Samsung QLED Q70D / Q74D / Q77D vs Haier K85F

The brightness of the Samsung Q70D is fairly average, yet it delivers a noticeable HDR effect. With brightness exceeding 400 nits, the distinction between SDR and HDR materials becomes evident. As observed in the discussion about contrast and black levels, the TV's performance varies across different scenes. In a scene featuring a bright sun against a darker foreground, the measured luminance is lower. However, in a scene with a large, bright light source dominating the frame, the TV achieves its peak brightness, reaching nearly 500 nits—a commendable result for its price range and display class.

Despite these strengths, the relatively low coverage of the wide DCI-P3 color gamut occasionally results in less vivid color reproduction. Even so, the TV offers rich colors and precise shade reproduction, enhancing the movie-watching experience. Furthermore, the Q70D excels in motion blur elimination during dynamic scenes, making it a solid choice for enjoying sports broadcasts and gaming.

Now let's move on to one of the hottest topics in the world of televisions, which is the quality of HDR effect. In the case of the Haier K85F model, we must unfortunately make it clear: if you are looking for equipment to watch content in a wide dynamic range, you should steer clear of this model. The main issue is its very low peak brightness, which during our tests barely reached 250 nits. To give you a better idea of what this means – such a value is okay for watching standard SDR materials, but it is absolutely insufficient to show any real benefits of HDR. The image simply lacks the "power" to generate bright, striking bursts. All our measurements and tests on specialist patterns only confirmed this. As if that weren't enough, the television also struggles with color reproduction. In this budget model, we won't find any technologies that expand the color palette, such as quantum dot layers (known in marketing as "QLED"). As a result, the coverage of the DCI-P3 color space, which is crucial for HDR materials, is only about 80%. In practice, this means that the image will not only be dark but also devoid of vibrant, saturated colors that the director wanted to show us.

The best factory mode on the Samsung Q70D is "Filmmaker," and it is the one we used when conducting various tests. Before the calibration process, it had several flaws that effectively prevented the conveyance of the director's intentions. In both SDR and HDR materials, the white balance was dominated by red and green colors. As a result, there was a characteristic yellow tint on the image, causing whites to appear yellowed and creating issues with skin tones, which were noticeably too warm. The reduced gamma in the standard color gamut materials caused a significant drop in the already low contrast. This resulted in an emphasis on details in the blacks but also in blown-out images in brighter scenes. The EOTF curve, in this case, turned out to be much better and only lightened those scenes with relatively low luminance. This was clearly visible in the section where we measured the maximum brightness of the television in HDR materials. At that time, the frame from the movie "Billy Lynn" was unnaturally bright and lacking depth.

Well, how does the television perform with colors straight from the factory, without any intervention from our side? The Haier K85F offers a full range of picture modes, such as Dynamic or Eco, but for anyone who wants to watch movies according to the creators' intentions, only one really matters: Film mode. This is the mode we focused our tests on, and unfortunately, its name has little to do with reality. The picture in the factory settings is far from what we could call cinematic fidelity and requires many adjustments. Let's start with the white balance, which has a clear lack of red color. In practice, this means that the whole picture has a cool, bluish tint. The situation is even worse when it comes to brightness management, specifically gamma curves (for SDR) and EOTF (for HDR). Their graph resembles a real rollercoaster, which has a disastrous effect on the viewing experience. This results in unnatural dimming of SDR content, causing details in the shadows to get lost, and in the case of HDR – excessive brightness, which further exacerbates the issue of highlights. This combination, meaning too cool white combined with chaotic brightness and excessive blue color saturation, causes enormous errors in color reproduction. Our measurements on a specialized ColorChecker chart showed errors (Delta E) regularly reaching and exceeding values of 8-9. In simpler terms: errors above the threshold of 3 are easily noticeable to the naked eye, so such a result means that the colors on the screen are simply heavily distorted.

Fortunately, Samsung provides a wide range of calibration tools in all its televisions, where we can find 2-point and 20-point grayscale adjustments as well as advanced CMS. Thanks to this, we were able to significantly improve the quality of SDR and HDR materials. The vast majority of errors have been corrected, and the image that the Samsung Q70D now generates is definitely closer to the reference. Higher deltaE errors in the high dynamic range materials are primarily due to the display's insufficient luminance.

Well, is there anything we can do about this image? Can professional calibration save the situation? The answer is: both yes and no. It must be clearly stated that there are certain things we cannot overcome. The limitations of the construction itself, namely a poor panel and its narrow color coverage, mean that you can forget about achieving meaningful HDR – we won’t sugarcoat it for you. The biggest beneficiary of our adjustments is undoubtedly the SDR mode, and it is precisely for watching such content, after calibration, that this television begins to make sense. We managed to tame the white balance in our own way. Although the TV only offers basic 2-point adjustment (instead of precise 20-point), it’s not perfect, but we successfully eliminated that unpleasant, cold "chill" in the image. Above all, however, we recorded a significant improvement in brightness management. The gamma curve, which previously resembled a rollercoaster, looks like an almost perfectly straight line after calibration. This is a sign that the TV can finally display images without artificially dimming or brightening them. The conclusion is simple: even in the case of such a cheap television, professional adjustment of the settings can achieve a lot and draw out its maximum potential.

