Samsung QLED Q70D / Q74D / Q77D vs Sharp FQ8

The brightness of the Samsung Q70D is fairly average, yet it delivers a noticeable HDR effect. With brightness exceeding 400 nits, the distinction between SDR and HDR materials becomes evident. As observed in the discussion about contrast and black levels, the TV's performance varies across different scenes. In a scene featuring a bright sun against a darker foreground, the measured luminance is lower. However, in a scene with a large, bright light source dominating the frame, the TV achieves its peak brightness, reaching nearly 500 nits—a commendable result for its price range and display class.

Despite these strengths, the relatively low coverage of the wide DCI-P3 color gamut occasionally results in less vivid color reproduction. Even so, the TV offers rich colors and precise shade reproduction, enhancing the movie-watching experience. Furthermore, the Q70D excels in motion blur elimination during dynamic scenes, making it a solid choice for enjoying sports broadcasts and gaming.

The Sharp FQ8 achieves a maximum brightness of over 450 nits, which is commendable for its price range. While this level might not be groundbreaking, it places the television among the better-performing models in its class. At this brightness, the image appears vivid and detailed, and the HDR metadata functions effectively, offering a more immersive viewing experience compared to dimmer devices.

The television supports the advanced Dolby Vision HDR format, enhancing the depth and richness of the content. It also includes Dolby Vision IQ, which adjusts the image's brightness and colours based on ambient lighting. However, the implementation of this feature on the Sharp FQ8 is suboptimal, introducing artificial brightening and noticeable distortions. For this reason, it is advisable to disable Dolby Vision IQ for the most accurate picture quality.

With quantum dot technology, the television achieves a colour gamut coverage of approximately 94%, resulting in vibrant and realistic colours. This combination of features ensures the Sharp FQ8 delivers an engaging and detailed visual experience, even with some limitations.

The best factory mode on the Samsung Q70D is "Filmmaker," and it is the one we used when conducting various tests. Before the calibration process, it had several flaws that effectively prevented the conveyance of the director's intentions. In both SDR and HDR materials, the white balance was dominated by red and green colors. As a result, there was a characteristic yellow tint on the image, causing whites to appear yellowed and creating issues with skin tones, which were noticeably too warm. The reduced gamma in the standard color gamut materials caused a significant drop in the already low contrast. This resulted in an emphasis on details in the blacks but also in blown-out images in brighter scenes. The EOTF curve, in this case, turned out to be much better and only lightened those scenes with relatively low luminance. This was clearly visible in the section where we measured the maximum brightness of the television in HDR materials. At that time, the frame from the movie "Billy Lynn" was unnaturally bright and lacking depth.

The Sharp FQ8 was evaluated for colour reproduction in its movie mode, which provides the best default settings for achieving realistic visuals. While it performs adequately, certain issues impact the overall image quality. Tests on HD content revealed significant white balance problems, with a marked dominance of red. This is evident in the colour graph, where the red line noticeably rises above the others, and in practical tests, such as a movie scene featuring a child, where the image appears overly warm and unnaturally red. Similar issues persist with 4K HDR content, where an excessive red tint detracts from the accuracy of colour reproduction, an important consideration for viewers prioritising faithful visuals.

For SDR contrast, the gamma graph displayed an unusual anomaly at the start, highlighting reproduction issues. The remainder of the gamma curve lies below the reference line, indicating suboptimal brightness and contrast levels for standard content. In 4K HDR, the EOTF curve also deviates significantly, suggesting inconsistencies in brightness reproduction. These fluctuations can result in less enjoyable viewing experiences for HDR content, particularly in scenes requiring precise light and dark balance.

Fortunately, Samsung provides a wide range of calibration tools in all its televisions, where we can find 2-point and 20-point grayscale adjustments as well as advanced CMS. Thanks to this, we were able to significantly improve the quality of SDR and HDR materials. The vast majority of errors have been corrected, and the image that the Samsung Q70D now generates is definitely closer to the reference. Higher deltaE errors in the high dynamic range materials are primarily due to the display's insufficient luminance.

After calibration, the Sharp FQ8 shows notable improvements in its performance for SDR content. The white balance has been significantly refined, with all lines approaching the reference line. While the lines are not perfectly straight, the results are impressive for a TV in this price range. This adjustment enhances the naturalness and accuracy of colours, contributing to a more enjoyable visual experience. However, the gamma chart still displays the peculiar jump at the start, though the remaining line now aligns much closer to the expected outcome.

