Samsung QLED Q80D vs Panasonic W70A

In the context of HDR, the Samsung Q80D television delivers impressive brightness performance in tested movie scenes, achieving levels between 600 to 900 nits when the frame is filled with light. This brightness enhances the vibrancy of the image and allows users to perceive the differences between HDR and SDR quality. However, challenges arise when small light effects appear against a dark background. For instance, in specific scenes, such as test slide 4 from Sicario 2, there is a noticeable drop in brightness due to the larger size of the dimming zones employed by the television. This limitation, coupled with the local dimming algorithm, affects the TV's ability to accurately display small bright elements on dark backgrounds, leading to a lack of brightness that can diminish the HDR effect, making it appear similar to SDR quality.

HDR on the Panasonic W70A unfortunately does not impress. Brightness at the level of 250–300 nits is simply too low to feel the true magic of cinematic effects in dynamic, bright scenes. Images that should "explode" with light appear rather flat, and fine details in bright areas often get lost in the average luminance of the panel. On the positive side, the HDR effect is at least stable. The TV does not suffer from excessive brightening nor does it lose details during sudden scene changes. Everything is predictable and calm, though unfortunately not very spectacular. Another issue is the color gamut coverage. The W70A is not equipped with an additional layer of quantum dots (often known as QLED), resulting in colors appearing rather mediocre. There is a lack of depth in reds, saturation in greens, and precision in rendering subtle shades.

In "Filmmaker" mode, which is considered the best out-of-the-box choice, the Samsung Q80D demonstrates solid colour reproduction. However, when viewing SDR content, there is a visible drop at the beginning of the gamma curve, suggesting that details in dark scenes may be less clear, which could detract from the overall viewing experience. While the white balance in SDR content is generally accurate, significant drops in blue at screen coverage above 70% can lead to less natural hues in both bright and dark scenes. Users might notice that some blue elements appear less intense, resulting in a warmer tint to the colour presentation.

For HDR content, the EOTF (Electro-Optical Transfer Function) curve being above the reference line most of the time indicates that the TV may struggle to accurately reproduce brightness and detail in the brighter areas of the image, which can be less than ideal for viewers. Additionally, there is a notable drop at the beginning of this graph, signifying the TV's difficulty in reproducing brightness in dark areas; this limitation is apparent in contrast and black tests, where several scenes fail to showcase the TV's full brightness potential.

Regarding white balance, the initial performance on the chart is promising, however, a sharp drop in red, coupled with a significant rise in blue, may lead to inaccuracies in reproducing certain skin tones and other key colours. This issue can be particularly noticeable in scenes where colour details are essential, potentially affecting the viewer's overall experience.

The Panasonic W70A was tested in movie mode, which theoretically should guarantee the most natural image reproduction. Unfortunately, as is often the case with budget televisions, the reality proved far from ideal.

In HD (SDR) content, the white balance was severely disrupted by an excess of red and a noticeable drop in blue tones. The result? The image had a distinctly warm, even yellowish tint, which is clearly visible in the comparison photo. In the case of 4K HDR materials, the situation reversed. Here, the image became excessively cold and bluish, causing scenes to lose their naturalness and depth. The differences are visible even to the naked eye, especially in the bright parts of the image. The Colour Checker palette test confirmed our observations. Most color samples did not hit their intended points, "running away" towards warmer shades in SDR and cooler ones in HDR. As for brightness characteristics, both gamma and the EOTF curve showed significant problems. The image tended to excessively brighten certain areas, disrupting the balance and leading to a loss of details in darker and brighter regions.

In summary – the factory color reproduction settings in the Panasonic W70A leave much to be desired. The image is far from neutral, and the errors in white balance and gamma mean that a solid calibration is needed to extract the full potential from this television.

After calibration, the Samsung Q80D’s Movie mode offers a noticeable improvement over the out-of-the-box settings. Samsung provides an advanced suite of calibration tools, including 2- and 20-point grayscale adjustments as well as a CMS (Colour Management System), allowing for precise control over both SDR and HDR content. The calibration greatly enhances white balance, although minor errors remain in HDR content toward the end of the graph. Contrast has also improved, and the gamma curve for SDR content now aligns well with expected levels.

In HDR, the EOTF curve initially appears to sit ideally, however, closer examination reveals all lines are slightly above the reference line, a phenomenon that may be seen as the TV "enhancing" brightness for added appeal. This effect, however, comes at a cost: while the screen may appear brighter overall, it sacrifices detail in darker areas, leading to a loss of subtle textures in shadowed scenes. As a result, scenes with deep shadows or dark elements may lose some finer visual details that would enhance the viewing experience.

The Panasonic W70A, despite its limitations, gave us a lot of room to maneuver during calibration. Thanks to well-developed tools, we were able to achieve significantly better white balance in both HD (SDR) and 4K HDR content. The issues with excess red in SDR and overly cool images in HDR have disappeared. The gamma brightness characteristic has also improved, maintaining stability and avoiding excessive brightness or loss of detail in darker areas.

