Samsung Q8F vs Panasonic W85

In terms of brightness, the Samsung Q8F performs surprisingly well for a television without local dimming. It measures up to 500 nits, which practically means that most movie and series scenes look pleasant, and it definitely cannot be accused of lacking the "HDR effect." In films like Life of Pi or The Meg, the screen was able to glow and deliver light effects at a satisfying level. It struggles more during challenging moments—with dark frames containing single bright points. The global dimming used causes the television to darken the image to maintain deep blacks, but at the cost of detail brightness. This is clearly visible in the scene from Sicario 2, where the helicopter lights dropped to around 200 nits. This is a conscious design decision that gives the impression of deeper blacks but somewhat takes away from the brilliance of individual elements, and this should simply be kept in mind. When it comes to color reproduction, the Q8F utilizes quantum dot technology, which broadens the color range. A DCI-P3 coverage of 91% can be considered a decent result, although it is not a record-breaking achievement compared to other QLEDs.

Unfortunately, we don't have good news here. The Panasonic W85B is rather dim – its peak brightness does not exceed 300 nits, so it's hard to talk about any true HDR effect. In practice, this means that scenes which on other screens can "shine" and make an impression, here look simply like regular SDR with a slight boost in colors. Our measurements and film tests confirmed this – regardless of the content, the W85B won't extract anything more from HDR. So if someone is looking for a TV specifically for HDR, it's better to look towards other models. As a consolation, the fact remains that in terms of colors, the W85B performs quite well. It's a QLED TV, so its color gamut coverage is wide, and most films and series look natural, without a distinct "washed out" effect. The colors are saturated, so during regular viewing, there is no sense that something is quite wrong.

We decided to check the Filmmaker mode because it provided us with the best picture right out of the box. However, this does not mean it was perfect. The white balance had too much blue and red tint, causing the white to take on a slight purple-pink hue. Such an imbalance affected the visibility of practically all colors, as can be seen in the comparison photo below. The brightness characteristic in SDR content was quite well adjusted, although in HDR materials, we noticed that the television did not always manage its global dimming—at times, the screen was too dim, while at other times it suddenly brightened. Fortunately, issues related to colors can be effectively corrected with calibration tools, so we decided to get to work.

While testing the Panasonic W85B, we of course started with the Filmmaker mode, as it is the gold standard today for watching content "as the director intended." The problem is that this TV is quite far from those intentions. The biggest issue turned out to be an excess of red – in both SDR and HDR. The picture often looked overly warm, and in some scenes, it appeared almost "blazing." Additionally, there’s the issue of brightness management. When we looked at the gamma and EOTF charts, it was clear as day that in most scenes, the TV brightens the image more than it should. The effect was easy to predict. Details can get lost, leading to flattening and clipping across the entire screen. Of course, we know how to improve this, but it must be said honestly that it requires quite a bit of work in calibration. Out of the box, the W85B does not provide a reference-level picture – it is rather a TV that will always interpret colors and brightness a bit "its own way" without professional adjustments. Unfortunately, this is to the detriment of the viewer.

After calibration, we managed to correct the white balance almost to perfection. Older SDR content looks stunning — most errors are within a threshold of 2, which is definitely below the human eye's perception limit. In HDR, we also brought the white balance to the correct level, but a different problem arises here. So why are there still relatively large errors in color reproduction? This is mainly due to the limited color palette and the way the television manages brightness. The applied global dimming technique does not give the user control in the settings, so when analyzing the EOTF curve in HDR films, it is clear that the Q8F can independently modify luminance. This can be considered a certain limitation, but despite this, the image after calibration is still much more enjoyable than in the factory version.

Fortunately, calibration made a significant difference for the Panasonic W85B, especially in SDR content. Here, the improvement was really noticeable – we managed to balance the white and reasonably tame the TV's tendency to excessively brighten the entire image. The picture became more coherent, and the colors gained a naturalness that was lacking in the factory settings. Admittedly, the results from the Color Checker are not perfect, as the W85B has visible issues with green saturation, but overall, we assess the post-calibration effect in SDR very positively. The situation with HDR is a bit different. Here, we were also able to limit the tendency to warm up the entire scene, so the image turned out much better than in the factory settings. However, the same problem we mentioned earlier is still evident – the TV interprets the image too "in its own way" and brightens the entire frame. The lack of local dimming only exacerbates this effect. In summary, briefly in SDR content, the W85B performs really well after calibration and is perfectly suitable for everyday viewing. However, in HDR, even after adjustments, it is still hard to unequivocally recommend it for serious viewing sessions.

