SAMSUNG OLED S95F (QD-OLED) vs Hisense UR9S

The new generation of QD-OLED panels in the Samsung S95F shows its full potential, and the brightness results are absolutely stunning. In test film scenes, such as "Life of Pi" or "Sicario 2," where smaller light elements appear – stars, the moon, or headlights – the TV was able to achieve over 2000 nits of brightness. This is a result that surpasses even most top Mini-LED models.

The secret lies in the technology itself – instead of a limited number of dimming zones like in Mini-LED TVs, we have millions of glowing pixels here, allowing the TV to fully showcase its power without technological compromises. Of course, since it is still an organic panel, in full-screen scenes flooded with white – like in the final sequence of the film The Meg – the brightness drops to around 1400 nits. Nevertheless, the result remains excellent and definitely exceeds what any OLEDs, both QD-OLED and WOLED, have offered so far. The color reproduction also deserves special attention. Thanks to QD-OLED technology, the TV achieves almost 100% coverage of the DCI-P3 color palette and about 80% in BT.2020. These values make the HDR image not only dazzling with brightness but also captivating with a richness of colors.

The Hisense UR9S is without a doubt a show of strength from the Chinese manufacturer when it comes to luminance. On a synthetic test pattern the panel reached as much as 2600 nits, which is an impressive result. But you have to clearly separate lab results from film realities. In real material the UR9S behaves much more restrained. Peak brightness in balanced scenes hovers around 1500 nits. In demanding, dark shots—where the algorithms must at the same time preserve deep blacks and precisely light small details—brightness can drop drastically, even down to around 400 nits. The gap between the chart and reality is therefore huge. This is a direct consequence of conservative local-dimming behavior. When a bright object occupies a large portion of the frame, the system can easily maintain a high luminance. But in night scenes the priority becomes protecting black levels and fighting the halo effect (unsightly glows around bright edges). To avoid degrading contrast, the TV drastically limits its light output. Even so, the UR9S can still produce a very powerful, engaging HDR effect that impresses in bright, spectacular sequences.

Color gamut coverage

On test patterns the Hisense UR9S performs excellently in terms of color. DCI-P3 coverage is nearly 100%, and BT.2020 coverage reaches 93%. Those are figures even the best QD-OLED TVs don't achieve. But again, synthetic measurements are one thing and movies and series are another. In real-world scenes the numbers fell to 93% for DCI-P3 and 81% for BT.2020. That's still great, but the advantage of RGB Mini LED is no longer as dramatic as manufacturers promise in marketing materials. You could even say their capability is now close to TVs equipped with quantum dots, the so-called QLEDs. Why does this happen? Largely, color reproduction depends on how the local dimming zones operate. When a highly saturated color appears next to white or another, more complex element, a single zone must handle both parts of the image at once. Under those conditions the backlight cannot maintain extreme saturation of a given color on the screen, because the emitted light takes on a character closer to white. Hisense refined this quite well in the UR9S, but still not enough for the TV to sustain such high color saturation in every situation.

The best picture mode right out of the box is undoubtedly Filmmaker Mode – a mode that Samsung has been using for several years, designed to faithfully represent the creators' intentions. In SDR content, its implementation is not bad, although some imperfections can be noticed. The picture is slightly dimmed, and the screen has a slight pinkish tint resulting from the predominance of red and blue in the white balance. Color errors remained at a level of 3–4 ΔE units – and for the uninitiated: a value above 3 is the threshold where the average human eye begins to notice differences.

However, much larger problems arise in HDR content. Here, the white balance was not such a significant issue – a slight excess of blue did not cause major problems. The issue became managing brightness. In practice, the TV "overexposed" the image too much, causing details in the blacks to completely disappear. The final effect was far from what was expected, and the color errors in this mode became really large. It's hard to say why such a design decision was made, but it was clear that the factory HDR settings did not allow this TV to showcase its full potential.

We tested the Hisense UR9S in Filmmaker Mode, which, by default, provides the most accurate image reproduction. In HDR content the TV performed quite well in that regard. White balance did not show large errors, and the luminance curve, though typical for Hisense, was at a reasonable level. So the image was neither overly bright nor noticeably color-shifted. The same mode fared much worse with SDR content, meaning the content we watch most often, such as broadcast TV or YouTube. White balance was strongly shifted toward red and blue, giving the image a slightly pink tint. This also affected the gamma curve. Instead of approaching the reference value of 2.4, it was closer to 2.0, which made the image look too bright, especially in midtones and darker areas. Filmmaker Mode therefore remains the best out-of-the-box choice, but it's not without flaws.

After calibrating, it was possible to make subtle adjustments in white balance and significantly improve the image characteristics. In SDR content, the quality has become practically reference-level—most color errors have fallen below a ΔE value of 1, which is the level at which the human eye can no longer detect differences. This is a result that places the S95F among the absolute top televisions available on the market.

In HDR materials, calibration also brought significant improvement. The tendency of the television to overexpose the image was successfully controlled, as confirmed by the analysis of the EOTF curve. A slight tendency to brighten the entire scene or occasional loss of details in the blacks can still be observed; however, it does not significantly impact the overall perception. After calibration, the S95F showcases its full potential and can be described as one of the best televisions on the market!

