Samsung QLED Q80D vs Hisense U7Q

In the context of HDR, the Samsung Q80D television delivers impressive brightness performance in tested movie scenes, achieving levels between 600 to 900 nits when the frame is filled with light. This brightness enhances the vibrancy of the image and allows users to perceive the differences between HDR and SDR quality. However, challenges arise when small light effects appear against a dark background. For instance, in specific scenes, such as test slide 4 from Sicario 2, there is a noticeable drop in brightness due to the larger size of the dimming zones employed by the television. This limitation, coupled with the local dimming algorithm, affects the TV's ability to accurately display small bright elements on dark backgrounds, leading to a lack of brightness that can diminish the HDR effect, making it appear similar to SDR quality.

Since the algorithms responsible for blacks are performing quite well, we expected a similarly good effect when it comes to brightness and overall HDR quality. Unfortunately – here we have to disappoint you a bit.

The U7Q is quite a bright TV – in optimal conditions, it can reach around 800 nits, which indeed impresses on some screens, especially in scenes like those from the movie The Meg. Bright segments can really shine, and the HDR effect is noticeable. The problem arises when very small, bright elements appear on a dark background – for example, in Sicario 2 or in the second scene of the movie Life of Pi. In such moments, the dimming algorithms operate too aggressively. Yes, the blacks look great then, but the brightest points can almost completely fade, causing the HDR effect to disappear and details to be barely visible. That's just the nature of this technology in this price segment.

As a consolation, it's worth adding that the U7Q is advertised as a QLED TV (in practice, a PFS layer is used, which works very similarly), and it is indeed capable of displaying a wide color palette – with DCI-P3 coverage at around 94%, that's a very good result for this class.

In "Filmmaker" mode, which is considered the best out-of-the-box choice, the Samsung Q80D demonstrates solid colour reproduction. However, when viewing SDR content, there is a visible drop at the beginning of the gamma curve, suggesting that details in dark scenes may be less clear, which could detract from the overall viewing experience. While the white balance in SDR content is generally accurate, significant drops in blue at screen coverage above 70% can lead to less natural hues in both bright and dark scenes. Users might notice that some blue elements appear less intense, resulting in a warmer tint to the colour presentation.

For HDR content, the EOTF (Electro-Optical Transfer Function) curve being above the reference line most of the time indicates that the TV may struggle to accurately reproduce brightness and detail in the brighter areas of the image, which can be less than ideal for viewers. Additionally, there is a notable drop at the beginning of this graph, signifying the TV's difficulty in reproducing brightness in dark areas; this limitation is apparent in contrast and black tests, where several scenes fail to showcase the TV's full brightness potential.

Regarding white balance, the initial performance on the chart is promising, however, a sharp drop in red, coupled with a significant rise in blue, may lead to inaccuracies in reproducing certain skin tones and other key colours. This issue can be particularly noticeable in scenes where colour details are essential, potentially affecting the viewer's overall experience.

We tested the U7Q in the best possible picture mode, which is Filmmaker Mode. This mode is supposed to provide the most "filmic" experience and fidelity to the creators' intent – right out of the box. Unfortunately, even this professionally sounding name does not guarantee a perfect picture.

In our unit, the problem lay in a poorly set white balance. Both in HD and 4K content, the image had too much blue and red, giving the screen a slightly pinkish hue. It didn't look terrible, but it was noticeable – especially in bright scenes and white backgrounds. This alone could have been forgiven, but the biggest issue is the management of brightness in HDR content. The EOTF curve from the measurements confirms what we saw earlier during the scene tests: the television often dims the smallest bright elements too much, causing them to almost disappear, or conversely – excessively brightens the brightest ones, affecting the naturalness of the image.

After calibration, the Samsung Q80D’s Movie mode offers a noticeable improvement over the out-of-the-box settings. Samsung provides an advanced suite of calibration tools, including 2- and 20-point grayscale adjustments as well as a CMS (Colour Management System), allowing for precise control over both SDR and HDR content. The calibration greatly enhances white balance, although minor errors remain in HDR content toward the end of the graph. Contrast has also improved, and the gamma curve for SDR content now aligns well with expected levels.

In HDR, the EOTF curve initially appears to sit ideally, however, closer examination reveals all lines are slightly above the reference line, a phenomenon that may be seen as the TV "enhancing" brightness for added appeal. This effect, however, comes at a cost: while the screen may appear brighter overall, it sacrifices detail in darker areas, leading to a loss of subtle textures in shadowed scenes. As a result, scenes with deep shadows or dark elements may lose some finer visual details that would enhance the viewing experience.