Let's see how the Q8F handles older content, which often has poor quality. Let's start with the positives: the upscaling, which means raising the image to a higher resolution, works really well. The TV handles both classic television and materials from YouTube without giving the impression that we are dealing with something completely unattractive. Materials in very low resolutions, such as 576p, perform worse — the image can be cropped, and unfortunately, the overscan phenomenon cannot be turned off. However, the digital processing itself looks worse too. The noise reduction function, instead of removing unwanted interference, smooths out almost everything: film grain (which is desirable for many viewers) disappears along with the texture of the image, and the faces of the actors begin to resemble characters from cheap Turkish soap operas. It is therefore hard to consider this option useful — it's best to leave it completely turned off. Perhaps Samsung will refine the operation of this feature in updates, but for now, it’s difficult to regard it as anything other than an unnecessary addition.

With native SDR content, the Panasonic W85B performs very well – tonal transitions are smooth and natural, without artificial bands or clear contours. However, the situation looks worse with lower resolution materials. This is where the television has the biggest problem with "beautifying" the image. The lack of any option in the menu that would allow for improving gradation means that with older films or materials from YouTube, one can sometimes notice slight issues with color blending.

Fortunately, upscaling, or increasing the quality of lower resolution content, performs much better. This is definitely a strong point of this model – the image is scaled cleanly and in detail, and the television handles this better than one might expect from such an affordable device. This is thanks to the HCX processor, which Panasonic has been developing for years, and it shows that even in the lower series, it can do a good job.

Due to the 60 Hz panel, it's hard to call the Q8F a television made for gaming or watching sports. The panel isn't particularly fast, making motion blur clearly visible. If you were counting on spectacular, almost "stadium-like" experiences during broadcasts, you might feel a slight disappointment. Fortunately, in the case of movies and series, Samsung has not abandoned motion smoothing features. This is nothing other than a motion smoother that allows improving the fluidity of productions recorded at 24 or 30 frames per second. Thanks to this, one can decide whether they prefer a smoother, "television" image or to maintain a cinematic quality. It all depends on the viewer's preferences, and the ability to adjust this parameter is undoubtedly a plus.

At first glance, everything looks good – the Panasonic W85B has a 120 Hz panel and even a 144 Hz mode, so it seems that it should handle smooth motion well. The problem begins when we look into the settings. The options for improving fluidity are supposedly present in the menu, but in practice… they change nothing. No matter what we choose, the image looks the same. On top of that, there's a lack of BFI, which is the black frame insertion mode that helps sharpen motion in many TVs. And suddenly, it turns out that despite having a strong panel, the W85B doesn't give us any real tools to adjust that motion to our needs. It only works well when the source itself operates at a higher frequency – for example, games at 120 Hz. But when it comes to movies or sports, we just have to take what the TV shows us, because there's nothing more we can do about it.

[UPDATE] We have updated our 2025 Samsung TV reviews following the release of firmware version 1131, which officially restores the essential HGiG (HDR Gaming Interest Group) support.

It is not entirely clear what Samsung has mixed up this year with its televisions, but the Q8F is not free from all the confusion with updates and shortcomings. While its older cousin, the Q67D, could still be recommended to casual gamers with a clear conscience, it's hard to find a reason to do so here. Aside from the automatic game mode and the attractively designed Game Bar, we practically get nothing that could attract gamers. The lack of proper HGiG implementation is a big problem, especially since function simply disappeared after the 1126 update. The issue with VRR is even worse. Although it is featured in the manufacturer's brochures and appears in the Game Bar, we couldn't activate it. The Xbox Series X console did not allow it to be activated at all, and the option remained grayed out and inactive. It's hard to praise such a television even to casual gamers, which is a shame because Samsung has had a strong bargaining chip in the gaming segment for years.

On paper, the Panasonic W85B looks really solid. Here we have two full HDMI 2.1 ports, support for ALLM, variable refresh rate, Dolby Vision in games, and of course, a high refresh rate for the panel itself. Additionally, there’s the characteristic Panasonic game bar that allows you to check key parameters with one click and quickly change them if necessary. Sounds great, but the problem arises when we activate HDR. Here, the W85B significantly falters because it lacks proper HGiG implementation – the TV manages brightness poorly, and instead of faithful image rendering, we get scenes that are too bright, sometimes even blown out. The solution? The simplest – turn off HDR in the console settings and leave everything in SDR. And here it gets really interesting, because in this scenario, the W85B shows its better side. Low input lag, high smoothness thanks to 120 Hz – all of this makes gaming look phenomenal. Yes, HDR can be sacrificed, but if responsiveness and smooth gameplay are priorities, the W85B provides a lot of fun.