Samsung QLED Q70D / Q74D / Q77D vs Samsung Q7F

The brightness of the Samsung Q70D is fairly average, yet it delivers a noticeable HDR effect. With brightness exceeding 400 nits, the distinction between SDR and HDR materials becomes evident. As observed in the discussion about contrast and black levels, the TV's performance varies across different scenes. In a scene featuring a bright sun against a darker foreground, the measured luminance is lower. However, in a scene with a large, bright light source dominating the frame, the TV achieves its peak brightness, reaching nearly 500 nits—a commendable result for its price range and display class.

Despite these strengths, the relatively low coverage of the wide DCI-P3 color gamut occasionally results in less vivid color reproduction. Even so, the TV offers rich colors and precise shade reproduction, enhancing the movie-watching experience. Furthermore, the Q70D excels in motion blur elimination during dynamic scenes, making it a solid choice for enjoying sports broadcasts and gaming.

Unfortunately, the Samsung Q7F is not one of the bright televisions, and this directly affects the quality of HDR movies. The peak brightness of the panel is only about 250 nits, which is definitely too low to speak of true cinematic experiences. In practice, the image in HDR content does not differ significantly from classic SDR, making it hard to talk about any "wow effect" that usually accompanies us while watching such films. During testing movie scenes, the image simply looked dim, and brightness almost invariably hovered around the mentioned 250 nits. The worst performance was observed in shots with small, intensely glowing elements – the applied global dimming technique reacted very aggressively, dimming the entire screen to maintain the black effect. On the plus side, it is worth noting the presence of a QLED coating that expands the color palette. As a budget QLED model, the Q7F performs quite decently here: its DCI-P3 color coverage is about 93%, and BT.2020 reaches 70%. This means that colors, despite the low brightness, can look quite vivid and attractive.

The best factory mode on the Samsung Q70D is "Filmmaker," and it is the one we used when conducting various tests. Before the calibration process, it had several flaws that effectively prevented the conveyance of the director's intentions. In both SDR and HDR materials, the white balance was dominated by red and green colors. As a result, there was a characteristic yellow tint on the image, causing whites to appear yellowed and creating issues with skin tones, which were noticeably too warm. The reduced gamma in the standard color gamut materials caused a significant drop in the already low contrast. This resulted in an emphasis on details in the blacks but also in blown-out images in brighter scenes. The EOTF curve, in this case, turned out to be much better and only lightened those scenes with relatively low luminance. This was clearly visible in the section where we measured the maximum brightness of the television in HDR materials. At that time, the frame from the movie "Billy Lynn" was unnaturally bright and lacking depth.

The factory color reproduction in the Samsung Q7F definitely isn't one of its strong points. In Filmmaker mode, which theoretically should be closest to neutral, the white balance issue is immediately noticeable. There's too much red on the screen, while blue is noticeably lacking. The effects of this are very easy to see – white, instead of being neutral, takes on warm, almost slightly orange tones. Over time, this makes the entire image look somewhat unnatural, and bright areas of the scene can seem unrealistic. The problems become even more apparent in HDR content. The graphs show that the TV has significant errors in the Color Checker palette, which translates to visible inaccuracies in the real image. In practice, this means that colors are not presented as they should be. The Q7F also heavily manipulates brightness; darker elements are overly boosted, causing them to lose their cinematic feel, while bright parts can appear dimmed. As a result, the image seems flattened, and instead of helping to bring out details, contrast only highlights its own limitations. This is particularly frustrating in HDR materials, as every detail matters there. In scenes where a subtle play of light and shadow should be felt, the Q7F either overdoes the brightening or, conversely, suppresses elements that were meant to draw the eye. This causes the image to lose its depth, and instead of cinematic realism, we get more of a simplification effect.

Fortunately, Samsung provides a wide range of calibration tools in all its televisions, where we can find 2-point and 20-point grayscale adjustments as well as advanced CMS. Thanks to this, we were able to significantly improve the quality of SDR and HDR materials. The vast majority of errors have been corrected, and the image that the Samsung Q70D now generates is definitely closer to the reference. Higher deltaE errors in the high dynamic range materials are primarily due to the display's insufficient luminance.

After professional calibration, we managed to bring the Q7F in order – at least in terms of SDR content. The picture in this mode looks really good: the white balance has been set correctly, the colors appear natural, and errors in the color palette have dropped to values that are practically invisible to the eye. The gamma behaves excellently, and the only minor drawback is a slight brightening of smaller elements, which results from the lack of local dimming. For everyday TV watching or standard quality films, the Q7F performs surprisingly well.

It was much more difficult to tame HDR content. Despite adjusting the white balance, the television continues to manipulate brightness significantly, causing scenes to sometimes look unnatural – what was meant to be subtly darker can end up being overly brightened, and bright parts of the image sometimes appear dull. The final effect is better than in the factory settings, but it is evident that the design limitations of the Q7F do not allow for fully utilizing the potential of HDR materials.