Thanks to specialized tools, we managed to correct the color quality in SDR content to nearly perfection. In materials with lower dynamics, delta E errors dropped below 0.5, which can be considered an almost reference result. The image on television, YouTube, or classic Full HD looks really good after calibration. Well, but where couldn’t we improve the image so easily? Primarily, it concerns HDR quality content. While we managed to somewhat "tame" the white balance and eliminate pink hues in most scenes, unfortunately, we did not have full control over brightness management. We set the local dimming settings according to the best observations – SDR: Medium, HDR: High – but the U7Q still did everything a bit its own way. There were still cases of overly strong dimming or brightening of details that the calibration simply couldn't eliminate. And although the overall reception of the content is much better, it must be taken into account that the U7Q will always have something to say at the end "but."

Performing admirably with low-quality content, the Q80D’s noise reduction feature uses gentle gradation to smooth out unwanted image disturbances. However, this technique can also soften certain details, like film grain, that some viewers might prefer to retain. For those who appreciate a more polished and smoother image, particularly with lower-resolution material, this becomes a significant advantage.

In terms of image scaling, the Q80D stands out, enhancing both quality and detail for lower-resolution media. Advanced processing technology reduces artefacts and maintains clarity, as seen in the clean edges and absence of fraying in elements like branches during test scenes. This capability makes it an excellent option for viewers seeking an enhanced and comfortable viewing experience, even with less-than-ideal content quality.

There are situations where we would like to smooth out tonal transitions a bit, especially in older materials – those that have limited source quality. The U7Q is equipped with a feature called “Smooth and Gradient Image,” but unfortunately… it works very poorly. In the “Low” option, the effects are practically unnoticeable, and other settings smooth out details but do not improve tonal transitions. The only plus is that the feature does not interfere with film grain, so it does not ruin the natural structure of the image.

Fortunately, content scaling performs quite well. The image is not overly sharpened, there is no artificial clarity – and although it is known that this is not the level of high-end televisions, the U7Q handles displaying really old content in a completely acceptable manner without any problem.

Motion smoothness and blur reduction are standout features on the Samsung Q80D TV, thanks to its 120Hz panel and impressive response time. Users have two customisation options to enhance smoothness: "Motion Blur Reduction," adjustable on a 10-step scale for refined control, and "Blur Reduction," which works particularly well at higher refresh rates, enhancing clarity in fast-moving scenes. In the UFO test, the panel performs without trailing or forward-cloning effects, indicating a lack of overshoot and delivering clear, sharp visuals during rapid motion.

U7Q is truly a fast television, similar to its more powerful version "PRO". At a resolution of 4K, it supports up to 144 Hz refresh rate, and if someone wants even more – in Full HD you can achieve up to 240 Hz! This will mainly benefit PC gamers, but it’s worth appreciating – this is a rare feature in this price segment. Right from the start, it’s clear that U7Q was created with dynamic content in mind, such as games or sports. In films, we are not left "out in the cold" either – U7Q offers the "Ultra Motion Smoothness" feature, where using two sliders you can adjust whether you want a smoother, theatrical image, or something closer to a cinematic style with a visible frame. It’s good that, like with most manufacturers, we have a choice here and can adjust it to our own preferences.

The Samsung Q80D is a fantastic choice for gamers, offering a range of advanced gaming features that are rare in this price category. Equipped with four HDMI 2.1 ports, it enables key functionalities like ALLM (Auto Low Latency Mode), VRR (Variable Refresh Rate), and 120Hz support at 4K resolution, ensuring smooth and responsive visuals, essential for fast-paced gaming. The TV also supports HGIG (HDR Gaming Interest Group) for optimal HDR display in games and includes a Game Bar for quick access to gaming settings. Gamers with Nvidia graphics cards will appreciate the G-Sync support that eliminates screen stuttering and tearing.

Although it lacks Dolby Vision support, which may disappoint those seeking that HDR format, Samsung has partnered with Microsoft since 2022 to provide the Xbox Game Pass app, enabling cloud gaming access to a wide library of games without a console.

The Hisense U7Q is a TV designed for gamers – and you can see that right away based on its gaming capabilities. It has practically everything you could wish for: variable refresh rate (VRR) – check, automatic game mode (ALLM) – also check, and high refresh rates of up to 240 Hz in Full HD, as well as support for various resolutions, not just 4K. It's truly a great set of features that makes the U7Q excel in both fast-paced shooters on consoles and more demanding titles on PC. Of course – like in most Hisense models – it lacks a proper implementation of the HGiG function. That's a shame because HGiG allows you to adjust the brightness of the console to the specific TV, which in practice makes displaying HDR games according to the creators' intentions much easier. Without this, you simply have to reckon with certain limitations in the final HDR image in games.