Samsung QD-OLED S90D / S94D vs Haier M90E

In the HDR effect category, the Samsung S90D delivers remarkable performance. On the luminance graph for up to 10% of the window, the television surpasses the 1000 nits mark, which is a notable achievement. However, in the film scenes we tested, these values were slightly lower. In scenes with fullscreen sun glare the brightness drops to about 500 nits, but this is still considered a very good result. It is also worth noting that this model stands out due to its very high colour gamut coverage, thanks to the QD-OLED panel, giving it an edge over televisions with WOLED panels, which cannot achieve such a wide spectrum of colours.

Haier M90E is a television that does not lack brightness. In most movie scenes, peak luminance exceeds 1000 nits, which gives the image a clear "kick" and high dynamics. In typical, bright HDR materials, this looks really good. However, one must take into account the previously mentioned dimming algorithm. In scenes that are not evenly flooded with light – for instance, when displaying individual stars in a black sky – high brightness underscores the imperfections of zone control. Instead of a precise light point, we often see a distinct halo effect around bright objects. Despite these shortcomings, the overall image presentation can be pleasing, largely thanks to color reproduction. The manufacturer applied a PFS phosphor coating, allowing for wide coverage of the color palette. In our measurements, the coverage of the DCI-P3 space was a solid 95%.

The Samsung 65" S90D with a QD-OLED panel has been tested in Filmmaker Mode, which the manufacturer has used for years to deliver optimal picture settings. In this mode, the TV offers a very good image, but there are some shortcomings worth noting.

In terms of white balance, viewers may notice a red dominance in HD content, which can make skin tones appear unnatural and create a warm overall scene, potentially affecting immersion. This issue becomes more apparent in scenes where subtle colour differences are important. The same effect can be observed in 4K HDR content, though the red shift is less pronounced. This shift can prevent certain details and colours from being fully realised, diminishing the naturalness of the image.

As for contrast, the gamma performance is decent but still has some issues. The gamma values fall short of the reference level of 2.4, resulting in bright areas of the image appearing washed out and dark areas lacking detail. This limitation can make certain scenes feel less dynamic and impact the depth and richness of the picture. However, the EOTF curve for contrast in 4K HDR content performs well, showing the TV's ability to handle differences in brightness. That said, these values still fall slightly below the ideal range, indicating room for further optimisation.

Overall, the Samsung S90D in Filmmaker Mode offers solid colour reproduction, but some adjustments are needed to fully unlock its potential, particularly with different types of content.

For the measurements, we chose the Film mode, which should ideally offer an image closest to the creators' intentions. Unfortunately, in the case of the M90E, its characteristics – besides the reduced brightness – do not differ much from the Dynamic mode. Both in SDR and HDR content, the image is clearly tinged with a cool blue hue. The white balance is heavily skewed towards blue, reminiscent of typical aggressive "store" settings. This results in an unnatural representation of skin tones and makes the image straining on the eyes during longer viewing sessions. The way brightness is managed also negatively affects color fidelity. The television struggles to maintain proper levels – small details are often too dim, while larger, bright areas of the image tend to get blown out. These deviations in the brightness curve, combined with the cool white balance, lead to very significant color reproduction errors (DeltaE) in the factory settings.

The quality improves more than anticipated after calibrating the S90D television in movie mode. The white balance for HD and 4K HDR content has been fine-tuned to near perfection. While minor imperfections are still noticeable, they are subtle enough not to significantly impact the overall picture quality. Colours have become more cohesive, promoting a natural reproduction of details, particularly in scenes where precise colour representation is essential. It’s important to note that this particular model, in this size, uses a QD-OLED panel, which offers a broader colour gamut compared to other versions of this model equipped with a WOLED panel.

The contrast has also seen a marked improvement. After calibration, the gamma chart is much closer to the expected curve, resulting in a better balance between the bright and dark areas of the image. The EOTF curve, which previously indicated issues with overexposed scenes, now shows significantly better results. This improvement allows for greater preservation of details in the brighter parts of the image, particularly in HDR content.

Haier M90E clearly benefits from professional calibration, especially for SDR content. The TV menu offers a sufficient number of tools to effectively correct factory errors. We managed to "tame" the white balance and eliminate the dominant blue tint. We also adjusted, albeit to a lesser extent, the brightness curve (gamma), which allowed us to recover some details in the shadows that were too heavily muted from the factory. The end result for SDR is a picture that is definitely more natural and pleasant to watch. In the case of HDR mode, the success is only partial. Although it was possible to improve the white balance here as well, the color reproduction errors (Color Checker) remained at a high level. Analysis of the EOTF curve (responsible for brightness in HDR) points to the root of the problem: the TV imposes its own interpretation of the signal and does not provide tools to modify this curve. The source of the high errors is not the calibration itself, but the specifics of the device – aggressive and imprecise zone dimming interferes with measurements and is "stiffly" embedded in the characteristics of this model.