The function responsible for improving gradation is named "Noise Reduction" in the menu. As we have confirmed, it is worth activating as it has a positive effect on tonal transitions. More importantly, it does not negatively affect film grain or fine details, which sometimes the competition "offers" us.

Image scaling in Samsung Q70D should be rated as average. The manufacturer aims not to artificially sharpen the image but to leave it naturally softened.

Upscaling and digital image processing in the Q7F is a bit of a sine wave. On one hand, we have really nice upscaling – weaker sources look better than one might expect. The image becomes clearer, sharper, and even older movies or terrestrial TV hold up well. Samsung has been strong in this area for years, and the Q7F confirms that. On the other hand… things start to get tricky. The TV has a problem with overscan – part of the image is simply cut off, and it looks rather unrefined. Additionally, we were let down by a feature called "noise reduction," which should improve the smoothness of tonal transitions in weaker materials. In other Samsungs, it works relatively well, but here it practically makes no difference – the banding in gradients remains. It's a bit disappointing because we could have expected more from a model that is aimed at users looking for a display for SDR content.

The Samsung Q70D is the first model in the manufacturer's range to feature a 120Hz panel, resulting in more advanced motion smoothing capabilities compared to lower-category models. Within the menu, three functions are dedicated to improving motion fluidity: "Motion Blur Reduction," "Judder Reduction," and "Clear Motion (LED)." The third option will be discussed separately. The first function enhances sharpness during motion, while the second adjusts the degree of smoothing. The smoothness feature on the Samsung Q70D performs well, with each setting delivering a noticeable effect. This allows viewers to customise the level of fluidity, making it suitable for those who dislike the typical stuttering of films or enjoy watching sports. The accompanying picture illustrates a configuration with mild smoothing, avoiding the soap opera effect.

The panel employed in the Samsung Q70D offers a commendable response time for its class. While it won't deliver razor-sharp motion clarity, it is a strong choice for sports enthusiasts at this price point.

Motion blur and motion fluidity in the Q7F is probably the most budget-conscious element of this TV. The 60 Hz panel is noticeable, with blur being quite evident, especially in dynamic scenes, and it's rather difficult to consider this model as equipment designed for watching sports or playing fast-paced games. In tests with the little green man, there was a long tail, and the ball in a football match would leave trails behind it.

On the plus side, the presence of motion smoothing is commendable. It really makes a difference in movies - especially since most materials are recorded at 24 frames. Here we can decide for ourselves whether we prefer a more "cinematic" image, with the slight jerkiness characteristic of cinema, or a smoother, more "television-like" one. This actually works quite well and helps improve the viewing comfort for series or movies.

The tested television, Samsung Q70D, has four HDMI 2.1 ports, all offering a bandwidth of 40 Gbps. Despite this, no negative effects were noticed during testing. More importantly, the TV supports all features associated with the HDMI 2.1 standard. This will certainly please gamers, as it ensures optimal gaming performance using a console or a PC. While HDR Dolby Vision is absent, the correct implementation of HGIG mode and the absence of any calibration checkerboard issues are noteworthy. Additionally, Samsung stands out by allowing gaming with the smoothness enhancer activated without significant performance degradation. This means that 30 fps titles are perceived similarly to those running at a native 60 frames per second.

Samsung was one of the first manufacturers to introduce the Game Bar, which has been consistently improved. It provides all necessary gameplay information and allows users to adjust "on the fly."

In summary, the Samsung Q70D performs excellently with both consoles and computers. All functions worked seamlessly, and there were no issues. The ability to activate the smoothness enhancer without a noticeable increase in input lag is a game-changing feature.

Features for gamers in the Samsung Q7F is a topic that evokes quite a mix of emotions. On one hand, no reasonable person expected miracles here, as this is a 60 Hz television, and it was clear from the start that it wouldn't be equipment for extracting the maximum from consoles or PCs. On the other hand, since the manufacturer promised specific solutions in promotional materials, it is natural that we wanted to see them in practice. At the outset, it’s quite decent. The automatic game mode (ALLM) works, so you don’t have to manually fiddle with the settings, the console itself switches the television to low-latency mode. In addition, we have Game Bar, which looks impressive and allows you to view some basic parameters without leaving the game. And this is where the good news ends.

[UPDATE] We have updated our tests of Samsung televisions from the 2025 model year due to the release of software version 1131, which restored the key feature for gamers, HGiG.

The biggest problem with the Q7F is VRR, or rather its absence. Indeed, a relevant icon appears in the menu, and you can even see it in the Game Bar, but throughout the entire test, the feature remained inactive and could not be activated in any way. It’s even more disappointing regarding HGiG; this option was actually available at the beginning, but after the software update, it completely disappeared, which is just unprofessional. Therefore, the Q7F is suitable only for absolute basics. Sure, you can turn on the console, play calmer titles, and enjoy low input lag, but if someone is counting on more advanced features that the manufacturer promised, they will be disappointed. This is not a television that you buy with gaming in mind, and it’s better to be aware of that before making a purchase.