Samsung OLED S95D vs TCL A300W NXTVision

Samsung S95D offers excellent HDR performance, providing uniform effects across all scenes exceeding 1500 nits, except for the fifth scene, where brightness drops to 800 nits. Despite this, the television maintains a high level of image quality. A significant advantage of QD-OLED technology is its ability to retain high brightness even in the smallest elements on a black background, which is uncommon in LCD and mini LED televisions. This ensures that every scene captivates with strong light effects, regardless of the size of the illuminated surface. Only in the brightest scenes with large light areas does brightness slightly decrease, which is typical even for standard LG-produced OLEDs. Additionally, the quantum dot coating has allowed for unprecedented high coverage of the BT.2020 colour gamut at 88%.

When it comes to brightness, the TCL A300W is definitely the darkest TV among all frame-style models, such as Samsung The Frame or Hisense CanvasTV – and unfortunately, this is immediately noticeable. In our measurements, the peak luminance reached only about 400 nits, and on test film screens, this value dropped to 350 nits. This is definitely too little to feel the true "magic" of bright HDR effects. As a consolation – the TV is equipped with a PFS LED coating (which is something like QLED), which provides very good coverage of a wide color palette, both DCI-P3 and BT.2020. Additionally, there is full support for all popular HDR formats – HDR10, HDR10+, HLG, and Dolby Vision – which somewhat compensates for the shortcomings in brightness and helps improve the overall perception of materials in this quality.

The Samsung S95D’s Filmmaker mode excels in colour accuracy, making it ideal for true-to-life viewing and closely reflecting the intent of content creators. We rely on this mode for all testing, as it presents significantly more detail than the often oversaturated standard or dynamic modes. Initially, viewers may find the image slightly warmer in Filmmaker mode, but it brings out a more authentic, balanced display. Despite being in the premium segment, the factory settings aren’t perfect. For example, there is a dip in red tones in the white balance for both HD and HDR content, with Colour Checker tests showing a cooler colour bias that shifts the image towards blue, impacting the natural appearance of scenes. In the sample photo, the boy appears in cooler tones, which diminishes realism.

Brightness performance for HD content is generally on point, though minor inconsistencies appear. However, the more noticeable issue arises with 4K HDR content. While the EOTF curve seems accurate in test patterns, real scenes sometimes reveal fluctuations, where some areas are overly brightened or darkened. Although the S95D offers reasonably good out-of-the-box colour reproduction, calibration is recommended to achieve a more precise, natural, and immersive picture, maximising the television’s potential.

TCL A300 offers several picture modes, but without a doubt, the movie mode performs the best. Unfortunately, although it is the best choice among the available options, it is not free from errors. Both in HD and HDR content, the image has a noticeably too warm tint – leaning slightly towards pink, which is particularly noticeable in snowy scenes. Instead of pure white, we get a pinkish hue that spoils the natural perception of colors.

The brightness management doesn't perform well either. For older HD materials, the image often seems too dark – as confirmed by the inflated gamma value. Conversely, with HDR content, the effect is reversed – the image is overly brightened, which we observed in scenes from the movie Pan. This lack of consistency also affects color reproduction accuracy – a test with the ColorChecker showed that many samples deviate significantly from the reference values.

Fortunately, TCL allows manual adjustment of the settings, so we decided to check how the television would perform after our professional calibration. The effects of this correction are described below.

Calibration can significantly elevate a television's image quality, enhancing both accuracy and overall viewing experience. For the Samsung S95D, calibration has notably refined the white balance, removing major colour inaccuracies to produce more natural and balanced tones, which allows for a closer representation of the filmmakers’ vision. The adjustments bring subtle improvements to contrast and gamma, with more pronounced distinctions between light and dark areas, adding depth and revealing finer details in both shadows and highlights. This creates a richer, more lifelike image with enhanced detail, particularly in darker scenes where shadows now hold greater clarity, while bright areas appear well-balanced rather than overly intense.

Despite these improvements, the EOTF curve remains slightly below ideal, which might influence the handling of dynamic scenes. However, the enhanced tonal transitions and boosted contrast post-calibration make the S95D an excellent choice for film and high-definition content, bringing it closer to reference-level quality. This calibration enables the television to deliver a more immersive, accurate visual experience in line with industry standards, ultimately offering a more rewarding viewing experience.

After our professional calibration, the TCL A300 literally got a new lease on life. The image is no longer too warm, and the colors finally look the way they should – which was confirmed by the ColorChecker test, where the color samples finally started hitting their marks, at least to some reasonable degree. It was also possible to partially correct the brightness management – the image is now more balanced and less "wobbly" between different types of content. Of course, certain limitations cannot be overcome – a slightly noticeable blooming effect still occurs, but that's a characteristic of the technology, not something that can be eliminated even after professional settings.