The television excels at smoothing tonal transitions, allowing colours to blend seamlessly, resulting in a natural and fluid image. The built-in noise reduction feature can further enhance these transitions, useful in certain situations. However, it is important to note that activating this option may overly smooth out the desired film grain structure, potentially compromising the authenticity and atmosphere of the image. Therefore, caution is advised when using this feature, to maintain the character and depth of the content.

The S90D model handles lower-resolution materials effectively, as demonstrated in the displayed image. The model's silhouette remains sharp and naturally reproduced, with fine details preserved. Additionally, the branches of the trees are well-defined, free from any visible jagged edges that might otherwise degrade the image quality. Thanks to efficient scaling, even lower-resolution content appears attractive on the screen, which is sure to please users who rely on a variety of content sources, such as standard cable or antenna television.

The evaluation of the image processor must be divided into two separate aspects, as the Haier M90E behaves inconsistently in this regard. The first issue is the upscaling itself, that is, scaling lower-resolution content to 4K. In this task, the television performs quite decently. The algorithms effectively enhance the detail, resulting in a final image that is relatively sharp, clear, and readable. In this respect, it's hard to have major complaints about the device.

The situation looks completely different with materials that have a high degree of compression, which we encounter in older recordings or on platforms like YouTube with lower bitrate. Here, the processor falters in smoothing tonal transitions and masking source imperfections. The television cannot hide compression blocks, resulting in a very harsh, "digital" character of the image. The lack of effective artifact reduction can effectively discourage viewing lower-quality content on this screen.

The S90D TV, featuring a 120 Hz refresh rate matrix and up to 144 Hz in the appropriate PC configuration, delivers excellent motion fluidity. Samsung highlights a range of sharpness settings on a ten-point scale, allowing users to fine-tune the display to their preferences. In UFO tests, the OLED matrix showcases its strengths by eliminating any blurring. The ultra-fast pixel response ensures dynamic movements are faithfully reproduced.

Similar results can be seen in other sizes of this model with a WOLED matrix, which also offer outstanding image fluidity. Organic technology, in this case, is considered among the best on the market. The S90D image, regardless of the matrix type, is exceptionally sharp and detailed, making this television perfect for dynamic scenes, whether for gaming or sports broadcasts. Additionally, its refresh rate and sharpness capabilities guarantee that every movement is smooth and natural, satisfying even the most discerning users.

The Haier M90E is equipped with a simple yet functional motion smoothing system (MEMC). In the settings menu, the user will find a three-level adjustment scale: low, medium, and high. This allows for tailoring the degree of interference with the image to personal preferences – from gentle smoothing of 24p movies to maximum fluidity (soap opera effect). The system operates stably and fulfills its purpose in typical applications.

The S90D television is an excellent solution for gamers, offering a range of advanced features that elevate gaming quality to a new level. Equipped with HDMI 2.1 standard, the model supports modern technologies such as VRR (Variable Refresh Rate) and ALLM (Auto Low Latency Mode). Thanks to these solutions, the image is incredibly smooth, and the response to commands is instantaneous, which is crucial in dynamic titles. Additionally, the S90D supports HLG (Hybrid Log-Gamma) as well as G-Sync and FreeSync image synchronisation. This enables a perfect connection with Xbox, PlayStation, or PC, eliminating issues with tearing and stuttering. The built-in operating system offers the Xbox Game Pass app, providing access to a vast library of games directly from the television. This solution makes gaming even more convenient and accessible. The Game Bar feature provides quick access to essential information, such as current settings, performance statistics, and the ability to adjust image options. This allows for on-the-fly display parameter modification, which is extremely useful during intense gameplay. Despite lacking support for Dolby Vision, the S90D still offers excellent HDR image quality, allowing for full utilization of the potential of games and movies. As a result, the S90D represents a unique combination of modern technologies, outstanding image quality, and intuitive features, perfect for any gaming enthusiast.

From a hardware perspective, the Haier M90E is a solid proposition. The TV is equipped with two full-bandwidth HDMI 2.1 ports, which ensures support for key technologies: VRR (variable refresh rate) and ALLM (automatic low-latency mode). A plus is also the correct implementation of the Dolby Vision mode for gaming, which maintains a relatively low input lag. Problems arise with software configuration. The biggest drawback is the forced, continuous dynamic tone mapping by the TV's processor. This prevents proper HDR calibration from the console using system panels (HGiG) – the TV ignores source settings and processes the image its own way. We also noted shortcomings in the interface: the M90E does not have a typical "Game Bar" (overlay with parameters), which is a standard among competitors. Cooperation with Xbox consoles at unusual parameters turned out to be problematic – the device has difficulty correctly displaying 1440p resolution at 120 Hz refresh rate. Despite the aforementioned shortcomings in the software, the Haier M90E remains a very attractive screen for gamers. The final impression is saved by a solid hardware base. Native panel refresh at 144 Hz and the presence of full-fledged HDMI 2.1 ports are advantages that are crucial in daily use. If we are looking for a TV that provides high fluidity and supports 4K signals, this model will fulfill its task.