For HDR content, the white balance also sees meaningful improvements compared to the pre-calibration state, although it doesn’t perform as well as in SDR mode. This refinement results in more consistent and visually appealing colours, despite some remaining imperfections. On the downside, the EOTF chart reveals limited progress in contrast due to the lack of control over dynamic tone mapping settings, which hampers uniform brightness representation in HDR.

Despite these limitations, the calibration significantly elevates the Sharp FQ8, particularly in SDR mode. The improved white balance and colour reproduction deliver a more natural and pleasant viewing experience. While HDR content still leaves room for improvement, the TV achieves a respectable level of performance, solidifying its position as a strong contender in its price range.

The function responsible for improving gradation is named "Noise Reduction" in the menu. As we have confirmed, it is worth activating as it has a positive effect on tonal transitions. More importantly, it does not negatively affect film grain or fine details, which sometimes the competition "offers" us.

Image scaling in Samsung Q70D should be rated as average. The manufacturer aims not to artificially sharpen the image but to leave it naturally softened.

The Sharp FQ8 performs adequately with its 10-bit colour reproduction feature, providing smooth transitions between grey shades in the light bulb photo. For optimal results, setting it to medium is recommended, as it avoids issues like grain smoothing or blurring key elements. The "low" setting also yields good results without introducing unwanted visual artefacts.

In terms of upscaling, the Sharp FQ8 TV handles video without overscan, making full use of the screen. The jagged edges of branches are noticeable, but the edges of trousers appear without any clear jaggedness, contributing positively to the overall image quality. Additionally, the TV's AI Super Resolution feature enhances clarity by artificially sharpening jagged elements, further improving the viewing experience.

The Samsung Q70D is the first model in the manufacturer's range to feature a 120Hz panel, resulting in more advanced motion smoothing capabilities compared to lower-category models. Within the menu, three functions are dedicated to improving motion fluidity: "Motion Blur Reduction," "Judder Reduction," and "Clear Motion (LED)." The third option will be discussed separately. The first function enhances sharpness during motion, while the second adjusts the degree of smoothing. The smoothness feature on the Samsung Q70D performs well, with each setting delivering a noticeable effect. This allows viewers to customise the level of fluidity, making it suitable for those who dislike the typical stuttering of films or enjoy watching sports. The accompanying picture illustrates a configuration with mild smoothing, avoiding the soap opera effect.

The panel employed in the Samsung Q70D offers a commendable response time for its class. While it won't deliver razor-sharp motion clarity, it is a strong choice for sports enthusiasts at this price point.

The Sharp FQ8 features a 120 Hz panel, able to support playback at 144 Hz when connected to a PC, which should theoretically provide smooth motion rendering. The TV includes features designed to enhance film fluidity and reduce motion blur, crucial for more dynamic content. However, in the absence of Black Frame Insertion (BFI) technology, the panel's average response time leads to less-than-ideal results. This results in slight motion blur, which may be particularly noticeable when watching sports or during intense gaming sessions.

The tested television, Samsung Q70D, has four HDMI 2.1 ports, all offering a bandwidth of 40 Gbps. Despite this, no negative effects were noticed during testing. More importantly, the TV supports all features associated with the HDMI 2.1 standard. This will certainly please gamers, as it ensures optimal gaming performance using a console or a PC. While HDR Dolby Vision is absent, the correct implementation of HGIG mode and the absence of any calibration checkerboard issues are noteworthy. Additionally, Samsung stands out by allowing gaming with the smoothness enhancer activated without significant performance degradation. This means that 30 fps titles are perceived similarly to those running at a native 60 frames per second.

Samsung was one of the first manufacturers to introduce the Game Bar, which has been consistently improved. It provides all necessary gameplay information and allows users to adjust "on the fly."

In summary, the Samsung Q70D performs excellently with both consoles and computers. All functions worked seamlessly, and there were no issues. The ability to activate the smoothness enhancer without a noticeable increase in input lag is a game-changing feature.

The Sharp FQ8 offers several features that cater to gamers, enhancing the overall gaming experience. Firstly, the television is equipped with HDMI 2.1, which brings several advantages. ALLM (Auto Low Latency Mode) automatically switches the TV to a low-latency mode when a gaming device is detected. VRR (Variable Refresh Rate) helps reduce screen stuttering by adjusting the screen’s refresh rate to match the number of frames generated by the console or PC, providing smoother gameplay, especially in dynamic games. Additionally, the TV supports G-Sync, which synchronises the image with the graphics card, preventing stuttering and screen tearing.

Despite these advantages, the FQ8 has some limitations. The lack of support for HGiG (HDR Gaming Interest Group) means the TV does not optimise the dynamic range for HDR games. Furthermore, while Dolby Vision mode can improve picture quality in supported games, it suffers from very high input lag.