Samsung QD-OLED S90D / S94D vs Samsung The Frame 2025 (LS03F)

In the HDR effect category, the Samsung S90D delivers remarkable performance. On the luminance graph for up to 10% of the window, the television surpasses the 1000 nits mark, which is a notable achievement. However, in the film scenes we tested, these values were slightly lower. In scenes with fullscreen sun glare the brightness drops to about 500 nits, but this is still considered a very good result. It is also worth noting that this model stands out due to its very high colour gamut coverage, thanks to the QD-OLED panel, giving it an edge over televisions with WOLED panels, which cannot achieve such a wide spectrum of colours.

The Frame LS03F is a television that can surprise with its brightness. The maximum luminance reaches around 650 nits, which already looks solid on paper. But as we know, lab tests are one thing, and real movie scenes tell a completely different story. When watching HDR content in natural conditions, The Frame 2025 maintains very good results. In most film scenes, peak brightness remained at levels of 550–650 nits. This is enough to feel the difference between standard image quality and that of HDR – bright highlights, reflections on water, and moonlight appear clear and impressive.

It’s also worth noting that the LS03F is a QLED television, which translates to solid color saturation. The coverage of the DCI-P3 color space reaches about 92%, allowing for vibrant, intense colors in HDR content. It may not be at the level of top premium models, but for a lifestyle screen, the result truly deserves recognition.

The Samsung 65" S90D with a QD-OLED panel has been tested in Filmmaker Mode, which the manufacturer has used for years to deliver optimal picture settings. In this mode, the TV offers a very good image, but there are some shortcomings worth noting.

In terms of white balance, viewers may notice a red dominance in HD content, which can make skin tones appear unnatural and create a warm overall scene, potentially affecting immersion. This issue becomes more apparent in scenes where subtle colour differences are important. The same effect can be observed in 4K HDR content, though the red shift is less pronounced. This shift can prevent certain details and colours from being fully realised, diminishing the naturalness of the image.

As for contrast, the gamma performance is decent but still has some issues. The gamma values fall short of the reference level of 2.4, resulting in bright areas of the image appearing washed out and dark areas lacking detail. This limitation can make certain scenes feel less dynamic and impact the depth and richness of the picture. However, the EOTF curve for contrast in 4K HDR content performs well, showing the TV's ability to handle differences in brightness. That said, these values still fall slightly below the ideal range, indicating room for further optimisation.

Overall, the Samsung S90D in Filmmaker Mode offers solid colour reproduction, but some adjustments are needed to fully unlock its potential, particularly with different types of content.

When it comes to image quality right out of the box, even in Filmmaker mode, which is supposed to be the closest to reference, there were issues. In both HD and 4K HDR content, we noticed noticeable deviations in white balance. The image was heavily skewed towards red and blue, giving the screen a characteristic rosy tint. This effect was most visible in bright scenes – for example, in shots with a lot of white, where neutral light should naturally dominate. In such moments, the screen clearly leaned towards pink tones, which can also be seen in the attached comparison photo. As for brightness characteristics – it wasn't as bad as one might expect given such color inaccuracies. Analysis of the gamma curve and EOTF showed a slight brightening of the image compared to the reference, but not enough to drastically affect the perception of the material.

The quality improves more than anticipated after calibrating the S90D television in movie mode. The white balance for HD and 4K HDR content has been fine-tuned to near perfection. While minor imperfections are still noticeable, they are subtle enough not to significantly impact the overall picture quality. Colours have become more cohesive, promoting a natural reproduction of details, particularly in scenes where precise colour representation is essential. It’s important to note that this particular model, in this size, uses a QD-OLED panel, which offers a broader colour gamut compared to other versions of this model equipped with a WOLED panel.

The contrast has also seen a marked improvement. After calibration, the gamma chart is much closer to the expected curve, resulting in a better balance between the bright and dark areas of the image. The EOTF curve, which previously indicated issues with overexposed scenes, now shows significantly better results. This improvement allows for greater preservation of details in the brighter parts of the image, particularly in HDR content.

After calibration, the movie mode gained a completely new quality. The issue of pink tint, which had previously been clearly visible, especially in bright scenes, was effectively eliminated. Colors began to look much more natural, and the white balance no longer dominated the rest of the image. It was no longer the same exaggerated “box picture” – everything gained coherence and a cinematic character. Additionally, the tendency of the television to slightly brighten scenes, previously visible in the EOTF curve analysis, was partially corrected. Of course, this was within the limits of what the design allows without local dimming – it’s hard to speak of perfect brightness management here. Nevertheless, the final effect was definitely closer to what one would expect from a mode called Filmmaker.

The television excels at smoothing tonal transitions, allowing colours to blend seamlessly, resulting in a natural and fluid image. The built-in noise reduction feature can further enhance these transitions, useful in certain situations. However, it is important to note that activating this option may overly smooth out the desired film grain structure, potentially compromising the authenticity and atmosphere of the image. Therefore, caution is advised when using this feature, to maintain the character and depth of the content.

The S90D model handles lower-resolution materials effectively, as demonstrated in the displayed image. The model's silhouette remains sharp and naturally reproduced, with fine details preserved. Additionally, the branches of the trees are well-defined, free from any visible jagged edges that might otherwise degrade the image quality. Thanks to efficient scaling, even lower-resolution content appears attractive on the screen, which is sure to please users who rely on a variety of content sources, such as standard cable or antenna television.