So where is the problem? Unfortunately, there are barriers that even professional calibration cannot overcome. Poor coverage of a wide color gamut means that the TV cannot fully reproduce colors in HDR materials. There is a lack of saturation, and subtle color transitions still appear somewhat "flattened." Another limitation is brightness management, which results from the use of an IPS panel. In the comparative photo featuring the actress's face in colorful clothing, it is clearly visible how some shades are noticeably muted, and colors lose their depth and brightness.

The calibration extracted everything it could from the W70A. The image is now much more natural, and the errors in the factory settings have been effectively corrected. Unfortunately, hardware limitations in the form of poor color gamut coverage and an average panel prevent us from achieving spectacular results, especially in HDR content.

Performing admirably with low-quality content, the Q80D’s noise reduction feature uses gentle gradation to smooth out unwanted image disturbances. However, this technique can also soften certain details, like film grain, that some viewers might prefer to retain. For those who appreciate a more polished and smoother image, particularly with lower-resolution material, this becomes a significant advantage.

In terms of image scaling, the Q80D stands out, enhancing both quality and detail for lower-resolution media. Advanced processing technology reduces artefacts and maintains clarity, as seen in the clean edges and absence of fraying in elements like branches during test scenes. This capability makes it an excellent option for viewers seeking an enhanced and comfortable viewing experience, even with less-than-ideal content quality.

We checked how the Panasonic W70A performs in improving content of lower quality than 4K, and it must be admitted that the television does quite well in this regard. The "Zeroing Counter" function is responsible for smoothing tonal transitions. The optimal setting turned out to be the Average option, which effectively smooths out color gradation issues while not ruining the film grain. This is the setting we recommend for most users, as it provides a balance between improving the fluidity of transitions and maintaining the naturalness of the image.

As for image scaling, the Panasonic W70A performed really well. The test pattern with the model was positively evaluated – details on her clothing were well reproduced, and the contours of her face retained sharpness. In the background, we noticed slight "jaggies" on thin branches, but these are details that only a very observant eye will catch. However, it is worth noting a certain flaw of this model – the television has a tendency to overscan, which means slight cropping of the image edges. This is not a very intense phenomenon and for most users it will be practically unnoticeable, but if we care about perfect framing, it is worth keeping this in mind.

Motion smoothness and blur reduction are standout features on the Samsung Q80D TV, thanks to its 120Hz panel and impressive response time. Users have two customisation options to enhance smoothness: "Motion Blur Reduction," adjustable on a 10-step scale for refined control, and "Blur Reduction," which works particularly well at higher refresh rates, enhancing clarity in fast-moving scenes. In the UFO test, the panel performs without trailing or forward-cloning effects, indicating a lack of overshoot and delivering clear, sharp visuals during rapid motion.

The Panasonic W70A is equipped with a 60 Hz panel, which immediately suggests that the television will perform best when watching movies, series, or everyday TV content. In more dynamic scenes, such as sports broadcasts or games, the panel's limitations become more noticeable. On the positive side, it is worth noting the presence of a motion smoother called "Effect," which offers three levels of adjustment - low, medium, and high.

Each of the settings allows you to adjust motion fluidity to your own preferences, minimizing motion blur and improving clarity in dynamic shots. In practice, the Medium setting seems to be the most versatile - it offers better fluidity without excessive "soap opera effect," which can look artificial in feature films. The High setting may work well for sports broadcasts, but in films, it can disrupt the natural character of movement.

The Samsung Q80D is a fantastic choice for gamers, offering a range of advanced gaming features that are rare in this price category. Equipped with four HDMI 2.1 ports, it enables key functionalities like ALLM (Auto Low Latency Mode), VRR (Variable Refresh Rate), and 120Hz support at 4K resolution, ensuring smooth and responsive visuals, essential for fast-paced gaming. The TV also supports HGIG (HDR Gaming Interest Group) for optimal HDR display in games and includes a Game Bar for quick access to gaming settings. Gamers with Nvidia graphics cards will appreciate the G-Sync support that eliminates screen stuttering and tearing.

Although it lacks Dolby Vision support, which may disappoint those seeking that HDR format, Samsung has partnered with Microsoft since 2022 to provide the Xbox Game Pass app, enabling cloud gaming access to a wide library of games without a console.

The Panasonic W70A is a television that will be more suitable for occasional gamers than for avid players. The 60 Hz panel does not allow for full utilization of the potential of new generation consoles, especially in dynamic titles. The lack of HDMI 2.1 somewhat limits its capabilities, but fortunately, we find features such as ALLM, which is automatic switching to game mode, and VRR, which helps minimize screen tearing. It's also worth noting the support for Dolby Vision in games and HGiG, which makes HDR more predictable and looks solid. It's just a pity that the Game Bar is missing. This feature is already standard in many televisions and provides quick access to the most important settings for gamers. The W70A holds up when it comes to gaming, but it has its limitations. It works well with calmer titles, while more demanding players may feel unsatisfied.