Generally: after calibration, the A300 looks significantly better and gains a completely new quality.

The Samsung S95D handles tonal transitions in lower-quality materials exceptionally well. In tests featuring a screen with a light bulb, there are virtually unnoticeable transitions between shades of grey, positioning it among the best televisions we have evaluated in this aspect.

Regarding digital processing, the S95D excels in rendering the entire image—whether it's branches or figures—without any jagged edges or overly pronounced contours. However, one point to note is that the image appears slightly trimmed. Despite this minor issue, the television still performs admirably, ensuring that details in lower-quality materials remain noticeable and well-defined. This ability to maintain clarity and depth in various content types further solidifies the S95D's reputation for delivering a high-quality viewing experience.

TCL A300 handles tonal transitions in high-quality films very well, but the question arises – how does it perform with weaker materials? The television is equipped with a tonal transition smoothing feature, but its effectiveness can be described in one word: "random." In one scene it may work and improve the gradation, and when turned off… the effect remains the same. There is a lack of consistency and predictability.

Image scaling is also not one of the A300's strong suits. In the test pattern, the main character actually looked better than on the raw signal, but with thin lines – like fonts or background details – there was noticeable jaggedness and aliasing. On the plus side, the television does not cut off the image and has no issues with overscan, but the overall quality of scaling is rather average.

The Samsung S95D TV, featuring a refresh rate of 120 Hz (and even 144 Hz when configured correctly for PC use), guarantees exceptional motion smoothness. Samsung provides a range of image sharpness settings on a ten-point scale, enabling users to customise the display according to their preferences— favouring a more cinematic look or a smoother, theatrical feel.

In UFO tests, the OLED panel demonstrates its strengths by effectively eliminating any blurring. The rapid pixel response ensures that dynamic movements are replicated with remarkable precision, resulting in a fluid viewing experience that enhances fast-paced content, such as action films or competitive gaming. This combination of high refresh rates and superior pixel response makes the S95D an outstanding choice for those seeking crisp, clear motion in their visual media.

The TCL A300 is equipped with a 144 Hz panel, which should immediately satisfy practically everyone – both gamers and sports fans. The motion is smooth, and the picture is clear even in fast scenes. Additionally, the television offers a motion enhancement feature called "Motion," where we can find two sliders on a 10-point scale. These allow for adjusting the effect to personal preferences – from a classic, cinematic look with visible frames to a very smooth (though already unnatural) image reminiscent of a soap opera effect. Thanks to this, everyone can find a setting that suits them.

The Samsung S95D TV is expertly designed to meet the needs of gamers, featuring four HDMI 2.1 ports that support essential functionalities like Auto Low Latency Mode (ALLM), Variable Refresh Rate (VRR), and HDR Gaming Interest Group (HGIG). While the HDMI 2.1 ports do not offer the full 48Gb bandwidth, they are still adequate for achieving the desired resolution and smooth performance.

These technologies enable players to experience smoother and more responsive gameplay, significantly enhancing comfort and performance during intense gaming sessions. A standout feature is the Xbox app, which facilitates cloud gaming without requiring a console. This allows gamers to access an extensive range of titles directly on the TV, enjoying high image quality and fluid gameplay.

Additionally, the S95D includes a Game Bar feature, making it easy to manage game settings with quick adjustments, such as changing the screen ratio—an extremely useful function for various games and gameplay modes. The support for G-Sync and FreeSync is another advantage, particularly for Nvidia and AMD graphics card users.

Although the S95D lacks support for Dolby Vision, it still provides an impressive array of features, making it an ideal choice for console gaming enthusiasts. Overall, the S95D combines cutting-edge technology with exceptional picture quality, creating a comprehensive package for any gamer seeking an immersive experience.

TCL A300 is a television designed not only to transport us to a digital art museum but also to a full-fledged gaming world. It offers practically everything you would expect from gear for gamers: two HDMI 2.1 ports with full bandwidth, 144 Hz refresh rate, VRR support, and ALLM.

The correct implementation of the HGIG mode is also a plus – something that competing Hisense sometimes struggles with. The television easily handles lower resolutions (e.g., Full HD) while maintaining high refresh rates, which will be appreciated by owners of older consoles or PCs.

In addition, there’s an attractive and clear GameBar that facilitates quick access to settings for gamers. The A300 is truly well-prepared for gaming at the highest level – it's just a shame that issues with motion blur slightly tarnish its overall image as a gaming device.