs about black and HDR. Fortunately, Samsung leaves the user with plenty of options. The QN80F offers a rich set of calibration options, including a 20-point white balance – that's why we decided to check what this television is really capable of after proper calibration.

For the measurements, we chose the Film mode, which should ideally offer an image closest to the creators' intentions. Unfortunately, in the case of the M90E, its characteristics – besides the reduced brightness – do not differ much from the Dynamic mode. Both in SDR and HDR content, the image is clearly tinged with a cool blue hue. The white balance is heavily skewed towards blue, reminiscent of typical aggressive "store" settings. This results in an unnatural representation of skin tones and makes the image straining on the eyes during longer viewing sessions. The way brightness is managed also negatively affects color fidelity. The television struggles to maintain proper levels – small details are often too dim, while larger, bright areas of the image tend to get blown out. These deviations in the brightness curve, combined with the cool white balance, lead to very significant color reproduction errors (DeltaE) in the factory settings.

After conducting a thorough calibration, it was possible to bring most image parameters to a really good level. The white balance in both SDR and HDR appears nearly perfect – the image is natural, neutral, and free of the previously noticeable reddening. The colors have gained depth, and the overall visual reception has become more pleasant and cohesive. It was also possible to partially master brightness management, which in the factory version could be problematic. The EOTF chart shows that the television performs significantly better with brightness after calibration – there's no longer excessive dimming of certain elements. In films, it can still be observed that the QN80F has a tendency to slightly brighten the smallest, bright details – this is already a result of the device's construction and the limited number of dimming zones. In short: not everything can be overcome, but what could be improved has been addressed. After calibration, the QN80F makes a really good impression; it simply looks more mature and professional.

Haier M90E clearly benefits from professional calibration, especially for SDR content. The TV menu offers a sufficient number of tools to effectively correct factory errors. We managed to "tame" the white balance and eliminate the dominant blue tint. We also adjusted, albeit to a lesser extent, the brightness curve (gamma), which allowed us to recover some details in the shadows that were too heavily muted from the factory. The end result for SDR is a picture that is definitely more natural and pleasant to watch. In the case of HDR mode, the success is only partial. Although it was possible to improve the white balance here as well, the color reproduction errors (Color Checker) remained at a high level. Analysis of the EOTF curve (responsible for brightness in HDR) points to the root of the problem: the TV imposes its own interpretation of the signal and does not provide tools to modify this curve. The source of the high errors is not the calibration itself, but the specifics of the device – aggressive and imprecise zone dimming interferes with measurements and is "stiffly" embedded in the characteristics of this model.

If, while watching lower-quality materials – for example from YouTube – we notice strange color transitions or unwanted artifacts, it’s worth checking the settings and enabling the noise reduction function. In our opinion, the best setting is at the "medium" level – it effectively smooths out problematic color transitions while not excessively blurring the entire image. However, one must know this: this option tends to remove film grain. If someone cares about preserving this effect (e.g., in older films), it’s better to just turn it off – regardless of the level, the grain always disappears.

When it comes to scaling resolution (i.e., the so-called upscaling), Samsung – as always – performs very well in this area. The QN80F may not compare to the top models worth several thousand, but for its price class, it really performs impressively. Very low-quality materials (e.g., from SD television or older video files) are noticeably improved and look surprisingly decent. The only noticeable drawback is the typical Samsung issue with overscan – that is, slightly cropping the edges of the image at very low resolutions, e.g., 576p.

The evaluation of the image processor must be divided into two separate aspects, as the Haier M90E behaves inconsistently in this regard. The first issue is the upscaling itself, that is, scaling lower-resolution content to 4K. In this task, the television performs quite decently. The algorithms effectively enhance the detail, resulting in a final image that is relatively sharp, clear, and readable. In this respect, it's hard to have major complaints about the device.

The situation looks completely different with materials that have a high degree of compression, which we encounter in older recordings or on platforms like YouTube with lower bitrate. Here, the processor falters in smoothing tonal transitions and masking source imperfections. The television cannot hide compression blocks, resulting in a very harsh, "digital" character of the image. The lack of effective artifact reduction can effectively discourage viewing lower-quality content on this screen.

QN80F is truly a "fast" television. The applied panel offers a refresh rate of up to 144 Hz, which in practice means that the screen keeps up with the action – whether we're watching a movie, playing games, or browsing dynamic content on the internet. The image doesn't tear, it doesn't excessively blur, and everything simply looks smooth and pleasant to the eye. Of course, the manufacturer hasn't forgotten about movie fans – in the settings, we find an option for motion smoothness adjustment, allowing us to tailor the effect to our personal preferences. You can leave a more "cinematic" look (for those who enjoy a classic film vibe) or crank up the smoothness to a higher level for a theatrical smoothing effect. Importantly, the choice is ours. Watching movies and playing on the QN80F is simply a joy.

The Haier M90E is equipped with a simple yet functional motion smoothing system (MEMC). In the settings menu, the user will find a three-level adjustment scale: low, medium, and high. This allows for tailoring the degree of interference with the image to personal preferences – from gentle smoothing of 24p movies to maximum fluidity (soap opera effect). The system operates stably and fulfills its purpose in typical applications.

The Samsung QN80F is a television that delivers on almost every front when it comes to gaming. It features a 144 Hz panel, four full-fledged HDMI 2.1 ports, support for gamers in the form of variable refresh rate (VRR), automatic low latency mode (ALLM), and even one of the best-designed game bars on the market. The cherry on top is the motion smoother, which – uniquely in the world – works in games without significantly increasing input lag. Sounds like an almost perfect TV for gamers? And indeed, it is almost that way.

[UPDATE] We have updated our reviews of Samsung TVs from 2025 due to the release of software version 1131, which restored the crucial gaming feature HGiG.

As usual, Samsung does not support Dolby Vision in games, but that no longer surprises anyone. However, what is much more surprising is that... the HGIG feature has disappeared – that is, the system that allows a console (e.g., PlayStation 5 or Xbox Series X) to precisely match HDR tone mapping to the capabilities of the TV. In the latest firmware update for the 2025 models, this option simply vanished. It seems more like a bug than a deliberate move, but it must be honestly noted that as of the day of writing the review, the HGIG feature is simply not present.

And it is precisely because of this one absence that the QN80F turns from an almost perfect gaming TV into a "nearly" perfect device. It's a shame – because everything else indicated that Samsung could set the bar very high again in this generation.

From a hardware perspective, the Haier M90E is a solid proposition. The TV is equipped with two full-bandwidth HDMI 2.1 ports, which ensures support for key technologies: VRR (variable refresh rate) and ALLM (automatic low-latency mode). A plus is also the correct implementation of the Dolby Vision mode for gaming, which maintains a relatively low input lag. Problems arise with software configuration. The biggest drawback is the forced, continuous dynamic tone mapping by the TV's processor. This prevents proper HDR calibration from the console using system panels (HGiG) – the TV ignores source settings and processes the image its own way. We also noted shortcomings in the interface: the M90E does not have a typical "Game Bar" (overlay with parameters), which is a standard among competitors. Cooperation with Xbox consoles at unusual parameters turned out to be problematic – the device has difficulty correctly displaying 1440p resolution at 120 Hz refresh rate. Despite the aforementioned shortcomings in the software, the Haier M90E remains a very attractive screen for gamers. The final impression is saved by a solid hardware base. Native panel refresh at 144 Hz and the presence of full-fledged HDMI 2.1 ports are advantages that are crucial in daily use. If we are looking for a TV that provides high fluidity and supports 4K signals, this model will fulfill its task.