The LS03F is equipped with the NQ4 processor, which is responsible for improving image quality—especially in lower-quality materials. In practice, it works surprisingly well, particularly with older content and recordings with lower resolution. Activating the "noise reduction" feature yields noticeable effects. The television effectively smooths tonal transitions and removes digital noise that can appear in darker areas of the image. Compared to previous generations, there is a clear improvement—previously, this feature often smoothed everything too much, including details that it shouldn't have removed. In this year's model, the smoothing still occurs, but it is done in a much more acceptable manner. Textures of materials, skin, or fabric details are no longer so heavily muted as before—the image retains more naturalness. However, this does not change the fact that film grain is still removed by the television, which may not be to everyone's liking. On the other hand, it is no longer as aggressive an intervention as in previous models. It is also worth mentioning that the LS03F may struggle with very weak signals—such as recordings from VHS tapes or video in low resolution. In such cases, we noticed slight clipping of the image at the edges—so-called overscan. This can lead to situations where a small part of the image (e.g., subtitles at the bottom edge) gets cut off.

The S90D TV, featuring a 120 Hz refresh rate matrix and up to 144 Hz in the appropriate PC configuration, delivers excellent motion fluidity. Samsung highlights a range of sharpness settings on a ten-point scale, allowing users to fine-tune the display to their preferences. In UFO tests, the OLED matrix showcases its strengths by eliminating any blurring. The ultra-fast pixel response ensures dynamic movements are faithfully reproduced.

Similar results can be seen in other sizes of this model with a WOLED matrix, which also offer outstanding image fluidity. Organic technology, in this case, is considered among the best on the market. The S90D image, regardless of the matrix type, is exceptionally sharp and detailed, making this television perfect for dynamic scenes, whether for gaming or sports broadcasts. Additionally, its refresh rate and sharpness capabilities guarantee that every movement is smooth and natural, satisfying even the most discerning users.

A novelty in The Frame for 2025 is the panel with a refresh rate of 144 Hz. Yes – in a television primarily associated with displaying artwork, you can now not only watch Van Gogh but also comfortably play on a console or follow dynamic sports action. This is a definite step towards greater versatility. In the case of Samsung films, as usual in models with a 120 Hz panel and above, it allows you to adjust motion smoothness according to your own preferences. You can set a more cinematic representation while maintaining frame rate or opt for full motion smoothing. The range of options is wide, allowing you to tailor the effect to your taste – whether the viewing experience is meant to resemble classic cinema or a presentation on a modern theater panel.

*this part of the test refers to the model LS03FAU in sizes 55 and 65 inches, which is equipped with a 144Hz panel; the 43 and 50-inch sizes have 60Hz panels, and therefore perform much worse in terms of motion smoothness.

The S90D television is an excellent solution for gamers, offering a range of advanced features that elevate gaming quality to a new level. Equipped with HDMI 2.1 standard, the model supports modern technologies such as VRR (Variable Refresh Rate) and ALLM (Auto Low Latency Mode). Thanks to these solutions, the image is incredibly smooth, and the response to commands is instantaneous, which is crucial in dynamic titles. Additionally, the S90D supports HLG (Hybrid Log-Gamma) as well as G-Sync and FreeSync image synchronisation. This enables a perfect connection with Xbox, PlayStation, or PC, eliminating issues with tearing and stuttering. The built-in operating system offers the Xbox Game Pass app, providing access to a vast library of games directly from the television. This solution makes gaming even more convenient and accessible. The Game Bar feature provides quick access to essential information, such as current settings, performance statistics, and the ability to adjust image options. This allows for on-the-fly display parameter modification, which is extremely useful during intense gameplay. Despite lacking support for Dolby Vision, the S90D still offers excellent HDR image quality, allowing for full utilization of the potential of games and movies. As a result, the S90D represents a unique combination of modern technologies, outstanding image quality, and intuitive features, perfect for any gaming enthusiast.

As we mentioned earlier – although The Frame likely displays images and works of art most of the time, Samsung has recognized that a Van Gogh enthusiast can just as easily be an avid gamer. And it must be admitted that The Frame 2025 has almost everything it needs to become a fully-fledged gaming television.

On board, we find support for ALLM (automatic game mode) and variable refresh rate (VRR) thanks to the implementation of one HDMI 2.1 port. The television handles lower resolutions at higher refresh rates without any issues and features an expanded Game Bar – already known from other Samsung models – which allows for quick previewing and changing of the most important gaming-related settings. For this, it earns additional points from us. The proprietary motion smoother Auto Motion Plus Game also deserves special mention, which – and it's worth emphasizing – works without increasing input lag. Samsung remains the only manufacturer that has managed to implement this feature in a practically noticeable way in terms of delays. The result? Much better fluidity in games, especially those that struggle to maintain stable 60 frames. This solution can realistically improve the gaming experience in more demanding titles – especially on consoles that don’t always manage full fluidity, especially in AAA games.

As for the downsides – the lack of Dolby Vision is already considered standard in Samsung televisions, so there's nothing to particularly complain about here. However, the problem is something entirely different. In the latest version of the Tizen system, the HGiG option has disappeared. Literally – it's not there. This is a significant setback when configuring a console for proper HDR content display in games. It’s hard to understand why such a decision was made, but one thing is certain – this should be fixed as soon as possible. We are talking about a brand that has set standards for gaming on televisions for years. If HGiG comes back – and we hope that it will – The Frame LS03F can confidently aspire to be a true gaming television. Not just as a decoration on the wall, but as equipment that really provides joy in gaming.