Samsung OLED S95H (S99H) (QD-OLED) vs Sony BRAVIA 7 II

When it comes to brightness alone, the S99H is an astronomically bright TV. Its peak brightness in movie scenes can exceed 2800 nits! Regardless of the scene, you can count on powerful HDR effects that practically blind you, and that's exactly what we expect from a top-tier screen. It's inherent to OLED panels that in very bright, full-screen shots they won't sustain as high a brightness as they do with small highlights, but the results are still excellent. In a bright scene from the film The Meg, the sun still exceeded 2200 nits. That means the S99H was able to maintain higher brightness than most Mini LED screens on the market. In terms of brightness, the S99H is currently the best OLED TV we've tested.

Color gamut coverage

The S99H also handles color exceptionally well, which is a direct result of the QD-OLED panel used here. Regardless of the test scenario, whether synthetic test patterns or measurements with film material in the background, the results stayed at a very high level. The S99H easily covers almost 100% of the DCI-P3 gamut, and for the most demanding color space it reaches nearly 90% of BT.2020. That's top-tier performance on the market. These results match what we saw in the new SQD-Mini-LED screens, and in real movie scenes they even outperform RGB Mini LED displays.

The Sony Bravia 7 II handles HDR very well and, above all, is simply a bright TV. In the proper "Professional" viewing mode we measured about 2000 nits of peak brightness, so the panel's capabilities are really substantial. Of course, with Mini-LEDs the result on a test pattern is only part of the story, because a lot depends on how the TV controls the backlight in real scenes. And here Sony's algorithms perform really well. Depending on the scene, the brightness we measured in movies ranged from around 1100 up to 1700 nits. That's already a level at which HDR has the proper punch and bright effects can really impress. It's not perfect in every situation, though. With small bright elements on a very dark background the Bravia 7 II clearly prioritizes maintaining good black levels, which can cause their brightness to drop to around 500 nits. It still looks good, but you can see the TV doesn't always operate without compromises.

Colors

The second thing that has a huge impact on the HDR effect is, of course, color. And this is where True RGB technology was supposed to bring one of the biggest changes. Looking at the panel's raw capabilities, the Bravia 7 II performs very well. We measured about 98% DCI‑P3 coverage and 88% BT.2020, so the potential to display highly saturated colors is really large. However, in RGB TVs the situation is a bit more complex. When we performed the same measurements with a movie background applied, the gamut coverage dropped to about 92% DCI‑P3 and 78% BT.2020. Those are still good figures, especially for an RGB Mini-LED TV, but they clearly show that the final result largely depends on how the algorithms control the three backlight colors. In most scenes the Bravia 7 II handles this well and colors retain high saturation. The biggest differences are seen in shades of blue, where samples start to deviate more noticeably from the reference values and coverage is weaker than for the other primary colors. So True RGB does offer real additional possibilities here, but like with brightness, much depends on what is actually happening on the screen.

Samsung offers a whole host of picture modes and features, but as usual we recommend choosing Filmmaker Mode, especially if you want the most faithful rendering of the creators' intent. Out of the box the TV is tuned very well, though it has minor shortcomings. This mainly concerns a slight drift in white balance in SDR content and a slightly low gamma. As a result, in a darker room the image can be a bit too bright relative to the reference gamma of 2.4, which is the standard for watching films with the lights off. These are of course small issues, since overall color reproduction remains very good and the errors in ColorChecker measurements are small. However, we know that from a screen of the S99H's class you can and should expect even more, so we had it professionally calibrated.

To evaluate the out-of-the-box colors we chose Professional mode, because it performs best among the available settings. It's not perfect, though. In SDR the white balance leans slightly toward magenta, so some scenes look a bit warmer and less neutral than they should. A bigger issue is the gamma, which sits closer to 2.5 than 2.4. That makes the image a bit too dark in places, especially in the midtones. In HDR the situation is better. As brightness increases there is a bit too much red, but it's not a fault that stands out during viewing. Overall, Professional mode is a good starting point, although you can get a little more out of it with calibration.

After professional calibration, FILMMAKER mode looks virtually perfect. Because Samsung offers a rich set of advanced calibration features, we were able to tune the colors to an almost perfect level. Most importantly, we were able to even out the white balance and the gamma curve, which resulted in noticeably better contrast and a more natural image dimensionality. With a profile prepared like this, there's really nothing to nitpick or call a flaw. After calibration, the S99H is capable of delivering an essentially reference-quality image.

After calibration the Bravia 7 II can look significantly better. First of all, we managed to set the white balance very well, both in SDR and HDR. Gamma can also be improved, and after correction it runs very close to the reference value. For most users, those changes will have the biggest impact on the picture. There is, however, a limitation when it comes to colors. On the Bravia 7 II Sony does not provide access to a classic CMS that would let us adjust individual hues separately. A lot is therefore left in the hands of the algorithms controlling the True RGB backlight. If the TV reproduces a specific color inaccurately, we are not always able to do anything about it. In our measurements this is most evident with some reds and blues, where errors can still be quite large. That does not, however, diminish the value of calibration. Correctly setting the white point and gamma strongly affects the overall image, so even without the ability to precisely tweak every color the difference compared with the factory settings is noticeable.