The function responsible for improving gradation is named "Noise Reduction" in the menu. As we have confirmed, it is worth activating as it has a positive effect on tonal transitions. More importantly, it does not negatively affect film grain or fine details, which sometimes the competition "offers" us.

Image scaling in Samsung Q70D should be rated as average. The manufacturer aims not to artificially sharpen the image but to leave it naturally softened.

Let's move on to digital processing and image scaling, that is, how the Haier K85F handles lower resolution signals, for example, from standard television. Right from the start, we encounter an extremely annoying and completely incomprehensible issue – the overscan feature is enabled by default. This means that the television artificially enlarges the image, cropping its edges, and this occurs on every source, even 1080p. To see the full frame, you have to dig into the screen settings every time and manually switch the format to "stretch to 16:9." It's a detail, but incredibly frustrating. The scaling of content to 4K resolution can be described in one word: acceptable. And that's basically it. The image processor does not strip the image of details, nor does it generate jagged edges or other artifacts. It simply does its job, without any fireworks. It's fine, but nothing more. The biggest and most noticeable shortcoming in the digital processing section is the absence of a banding smoothing function. This is an algorithm that could significantly reduce the annoying banding effect we mentioned earlier. Unfortunately, the manufacturer did not implement such a solution, condemning us to watch the imperfections of the panel and low-quality materials in all their glory.

The Samsung Q70D is the first model in the manufacturer's range to feature a 120Hz panel, resulting in more advanced motion smoothing capabilities compared to lower-category models. Within the menu, three functions are dedicated to improving motion fluidity: "Motion Blur Reduction," "Judder Reduction," and "Clear Motion (LED)." The third option will be discussed separately. The first function enhances sharpness during motion, while the second adjusts the degree of smoothing. The smoothness feature on the Samsung Q70D performs well, with each setting delivering a noticeable effect. This allows viewers to customise the level of fluidity, making it suitable for those who dislike the typical stuttering of films or enjoy watching sports. The accompanying picture illustrates a configuration with mild smoothing, avoiding the soap opera effect.

The panel employed in the Samsung Q70D offers a commendable response time for its class. While it won't deliver razor-sharp motion clarity, it is a strong choice for sports enthusiasts at this price point.

The panel in the K85F model operates at a native refresh rate of 60 Hz, which already sets certain expectations for smoothness of the image right from the start. However, we must admit that we were very positively surprised when we found not one, but two separate sliders for motion control in the settings menu: one labeled "Blur Reduction" and the other "De-Judder." Such generosity in this price segment is an absolute rarity, as usually manufacturers offer at most one common option. Unfortunately, our enthusiasm quickly dwindled as fast as it appeared. It soon became clear why Haier was so "generous" – the slider responsible for blur reduction is simply a dummy. Moving it does not produce any visible effect on the screen; thus, only one of the two options actually works.

The tested television, Samsung Q70D, has four HDMI 2.1 ports, all offering a bandwidth of 40 Gbps. Despite this, no negative effects were noticed during testing. More importantly, the TV supports all features associated with the HDMI 2.1 standard. This will certainly please gamers, as it ensures optimal gaming performance using a console or a PC. While HDR Dolby Vision is absent, the correct implementation of HGIG mode and the absence of any calibration checkerboard issues are noteworthy. Additionally, Samsung stands out by allowing gaming with the smoothness enhancer activated without significant performance degradation. This means that 30 fps titles are perceived similarly to those running at a native 60 frames per second.

Samsung was one of the first manufacturers to introduce the Game Bar, which has been consistently improved. It provides all necessary gameplay information and allows users to adjust "on the fly."

In summary, the Samsung Q70D performs excellently with both consoles and computers. All functions worked seamlessly, and there were no issues. The ability to activate the smoothness enhancer without a noticeable increase in input lag is a game-changing feature.

Let's move on to the features for gamers, although we must point out right away that this is more of a proposal for "casual" players. The manufacturer boasts in the specifications about the presence of HDMI 2.1 ports, which looks impressive on paper, but in reality, it is largely a marketing gimmick. What good is a modern port when the heart of the television is a panel with a refresh rate of 60 Hz? It physically cannot display a signal at 120 frames per second, even at lower resolutions, which takes away HDMI 2.1's most important advantage. That's a shame. (That’s why we mark it as HDMI 2.0 ports in our tests). Another oddity is the television's response to attempts to calibrate HDR from the console. Changes in brightness settings cause very unnatural behavior of the image, which might suggest an incorrect implementation of the HGiG standard. To be honest, however, you shouldn't worry too much about this, because as we have mentioned multiple times, we simply do not recommend using any HDR content on this screen. However, to make it not so bitter, the Haier K85F also has two significant and unexpected advantages. The first is the presence of ALLM, or Auto Low Latency Mode, which switches the television to low latency mode as soon as it detects a connected console. The second, even bigger surprise is support for VRR, or Variable Refresh Rate. Although it works in a very modest range of 48-60 Hz, its very presence is commendable. Thanks to this, the image in games can stutter less, which truly improves the gaming experience.