After calibration we saw the biggest improvement in SDR mode, though we also refined the HDR picture. Hisense offers a lot of calibration settings in the TV's menu, so we could precisely correct the white balance and other image errors. The most important change was removing the pink cast that had previously been clearly visible in SDR content. After calibration the picture looks much more natural, especially in everyday content such as TV or YouTube.

Color reproduction errors on the ColorChecker chart are very small after calibration. The vast majority of colors fall below a Delta E of 2–3, meaning at a level very hard for the human eye to detect. The only thing we couldn't completely eliminate is the characteristic HDR tone mapping typical of Hisense TVs. It affects how brightness is distributed in movies and can subtly "beautify" the image, rather than strictly following the creators' intent. For a less experienced viewer this can produce a stronger "wow" effect, but it won't always fully match how the content should look.

The Samsung S95F offers a noise reduction feature that smooths tonal transitions. It works very effectively, but in practice, it can be too aggressive. Materials of lower quality – such as older recordings or videos from YouTube – become soft and plastic when this feature is turned on, resembling an image digitally smoothed in a graphics program. Unfortunately, this also causes the natural film grain, which often adds authenticity to the image, to disappear. Fortunately, the TV does not lose too many fine details, such as in skin textures or elements of the surroundings. Therefore, this feature is best used with caution – depending on preferences, one can achieve a smooth image, but less natural, or one that is more faithful to the original. In our opinion, the most universal choice is the “Standard” setting.

The image scaling performs significantly better. The TV handles lower resolution materials well – even 576p content looks quite decent, although a slight blockiness can be noticed. Overall, the effect is very good, although it is somewhat inferior to what Sony Bravia 8 (II) or LG G5 can achieve. It's also worth mentioning a small imperfection of the S95F – in older materials, overscan may occur, causing a slight cropping of the left edge of the image.

Digital image processing has been one of Hisense's strengths for two years, and the UR9S is no exception. The manufacturer uses the Hi-View AI Engine RGB processor, which is essentially based on the well-known MediaTek Pentonic 800 platform, previously used, among others, in the U8Q. The TV handles upscaling lower-resolution material to 4K and low-bitrate content very well, where various compression-related artifacts are common. Thanks to a feature called "Smooth and Gradient Picture", the image remains detailed without appearing overly sharpened or artificially smoothed. When watching regular TV or older, lower-quality material, the UR9S can pull a surprising amount out of them. In terms of digital image processing, this is one of the most refined LCD TVs we've had the chance to test.

The Samsung S95F demonstrates phenomenal motion fluidity. The panel itself operates at a native 4K resolution with a refresh rate of up to 165 Hz, and combined with QD-OLED organic technology, it delivers incredible results. Sports and games look amazing – the image is fast, dynamic, and very natural. Additionally, the built-in motion smoother and motion blur reduction system allow you to adjust the character of the image to your preferences. You can opt for a more "frame" effect with visible film structure or a smooth, theatrical performance. Every viewer will find a setting that suits them.

The Hisense UR9S is one of the first TVs on the market with a 4K panel and a 170 Hz refresh rate. In the larger sizes, 75 and 85 inches, that goes up to 180 Hz. Such a high refresh rate will mainly be useful to owners of very powerful PCs. We still watch movies and series mostly at 24 fps, and sports broadcasts at 50 fps, so in everyday use panel response time and the performance of motion smoothing are more important. In that respect the UR9S performs very well. Motion blur is minimal, as our UFO test also confirmed. Moving objects do not leave a pronounced trail, so the picture remains clear even in fast scenes.

The same advantages of low motion blur and excellent motion fluidity characteristic of OLED panels are just the beginning, as the Samsung S95F was designed with gamers in mind. The manufacturer has equipped it with four HDMI 2.1 ports – although limited to a bandwidth of 40 Gb/s, in practice, this has no impact on compatibility with consoles or PCs. We get a complete set of gaming features: variable refresh rate (VRR), automatic game mode (ALLM), as well as a very well-implemented HGiG standard, which allows HDR titles to appear as their creators intended. The whole thing is complemented by the Game Bar – a clear settings hub where we can preview and change all key picture parameters with one movement. The proprietary motion smoother Game Motion Plus also deserves praise, as it can smooth out animation, which is particularly useful in productions running at 60 frames, where stability is not always exemplary. Although support for Dolby Vision in games is lacking, it is hard to consider this a serious drawback – Samsung compensates for it with other solutions. This is one of the best, if not the best, gaming TVs available today on the market.

The Hisense UR9S is very well prepared for gaming. All three HDMI ports are HDMI 2.1 and offer the full 48 Gb/s bandwidth. The TV supports 4K at 170 Hz, and on larger screen sizes even 180 Hz. On top of that there are VRR, ALLM, NVIDIA G-Sync and AMD FreeSync, so in terms of core features there’s little to complain about. PC gamers can also enable DLG mode. After switching the resolution to Full HD the refresh rate can increase to as much as 330 Hz. That’s probably an option for a narrow group of users, but it shows how much headroom the panel has. Hisense also added a Game Bar that lets you quickly change key settings, check the refresh rate, or enable a reticle and minimap zoom. The biggest downside remains the lack of a properly working HGiG. The TV keeps using its own tone mapping, which makes setting HDR on a console a bit more difficult. In our case values between 1500 and 2000 nits worked best, but it’s worth checking which setting still preserves all the details in the brightest parts of the image.