The proprietary Samsung NQ4 Gen3 processor handles upscaling and digital image processing. It does a very good job scaling lower-resolution material to 4K. The picture is sharp but doesn't look artificial or overly sharpened. The only fairly specific drawback appears with very old footage shot at 480p or lower. In those cases the TV can slightly crop the edges of the image.

The processor also copes quite well with artifacts visible in low-bitrate material, for example heavily compressed YouTube videos. The noise reduction feature effectively smooths the image and reduces posterization, but it works rather aggressively. It can remove not only unwanted artifacts but also some fine details and even natural film grain. We, wanting to preserve maximum fidelity to the source material, chose not to use it. However, if someone values a clean, as-smooth-as-possible image over keeping every detail, it can be useful.

Upscaling and digital processing are among the Bravia 7 II's strongest assets and one of Sony's biggest advantages over the competition. Sony has handled digital image processing well for years, and it shows here too. Above all, the "Smooth Gradation" function works very well; it can smooth weak tonal transitions in lower-quality content. It's safest to set it to Low, but we'd comfortably recommend Medium as well. The effect is stronger then, and the TV still handles details very delicately. Some fine detail may be slightly smoothed, but Sony does it much more subtly than many other brands. The upscaling itself also performs very well. Lower-resolution sources are well upscaled to 4K; the picture looks clean and retains a lot of detail. Of course the TV won't magically turn native HD material into true 4K, but the Bravia 7 II does a very good job with what can be extracted from such a source.

Another major advantage of OLED panels is excellent motion reproduction. Thanks to the pixels' near instant response time, the Samsung S99H practically produces no smearing. Fast-moving objects don't show noticeable halos or trailing artifacts, so the TV performs very well for both watching sports and gaming. One quirk of OLED screens compared with LCDs is how they render low frame rate material. With very slow camera movement the image can appear noticeably more stuttery. This can be quite effectively mitigated using a frame interpolation system. Samsung lets you adjust judder reduction and blur reduction separately, making it easy to find a compromise between smoother motion and preserving the cinematic character of the content.

The Bravia 7 II uses a 120 Hz panel, so in terms of motion smoothness it delivers everything you’d expect from a TV in this class. With sports or games at 120 fps the picture is appropriately smooth, and for movies Sony provides an advanced motion smoothing feature. You can adjust the level of interpolation separately and decide whether you want to keep a more cinematic motion or achieve noticeably smoother motion. The issue of motion blur is a bit worse. The VA panel used isn’t among the fastest, and you can notice a slight trail behind moving objects, especially on darker backgrounds. It’s not at a level that will be highly distracting during normal viewing, but last year’s Bravia 7 performed better in this respect and had a noticeably faster panel.

Samsung S99H is also an excellent TV for gamers. It offers almost every useful feature... well, maybe except the obvious lack of Dolby Vision for Xbox consoles. It's equipped with four fully functional HDMI 2.1 ports with the full 48 Gbps bandwidth. Thanks to that we can easily use frame-rate synchronization VRR and automatic low-latency mode (ALLM). This year Samsung also has no issues with proper HGiG support, so HDR setup on a console is quick and without unnecessary complications. Samsung is also known for interesting extras in its TVs. In the Game Bar menu you'll find options to add an on-screen crosshair, enlarge the mini-map, or change the aspect ratio of the displayed image (PC).

Particularly noteworthy is Samsung's feature: Game Motion Plus. It's Samsung's proprietary motion-smoothing system that uses interpolation to increase smoothness in games. Input lag then rises to around 40 to 50 ms (depending on the strength of the setting), which is an excellent result compared to the competition. The system makes gameplay noticeably smoother. So if someone has their eye on a demanding game (e.g., GTA 6 😉) that runs at only 30 frames per second on console, the S99H can display it much more smoothly than competing models.

The Bravia 7 II essentially has everything you'd expect from a good console TV today. It supports 4K at 120 Hz, VRR from 48 to 120 Hz, and ALLM, so when you start a game the TV automatically switches to low-latency mode. There's also a properly working HGiG, which means that after setting up HDR on the console the TV won't try to further brighten the image on its own. Just remember to turn off tone mapping in the TV's menu. Dolby Vision in game mode is another plus, especially for Xbox owners. Sony also includes its own Game Menu. From it you can quickly view key signal information, check VRR, or change gaming settings without digging through the TV's entire menu. The only thing missing from the feature list is support for 1440p at 120 Hz.

Our biggest complaint is not really with the features themselves, but with the connectors. The Bravia 7 II has four HDMI ports, but only two of them support full HDMI 2.1 at 48 Gbps. One of those is also an eARC port. So if you connect a soundbar or AV receiver via HDMI, in practice you have only one full HDMI 2.1 port left for a console or PC. With a single console that's fine, but with a PS5, an Xbox, and an audio setup it starts to get tight. That's hard to justify from Sony. Two HDMI 2.1 ports might be acceptable in cheaper TVs, but in a model of this class, especially in 2026, we'd expect all four ports to be HDMI 2.1.